Create Your
LinkedIn Profile
Template
Go step by step to create your LinkedIn profile. Kick A
Marketing Group brings you this LinkedIn template maker and
arms you with the information you need to fill out your profile
completely and attract the clients you want. You’ll have a great
profile when you are done. It takes hours to create the right
profile, so think of your LinkedIn profile as a work in progress.
Keep improving as you have time.
Ready, Aim, and Fire it up!
Let’s get started.
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www.KickAMarketing.com
Kick A Marketing Group Copyright © 2012
[email protected]
1
Tip
Your LinkedIn profile is a marketing piece, not a resume or
biography. Think sales and marketing when creating your
profile. If you were a potential client, what would prompt you
to contact someone? If your profile is complete and optimized
(for keywords), you are most likely to be found online and
attract clients. Give examples of successes you’ve had in your
business or career and tell stories. Let your work speak for
itself. Just like in writing: show don’t tell.
Use your vanity URL (name you are known by) if available in your signature, cards, etc. As
an example, mine is: http://www.linkedin.com/in/joguerra. Create your profile in Word so
you can run a spell check. Plus if you happen not to save it on LinkedIn by accident, you’ll
still have a copy.
I’ve listed parts of my profile information in black as examples. You’ll need to fill out the
blank lines that are in red. When you have finished filling this out, you will have a pretty
complete profile. However, LinkedIn will give you suggestions on how to get it 100%
complete and how to optimize it beyond the 100%.
Don’t forget to save your profile as you are editing. If you are new to LinkedIn or don’t have
a complete profile, set aside a few hours to concentrate on getting it 100% complete.
Profile Header
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[email protected]
2
Name – Jo Guerra (first name, last name, former/maiden name) display name as first &
last or first & initial)
Name: ___________________________________________________________________
Headline – this is your brand, your tagline, your micro-summary
Social Media Consultant | Denver Social Media Trainer | Online Marketing | Denver Web
Design | Facebook Pages Trainer
Professional “Headline”: ______________________________________________________
_________________________________________________________________________
_________________________________________________________________________
Location & Industry:
Country: United States
Zip Code: 80237
Industry: Marketing and Advertising
Location & Industry:
Country: _______________________________ Zip:_______________________________
Industry (you are in or interested in):___________________________________________
Under
fill out




your header you’ll find the following that will actually be compiled from sections you
below.
Current
Previous
Education
Connections – compiled from total connections – If you have over 500 connections, it
will say 500
Status Update – What are you doing now? Like a Twitter update – try to update at least
once a week - now on home page
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[email protected]
3
Status update: _____________________________________________________________
_________________________________________________________________________
Picture – Use a professional headshot up to shoulders – not a mug shot of only your face
Don’t use a picture with your family, dog, etc.
How do you like your picture? Do you need to update it? ____________________________
Your Public Profile URL
If possible, claim your name. If you have a common name, you may not be able to.
However, you can add a middle initial. Below the header click on “Edit”.
And then “Customize your public profile URL” on the right hand side of the page.
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Kick A Marketing Group Copyright © 2012
[email protected]
4
Public Profile – Name your profile (your name) – your vanity URL – take any numbers away
Example: http://www.linkedin.com/in/joguerra
PublicProfile: http://www.linkedin.com/in/________________________________________
Contact Info
Click on “Edit Contact Info” to bring up Websites, Twitter, Email, Phone, IM and Address.
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[email protected]
5
Websites – name your website(s) - you have three links. Remember if you want to name
your links, Choose “Other” (from the drop down) , then add the name of your website or
link and add a URL address.
Websites: Kick Marketing Group
Create a Facebook Cover Image
Free Social Media Plan
Websites: #1:_____________________________________________________________
#2:_____________________________________________________________
#3:_____________________________________________________________
There is more to fill out under your websites when in “Edit” mode, but you’ll fill out the rest
in another section below.
Twitter: joguerra
Twitter: __________________________________________________________________
Email: ____________________________________________________________________
Phone: ___________________________________________________________________
Address: __________________________________________________________________
IM: ______________________________________________________________________
Birthday: _________________________________________________________________
I leave birthday and birth year off for security reasons.
Birth Year: ________________________________________________________________
Marital Status: _____________________________________________________________
NOTE: All the following sections can now be moved up and down on your profile. So you can
determine what the most important section is to start with. So, the order of what is below
may not be like your profile. Plus there are many new sections that have been added. And
expect even more changes soon.
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Kick A Marketing Group Copyright © 2012
[email protected]
6
Summary
Professional Experience & Goals – This is your longer elevator speech. This is your brand.
Look forward at your goals. What type of customers do you want to work for? Look back at
your experience (especially relevant). Use the voice you are comfortable with as if you are
speaking and write enthusiastically about yourself – 2,000 characters
Professional Experience & Goals: _______________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
Experience
This is your resume where you can tell stories as you did in your summary to make it
interesting. You can have your actual resume as one of your links to websites if you are a
job seeker. Go back as far as you want. You will need to use years but don’t need months.
Do this for as many positions as you’d like.
Company Name: ___________________________________________________________
Title (use keywords when possible):_____________________________________________
Location: _________________________________________________________________
Time Period (Choose month & year started and ended position or just year or I currently
work here):
_________________________________________________________________________
Description: _______________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
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[email protected]
7
(Additional) Company Name: _________________________________________________
Title (use keywords when possible):_____________________________________________
Location: _________________________________________________________________
Time Period (Choose month & year started and ended position or just year or I currently
work here):
_________________________________________________________________________
Description: _______________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
(Additional) Company Name: _________________________________________________
Title (use keywords when possible):_____________________________________________
Location: _________________________________________________________________
Time Period (Choose month & year started and ended position or just year or I currently
work here):
_________________________________________________________________________
Description: _______________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
You can “Add a Position” for additional companies as well.
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Kick A Marketing Group Copyright © 2012
[email protected]
8
Add a Certification
If you have any certifications, this is the place to add them. Add the following for EACH
certification you have:
Certification Name: _________________________________________________________
Certification Authority: ______________________________________________________
License Number: ___________________________________________________________
Dates: ___________________________________________________________________
Skills & Expertise
You can add up to 50 skills. Start typing them into the “Enter your skill or expertise” and
then click “Add”. You cannot have duplicates.
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Kick A Marketing Group Copyright © 2012
[email protected]
9
Skills & Expertise ___________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
Education
Get as detailed as you’d like to be. You can leave the years you attended off. Add as many
schools as you’d like to.
School Name: _____________________________________________________________
Degree: __________________________________________________________________
Field of Study: ____________________________________________________________
Date Atttended: From _________________________ to ____________________________
Grade: ___________________________________________________________________
Activities & Societies: _______________________________________________________
_________________________________________________________________________
Additional Notes: ___________________________________________________________
Languages
_________________________________________________________________________
Additional Information
Websites (filled out above)
Interests: _________________________________________________________________
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10
Groups and Associations: ____________________________________________________
Honors and Awards: ________________________________________________________
Contact Settings
Contact (your name) for:
Toggle on (or off): I’ll accept Introductions and InMail OR
I’ll Accept only introductions
Opportunity Settings (check off what you are interested in:
career opportunities
new ventures
expertise requests
reference requests
consulting offers
job inquiries
business deals
getting back in touch
What advice would you give to users considering contacting you? _______
_____________________________________________________________
_____________________________________________________________
Congratulations. You’re almost done. Just transfer
this information to your LinkedIn profile and you’ll
be rocking & rolling!
Need help creating your profile?
Chose from these great options:
 Get a profile review for only $44 OR
 Have your basic professional profile created for only $104*!
 From scratch optimized profile for $299 (value of $600) with keywords
Contact me at [email protected] or 303.246.8724.
www.KickAMarketing.com
www.KickAMarketing.com
Kick A Marketing Group Copyright © 2012
[email protected]
11
About Me, Jo Guerra
Love to work with small businesses whether developing websites
(on WordPress), working on a complete branding strategy with
logos, business cards and other marketing materials, doing social
media for clients or creating articles and web content that shows
the personal, human touch of business. After all, people work with
people, not with companies, right?
I started my first business in 1993 as an importer of jewelry and
accessories. Yes, international business and I never even liked
jewelry - go figure. But I learned so much and decided to start this
marketing agency in 2009 as Your Marketing Gal. And now I’ve rebranded to Kick A
Marketing Group.
I’ve been in the Denver area forever but am originally from Texas. Please contact me to see
how we can work together.
Jo Guerra
Social Media Management | WordPress Web Designer
Content Creation & Copywriting | Graphic Design | Newsletters
KickAMarketing.com
8700 E. Jefferson Ave. #370732
Denver, CO 80237
facebook.com/kickamarketing
Page
12
twitter.com/joguerra
linkedin.com/in/joguerra
pinterest.com/joiguerra
LinkedIn Group: Linkd.in/DenverBiz
www.KickAMarketing.com
Kick A Marketing Group Copyright © 2012
[email protected]