BARCELONA
Torrent de l’Olla 208 08012 Barcelona
tel. +34 93 2385889 fax +34 93 2385909
[email protected] Skype: info.iedbarcelona
http://barcelona.ied.es www.iedbarcelona.es
VISUAL
COMMUNICATION area
Graduate Degree in Graphic Design
Graduate Degree
First Year
Project Foundation I
Basic Design knowledge: structure, form, colour, space and volume. Analysis of form.
Design criticism from an interdisciplinary point of view. Theory, methodology, conceptualisation and conception of the project.
Project Foundation II
Anthropometry, ergonomics and introduction to bionics. Theory, methodology, conceptualisation and conception of the project. Investigation methods and experimentation
specific to design processes.
Technical Drawing I
Plane and descriptive geometry. Investigation methods and experimentation specific
to the subject. Technical drawing graphic language and its communicative dimension
in the field of design.
Representation Techniques I
Observational, expression and representation drawing. Form and space analysis.
Evaluation and representation of light. Memorisation and movement.
Representation Techniques II
Instrumental techniques in structure, expression and 2D and 3D representation. Construction, composition and transmission of ideas, thoughts and information. Drawing
as a part of the design project.
Volume I
Investigation into volume and spatial concepts. Investigation methods and experimentation specific to the subject.
Project Communication I
Construction, composition and transmission of ideas, thoughts and information.
Composition and visual perception.
Project Communication II
Graphic representation using digital technology. Information management. Digital devices and strategies. Trends in information control and communication.
Graduate Degree
Visual Communication Area
1
BARCELONA
Torrent de l’Olla 208 08012 Barcelona
tel. +34 93 2385889 fax +34 93 2385909
[email protected] Skype: info.iedbarcelona
http://barcelona.ied.es www.iedbarcelona.es
Colour and Form
Perception of colour. Colour models and standardisation. Meaning of colour. Colour
as a part of design.
Science applied to Design
The scientific method. Methods for analysis and simulation. Investigation and experimentation in science applied to design. Mathematical, physical and chemical
knowledge applied to design. Methodologies for assessing the environmental impact
of processes and materials. Sustainable development. Reuse.
History of Art and Design
Provide students with the necessary means for finding elements of art from the past
which remain valid to this day. Associate concepts from the history of art with the field
of professional design. Reflect on the interaction between artistic production and its
context. Recognise institutional and alternative spaces in artistic practices. Knowledge, analysis and meaning of art. History and theory of art, architecture, design and
fashion. Society and art.
Sociology
Examine the main sociological theories related to design. Discover useful microtheories applicable to daily reality. Enable students to understand and create qualitative
and quantitative sociological tools. Understand the different types of society in order
to understand how they work in general. Learn about resources for arguing, creating
and presenting ideas.
Introduction to Marketing
Introduce the different areas in which marketing functions, as well as the main tools
applicable to each of them. Application of case analysis principles and tools. Offer an
overview of marketing analysis and planning.
Itinerary Graphic Design
Second Year
Semiotics
Comprehend that all human activity is based on language. It deals with the concept of
language, fundamental codes and systems of semiotics in order to achieve a critical
point of view when viewing the world of design, art, society and culture as systems
of codes. Analyse semiotically different examples of design from the modern age to
today’s world in order to develop a better consciousness of communication structures
and systems.
Graduate Degree
Visual Communication Area
2
BARCELONA
Torrent de l’Olla 208 08012 Barcelona
tel. +34 93 2385889 fax +34 93 2385909
[email protected] Skype: info.iedbarcelona
http://barcelona.ied.es www.iedbarcelona.es
Typography I
Study the history, construction, classification and drawing techniques of typographic typefaces. Look at the use of expressive typographic elements applied in the design of typographic typefaces, alphabets, monograms and symbols.
Computer tools I
Determine the fundamental elements for learning about vectorial design and its use
in projects.
Photography
Examine the tools and media in professional photography. Analyse photographic images for their grammatical and syntactical elements: focus, points of view, light and
time. Determine photography genres and rhetorical figures in image.
Graphic Techniques
Study the history and technical characteristics of the main printing systems. Paper
analysis: production, characteristics and binding. Analyse different types of production.
Animation Techniques
Techniques of movement and the space-time relationship. Observation and representation of believable and plausible reality in the eyes of the spectator.
Digital Communication I
Develop an understanding of basic digital techniques in order to apply them in projects.
History of Graphic Design
Study of graphics as a system of communication. Analysis of the big formative experiences of Design in the 20th century.
Audiovisual Graphic Design
Acquire the theoretical and practical skills related to creating and understanding
audiovisual language.
Interdisciplinary Project
Study and complete design projects from a practical, interdisciplinary point of view in
different multidisciplinary groups, observing the surroundings and their interpretation
in the modern world.
Typography II
Learn how to organise and use typographic elements in general and more specifically,
within text.
Computer tools II
Learn how to use IT programs to optimise page composition and use them as a process of creating and producing a graphic project.
Graduate Degree
Visual Communication Area
3
BARCELONA
Torrent de l’Olla 208 08012 Barcelona
tel. +34 93 2385889 fax +34 93 2385909
[email protected] Skype: info.iedbarcelona
http://barcelona.ied.es www.iedbarcelona.es
Digital Communication II
Show students the potential of Adobe Flash software to create animation and web
projects using the basic principles of Action Script programming. Learn how to approach and carry out linear and interactive animations, conceptualising a web project.
Workshop I
Propose and develop a project within the area of graphic design from a conceptual,
technical and formal point of view, following a project methodology.
Third Year
Corporate Identity Project
Develop a global visual identity project for companies, institutions and services. Analyse communication problems: planning and carrying out a project in order to create
a coordinated image manual.
Packaging Project
Introduction to the world of packaging, carrying out different projects in different subject areas. Develop the ability to use project methodologies. Learn about terminology
and processed in the world of packaging.
Editorial and Advertising Design
Provide the theoretical and practical knowledge required to carry out editorial and
advertising projects. Learn about applications for editorial and advertising design.
Signage
Provide the basic resources for approaching a graphical creation and application project, from a creative concept to its implementation.
Interactive Project
Guide students in advanced design projects using innovation-based methodology in
new multimedia products that interact with the user. Learn to present, both digitally
and orally, the complete development of the project.
Graphic Design Strategy and Management
Introduce students to the professional reality of graphic design, giving theoretical
information and basic methodological resources in order to develop a design project.
Lab
Theoretical and practical intensive workshops for investigating and experimenting
with graphic design.
Typography III
Microtypography: architecture of the letter. Develop critical skills in typographic analy-
Graduate Degree
Visual Communication Area
4
BARCELONA
Torrent de l’Olla 208 08012 Barcelona
tel. +34 93 2385889 fax +34 93 2385909
[email protected] Skype: info.iedbarcelona
http://barcelona.ied.es www.iedbarcelona.es
sis: understanding of the relationship between typography and the socio-cultural context in which it appears and develops.
Edition Techniques
Study of the techniques, supports and processes used in edition in new technologies
within the area of graphic arts.
Contemporary Communication
Analyse and reflect on the evolution of communication and the audiovisual world and
its impact on the 20th and 21st centuries.
Project Communication
Develop the expressive skills required to complete a portfolio based on investigation
of one’s own projects. Guide students on making a formal communication proposal for
these projects.
Trends
Overview and criticism of the latest trends. Reflect on their impact and cultural, style
and social necessities. Comprehend the role they have played in the evolution of history in the 20th century and their projection into the 21st.
Workshop II
Examine the specific professional fields in graphic design by following project methodology.
Project III: Poster
Completion of a poster project using visual communication as an integrating language from a set of prerequisites.
Creativity
Develop an understanding of different aspects which come together in the creative
process. Learn about methodology used by creative in an agency in order for the students to develop their own creative capacity.
Fourth Year
Digital Communication III
Provide students with the necessary means for understanding and using digital techniques in order to produce audiovisual material and graphics with movement.
Motion graphic
Design graphic elements with movement using video, computer graphics and animation to create the appearance of transformation.
Graduate Degree
Visual Communication Area
5
BARCELONA
Torrent de l’Olla 208 08012 Barcelona
tel. +34 93 2385889 fax +34 93 2385909
[email protected] Skype: info.iedbarcelona
http://barcelona.ied.es www.iedbarcelona.es
Eco Design
Guide the students to create a design project which results in a coherent process
incorporating environmental improvements and sustainability criteria which are expressed within the different life cycle phases of a product.
Professional Internship I
Professional work experience using the knowledge acquired and skills developed over
the previous three years.
Final Project
Application of visual and written concepts. Investigation techniques. Teamwork and
individual research. Contextualisation of topics. Written and visual presentation of
the chosen thesis. Practical application in the project and investigation, development
and production stages. Presentation of the project to a panel. Presentation of the
project to the associated company.
Final Project Tutorials
Creation of a project report for the final project containing all of the intermediate stages of the project: research, investigation, intermediate proposals and final proposal in
digital and manual format. Learn how to make oral presentations for projects.
Project IV
Completion of a data analysis project, applying formal, specific techniques in digital graphics.
Workshop III
Completion of a specific graphic design project, following a project methodology.
Creative Workshop Tutorials for the Final Project
Provide students with technical support so they can solve technical problems they
might encounter when finishing their final projects.
Professional Internship II
Professional work experience using the knowledge acquired and skills developed over
the previous three years.
Professional Internship III
Professional work experience using the knowledge acquired and skills developed over
the previous three years.
Graduate Degree
Visual Communication Area
6
BARCELONA
Torrent de l’Olla 208 08012 Barcelona
tel. +34 93 2385889 fax +34 93 2385909
[email protected] Skype: info.iedbarcelona
http://barcelona.ied.es www.iedbarcelona.es
Itinerary Advertising
Second Year
Semiotics
Comprehend that all human activity is based on language. It deals with the concept of
language, fundamental codes and systems of semiotics in order to achieve a critical
point of view when viewing the world of design, art, society and culture.
Typography I
Study the history, construction, classification and drawing techniques of typographic typefaces. Look at the use of expressive typographic elements applied in the design of typographic typefaces, alphabets, monograms and symbols.
Computer tools I
Determine the fundamental elements for learning about vectorial design and its use
in projects.
Photography
Examine the tools and media in professional photography. Analyzing photographic images for their grammatical and syntactical elements: focus, points of view, light and
time. Determine photography genres and rhetorical figures in image.
Graphic Techniques
Study the history and technical characteristics of the main printing systems. Paper
analysis: production, characteristics and binding. Analysis of the big formative experiences of Design in the 20th century.
Animation Techniques
Techniques of movement and the space-time relationship. Observation and representation of believable and plausible reality in the eyes of the spectator.
Digital Communication I
Develop an understanding of basic digital techniques for application in projects.
History of Graphic Design
Study of graphics as a system of communication. Analyse investigative experience
and experimentation in the subject.
Audiovisual Graphic Design
Acquire the theoretical and practical skills related to creating and understanding
audiovisual language.
Graduate Degree
Visual Communication Area
7
BARCELONA
Torrent de l’Olla 208 08012 Barcelona
tel. +34 93 2385889 fax +34 93 2385909
[email protected] Skype: info.iedbarcelona
http://barcelona.ied.es www.iedbarcelona.es
Interdisciplinary Project
Study and complete design projects from a practical, interdisciplinary point of view in
different multidisciplinary groups, observing the surroundings and their interpretation
in the modern world.
Typography II
Learn how to organise and use typographic elements in general and more specifically,
within text.
Computer tools II
Learn how to use IT programs to optimise page composition and use them as a process of creating and producing a graphic project.
Copywriting
Providing the students with skills for copywriting and creating advertising texts which are
used by art directors. Apply verification methods to achieve communicative efficiency.
Workshop I
Propose and develop a project within the area of advertising from a conceptual, technical and formal point of view, following a project methodology.
Third Year
Corporate Identity Project
Develop a global visual identity project for companies, institutions and services. Analyse communication problems: planning and carrying out a project in order to create
a coordinated image manual.
Packaging Project
Introduction to the world of packaging, carrying out different projects in different subject areas. Develop the ability to use project methodologies. Learn about terminology
and processed in the world of packaging.
Editorial and Advertising Design
Provide the theoretical and practical knowledge required to carry out editorial and
advertising projects. Learn about applications for editorial design. Learn about applications for advertising design.
Signage
Provide the basic resources for approaching a graphical creation and application project, from a creative concept to its implementation.
Interactive Project
Guide students in advanced design projects using innovation-based methodology in
new multimedia products that interact with the user. Learn to present, both digitally
and orally, the complete development of the project.
Graduate Degree
Visual Communication Area
8
BARCELONA
Torrent de l’Olla 208 08012 Barcelona
tel. +34 93 2385889 fax +34 93 2385909
[email protected] Skype: info.iedbarcelona
http://barcelona.ied.es www.iedbarcelona.es
Graphic Design Strategy and Management
Introduce students to the professional reality of graphic design, giving theoretical
information and basic methodological resources in order to develop a design project.
Lab
Theoretical and practical intensive workshops for investigating and experimenting
with advertising.
Advertising Strategy
Provide students with the skills necessary to investigate strategies and their application in the advertising process.
Mass Media Planning
Learn how to distinguish between the options available in the media and develop
skills for solving problems and making strategic advertising decisions.
Photography for Advertising
Photographic techniques for use as an expressive resource within the world of advertising. Strengthening the aesthetic criteria of visual communication. Acquiring specific
skills in photography for advertising.
Contemporary Communication
Analyse and reflect on the evolution of communication and the audiovisual world and
its impact on the 20th and 21st centuries.
Project Communication
Develop the expressive skills required to complete a portfolio based on investigation
of one’s own projects. Guide students on making a formal communication proposal
for these projects.
Trends
Overview and criticism of the latest trends. Reflect on their impact and cultural, style
and social necessities. Comprehend the role they have played in the evolution of history in the 20th century and their projection into the 21st.
Workshop II
Propose and develop a project within the area of advertising from a conceptual, technical and formal point of view, following a project methodology.
Project III: Art direction
Completion of an art direction project in which visual, formal and cultural aspects are
analysed based on a set of prerequisites.
Graduate Degree
Visual Communication Area
9
BARCELONA
Torrent de l’Olla 208 08012 Barcelona
tel. +34 93 2385889 fax +34 93 2385909
[email protected] Skype: info.iedbarcelona
http://barcelona.ied.es www.iedbarcelona.es
Fourth Year
Art direction
Application of expertise in art direction within the advertising industry through individual practice and covering all of the stages of the creative process.
Professional Internship I
Professional work experience using the knowledge acquired and skills developed over
the previous three years.
Final Project
Application of visual and written concepts. Investigation techniques. Teamwork and
individual research. Contextualisation of topics. Written and visual presentation of
the chosen thesis. Practical application in the project and investigation, development
and production stages. Presentation of the project to a panel. Presentation of the
project to the associated company.
Final Project Tutorials
Creation of a project report for the final project containing all of the intermediate stages of the project: research, investigation, intermediate proposals and final proposal in
digital and manual format. Learn how to make oral presentations for projects.
New Media
Introduce the students to new communication channels and their application in the
advertising world.
Project IV
Provide students with the resources they need to complete a project which allows them to
communicate using a language which can be distributed across various platforms.
Workshop III
Propose and develop a project within the area of advertising from a conceptual, technical and formal point of view, following a project methodology.
Intellectual Property
Provide students with the skills necessary to investigate further into the most important legal issues in advertising.
Creative Workshop Tutorials for the Final Project
Provide students with technical support so they can solve technical problems they
might encounter when finishing their final projects.
Professional Internship II
Professional work experience using the knowledge acquired and skills developed over
the previous three years.
Graduate Degree
Visual Communication Area
10
BARCELONA
Torrent de l’Olla 208 08012 Barcelona
tel. +34 93 2385889 fax +34 93 2385909
[email protected] Skype: info.iedbarcelona
http://barcelona.ied.es www.iedbarcelona.es
Professional Internship III
Professional work experience using the knowledge acquired and skills developed over
the previous three years.
Itinerary Motion Graphics and Video
Second Year
Semiotics
Comprehend that all human activity is based on language. It deals with the concept of
language, fundamental codes and systems of semiotics in order to achieve a critical
point of view when viewing the world of design, art, society and culture.
Typography I
Study the history, construction, classification and drawing techniques of typographic typefaces. Use of expressive typographic elements applied to the design of typographic typefaces, alphabets, monograms and symbols.
Computer Tools I
Determine the fundamental elements for learning about vectorial design and its use
in projects.
Photography
Examine the tools and media in professional photography. Analyse photographic images for their grammatical and syntactical elements: focus, points of view, light and
time. Determine photography genres and rhetorical figures in image.
Graphic Techniques
Study the history and technical characteristics of the main printing systems. Paper
analysis: production, characteristics and binding. Analyse different types of production.
Animation Techniques
Techniques of movement and the space-time relationship. Observation and representation of believable reality in the eyes of the spectator.
Digital Communication I
Develop an understanding of basic digital techniques for application in projects.
History of Graphic Design
Study of graphics as a system of communication. Analysis of the big formative experience of Design in the 20th century.
Graduate Degree
Visual Communication Area
11
BARCELONA
Torrent de l’Olla 208 08012 Barcelona
tel. +34 93 2385889 fax +34 93 2385909
[email protected] Skype: info.iedbarcelona
http://barcelona.ied.es www.iedbarcelona.es
Audiovisual Graphic Design
Acquire the theoretical and practical skills related to creating and understanding
audiovisual language.
Interdisciplinary Project
Study and complete design projects from a practical, interdisciplinary point of view in
different multidisciplinary groups, observing the surroundings and their interpretation
in the modern world.
Script and Storyboard
Introduce students to the idea of the script. Learn how to write scripts, putting one’s
ideas down on paper and looking for the best way to explain the story using all the
forms of audiovisual narration.
Production I
Study of the technical basics and photographic theory. Learn about colour control and
lighting techniques used in moving images.
Post Production I
Provide students with the necessary digital tools to edit and produce an audiovisual piece.
Workshop I
Propose and develop a project within the area of video design from a conceptual,
technical and formal point of view, following a project methodology.
Third Year
Corporate Identity Project
Develop a global visual identity project for companies, institutions and services. Analyse communication problems: planning and carrying out a project in order to create
a coordinated image manual.
Packaging Project
Introduction to the world of packaging, carrying out different projects in different subject areas. Develop the ability to use project methodologies. Learn about terminology
and processed in the world of packaging.
Editorial and Advertising Design
Provide the theoretical and practical knowledge required to carry out editorial and
advertising projects. Learn about applications for editorial design. Learn about applications for advertising design.
Graduate Degree
Visual Communication Area
12
BARCELONA
Torrent de l’Olla 208 08012 Barcelona
tel. +34 93 2385889 fax +34 93 2385909
[email protected] Skype: info.iedbarcelona
http://barcelona.ied.es www.iedbarcelona.es
Signage
Provide the basic resources for approaching a graphical creation and application project, from a creative concept to its implementation.
Interactive Project
Guide students in advanced design projects using innovation-based methodology in
new multimedia products that interact with the user. Learn to present, both digitally
and orally, the complete development of the project.
Graphic Design Strategy and Management
Introduce students to the professional reality of graphic design, giving theoretical
information and basic methodological resources in order to develop a design project.
Lab
Theoretical and practical intensive workshops for investigating and experimenting
with video design.
Sound I
Examine the importance of sound in all audiovisual projects and provide the necessary digital tools for boosting sound possibilities in an audiovisual environment.
Theoretical and practical principles for producing audio signals.
Production II
In-depth study of technical knowledge and photographic theory. Learn about colour
control and lighting techniques used in moving images.
Post Production II
Provide students with the necessary digital tools for post-producing videos and special effects at an intermediate level.
Contemporary Communication
Analyse and reflect on the evolution of communication and the audiovisual world and
its impact on the 20th and 21st centuries.
Project Communication
Develop the expressive skills required to complete a portfolio based on investigation
of one’s own projects. Guide students on making a formal communication proposal
for these projects.
Trends
Overview and criticism of the latest trends. Reflect on their impact and cultural, style
and social necessities. Comprehend the role they have played in the evolution of history in the 20th century and their projection into the 21st.
Graduate Degree
Visual Communication Area
13
BARCELONA
Torrent de l’Olla 208 08012 Barcelona
tel. +34 93 2385889 fax +34 93 2385909
[email protected] Skype: info.iedbarcelona
http://barcelona.ied.es www.iedbarcelona.es
workshop ii
Propose and develop a project within the area of video design from a conceptual,
technical and formal point of view, following a project methodology.
Project III: Spot
Completion of an advertising project for television using digital video systems.
Fourth Year
Professional Internship I
Professional work experience using the knowledge acquired and skills developed over
the previous three years.
Final Project
Application of visual and written concepts. Investigation techniques. Teamwork and
individual research. Contextualisation of topics. Written and visual presentation of
the chosen thesis. Practical application in the project and investigation, development
and production stages. Presentation of the project to a panel. Presentation of the
project to the associated company.
Final Project Tutorials
Creation of a project report for the final project containing all of the intermediate stages of the project: research, investigation, intermediate proposals and final proposal in
digital and manual format. Learn how to make oral presentations for projects.
Post Production III
Examine the digital tools used in post-production of videos and special effects at an
advanced level.
Post Production IV
Examine the digital tools used in creation of special effects at an advanced level.
Sound II
Promote students’ creative sound skills using digital tools in order to manipulate
sound at an advanced level, for later application in audiovisual projects.
Project IV
Completion of an audiovisual project based on the experience of space and communication of ideas from performances.
Workshop III
Propose and develop project within the area of video design from a conceptual, technical and formal point of view, following a project methodology.
Graduate Degree
Visual Communication Area
14
BARCELONA
Torrent de l’Olla 208 08012 Barcelona
tel. +34 93 2385889 fax +34 93 2385909
[email protected] Skype: info.iedbarcelona
http://barcelona.ied.es www.iedbarcelona.es
Creative Workshop Tutorials for the Final Project
Provide students with technical support so they can solve technical problems they
might encounter when finishing their final projects.
Professional Internship II
Professional work experience using the knowledge acquired and skills developed over
the previous three years.
Professional Internship III
Professional work experience using the knowledge acquired and skills developed over
the previous three years.
The headship of the Istituto Europeo di Design reserves the right to modify the study plan depending
of the demands that may appear in relation to the didactic objectives.
Graduate Degree
Visual Communication Area
15