How to Maximize Profitability in the
Move to 4G/LTE Roaming Services
About Syniverse
Syniverse makes mobile
work for the entire mobile
ecosystem, including more
than 1,500 mobile service
providers, enterprises, ISPs
and app providers in nearly
200 countries. We deliver
innovative cloud-based
solutions that ensure superior
end-user experiences through
always-on services and
real-time engagement.
For more than 25 years,
Syniverse has been simplifying
complexity to deliver the
promise of mobility – a simple,
interoperable experience,
anytime, anywhere.
For more information,
visit www.syniverse.com,
find Syniverse on Facebook or
follow Syniverse on Twitter.
A new opportunity is emerging in roaming that will offer an
unprecedented wave of business growth. Simply speaking, the market is
getting bigger and more diversified. Global mobile roamers are predicted
to reach 1 billion by 2018, according to a Cisco report. However, although
4G will only cover 10 percent of all connections, it is forecast to generate
45 percent of total traffic by this time, as predicted by Juniper Research.
Gaining secure and extensive global reach lays the foundation for the
opportunity to get embedded in this burgeoning market, but maximizing
the investment made comes with a range of challenges. Operators have
to contend with roaming as a churn factor for their highest spenders, new
usage scenarios, new competitors, and new regulations, among many
other factors.
Syniverse has more than 25 years of experience in helping our 1,000-plus
customers continually optimize their roaming business. Additionally, we
have reach to 6 billion devices and carry out 3 billion transactions daily.
This means we process an enormous amount of data in real time, which
is an invaluable resource that can offer mobile network operators (MNOs)
the opportunity to comprehensively address the new forces that are
redefining the roaming marketplace of today.
11%
Number of customers who disputed
their roaming bill decreased by
10 times
Average uptake
of data roamers
$9.4 million
Earned
in incremental roaming revenue
These results were achieved with a Syniverse customer over a one-year period.
Introducing Syniverse Intelligent Roaming
Intelligent Roaming is our new product suite that
enables operators to maximize the performance of
each key variable of their roaming business – retail,
wholesale and quality – through the application
of real-time information. Acknowledging the
interdependence of these variables and identifying
improvement areas in each will harness growth and
help to avoid potential pitfalls.
Being blind to the quality that your roamers are
experiencing and not being able to influence
quality when it counts can diminish any advantage
achieved elsewhere. At the same time, MNOs
need to understand what they are receiving for
their significant spending on interoperator tariffs.
Syniverse’s Visibility Services, VisProactive and
Roaming Intelligence Suite deliver on all these
requirements.
$ 25
Weekend
$ 15
DATA
PLANS
Daily
$ 35
Weekly
$ 15
Daily
DATA
PLANS
$ 15
DATA
PLANS
The ultimate aim in retail roaming is to drive roaming
usage up to domestic levels and to get non-roamers
to adopt. Our retail product suite, with components
that include Pricing Consulting, Roaming Control
Center and Campaign Determination, provide the
tools to both devise and execute the strategy to
realize this goal.
Wholesale roaming both benefits and serves the
retail scenario. Increased outbound minutes drive cost
reduction and opportunities for reciprocal increases
in inbound volumes, and these increased minutes
also provide the ability to make better retail offers.
Syniverse enables MNOs to realize these benefits
with RoamMonitor 360 and cloud-based real-time
Managed Steering of Roaming.
Daily
Targeted
Delivered more than
subscribers
offers
3.4 million
5 million
These results were achieved with a Syniverse customer
over a one-year period.
Intelligent Roaming can take LTE investment to its
zenith, but there are fundamental considerations
that must first be addressed in the foundation of an
MNO’s global LTE offering. MNOs will need to operate
a globally connected network designed to handle the
exponential increases in both data and signaling, in
addition to meeting existing connectivity needs for IP
services, security, and end-to-end quality of service.
Syniverse’s Unmatched Global Reach
Building on Syniverse’s comprehensive, nextgeneration IPX network, Syniverse’s LTE is a unique
service that helps MNOs launch LTE roaming
faster and more cost-effectively than individual
infrastructure elements. This means MNOs have less
capital expenditures and realize faster ROI, all while
being fully compliant with GSMA guidelines.
Syniverse’s LTE roaming solution provides a fully
integrated suite of complementary services. These
offer MNOs robust and cost-effective LTE roaming with
quick implementation, giving the ability to rapidly roll
out innovative and differentiated 4G/LTE services. This
includes the delivery of IP-based voice, data, and rich
multimedia communication services on any device.
IPX/GRX Direct
LTE Direct
Extended
IPX and GRX Direct Connections
265+ Direct Connections in 100+ Countries
LTE Direct Connections
95+ Direct Connections in 40+ Countries
IPX: Today and Beyond 3G and 4G
A future-proof service, Syniverse’s LTE is designed to
scale with the growing LTE market to give roaming
subscribers an elevated experience as their demands
for more and more data increase with the continuous
introduction of newer 4G apps and services.
by a comprehensive, next-generation IPX
network. This network allows operators and
service providers to offer their subscribers
seamless access to their data network while
roaming globally in a highly controlled, secure
and profitable manner, regardless of the visited
operator’s network.
2500
Source: Global mobile
Suppliers Association (GSA)
2,218
2000
Syniverse’s Multiservice IPX
Syniverse’s IPX solution allows for the interconnection
of a multitude of services supported by high qualityof-service and class-of service standards.
1500
1,371
1000
666
500
Syniverse’s multiservice IPX enables an MNO
access to the largest footprint of global mobile
operators, providing the widest reach of any IPX
provider. This extensive reach is supported
0
269
63
Feb - 11
Jan - 12
Jan - 13
Jan - 14
Oct - 14
LTE User Devices Growth
If you you’ll be attending Mobile World Congress 2015,
book a meeting with Syniverse to discuss more about your specific needs.
For more information on Syniverse’s roaming solutions, visit www.syniverse.com/products-services/roaming.