Connecting at Ramadan
Ramadan has always been a moment for connecting with
friends, family and faith. And now, mobile and Facebook
are increasingly part of the celebration.
Last year people across 15 countries generated over
48 million posts
about Ramadan and Eid on Facebook
People connect on mobile
Across MENA
Across Indonesia + Malaysia
more people
accessed Facebook on
mobile than on desktop
more people
accessed Facebook on
mobile than on desktop
1.6x
3.6x
92%
of people likely to celebrate
Ramadan on Facebook
connect on mobile
People connect visually
Across MENA
people posted
Across Indonesia + Malaysia
people posted
more photos
than status updates
more photos
following Eid-al-Fitr
2.1x
30%
Ramadan conversation is inclusive
Though people ages 18–44 post the most
Across MENA
Across Indonesia + Malaysia
People ages
People ages
People ages
People ages
18-24 generated
25-44 generated
18-24 generated
25-44 generated
30% 57%
33% 54%
Men generated 67%
of posts about Ramadan
Men generated 46%
of posts about Ramadan
Top conversation topics include
Religious celebrations
and greetings
Food
Clothing
Electronics
Ramadan is a time for travel
People traverse the world to be with loved ones
Top travel destinations from select countries
Saudi Arabia
to Philippines
Egypt to US
Malaysia to
Singapore
UAE to India
Indonesia to
Singapore
How brands can seize the moment
Reach people on mobile: Whether people are out shopping for food, clothes or gifts or celebrating at home,
more people will be on mobile than on desktop. Brands can use mobile to stay close to the people who matter
most throughout the month.
Reflect the beauty of Ramadan: Help bring the festivities to life through beautiful photo and video creative that people
will want to spend time with. Whether targeting mothers (e.g., with CPG messaging) or the millions of expatriates who
live and work across MENA (e.g., with travel messaging), visuals can play a vital role in inspiring people to action and
extending the celebration.
Respect regional nuances: While mobile is helping more people connect at Ramadan, people across countries use a
wide range of mobile devices and have different levels of access to mobile data. Brands can leverage a combination of
tailored creative, device targeting and bandwidth targeting to deliver a more meaningful mobile message to all.
Source: Facebook internal data for AE, AL, BH, EG, ID, IQ, JO, KW, LB, MA, MY, OM,
QA, SA, and TN, Apr-Aug 2014, accessed Apr 2015.
insights.fb.com