Business Grammar—A Vital Refresher Course ® Produced by SkillPath® Seminars The Smart Choice® 6900 Squibb Road • P.O. Box 2768 • Mission, KS 66201-2768 1-800-873-7545 www.skillpath.com Business Grammar—A Vital Refresher Course Copyright © 2011, SkillPath® Seminars All rights reserved. All trademarks are the property of their respective owners. SkillPath claims no ownership interest in the trademarks. Table of Contents Introduction..........................................................................................................................................................................................................3 Understand How Business Writing Is Uniquely Different From Other Types of Writing..................................4 Grammar Mistakes You Never Want to Make...............................................................................................................................4 A Concise Refresher on How to Correctly Use Verb Tenses, Subject-Verb Patterns, and Pronouns and Their Antecedents............................................................................................6 How to Free Your Writing From Unintentional Bias That Can Alienate Your Readers.....................................6 Avoid These Blunders When Using Apostrophes—They Scream “Rookie!”..............................................................7 To Capitalize or Not to Capitalize? These Tips Will Eliminate Any Question..........................................................7 A Checklist of Key Points to Review Before Any Document Leaves Your Desk........................................................8 When It’s Okay to Break Grammar Rules..........................................................................................................................................8 Personal Action Plan—Business Grammar.....................................................................................................................................9 Bonus Material..................................................................................................................................................................................................10 Symbol Key Symbols used in this workbook: Introduction: A brief overview of the session you are about to begin Summary: A quick review of what you have learned in the current session Personal Action Plan: An opportunity to apply your newly learned skills and knowledge to your specific work environment Introduction For many people, grammar is difficult. And, unfortunately, the English language does not help much since it is full of arcane rules, inconsistencies and downright “head scratchers.” This business grammar Webinar will help you review basics and make sense out of the seemingly incomprehensible. Describe how business writing is uniquely different from other types of writing List the grammar mistakes you never want to make Explain how to correctly use verb tenses, subject-verb patterns, and pronouns and their antecedents Identify blunders when using apostrophes List the key points to review before any document leaves your desk Explain when it’s okay to break grammar rules 3 Understand How Business Writing Is Uniquely Different From Other Types of Writing It’s necessary for you to understand the differences between business writing and other forms of writing in order to be an effective business writer. The five major functions of business writing are to: 1. Inform 2. Request 3. Record 4. Instruct 5. Persuade Grammar Mistakes You Never Want to Make Some of these mistakes are constantly being made, even by television newscasters and reporters who should know better. Me/I Incorrect: “Alice and me are going to the mall.” Incorrect: “The bike belongs to Isaac and I.” “I” is a pronoun that must be the subject, never the object, of a verb. “Me” is a pronoun that must be the object, never the subject. (The same is true for he/him, she/her, we/us, etc.) A simple test is to remove Alice from the sentence. You wouldn’t say “Me is going to the mall.” You’d say “I am going,” so “Alice and I are going to the mall” is correct. You wouldn’t say “The bike belongs to I.” You’d say “The bike belongs to me,” so saying “The bike belongs to Isaac and me” is correct. 4 Commas Use to separate two sentences joined by a conjunction — “Joanna enjoys playing golf, but she also has other interests.” Use to separate introductory phrases and clauses from the main parts of sentences — “Besides being a good golfer, Joanna is an exceptional speller and has won many spelling bees.” Use to separate items in a series — “Joanna is a golfer, speller, writer and organizer.” Use to separate phrases and clauses that aren’t a part of the main sentence — “Joanna, a great organizer, enjoys helping others become better organized.” Use to separate adjectives in a series — “This is a clear, simple, easy-to-understand guide.” Use to set off transitional words from the rest of the sentence — “Furthermore, she is always right.” Use to set off the names of people addressed in a sentence — “Well, Joanna, you’ve reached your goal.” Use to separate titles and degrees from the names they’re associated with — “We’ll now hear from Louie Hay, M.D.” Use to separate items in dates, addresses and geographical locations — “Mary Anne published her first book on August 17, 1981.” Who/whom? Who/whom Knows? For many people, it is nearly impossible to decide whether who or whom is correct. Let’s take a look at ways to solve this problem. “Who” and “whoever” are subjective pronouns; “whom” and “whomever” are in the objective case. Who is that masked man? (“Who”/subject) The men, four of whom are ill, were indicted for fraud. (“whom”/object) When you are not sure: Substitute “he/him” or “she/her.” If it’s either “he” or “she,” then it’s “who;” if it’s “him” or “her,” then it’s “whom.” “Who made the prank call?” (Who—HE did.) “Haley became engaged to the man whom she met in Chicago.” (Haley met HIM). 5 A Concise Refresher on How to Correctly Use Verb Tenses, Subject-Verb Patterns, and Pronouns and Their Antecedents A verb must agree with its subject in number: Incorrect: “Three teachers and the principal was late to the meeting.” Correct: “Three teachers and the principal were late to the meeting.” A pronoun must agree with its antecedent (the word it stands for) in number and gender: Incorrect: “The tour leader took their time.” Correct: “The tourists took their time.” (plural antecedent) Verbs that are currently undergoing changes: Base Verb Kneel Shine Strive Old Past Tense Knelt Shone Strove New Past Tense Kneeled Shined Strived How to Free Your Writing From Unintentional Bias That Can Alienate Your Readers It’s vital that you stamp out biased and sexist references to maintain your credibility and avoid offending others or making them angry. Use parallel language Address people the way they prefer Use non-gender-specific terms Use plural forms 6 Avoid These Blunders When Using Apostrophes—They Scream “Rookie!” Incorrect Correct cant can’t boys bag (individual possessor) boy’s bag (individual possessor) boy’s bags (multiple possessors) boys’ bags (multiple possessors) peoples’ people’s Father’s and Mother’s house (joint possession) Father and Mother’s house (joint possession) To Capitalize or Not to Capitalize? These Tips Will Eliminate Any Question Capitalization is pretty straightforward. Capitalize the first letter of: Sentences, listed items, quotations, salutations and complimentary closings The first word, last word and all the main words in titles of books, plays, movies, articles, essays, poems and short stories The first word, last word and all the main words of headings and subject lines Names of races and nationalities Names of geographical regions when they refer to a definite region or are part of a proper name Names of people’s titles or positions when they precede the person’s name 7 A Checklist of Key Points to Review Before Any Document Leaves Your Desk Giving a document a final check before it goes out will let you rest easy. Ask yourself: h Is it written with my reader in mind? h Does the opening grab the reader’s attention? h Is it organized? h Is the tone appropriate for the message? h Does it conform to my style guide? h Did I punctuate correctly? h Did I check for spelling errors? h Is my opening powerful? h Is my closing powerful? h Did I eliminate clichés? h Are key points highlighted? h Do the transitions work? h Is it free of bias? When It’s Okay to Break Grammar Rules While it’s important to know the rules of grammar, it’s also important to know when you can bend the grammar rules. The following rules are ones that can be “bent” when it will help in getting your point across more easily. 1 Ending sentences with prepositions 2. Splitting infinitives 3. Starting sentences with “and,” “but” or “because” 4. Reusing words 5. Using simple contractions 8 Personal Action Plan—Business Grammar 1. List the ways business writing is different from other forms of writing. 1. 2. 3. 4. 5. 2. Write three sentences that contain bias, and then rewrite them to remove the bias. 1. 2. 3. 3. List five points to review before any document leaves your desk. 1. 2. 3. 4. 5. In this business grammar Webinar, you have learned the differences between business writing and other forms of writing. You reviewed the correct use of apostrophes and noun-verb agreement. You learned how to remove bias from your writing, when to capitalize and when it is OK to break grammar rules. 9 Bonus Material Correct Spellings of Commonly Used Foreign Words à la carte à la mode a priori ad hoc ad infinitum ad nauseam alfresco alma mater alter ego bona fide de jure double entendre en masse en route esprit de corps et al. etc. ex officio fait accompli habeas corpus magnum opus maven modus operandi modus vivendi non sequitur ombudsman op. cit. per annum per capita per se quid pro quo raison d’être rendezvous repertoire résumé savoir faire sic sine qua non sotto voce status quo carte blanche caveat emptor chutzpah cul-de-sac de facto ibid. in absentia in toto joie de vivre laissez-faire prima facie prix fixe pro forma pro rata pro tem tête-à-tête tour de force troika vice versa vis-à-vis 10 Using Dozens of Troublesome Words Correctly in Business Writing A, An................................................ A: Use before words beginning with a consonant sound—“a car” .......................................................... An: Use before words beginning with a vowel sound—“an hour” A lot, Alot......................................... A lot: Many .......................................................... Alot: Sorry! Not a word Accept, Except............................... Accept: To take; to receive .......................................................... Except: To exclude Ad..................................................... A shortened form for advertisement. In business writing, consider using the longer form of the word. Adapt, Adopt.................................. Adapt: To adjust .......................................................... Adopt: To choose; to put in practice Adverse, Averse.............................. Adverse: Adjective: Unfavorable .......................................................... Averse: Adjective: Not willing or inclined; opposed to Advice, Advise . ............................. Advice: A noun—“That was good advice.” .......................................................... Advise: A verb—“Will she advise you?” Affect, Effect .................................. Affect: Use only as a verb—“That deeply affected him.” .......................................................... Effect: Can be used as either a verb—“He effected the change”; or as a noun—“The change had an .......................................................... exhilarating effect on him.” All, All of ......................................... It’s not necessary to use of after all unless the word that follows is a pronoun All right, Alright . .......................... Alright and all right are interchangeable in general communications. However, all right is still .......................................................... considered the standard in business communications. Allusion, Illusion............................ Allusion: A reference to something .......................................................... Illusion: A false impression Anxious, Eager . ............................ Anxious: Implies worry, fear or concern .......................................................... Eager: Means enthusiastic desire or interest Assure, Ensure, Insure.................. All mean “to make certain” or “to guarantee,” but assure is used where people are concerned—“I assure .......................................................... you that everything is all right.” Bad, Badly ...................................... Bad: An adjective—“It was a bad proposal.” .......................................................... Badly: An adverb—“He writes badly.” Capital, Capitol ............................. Capital: Invested money, chief in importance or the city in which a central government is located .......................................................... Capitol: The specific building that houses a central government Common, Mutual . ....................... Common: Refers to what we share with others .......................................................... Mutual: Reciprocal Complement,................................. Complement: Something that completes Compliment................................... Compliment: A noun—A flattering remark. A verb—To praise. Council, Counsel .......................... Council: A governing body of people .......................................................... Counsel: To advise Disinterested,................................. Disinterested: Unbiased or impartial Uninterested.................................. Uninterested: Showing lack of interest Eminent, Imminent ..................... Eminent: Prestigious .......................................................... Imminent: Near Fewer, Less . ................................... Fewer: Measures numbers .......................................................... Less: Measures quantity Good, Well ..................................... Good: An adjective—“He received a good recommendation from the committee.” .......................................................... Well: An adverb and an adjective—Adverb: “She did as well as she could on the exam.” .......................................................... Adjective: “The child did not feel well.” Irregardless ................................... Is redundant for regardless; avoid use Its, It’s .............................................. Its: A possessive pronoun—“The company makes its daily bank deposit at 10 a.m.” .......................................................... It’s: A contraction meaning “it is” Like, As ........................................... Like: A preposition meaning “similar to”—“He looked like a pro.” .......................................................... As: A conjunction meaning “to the same degree”—“It flew straight as an arrow.” Myself ............................................. Myself: Use only when the subject of the sentence is also the receiver of the action—“I hurt myself.” Of, Have .......................................... Don’t use of instead of have with verbs. Write “would have” or “should have” instead of “would of” or .......................................................... “should of.” Set, Sit ............................................. Set: Means to place something somewhere .......................................................... Sit: Means to be seated or to be in a resting position Than, Then .................................... Than: Use when making comparisons .......................................................... Then: Means “therefore,” “as a result” or “a point in time” or is used to indicate a sequence Utilize, Utilization ........................ Awkward ways of saying use and usage 11 Are Your Paragraphs in a Confusing, Illogical Order? Here’s How to Tell and How to Fix the Problem Determine the order of your paragraphs by starting with the opening, then adding the middle and the end paragraphs. 1. Opening: Starts with an attention getter and finishes with your topic sentence 2. Middle: Expands on your topic sentence, giving all the facts and details 3. End: Restates your topic and gives closing thoughts to complete your ideas Paragraph guidelines: Begin with an outline Limit each paragraph to one topic Open each paragraph with your main idea 12 Put the “Know Thy Reader” Commandment Into Practice and Double the Impact of Your Message You must know your reader in order to keep his or her attention and to write effectively. A six-step process for tuning in to your audience: 1. Who? Job title, department, responsibilities Personal: Age, sex 2. What? What does the reader already know about the subject? What else does the reader need to know? What will the reader do about this message (decide, delegate, transmit, do the work)? 3. When? When will the reader read this message? How much time will the reader spend on it? When does the reader have to act? 4. Where? Where in the company hierarchy is this reader located? Where is most of the reader’s work done? 5. How? How interested is the reader in the arrival of this message? How will the reader feel about it (good news or bad news)? 6. Why? Why am I writing? Why should my reader respond? Source: Persuasive Business Writing by Mary Cross 13 The “Best-of-the-Best” Desktop References You’ll Want at Your Fingertips for Quick Answers These key desktop references will answer the vast majority of your grammar, usage and spelling questions. References that you should have close to your desk: Collegiate dictionary — Webster’s New World Dictionary of American English (Merriam-Webster) Thesaurus and other word books — Modern Guide to Synonyms and Related Words (Funk & Wagnalls) — Webster’s New World Misspeller’s Dictionary (Simon & Schuster) Style guides — The Gregg Reference Manual by William a. Sabin (McGraw-Hill) — SkillPath Business Communication Style Guide by Michelle Poley (SkillPath Publications) Reference books — The Business Writer’s Handbook by Charles Brusaw et al. (St. Martin’s Press) — The New Webster’s Desk Reference Library (Lexicon Publications) Books on writing — Grammar? No Problem! by Dave Davies (SkillPath Publications) — Letters & Memos—Just Like That! by Dave Davies (SkillPath Publications) — Power Write! by Helene Hinis (SkillPath Publications) — Write It Right! by Richard Andersen and Helene Hinis (SkillPath Publications) Miscellaneous — Managing Your E-mail by Christina Cavanagh (Wiley) — Communicating With Poise and Power by Michelle Poley (SkillPath Publications) Internet sites — http://www.wsu.edu/~brians/errors/ — http://owl.english.purdue.edu/ 14 Notes 15 Only from SkillPath ... Training is our only business. That’s why our books, audios and computer-based training programs are uniquely focused on boosting your skills, expanding your capabilities and growing your career. Our expert authors and audio presenters are professional trainers who don’t get bogged down in hype and fluff. They know how to zero in on the essentials, simplify complex subjects and not waste your time. 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