090303 BUGS at CMD09 PA9 - Ericsson (www.ericsson.com)

Services Briefing
3 November, 2009
London
© Copyright Telefon AB LM Ericsson 2009. All rights reserved
2009-11-3
This presentation may contain forward looking statements.
Such statements are based on our current expectations and
are subject to certain risks and uncertainties that could
negatively affect our business. Please read our earnings
reports and our most recent annual report for a better
understanding of these risks and uncertainties.
© Copyright Telefon AB LM Ericsson 2009. All rights reserved
2009-11-3
Services Update
Stefan Jelvin
Director of Strategic Marketing
Business Unit Global Services
© Copyright Telefon AB LM Ericsson 2009. All rights reserved
2009-11-3
Global Services in short
ƒ 2008 services sales SEK 70.5 b.
– Professional Services SEK 49 b.
– Network Roll-out SEK 21.5 b.
ƒ 21% growth in Professional Services 9 months 2009
– Stable margins
ƒ 350 m subscribers in managed network
– 125 m added last 12 months
ƒ 37,000 Services professionals (in-house)
– 175 countries
Continued execution on strategy – Gaining market share
© Copyright Telefon AB LM Ericsson 2009. All rights reserved
2009-11-3
Telecom services market 2008
2006
2007
2008 est.
[USD b]
Operator
internal
services
spending
Current
addressable market
~144-148
~150-154
~154-158
Managed services
Consulting
Higher growth
Systems integration
Education
Professional
services
~48
~53-55
~59-61
Support services
Network rollout services
~18
~19
~20-22
Network rollout
This slide contains forward-looking statements. Actual result may be materially different.
© Copyright Telefon AB LM Ericsson 2009. All rights reserved
Lower growth
Source: Ericsson, April 2008 and Ernst & Young Market Study 2007
2009-11-3
Telecom services market trends
ƒ Economic downturn bring opportunities
– Opex/cost reducing measures very valid
– Improving efficiency also in focus
ƒ Managed services business opportunity continues to grow
– Cost and asset optimization - driven in mature markets
– Growth and competence - driven in high growth markets
ƒ Network transformation
– From a business, operational, competence and technology perspective
– New/more end-user services
Operators want more than an equipment vendor – They want a business partner
© Copyright Telefon AB LM Ericsson 2009. All rights reserved
2009-11-3
Telecom services competitive landscape
IS/IT players
Products+Services, Only Services, Pure offshore
Constellations
Independent telecom
services providers
Telecom equipment
vendors
Highly fragmented market
© Copyright Telefon AB LM Ericsson 2009. All rights reserved
2009-11-3
Successful Services strategy
Global Services
Expand services business
Managed Services
Systems Integration
Consulting
Education
Customer Support
Network Roll-out
Networks
Grow services in Ericsson mobile, fixed and
multimedia solutions
Multimedia
Expand our business with operators, providing value through services excellence
© Copyright Telefon AB LM Ericsson 2009. All rights reserved
2009-11-3
Number 1 in Telecom Services
Ericsson services sales
[SEK b]
80
[SEK b]
250
70
200
60
150
50
100
40
50
0
30
2003
2004
2005
2006
2007
2008
20
10
Ericsson sales, CAGR 2003-2008: 12%
0
Services sales, CAGR 2003-2008: 21%
2003
2004
2005
2006
Professional Services
2007
2008
Rollout services
Also in operator perception…
Source: Ericsson reports
© Copyright Telefon AB LM Ericsson 2009. All rights reserved
2009-11-3
Professional Services performance
Sales and growth YoY per region
2008
9 months 2009
Western Europe
Up 7%
Western Europe
Up 5%
North America
Up 15%
CEMA
Up 18%
Latin America
Up 16%
North America
Up 26%
CEMA
Up 43%
Latin America
Up 26%
Asia Pacific
Up 16%
Asia Pacific
Up 28%
2008: SEK 49 b.
9 months 2009: SEK 39.7 b.
A beneficial geographical mix and overall growth
© Copyright Telefon AB LM Ericsson 2009. All rights reserved
2009-11-3
Ericsson the trusted business partner
Operator
Prime
Integrator
Consulting
ƒ Network rollout
ƒ Network design
ƒ Education
Managed
Services
More than 50,000 strong workforce – 175 countries
ƒ Customer support
ƒ Managed operation and hosting
• +28,000 Services Professional close to customers
ƒ Systems
integration
ƒ Project
Management
• +9,000
Services Professionals
in global
centers
ƒ Network and technology consulting
ƒ Business
consulting
• +15,000
resources from partners
Ericsson technology and solutions
© Copyright Telefon AB LM Ericsson 2009. All rights reserved
2009-11-3
© Copyright Telefon AB LM Ericsson 2009. All rights reserved
2009-11-3
Managed Services
Valter D’Avino
Vice President and Head of Managed Services
Business Unit Global Services
© Copyright Telefon AB LM Ericsson 2009. All rights reserved
2009-11-3
Key managed services trends
Ericsson experience
Key deals in all regions
Managing multi-vendor, multi-technology networks
~50% of equipment non-Ericsson
24% year-on-year growth first nine months 2009
Managing networks that together serve >350 million subscribers
Experience from >300 managed services contracts
© Copyright Telefon AB LM Ericsson 2009. All rights reserved
2009-11-3
2009 - Managed Services happens everywhere
ƒ North America
– Breakthrough contract with Sprint, US, fixed and wireless
ƒ CEMA
– First major managed services contract in Africa with Zain, Nigeria
– Managed services with with Du, Dubai
ƒ Western Europe
– MBNL, Vodafone UK and Telefónica O2 UK
– TeliaSonera Sweden, fixed
© Copyright Telefon AB LM Ericsson 2009. All rights reserved
2009-11-3
Why Managed Services?
Technology
migration
Change
agent
Competence
need
Financial
pressure
Consumer
focus
Cost Savings
Operators reviewing business models and focus
© Copyright Telefon AB LM Ericsson 2009. All rights reserved
2009-11-3
Four segments of managed services
Operation
Shared Solutions
Field Maintenance
Operational Readiness
(Hosting & Managed backhaul)
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2009-11-3
Network sharing scenarios
Network Sharing
Passive Sharing
Active Sharing
RAN
RAN Sharing
Sharing
Savings
Backhaul
Backhaul Sharing
Sharing
Site
Site Sharing
Sharing
ƒ Consolidate site and backhaul
infrastructure
ƒ Share new site and backhaul
deployment
ƒ Consolidate RAN
ƒ Share new RAN
deployment
ƒ Consolidate site
infrastructure
ƒ Share new site build
Degree of sharing
© Copyright Telefon AB LM Ericsson 2009. All rights reserved
2009-11-3
Network sharing scenarios
Savings
ƒ Consolidate site and
backhaul infrastructure
ƒ Share new deployment
ƒ Consolidate site
infrastructure
ƒ Share new build
ƒ Consolidate RAN
ƒ Share new RAN deployment
RAN
RAN Sharing
Sharing
Backhaul
Backhaul Sharing
Sharing
Shared operations
Site
Site Sharing
Sharing
Shared assets
Degree of sharing
© Copyright Telefon AB LM Ericsson 2009. All rights reserved
2009-11-3
Conclusion
ƒ Network sharing a clear trend and a growing market
ƒ Creates opportunities for services
ƒ Another reason why managed services market continues to grow
© Copyright Telefon AB LM Ericsson 2009. All rights reserved
2009-11-3
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2009-11-3
Network Modernization
Jan Ögren
Vice President Network Roll-Out
Business Unit Global Services
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2009-11-3
Ericsson network roll-out
Mexico 1897
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© Copyright Telefon AB LM Ericsson 2009. All rights reserved
Peru 2007
2009-11-3
Ericsson network roll-out
Today, so much more...
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© Copyright Telefon AB LM Ericsson 2009. All rights reserved
2009-11-3
Network modernization drivers
ƒ Increased consumer demand boosting mobile data traffic
– Drives re-design / upgrades of access networks
– Requires increased expansion of backhaul capacity
ƒ Fierce competition among operators
– Need for cost efficient networks
– Quality of service and attractive service offering
ƒ New technologies lowers cost but increases complexity
– Operators increasingly look for ”one-stop-shop”
– Time-to-market and handling project risks are crucial
Ericsson in prime position to help operators evolve their networks
© Copyright Telefon AB LM Ericsson 2009. All rights reserved
2009-11-3
Ericsson network roll-out services
The end-to-end approach
Project
Management
Consulting
Planning &
Design
Build
Integration
Optimization
Operations
& Support
Turnkey Network Rollout
Enabling future business success for our customers
© Copyright Telefon AB LM Ericsson 2009. All rights reserved
2009-11-3
Ericsson competitive advantage
ƒ Customer insight and offerings
–
–
–
Deep knowledge of customer networks & operations
Combination of world class products and services
Thought leadership
ƒ Delivery machine
–
–
–
Local & global delivery model
Skill & scale
Ericsson project methodology
ƒ Quality assurance
–
–
–
Quality systems
Training and certification of own, sourced and customer staff
Global knowledge sharing & re-use
Long term experience to lead in best practices
© Copyright Telefon AB LM Ericsson 2009. All rights reserved
2009-11-3
Key business opportunities
New network deployment
ƒ Greenfield deployments
ƒ Deployments in new regions/areas
ƒ New fiber networks
Network modernization
ƒ Swap / equipment changeouts
ƒ Network and site optimization
ƒ Efficient energy solution
Mobile Broadband evolution
ƒ Technology upgrades (e.g. HSPA / LTE)
ƒ Capacity expansion in Mobile Backhaul
ƒ IP-fication of existing RAN
© Copyright Telefon AB LM Ericsson 2009. All rights reserved
2009-11-3
References
ƒ China Unicom 3G Roll-Out 2009
–
World’s largest green-field network deployment
ƒ AT&T Broadband Access 2009
–
Full systems solution for fixed broadband access
ƒ Telstra 3GSM National Network 2007
–
Largest geographic WCDMA network deployment
ƒ Metro PCS / USA 2009
–
Mobile Broadband (LTE) deployment
ƒ Eco-smart for TIM in Italy 2009
–
Solar-powered sites generating up to 100% of energy needs
ƒ Vodafone Essar in India 2009
–
World record - largest and fastest equipment changeout
© Copyright Telefon AB LM Ericsson 2009. All rights reserved
2009-11-3
Network roll-out 2008 and 2009
Highlights
ƒ Net sales 2008: SEK 21.5 b. (+16%)
ƒ Net sales YTD 2009: SEK 16.4 b. (+18%)
ƒ More than 1,200 major projects yearly
– Network build, expansion and migration
ƒ Ericsson resources – approximately 10,000
ƒ Sourced resources – more than 15,000
–
Installation and construction
Leadership in network deployment
© Copyright Telefon AB LM Ericsson 2009. All rights reserved
2009-11-3
Conclusion
ƒ Consumer demand force operators to
continuously evolve their networks
ƒ Cost efficiency drives growth
in network modernization
ƒ Capabilities unique to Ericsson puts us in
prime position to address this huge market
© Copyright Telefon AB LM Ericsson 2009. All rights reserved
2009-11-3
© Copyright Telefon AB LM Ericsson 2009. All rights reserved
2009-11-3