Heartland FM
The Voice of Perthshire – The only independent radio station broadcasting across Perthshire
97.5 & 106.6 fm
Advertising and Sponsorship
2015
Heartland FM
97.5 & 106.6 fm
9 Alba Place
Pitlochry
Perthshire
Scotland
PH16 5BH
Office: 01796 470222
[email protected]
www.Heartlandfm.co.uk
Registered in Scotland;
Company No: 134024
and online
Heartland FM
The Voice of Perthshire
Our Ethos
Community not commercial
24/7 radio broadcasting
Established in 1992 - the UKs longest running community owned radio station
Dynamic communication channel, broadcasting, and social media
Join the #HeartlandFMFamily
97.5 & 106.6 fm
and online
Our Activity per annum
Broadcasting to over 112,000 people in the Perthshire region
Supporting social, sport and cultural group activities; broadcasting news and events
Shop window for locally-based businesses and commercial activities
Record & promote local events and musicians
Our Activity per day
Estimated daily listenership of 28,000 plus substantial online (many overseas)
and DAB audience
Receive high listener engagement on a daily basis
Each Facebook listing reaches at least 1,000+ followers
Our Awards
Scottish New Music Radio Station of the Year 2012
Runner up - Scottish New Music Media Person, Radio Presenter 2012
Finalist 2012 Perthshire Chamber of Commerce Business in the Community
Sunday Heart & Soul show shortlisted for Jerusalem Award 2013 & 2014
Your Campaign
We offer a wide range of promotional opportunities to organisations who want to
increase brand perception, build awareness, provoke response and
footfall – Heartland FM can help you reach a wide, diverse listenership.
Contact us now to kick off your campaign.
With 50+ presenters
check the daily schedule
www.Heartlandfm.co.uk
Heartland FM
Join the #Heartland FM Family
The Voice of Perthshire
Broadcasting coverage
Transmission coverage as of 2013
112,000 target area population
75% of Perthshire
97.5 & 106.6 fm
Aberfeldy – PH15
Auchterarder – PH3, PH4
Blair Atholl – PH18
Blairgowrie – PH11, PH12, PH13
Crieff – PH5, PH6, PH7
Dunkeld – PH8
Perth, PH1, PH2, PH10, PH14, PH15
Pitlochry – PH9, PH16
• Unique regional coverage, down the busy A9 – a captive
audience
• 2,244 million motors travel across Perth & Kinross (2010)
and online
X
X
Plus worldwide, online at www.Heartlandfm.co.uk
• Reaching some of the wealthiest ABC1 in Perthshire
regular listeners in USA, Canada and Europe
Broadcast output
Speech/music ratio is 40/60. Live programming is Mon-Fri 07.00-18.00 , Sat 08.00-17.00 and Sun 08.00-13.00
All programming is locally produced with no networking or imported programmes.
We do not operate a playlist system meaning that listeners can request tunes and the Heartland FM presenters can tailor the playlist
to their target audience. Daytime music output is heavily listener driven with Chart, Country and Rock added in at presenter choice.
After 18.00 all programming is specialist, with shows specifically covering Country, Classical, Scottish, Folk, Celtic, Heavy Rock, Punk,
Indie Unsigned and New talent, Blues, Christian, Bluegrass & Hillbilly.
Heartland FM is also broadcast on Bridge FM's Hospital Radio frequency in Dundee, Monifieth, Ninewells hospital complex, Royal
Victoria Hospital and Ashludie Hospital in Fife.
"Listening from Mesquite. Texas! Love the music, my
ancestors are from Scotland, wish one day to visit...“
Mary Miner Meshell, December 2014
Heartland FM
Join the #Heartland FM Family
The Voice of Perthshire
"Heartland FM saved the day, promoting our appeal for Duke of Edinburgh's
Award volunteers, thank you very much for the opportunity"
Steve McQueen, Senior Development Officer, Perth & Kinross Association
Our listeners
Around 28,000 daily listeners
8,000 website hits per month
Voted us Scottish New Music Radio Station of the Year 2012
97.5 & 106.6 fm
and online
HFM listener demographics
More 25-44 year olds listen during the day
More 34-55+ year olds listen in the evenings
Listeners send in 100+ requests per day
Each Facebook listing reaches at least 600 followers
Stirling
Aberdeen,
Inverness
Auchterarder,
Crieff
International
London
Perth
Dundee,
Kirkcaldy
Edinburgh
Glasgow
Pitlochry, Blair
Atholl, Kinloch
Rannoch,
Aberfeldy,
Blairgowrie,
Dunkeld
Heartland FM Facebook demographics
Heartland FM Facebook follower locations
Social Media
62,000+ page views a year www.heartlandfm.co.uk
4000+ Facebook friends
700+ Facebook page impressions per day
1,700+ Twitter followers
Designated YouTube ad Flickr profile
"Just up on holiday in Aberfeldy this is the best radio station
in the UK where else can you hear Sam Cook, Otis Redding,
Stevie Wonder, Jackie Wilson and then the Clash singing
White Man in Hammersmith Palais great stuff"
Tom Docherty, October 2014
Package
Description
Daypart
Price
Sponsorship
Sponsor of a on show Heartland FM for a minimum of 12 weeks
-Bumper within show including sponsor message on show trailer
-Bumper trailer outside show hours
- x3 mentions per hour
- Website listing
- Facebook and Twitter promotion
Daytime
Evening
From £275 + VAT (based on 1
show airing once per week)
Title Weather
10 second introduction to the weather, mention of business and key message
Twice every hour each
weekday
x320 plays over 4 weeks
£704 + VAT for 4 weeks
Title Traffic
10 second introduction to the traffic, mention of business and key message
Every hour each weekday
x320 plays over 4 weeks
£704 + VAT for 4 weeks
Advert
One week campaign (6 days)
6 plays per day
£147+ VAT
Four week campaign
x18 plays a week
£500 + VAT
6 month campaign (3 script changes)
x18 plays per week
interviews; Boost
Messages; web & social
media promotion
£3,000 + VAT (6 months)
12month campaign (6 script changes)
£ 6,000 + VAT (12 months)
Website
Logo on the Heartland FM website plus redirection link back to business web advert
online
£100 + VAT for 4 weeks
Social Media
Facebook & Twitter
Share business link on our Facebook/Twitter (in conjunction with another package)
x1 online post per week
£20 + VAT for 4 weeks
Small Trader
Do you have four or less employees? Then ask about our excellent value small traders
package.
6 or 12 month campaign
From £100 per month + VAT
Advertising process
Heartland FM have a creative team to assist the production of your radio campaign, from script to voice, editing & production. We work with
you to tailor a campaign featuring any of the above mechanisms. Additionally our team can also create bespoke packages to suit your
needs.
£50.00 + VAT
£75.00 + VAT with music
Heartland FM can also play adverts created by other radio stations, helping you communicate a consistent message to listeners.
Heartland FM
The Voice of Perthshire
Join the #Heartland FM Family
History
Heartland began broadcasting in 1989 for short periods from Mrs Honeyman’s big shed, then began live outside broadcasts from the
Aberfeldy Raft race and gained a community radio license in 1992, moved into a permanent premises at Pitlochry curling rink.
Initially, the output was limited to 17.00-22.00 Monday to Friday and 08.00-22.00 at the weekend.
However, the hours were extended and now the station broadcasts 24 hours a day, every day of the year. Furthermore, our license is
commercial as opposed to the community license.
97.5 & 106.6 fm
and online
In 2009 the station moved to new premises, which was financed by a LEADER grant matched by P&K. The move into Pitlochry town
centre made the premises more accessible for the public and brought new enthusiasm with more presenters coming forward and a
change in key personnel. At the beginning of 2011 HFM bought the license to broadcast on 106.6 in Perth from the former Perth FM.
As a result we have a number of new presenters from Perth on air, strong links with the Arts in Perth, St Johnstone FC, the city music
scene, as well a new audience potentially increasing our listenership eightfold.
Throughout our daytime programming, we include local interviews to promote events, groups and organisations plus the free What’s
On service. This is open to all community groups, non-profit organisations as well as tourist orientated operations helping to raise
awareness of services and attractions. Various regular features are broadcast, including television reviews, cinema listings, local
sports, health and beauty, political, theatre and nature news being a few examples. Importantly, we read out up to date travel
information and school closures. We find this extremely important in the winter, with a great deal of our catchment area being
rural.
Our community links continue on our website and social media where we continually feature a story of local importance on our
homepage. We also dedicate a space on our homepage to ‘Local band of the month’ which correlates with our involvement in Battle
of the Bands- allowing Heartland to be a platform for unsigned, local talent. The web allows us to stream online giving a potential
worldwide audience and provides a platform for Perthshire to showcase itself to the world through art performances and the spoken
word.
Future plans
Future plans are to have a purpose built station with satellite studios around the county allowing those further afield to access our
station, for example with live performances, more outside broadcasts, debates on local issues or live political discussion . We want
Heartland to become a major voice for Perthshire across Scotland by providing training in all aspects of the media from basic music
presenting to journalism, editing, producing, copy writing and engineering and using these skills to increase and improve its output
as well as helping Perthshire people into a career, which may not necessarily be in radio, or simply to boost self confidence and get
themselves back into a working routine.
Bruce & Frankie
picking up
Scottish New
Music Radio
Station of the
Year Award at
the Scottish New
Music Awards
ceremony 2012