EMU IDENTITY
EMU
GRAPHIC
IDENTITY
GUIDELINES
For more information, please visit emu.edu/marketing // email [email protected] // call 540-432-4056
EMU IDENTITY
LOGO USAGE GUIDELINES
The EMU logo is to be present on all web pages and print projects. This includes flyers, ads,
correspondence, envelopes, and department-produced documents (such as newsletters).
Any paper document should have the EMU logo and name included.
DO NOT : change the colors // alter the proportions // rotate or manipulate
PRIMARY USE
EMU blue (PMS 2935) is a key part of th EMU brand and should be represented
whenever possible. If color is not available it can appear in black or in white
when it needs to be used on a dark background.
CLEAR SPACE
For legibility and prominence, ensure that clear space is maintained around the
logo. Photos, text and graphic elements must follow the guidelines illustrated
here and stay outside the clear space.
MINIMUM SIZE
To maintain full legibility, never reproduce the logo at a height smaller than .5
inches tall for print and 40 pixels tall for digital. There is no maximum size limit,
but use common sense when sizing the logo.
THE LOGO
Never separate the elements
of the logo.
The combination of the sunburst
and the EMU logotype creates a
distinctive symbol that is a key
element of the EMU brand.
Logomark
Logotype
CLEAR SPACE
The font used in the EMU logo is
Goudy Bookletter 1911.
COLOR
EMU Blue
PMS: 2935 C
CMYK: C100, M70,Y0, K0
RGB: R0, G91 B170
HEX: 005AAA
CLEAR SPACE
Black
CMYK: C75, M68,Y68, K90
RGB: R0, G0 B0
HEX: 000000
White
CMYK: C0, M0,Y0, K0
RGB: R255, G255 B255
HEX: FFFFFF
The clear space around the logo should be at least
the height of the letter E in Eastern.
MINIMUM SIZE
.5“
40 px
For more information, please visit emu.edu/marketing // email [email protected] // call 540-432-4056
EMU IDENTITY
DO AND DON’T
The value of a graphic identity lies in its ability to provide
consistency and recognizability.
Consistency in the use of the graphic identity will build recognizability among the
University’s various audiences. Over time, the characteristics of the graphic identity
will become visual signals for the values with which Eastern Mennonite University is
associated. The following guidelines apply to all EMU graphics including the Eastern
Mennonite Seminary logo.
LOGO
DO NOT CHANGE THE UNIVERSITY LOGO ART




Do not color the logo with other colors.
Do not remove the sunburst from the box.
Do not rearrange, redraw, or scale the elements of the logo.
Do not add additional type inside the clear space.
BACKGROUNDS
Do not use the black or color logo over dark or busy background images.
Only use the logo over backgrounds that allow for enough contrast to have
the logo read clearly.
Department name
Do not use the white logo over light backgrounds where there isn’t enough
contrast to have the logo read clearly.
If needed a drop shadow can be added to the white logo in order to make it
more readable. The x and y offset should be set to 0. There should be an even
shadow on all sides.
LOGO CAN BE DOWNLOADED AT
emu.edu/marketing/standards-and-guides/brand-identity-standards
BACKGROUNDS AND IMAGES
For more information, please visit emu.edu/marketing // email [email protected] // call 540-432-4056
EMU IDENTITY
COLORS
Primary (logo colors)
EMU Blue
PMS: 2935 C
CMYK: C100, M70,Y0, K0
RGB: R0, G91 B170
HEX: 005AAA
EMU Black
CMYK: C75, M68,Y68, K90
RGB: R0, G0 B0
HEX: 000000
White
CMYK: C0, M0,Y0, K0
RGB: R255, G255 B255
HEX: FFFFFF
Program colors
STAR (red)
PMS: 1807 C
MA in Education (red)
PMS: 202 C
CMYK: C0, M100,Y61, K43
RGB: R152, G0, B46
HEX: 981A31
EMS (purple)
PMS: 2627 C
CMYK: C83, M100,Y32, K35
RGB: R62, G17, B35
HEX: 3E1151
MAIS (purple)
PMS: 2602 C
CMYK: C56, M99, Y0, K0
RGB: R135, G43, B144
HEX: 872B90
MBA (dark blue)
PMS: 295 C
CMYK: C100, M84, Y36, K39
RGB: R15, G44, B82
HEX: 0F2C52
Secondary colors
EMU Blue (medium)
PMS: 294 C
CMYK: C100, M87, Y32, K20
RGB: R29, G55, B104
HEX: 1D3768
EMU Blue (dark)
PMS: 295 C
CMYK: C100, M84, Y36, K39
RGB: R15, G44, B82
HEX: 0F2C52
EMU Yellow (light)
PMS: 130 C
CMYK: C2, M38, Y100, K0
RGB: R245, G168, B28
HEX: F3A71E
EMU Yellow (medium)
PMS: 7564 C
CMYK: C11, M51, Y100, K1
RGB: R220, G139, B38
HEX: DB8A26
EMU Yellow (dark)
PMS: 7565 C
CMYK: C16, M59, Y100, K2
RGB: R208, G123, B41
HEX: CF7B28
EMU Gray (light)
8% black
HEX: EAEBEC
EMU light blue
PMS: 2905 C - 25% tint
CMYK: C11, M2, Y1, K0
RGB: R224, G237, B247
HEX: E0EDF7
MAOL (medium blue)
PMS: 294 C
CMYK: C100, M87, Y32, K20
RGB: R29, G55, B104
HEX: 1D3768
MHCM (blue)
PMS: 293 C
CMYK: C100, M80, Y11, K2
RGB: R0, G61, B166
HEX: 003DA6
MS in Nursing (blue)
PMS: 2935 C
CMYK: C100, M70,Y0, K0
RGB: R0, G91 B170
HEX: 005AAA
HAL (light blue)
PMS: 2925 C
CMYK: C76, M25,Y0, K0
RGB: R0, G155 B222
HEX: 009BDE
MA in Biomedicine (teal)
PMS: 3155 C
CMYK: C100, M0,Y24, K38
RGB: R0, G120, B138
HEX: 02788A
Counseling Institute (green)
PMS: 3435 C
CJP (green)
PMS: 349 C
CMYK: C100, M0,Y91, K42
RGB: R0, G112, B60
HEX: 03703C
MA in Counseling (green)
PMS: 354 C
CMYK: C80, M0,Y90, K0
RGB: R0, G178, B89
HEX: 00AE41
CoachLink (green)
PMS: 376 C
Color is a key part of the EMU brand.
EMU blue has represented EMU
for decades and is used by both its
campuses in Harrisonburg, Va., and
Lancaster, Pa. It is a unifying brand
element across departments and
programs.
PRIMARY COLORS
The official color of EMU is Pantone
2935 C (blue). This is complemented by
black (rich black) in the EMU logo.
SECONDARY COLORS
For greater flexibility and contrast, a
series of secondary colors has been
carefully chosen to complement
EMU blue. The two darker shades of
blue (Pantone 294 and 295) are used
for type and backgrounds. Three
complementary shades of yellow/
orange (Pantone 130, 7564, and 7565)
have been chosen to add vibrance to
EMU materials. It is consistently used in
the EMU icon system.
EASTERN MENNONITE SEMINARY
AND EMU LANCASTER
EMS and EMU Lancaster are divisions
of EMU that use their own variations of
the EMU logo. They both use the same
blue and black colors as the EMU logo
(the official color of the seminary is
Pantone 262 purple).
THE CENTER FOR JUSTICE &
PEACEBUILDING
CJP is a program of EMU that has it’s
own logo, but the EMU logo is almost
always present on CJP marketing
materials or it is clearly labeled as a
program of EMU. The official colors of
CJP are 349 green and 7564 yellow.
GRADUATE PROGRAM COLORS
Each graduate program at EMU is
represented by a distinct color. This
allows each program to stand out
when they are displayed together.
EMU orange is used consistently as
the secondary color for all graduate
program materials. The combination
of consistent graphics, logo, design,
and complementary colors is key to
making this diverse group of programs
work together as a cohesive whole.
For more information, please visit emu.edu/marketing // email [email protected] // call 540-432-4056
EMU IDENTITY
PROGRAMS
Each official program of EMU has a distinct icon and color. These were carefully developed
for easier distinction between the various programs in web and print applicatons. As the
icons are not intended to be logos that stand alone, they should always appear with the
EMU logo on all marketing materials. These simple icons are meant to enhance the visual
appeal our programs and to quickly depict the areas of study and distinctives.
The secondary color of all EMU
programs is EMU yellow.
OTHER PROGRAMS
GRADUATE PROGRAMS
CIE
PMS: 476 C
MA in counseling
PMS: 354 C
CMYK: C80, M0,Y90, K0
RGB: R0, G178, B89
HEX: 00AE41
Institute for
Experiencial
Therapies
PMS: 3435 C
ADCP
EMU blue
CJP
PMS: 349 C
CMYK: C100, M0,Y91, K42
RGB: R0, G112, B60
HEX: 03703C
MA in biomedicine
PMS: 3155 C
CMYK: C100, M0,Y24, K38
RGB: R0, G120, B138
HEX: 02788A
STAR
PMS: 1807 C
SPI
PMS: 349 C
CoachLink
PMS: 376 C
HAL (light blue)
PMS: 2925 C
CMYK: C76, M25,Y0, K0
RGB: R0, G155 B222
HEX: 009BDE
MS in nursing
PMS: 2935 C
CMYK: C100, M70,Y0, K0
RGB: R0, G91 B170
HEX: 005AAA
MHCM (blue)
PMS: 293 C
CMYK: C100, M80, Y11, K2
RGB: R0, G61, B166
HEX: 003DA6
MAOL
MBA
MAIS (purple)
PMS: 2602 C
CMYK: C56, M99, Y0, K0
RGB: R135, G43, B144
HEX: 872B90
EMS (purple)
PMS: 2627 C
CMYK: C83, M100,Y32, K35
RGB: R62, G17, B35
HEX: 3E1151
PMS: 294 C
CMYK: C100, M87, Y32, K20
RGB: R29, G55, B104
HEX: 1D3768
PMS: 295 C
CMYK: C100, M84, Y36, K39
RGB: R15, G44, B82
HEX: 0F2C52
MA in education
PMS: 202 C
CMYK: C0, M100,Y61, K43
RGB: R152, G0, B46
HEX: 981A31
For more information, please visit emu.edu/marketing // email [email protected] // call 540-432-4056
Inside Out
EMU blue
EMU IDENTITY
FONTS
The systematic use of a limited font set is a key part of maintaining a
consistent graphic identity.
Print
Our primary typefaces are Myriad Pro and Adobe Garamond Pro. These fonts must be
used on all printed marketing materials for EMU. In rare occasions other fonts can be
used when needed for design reasons but only with permission from EMU marketing.
Myriad Pro is used for headlines as well as blocks of text. Adobe Garamond Pro is
mainly used for larger blocks of text or when a more formal looking font is required.
Web
Since Myriad Pro is not easily available for use on the web the official font for the EMU
website is Source Sans Pro. When Source Sans Pro is not available Helvetica or Arial
can be used instead.
ABOUT OUR FONTS
Myriad Pro
AaBbCc0123
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Myriad Pro Black - Use for headlines
Myriad Pro Regular
Adobe Garamond Pro
AaBbCc0123
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Adobe Garamond Pro Bold
Adobe Garamond Pro Regular - Use for body text
Source Sans Pro
AaBbCc0123
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Source Sans Pro Black
Source Sans Pro Regular
Myriad Pro
Myriad is a humanist sans-serif typeface designed
by Robert Slimbach and Carol Twombly for Adobe
Systems. The typeface is best known for its usage
by Apple Inc., replacing Apple Garamond as
Apple’s corporate font since 2002. Myriad is easily
distinguished from other sans-serif fonts due to
its special “y” descender (tail) and slanting “e” cut.
Myriad is similar to Frutiger. (Wikipedia)
Adobe Garamond Pro
Garamond is the name given to a group of oldstyle serif typefaces named after the punch-cutter
Claude Garamont (Latinised as garamondus) (c.
1480–1561). Many of the Garamond faces are
more closely related to the work of a later punchcutter, Jean Jannon. A direct relationship between
Garamond’s letterforms and contemporary
type can be found in the Roman versions of the
typefaces Adobe Garamond, Granjon, Sabon, and
Stempel Garamond.
Garamond’s letterforms convey a sense of fluidity
and consistency. Some unique characteristics
in his letters are the small bowl of the a and the
small eye of the e. Long extenders and top serifs
have a downward slope.
Garamond is considered to be among the most
legible and readable serif typefaces for use in
print (offline) applications. It has also been noted
to be one of the most eco-friendly major fonts
when it comes to ink usage. (Wikipedia)
Source Sans Pro
Source Sans Pro is a sans-serif typeface created
by Paul D. Hunt for Adobe Systems. It is the first
open source font family from Adobe, distributed
under the SIL Open Font License. The typeface
is inspired by the forms of the American Type
Founders’ gothics by Morris Fuller Benton.
It is currently available in six weights, from
ExtraLight to Black, in upright and italic styles.
The typeface has wide language support for Latin
script, including Western and Eastern European
languages, Vietnamese, pinyin Romanization of
Chinese, and Navajo.(Wikipedia)
For more information, please visit emu.edu/marketing // email [email protected] // call 540-432-4056
EMU IDENTITY
GRAPHICS AND TEXTURES
EMU has developed a distinct graphical style that it uses in all of its marketing materials
to help tell the EMU story visually. The consistent use of these elements is a key part of the
EMU brand and is crucial to how its audience recognizes it. There are three main graphical
elements that are used consistently in the EMU brand (other than the EMU log, of course).
1. The icons
2. The curve
3. The texture
The texture
The EMU texture is a hand drawn
pattern that was developed for EMU’s
undergraduate materials to add a fun
handmade element to the EMU look. It is
typically used in combination with a colored
background inside the EMU curve.
THE ICONS
The EMU icons are used to identify various programs, departments, and distinctives of
the EMU brand. This icon system is carefully designed to work across a variety of media
and to work well with the EMU colors and brand.
Below is the standard usage of the EMU
texture. It is most often used with EMU
medium yellow or blue with a multiply filter
and set to 10% opacity for yellow and 20%
opacity for blue.
The curve
The EMU curve is a well-established part of the EMU look. It is typically used at the top, bottom,
or side of a design piece. It is consistently used with EMU medium blue and thetexture. Other
official colors are used in graduate program marketing materials.
A light blue is somtimes also used as a
background color for boxes and content
areas. This is 25% PMS 2905 C cyan.
Below is a sample of standard usage of all three graphic elements with the EMU logo.
www.emu.edu
For more information, please visit emu.edu/marketing // email [email protected] // call 540-432-4056
EMU IDENTITY
THE TAGLINE
Taglines capture the essence of an organization in a nutshell. After the logo, it is the second
opportunity to tell someone about our product. No tagline can say everything about an
organization. It is a conversation starter. The tagline will be incorporated as determined
by the designer. Text may change for program-specific projects. Seminary and graduate
programs will likely use different taglines. This content shows how the tagline will be used in
general EMU materials; program-specific tagline graphics will be managed in the same way.
When the tagline needs to be on a dark
background, change the text to white
and make “like no other” yellow or blue
depending on the background color.
A CHRISTIAN
UNIVERSITY
like no other
Myriad Pro black - EMU blue - all caps
A CHRISTIAN UNIVERSITY
like no other
A CHRISTIAN
UNIVERSITY
like no other
Myriad Pro black - EMU yellow (medium) - lowercase
The tagline can be stacked to fit narrower spaces.
A CHRISTIAN
UNIVERSITY
like no other
A CHRISTIAN
UNIVERSITY
like no other
The tagline can be arranged on one line if needed
but “like no other” should be in all caps.
A CHRISTIAN
UNIVERSITY
like no other
A CHRISTIAN UNIVERSITY LIKE NO OTHER
When color is not available the tagline can
be made black, white or grayscale.
The tagline can be left, center, or right aligned depending on the design, but center is preferred.
A CHRISTIAN UNIVERSITY
like no other
A CHRISTIAN UNIVERSITY
like no other
For more information, please visit emu.edu/marketing // email [email protected] // call 540-432-4056
EMU IDENTITY
UNIVERSITY SEAL
The university seal is reserved for use by the office of the president. Reproduction of the
seal is restricted to scholarly, ceremonial or presidential purposes such as commencement
programs and university diplomas. The same guidlines apply to the seminary seal.
DO NOT: change the colors // alter the proportions // rotate or manipulate
For more information, please visit emu.edu/marketing // email [email protected] // call 540-432-4056
EMU IDENTITY
SOCIAL MEDIA
The wide range of social media platforms is an ever-increasing part of the EMU brand
and should be treated with the same care and attention to detail as any other form of
communication.
FACEBOOK
Facebook is a great communications tool and we strongly recommend that all EMU
programs have Facebook pages to stay connected with their audiences. However,
due to the high number of people it takes to maintain the pages of various EMU
groups, there is a risk of inconsistent messaging. It is important that all those who are
administrators for EMU pages follow EMU branding guidelines in order to maintain
EMU ‘s strong graphic identity. The EMU marketing department does not have the
staff to maintain all the Facebook groups and pages that represent EMU but is always
happy to answer questions. It’s a team effort and we really appreciate your hard work.
There are three main visual elements that are key to making an EMU Facebook page:
1. The cover photo
2. The profile image
3. Other photos, photo galleries, and videos
Cover photo
The cover photo is the large, main image
at the top of the page and is a great place
to show off a nice photo. This is the first
thing people will look at when visiting your
page so make sure it’s a high-quality image.
Ideally it should be professionally taken
and must be at least 851x315 pixels. An
undersized image will look pixelated and
unprofessional. Use common sense when
picking photos. It should be appropriate
and say something about what your
department represents. Photos of students
and our beautiful campus are always a good
idea. Avoid using stock images that look
fake/cheesy and never snag images from
the web that you don’t have permission to
use.
Need a high-quality image for your page?
Contact the EMU marketing department.
email: [email protected]
call: 540-432-4056
The profile image
The profile image is a small thumbnail
image that is used to quickly identify a
program. All profile images that represent
official EMU programs should be created
by the EMU marketing department. They
contain the program icon and the EMU logo.
Other pages that are not officially managed
by EMU faculty or staff are not permitted to
use the EMU logo.
Other photos, photo galleries
and videos
All images used to represent EMU should
be high-quality and professionally taken
if possible. See the cover photo guidlines
above for more details.
Sample profile images.
For more information, please visit emu.edu/marketing // email [email protected] // call 540-432-4056
EMU IDENTITY
STATIONARY
Letterhead
Admissions Office
1.75”
1200 Park Road
Harrisonburg VA 22802-2462
[email protected]
Phone: 540-432-4118
Toll-free: 800-368-2665
Fax: 540-432-4444
You can order customized stationary items
for your department during one of the three
bulk-ordering times each year (typically
January, May and August). Watch for an email
asking for your requests or visit
emu.edu/marketing to find our online
request forms.
Date
Recipient name
Company name
Street address
City, state, zip
Dear recipient name,
Business cards
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1.25”
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BRAYDON P. HOOVER
1.25”
Associate Director of Development
Office: 540-432-4069
Cell: 717-413-1151
Fax: 540-432-4212
[email protected]
1200 Park Road
Harrisonburg VA 22802
emu.edu
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aut ipicium am dolupta.
Sincerely,
Your Name
Title
Envelopes
Admissions Office
1200 Park Road, Harrisonburg VA 22802
www.emu.edu/admissions
.75”
5100
Spacing
The letter should have a 1.75” margin from the top of the page, a 1.25”
margin from the left and right of the page, and a .75” margin from the
bottom of the page.
Letterhead
The body of the letter should be aligned with EMU in the logo.
Admissions Office
1200 Park Road
Harrisonburg VA 22802-2462
[email protected]
Phone: 540-432-4118
Toll-free: 800-368-2665
Fax: 540-432-4444
Font for the body of the letter
For the text of the letter, we recommend using the Adobe Garamond
Pro or Myriad Pro font. If those fonts are unavailable use either Times
New Roman or Arial as the default font.
Size
10 or 11 pt with 14 pt line spacing is recomended.
Serif fonts
Adobe Garamind Pro regular
Times New Roman regular
Sans-serif fonts
Myriad Pro regular
Arial regular
For more information, please visit emu.edu/marketing // email [email protected] // call 540-432-4056
www.emu.edu/admissions
EMU IDENTITY
EMAIL SIGNATURES
Keep it simple
Don’t get overly complex when formatting your email signature and try to use
as few lines as necessary. A signature is there to add professional credentials and
basic contact information.
Examples
IMAGES AND LOGOS
Do not use images (logos or social media icons) within the email
signature. Images can come across as attachments and appear
chaotic. Many email clients and mobile devices block the appearance
of images.
SNAIL MAIL ADDRESS
Addresses are rarely needed, so repeating it in every signature is
unnecessary and only adds to the complexity of the signature. In
most cases when an address is needed, you can simply write it in the
body of the email.
QUOTES
Refraining from the use of quotes is best practice for professional
communications. It is important to avoid the potential confusion of
external audiences assuming a particular statement represents the
university’s official slogan, ideology, or brand.
FORMATTING
Use plain text so that the signature is compatible with all email clients
and devices. Avoid colors, special fonts, bold, italics, and html.
EMAIL ADDRESS
This is redundant and unnecessary, since you have used email to send
the message.
SOCIAL MEDIA
To be discoverable socially, use your account handle (user name) as
plain text and make sure that the name used in your email signature
is searchable on the networks you use.
Jon Styer
Media Specialist and Brand ID Manager
Marketing and Communications
Eastern Mennonite University
Office: 540-432-4624
emu.edu
J. Daryl Byler
Executive Director
Center for Justice and Peacebuilding
Eastern Mennonite University
Office: 540-432-4496
Fax: 540-432-4449
emu.edu/cjp
Andrea D. Saner, PhD
Assistant Professor of Old Testament
and Hebrew Language
Eastern Mennonite Seminary
Office: 540-432-4199
emu.edu
LINKS
Adding a url for EMU or a specific program of EMU can be a useful
promotional tool. Generally it is best to just include the general
emu.edu url to refer contacts to the EMU home page.
For more information, please visit emu.edu/marketing // email [email protected] // call 540-432-4056
EMU IDENTITY
PHOTOGRAPHY
Photography is a significant part of the EMU brand. Nothing tells a story like a great
photograph. Photos that are used in EMU marketing materials should be professionally
taken and follow EMU’s photo style. You can request to have photos taken by going to
emu.edu/marketing and filling out a photo request form.
EMU’S PHOTO STYLE
The EMU photo style is natural, honest and
dynamic. Natural light is used as much
as possible for events and portraits. EMU
photos should not feel overly posed or fake.
They should be candid if possible and feel
authentic in color and style. Actual photos
of students, professors, and locations are
strongly preferred over the use of stock
images.
It is very important to be selective and make
sure that only the most vibrant, dynamic,
and effective images are used to represent
the university. The use of low-quality images
is not acceptable. The use of low-quality
images can harm the integrity of the EMU
brand and the distinguished faculty, staff,
students, and alumni that it represents.
EMU staff photographers value the beliefs
of others and extend respect to those who
do not wish to have their image used in
EMU materials. EMU students can opt out of
providing general photo permission during
the registration process. Students who do
not want their image used in marketing
materials share responsibility with EMU
to make sure that their image is not
used. Faculty and staff can view the list of
students who do not want their image and
information used by logging into
my.emu.edu, clicking on the employee info
tab, and then clicking on “release forms” on
the left.
View more about our image permissions
and copyright information at
emu.edu/marketing/images.
Whenever an image is used the
photographer should be credited if
possible. (Photo by Name/Eastern
Mennonite University)
EMU images should be used only in
connection with EMU and not as general stock
images for any other uses or organizations
without permissions from the EMU marketing
department.
For more information, please visit emu.edu/marketing // email [email protected] // call 540-432-4056
EMU IDENTITY
EMU ROYALS
The EMU royals logo and spirit marks are reserved strictly for use in EMU athletics marketing
materials, uniforms, and apparel. The athletics logo should never be used in place of the
EMU logo or in marketing materials representing EMU’s academic areas. The EMU royals
logo is the official mark of the EMU athletics department and its programs.
Stylized versions of the EMU Royal (lion) are not permitted unless approved by the EMU
marketing department. This undermines the logo system and brand consistency.
DO NOT: change the colors // alter the proportions // rotate or manipulate
OFFICIAL ROYALS LOGO
This is the standard EMU royals logo and should be used consistently
whenever possible.
PRIMARY USE
EMU blue (PMS 2935) is a key part of the EMU brand and should be
represented whenever possible. If color is not available, the logo
can appear in black or in white when it needs to be used on a dark
background.
Due to the wide range of uniforms and
different graphic standards for various
sports there are several secondary logos
that can be used is special circumbstance
where the full official logo can’t be used.
CLEAR SPACE
For legibility and prominence, ensure that clear space is maintained
around the logo.
MINIMUM SIZE
To maintain full legibility, never reproduce the logo at a height smaller
than .5 inches tall for print and 40 pixels tall for digital. There is no
maximum size limit, but use common sense when sizing the logo.
This is the condensed version of the
EMU royals logo which can be used
when space is limited.
COLOR
EMU Blue
PMS: 2935 C
CMYK: C100, M70,Y0, K0
RGB: R0, G91 B170
HEX: 005AAA
Royals light gray
PMS: Cool Gray 6 C
White
Black
The lion head is not a logo. It is a graphic
element that isn’t meant to stand alone.
The full royals logo should also appear
somewhere on the piece.
For more information, please visit emu.edu/marketing // email [email protected] // call 540-432-4056
EMU IDENTITY
EMU LANCASTER
EMU Lancaster is a sub-brand of EMU. The primary logo for all EMU Lancaster
promotional materials is the EMU Lancaster logo. It should be displayed prominently
on the front of print and web materials,.
To see sample designs for EMU Lancaster please contact EMU marketing and
communications.
DO NOT : change the colors // alter the proportions // rotate or manipulate
PRIMARY USE
EMU blue (PMS 2935) is a key part of th EMU brand and should be represented
whenever possible. If color is not available it can appear in black or in white
when it needs to be used on a dark background.
THE LOGO
Never separate the elements
of the logo.
The combination of the sunburst
and the EMU logotype creates a
distinctive symbol that is a key
element of the EMU brand.
The font used in the EMU logo is
Goudy Bookletter 1911.
COLOR
EMU Blue
PMS: 2935 C
CMYK: C100, M70,Y0, K0
RGB: R0, G91 B170
HEX: 005AAA
Black
CMYK: C75, M68,Y68, K90
RGB: R0, G0 B0
HEX: 000000
White
CMYK: C0, M0,Y0, K0
RGB: R255, G255 B255
HEX: FFFFFF
For more information, please visit emu.edu/marketing // email [email protected] // call 540-432-4056
EMU IDENTITY
EMU SCHOOL OF GRADUATE
& PROFESSIONAL STUDIES
EMU School of Graduate & Professional Studies is a sub-brand of EMU. The primary
logo for all EMU Grad Studies promotional materials is the EMU Grad Studies logo. It
should be displayed prominently on the front of print and web materials,.
To see sample designs for EMU School of Graduate & Professional Studies please
contact EMU marketing and communications.
DO NOT : change the colors // alter the proportions // rotate or manipulate
PRIMARY USE
EMU blue (PMS 2935) is a key part of th EMU brand and should be represented
whenever possible. If color is not available it can appear in black or in white
when it needs to be used on a dark background.
THE LOGO
Never separate the elements
of the logo.
The combination of the sunburst
and the EMU logotype creates a
distinctive symbol that is a key
element of the EMU brand.
The font used in the EMU logo is
Goudy Bookletter 1911.
COLOR
EMU Blue
PMS: 2935 C
CMYK: C100, M70,Y0, K0
RGB: R0, G91 B170
HEX: 005AAA
Black
CMYK: C75, M68,Y68, K90
RGB: R0, G0 B0
HEX: 000000
White
CMYK: C0, M0,Y0, K0
RGB: R255, G255 B255
HEX: FFFFFF
For more information, please visit emu.edu/marketing // email [email protected] // call 540-432-4056
EMU IDENTITY
EMU SEMINARY
EMU Seminary is a sub-brand of EMU. The primary logo for all EMU Seminary
promotional materials is the EMU Seminary logo. It should be displayed prominently
on the front of print and web materials,.
To see sample designs for EMU Seminary please contact EMU marketing and
communications.
DO NOT : change the colors // alter the proportions // rotate or manipulate
PRIMARY USE
EMU blue (PMS 2935) is a key part of th EMU brand and should be represented
whenever possible. If color is not available it can appear in black or in white
when it needs to be used on a dark background.
THE LOGO
Never separate the elements
of the logo.
The combination of the sunburst
and the EMU logotype creates a
distinctive symbol that is a key
element of the EMU brand.
The font used in the EMU logo is
Goudy Bookletter 1911.
COLOR
EMU Blue
PMS: 2935 C
CMYK: C100, M70,Y0, K0
RGB: R0, G91 B170
HEX: 005AAA
Black
CMYK: C75, M68,Y68, K90
RGB: R0, G0 B0
HEX: 000000
White
CMYK: C0, M0,Y0, K0
RGB: R255, G255 B255
HEX: FFFFFF
For more information, please visit emu.edu/marketing // email [email protected] // call 540-432-4056
EMU IDENTITY
EMU SUB-BRANDS
EASTERN MENNONITE
SEMINARY
For more information, please visit emu.edu/marketing // email [email protected] // call 540-432-4056
EMU IDENTITY
EMU CENTER FOR JUSTICE
AND PEACEBUILDING
The Center for Justice and Peacebuilding (CJP) is a program of EMU. The primary logo for all
CJP promotional materials is the CJP logo. It should be displayed prominently on the front
of print and web materials, but the EMU logo should also be included on the back or in the
footer of marketing materials whenever possible.
To see sample designs for CJP please contact EMU marketing and communications.
DO NOT: change the colors // alter the proportions // rotate or manipulate
- REVERSED
THE LOGO - STANDARD
- GRAYSCALE
THE FONT
- BLACK
THE COLORS
Myriad Pro Light
Myriad Pro Light Italic
Myriad Pro Regular
Myriad Pro Italic
Myriad Pro Semibold
Myriad Pro Semibold Italic
Myriad Pro Bold
Myriad Pro Bold Italic
Myriad Pro Black
Myriad Pro Black
For more information, please visit emu.edu/marketing // email [email protected] // call 540-432-4056
PMS 349
80% BLACK
PMS 7564