Game On: NASCAR Heat Evolution Hits Shelves Today
First Officially Licensed NASCAR Video Game On PlayStation®4 and Xbox One
DAYTONA BEACH, Fla. (Sept. 13, 2016) – NASCAR Heat Evolution, the first officially licensed, allencompassing NASCAR video game for the current generation of consoles, is available today on the
PlayStation®4 computer entertainment system and Xbox One.
With today’s release, NASCAR, NASCAR Team Properties
(NTP) and Dusenberry Martin Racing (DMR), NTP’s exclusive
simulation-style licensee, have put the sport into the players’
hands.
“NASCAR Heat Evolution will bring the excitement of NASCAR
into the homes of gamers across the country, allowing players
of all ages to engage with our sport in the most entertaining
NASCAR game ever created,” said Blake Davidson, vice
president of consumer and licensed products, NASCAR. “Many
of our rising stars' first exposure to NASCAR was through video games, which underscores the impact they
can have by driving interest and creating life-long fans.”
NASCAR Heat Evolution connects fans more than ever before. A new online competitive multiplayer feature
supports a full field of up to 40 racers, a NASCAR video game first. Gamers can race as and against the
top drivers and teams of today. Users can enter their rookie season and race for a spot in The Chase, relive
classic NASCAR moments, or make new ones.
“NASCAR Heat Evolution marks the beginning of a new era in NASCAR digital games from Dusenberry
Martin Racing,” said DMR Chief Executive Officer Tom Dusenberry. “From day one, DMR’s main focus was
to provide a fun, authentic NASCAR experience to all fans. NASCAR Heat Evolution is all about the drivers,
and I truly believe we have delivered.”
NASCAR Heat Evolution is available today in North America for $59.99 as a retail and digital release on
the PlayStation®4 system, Xbox One and Windows PC. This title is rated E (Everyone) by the ESRB.
The 2016 Chase for the NASCAR Sprint Cup kicks off with the Teenage Mutant Ninja Turtles 400 on
Sunday, Sept. 18 at 2:30 p.m. ET. The race will be broadcast live on NBCSN, MRN and SiriusXM
NASCAR Radio, with additional coverage on NASCAR.com.
About NASCAR
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1
form of motorsports in the United States. NASCAR consists of three national series (the NASCAR Sprint
Cup Series™, NASCAR XFINITY Series™, and NASCAR Camping World Truck Series™), four regional
series, one local grassroots series and three international series. The International Motor Sports
Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S.
sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR
sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more
information visit http://www.NASCAR.com and http://www.IMSA.com, and follow NASCAR on Facebook,
Twitter, Instagram, and Snapchat (‘NASCAR’).
About Dusenberry Martin Racing
Dusenberry Martin Racing is a digital games publisher and developer focused on delivering fun and
engaging NASCAR-branded games. The company is dedicated to bringing high-quality digital and socially
interactive game experiences to the marketplace. DMR launches its first PlayStation ®4 system and Xbox
One game, NASCAR Heat Evolution, in September 2016. The company is headquartered at NASCAR
Plaza in Charlotte, North Carolina. For more information, please visit www.dmracing.org.
About NASCAR Team Properties
NASCAR Team Properties is a NASCAR industry managed organization created to promote efficiency and
operational structure for the sport’s licensed merchandise business. NTP is comprised of NASCAR and
participating teams in NASCAR’s national race series and is operated under a Board of Directors
representing those organizations. Teams currently participating in the console video game agreement
include: BK Racing; Chip Ganassi Racing; Circle Sport – Leavine Fenton Racing; Front Row Motorsports;
Furniture Row Racing; Germain Racing; Go Fas Racing; Hendrick Motorsports; H Scott Motorsports; Joe
Gibbs Racing; JR Motorsports; JTG Motorsports; Penske Racing South; Richard Childress Racing; Richard
Petty Motorsports; Roush Fenway Racing; Stewart-Haas Racing; Tommy Baldwin Racing; and Wood
Brothers Racing.
Contact:
Alex Moore
NASCAR Integrated Marketing Communications
704-348-9731
[email protected]
Matt Dusenberry
Dusenberry Martin Racing
704-900-4594
[email protected]