Press Kit 2015
The Problem:
Women struggle with a variety of problems when it comes to earrings. For some, their piercing
is not in the right place. For others their piercing has stretched. Or, their earrings are just too
heavy and uncomfortable for their ears.
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With time and wear, most womens’ earlobes lose their firmness. This causes their earrings to
tilt down and can cause their piercings to stretch or tear.
Most women figure this is just the way it has to be. They stop wearing the earrings they love
out of frustration with the look and feel of their sagging earlobes. Or, they turn to costly
earlobe reconstruction surgery and products that simply do not work.
The Solution:
Levears were created by Robin Levinson, who has over 30 years of experience as a luxury
jewelry retailer. Through years of trial and error, Robin created a product that gave her
earlobes the support they needed so she could wear all of her earrings. She began giving them
to her clients and found that it helped her sell more earrings. After seeing the look on her
customers’ faces when they experienced the difference, she decided to make them available to
everyone.
Levears work by leveraging the part of your ear above the pierced hole. This spreads the weight
of your earrings over a larger area, and instantly gives the earrings a lift to make them stand
upright.
Since no two ears are the same, Levears are designed with a Left and a Right back. This allows
you to adjust the back, making the earring fit just right on each side. This patented technology
provides an instant lift and makes your earrings look much more visible from the front.
With the support they give both your earring and earlobe, you will see that not only do all of
your post earrings sit upright and look beautiful, but they feel more secure. Levears work on
every type of post earring: light or heavy, big or small, hanging or stud earrings. They work well
on both fun and fine jewelry.
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How to use:
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Pick up Levears as indicated by the arrows in the picture below.
Put Levears on as you would any backing.
Make sure the curl is facing upwards.
Wear your earrings with confidence.
Product Information:
Levears can be purchased at www.levears.com, or at one of our retail partner locations.
Levears are available in the following metals:
Product
Description
Reinforced Sterling Silver
Retail Price
$49.99
14K Yellow Gold
$175.00
14K White Gold
$175.00
Levears are built to last, and are made here in the USA by one of the leading jewelry
manufacturers in the world.
For more information, please contact us at telephone at (800)270-2356 or by email at
[email protected].