CURRICULUM VITAE
MONIEK BUIJZEN
Moniek Buijzen, Ph.D.
Professor of Communication Science
Behavioural Science Institute BSI
Radboud University Nijmegen
Postbus 9104
6500 HE, Nijmegen, the Netherlands
t:
e:
i:
+31 24 3612372
[email protected]
http://www.ru.nl/bsi/
http://www.bitescience.com
EMPLOYMENT
Aug 2012 – present
Professor and Chair of Communication Science
Radboud University Nijmegen
Jan. 2011 – present
Founder and co-owner of Bitescience.com, an online portal for
worldwide academic research on young consumers.
Nov. 2008 – Aug. 2012
Associate Professor
Dept. of Communication Science, University of Amsterdam
Sept. 2002 – Oct. 2008
Assistant Professor
Dept. of Communication Science, University of Amsterdam
Aug. 2000 – Sept. 2002
Teaching Assistant
Dept. of Communication Science, University of Amsterdam
Sept. 1998 – Sept. 2002
Ph.D. Candidate
The Amsterdam School of Communication Research ASCoR
University of Amsterdam
EDUCATION
2003
Ph.D.
The Amsterdam School of Communication Research ASCoR,
University of Amsterdam.
Dissertation: Television advertising aimed at children:
Intended and unintended effects
1998
M.A.
Dept. of Communication Science, University of Amsterdam
1991 – 1992
L'Institut Parisien, French Language and Culture.
1985 – 1991
Stedelijk Gymnasium Utrecht (grammar school)
Curriculum Vitae Moniek Buijzen November 2016
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SCHOLARSHIPS AND PRIZES
Grants (total amount > €3.500.000)
2016
Excellence initiative fellowship Radboud University (appr. €250.000) for 2-year
postdoc position for Dr. L. Samson (main applicant).
2013
Consolidator grant from the European Research Council (ERC). Prestigious 5-year
personal research grant (€2,000,000) for research project “Social Network
Implementation of Health Campaigns Among Youth.”
2012
YMeerwaardePlus research dissemination grant from the Dutch Science Foundation
NWO (main applicant). €39.700, to be used for the development of “Veggiefruities”,
an online and offline community of cartoon animal characters to stimulate vegetable
and fruit consumption among preschoolers.
2012
Grant for NWO/ZonMW program ‘Begrijpelijke Taal’, for project entitled “Health
promotion for low-literate adolescents: Increasing comprehensibility and persuasive
effects of a school module on alcohol, tobacco, and cannabis” (co-applicant).
Including additional funds (from amongst others the Trimbos Institute) the total
project budget is €489.000
2009
Aspasia grant from the Dutch Science Foundation (NWO). (€100.000). Part of which
is used for the ASCoR Buijzen Research Visit Fund, aimed to encourage more
intensive interaction between ASCoR members and researchers abroad by offering
financial support for mutual, short research visits.
2008
Vidi grant from the Dutch Science Foundation (NWO). Five-year personal research
grant (€600.000) enabling extra research time and funding of research project
entitled: The commercialized media environment: Content, processes, and
consequences for children and adolescents.
2003
Veni grant from the Dutch Science Foundation (NWO). Three-year personal
research grant (€200.000) enabling extra research time and funding of research
project entitled: Developing a model of family purchase decision making. Project
completed.
2002
ASCoR competitive scholarship. Two-year personal research grant enabling extra
research time and funding for research project entitled: Parent-child communication
about purchase decisions. Project completed.
2002
U of Amsterdam early PhD project completion bonus.
Awards
2016
Top paper award by the Children, Adolescents, and Media Division of the
International Communication Association, Fukuoka, Japan.
2014
Top paper award by the Children, Adolescents, and Media Division of the
International Communication Association, Seattle.
2012
Best Article Award 2011 for the best article of the year published in International
Journal of Advertising. Award for article entitled “Children’s understanding of
persuasive advertiser tactics”
Curriculum Vitae Moniek Buijzen November 2016
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2012
Top paper award by the Conference on Child and Teen Consumption, Milan.
2011
ASCoR Baschwitz Faculty Article of the Year Award for the best article published in
a peer-reviewed journal in 2010. Awarded for article entitled "Introducing the PCMCModel: An investigative framework for young people’s processing of commercialized
media", published in Communication Theory (Vol. 20, pp. 427-450).
2011
Top paper award by the Health Communication Division of the International
Communication Association, Boston.
2011
Nominated for the ICA Outstanding Article Award. Nominated by Internal Award
Committee of the Children, Adolescents and the Media Division, for article entitled
"Introducing the PCMC-Model: An investigative framework for young people’s
processing of commercialized media", published in Communication Theory (Vol. 20,
pp. 427-450).
2010
Top paper award by the Mass Communication Division of the National
Communication Association, San Francisco.
2010
Top interactive paper session award by the International Communication
Association, Singapore.
2008
ASCoR Baschwitz Faculty Article of the Year Award for the best article published in
a peer-reviewed journal in 2007. Awarded for article entitled "Reducing children's
susceptibility to commercials: Mechanisms of factual and evaluative advertising
interventions", published in Media Psychology (Vol. 9, pp. 411-430).
2007
Top paper award by the Instructional and Developmental Communication Division of
the International Communication Association, San Francisco.
2006
Top paper award by the Instructional and Developmental Communication Division of
the International Communication Association, Dresden, Germany.
2005
Best dissertation award by the Instructional and Developmental Communication
Division of the International Communication Association, New York.
2005
Top paper award by the Instructional and Developmental Communication Division of
the International Communication Association, New York.
2002
Elected secretary of the Instructional and Developmental Communication Division,
International Communication Association.
2002
Top paper award by the Instructional and Developmental Communication Division of
the International Communication Association, Seoul, Korea.
2001
Teaching award of the Instructional and Developmental Division of the International
Communication Association in recognition of excellent teaching during the academic
year 2000-2001
FACULTY AND HONORARY POSITIONS
2012 – present
Chair of Communication Science, Faculty of Social Sciences, Radboud
University
Curriculum Vitae Moniek Buijzen November 2016
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2013 – present
2015 – present
2014 – present
2012 – present
2013 – present
2012 – present
2012 – present
2013 – 2014
2012 – 2014
Program leader of research program “Communication and Media,”
Behavioural Science Institute, Radboud University
Member of university steering group Research Data Management (RDM;
Radboud University)
Board member (and co-founder) of the Media Psychology Division of the
Netherlands-Flanders Communication Association (NEFCA)
Jury member of the Hermesdorf awards for outstanding media presence
(Radboud University)
Board member of Behavioural Science Institute (BSI)
Board Member of Nijmegen School for Social-Cultural Research (NISCO)
Board member of Netherlands School of Communication Research
(NeSCoR)
Board member of Onderwijsinstituut Maatschappijwetenschappen (MAW)
Member of Examination Committee Communication Science, Radboud
University
RESEARCH PROJECTS
January 2014 – present
Primary investigator in ERC-Consolidator project “Social
Network Implementation of Health Campaigns”. Project funded
by the European Research Council (ERC).
Oct. 2008 – present
Primary investigator in NWO-Vidi project
Project title: The commercialized media environment: Content,
processes, and consequences for children and adolescents.
Project funded by the Dutch National Science Foundation
(NWO).
Sept. 2007 – Sept.2008
Post-doc researcher in NWO-Vici project
Project title: Internet, family life, and social well-being in
childhood and adolescence. Project funded by the Dutch
Science Foundation (NWO). Primary investigator: Prof. Dr. Patti
M. Valkenburg
June 2004 – Nov. 2007
Primary investigator in NWO-Veni project
Project title: Developing a model of family purchase decision
making. Project funded by the Dutch National Science
Foundation (NWO).
Sept. 2002 – May 2004
Postdoc researcher
The Amsterdam School of Communications Research ASCoR,
University of Amsterdam
Project title: Parent-child communication about purchase
decisions
Sept. 1998 – Sept. 2002
Ph.D. researcher
Project title: Television advertising aimed at children: Intended
and unintended effects
TEACHING AND SUPERVISION
PhD supervision
Oct. 2016 – present
Supervision (promotor) of PhD project Danielle Bleize
Curriculum Vitae Moniek Buijzen November 2016
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July 2016 – present
Sept. 2015 – present
Supervision (promotor) of PhD project Rhianne Hoek
Supervision (promotor) of PhD project Niklas Johannes.
Feb. 2015 – present
Supervision (promotor) of PhD project Social Network
Implementation of Health Campaigns among Youth: A Focus on
Energy-Output behaviours, Thabo van Woudenberg
Sep. 2014 – present
Supervision (promotor) of PhD project Social Network
Implementation of Health Campaigns among Youth: A Focus on
Energy-Intake behaviours, Crystal Smit
Nov. 2013 – present
Supervision (promotor) of PhD project Serious games for
health, Eva Alblas
June 2013 – present
Supervision (promotor) of PhD project News coverage of the
euro-crisis and effects on viewers' cognitive processing and
decision-making behaviour, Diamantis Petropoulos-Petalas
Nov. 2012 – present
Supervision (promotor) of PhD project Self persuasion in
mediated communication, Jeroen Loman
Sept. 2011 – present
Supervision (promotor) of PhD project Individual susceptibility to
food advertising, Frans Folkvord (completed, cum laude)
Oct. 2009 – Sept. 2013
Supervision (promotor) of PhD project The intended and
unintended effects of the commercialized media environment,
Sanne Opree (completed)
Sept. 2008 – Dec. 2012
Supervision (co-promotor) of PhD project The effect of
characters, celebrity endorsement, and peer popularity appeal
on children’s fruit consumption, Simone de Droog (completed)
Sept. 2006 – Sept. 2010
Supervision (co-promotor) of PhD project Advertising literacy
and children’s susceptibility to advertising, Esther Rozendaal
(completed)
Coaching junior researchers
2014 – present
2012 – present
2012 – present
2012 – present
2011 – 2014
2008 – 2013
2010 – 2013
Mentor of various young female scholars in Radboud University
Mentorship Program
S. M. de Droog, PhD; Social marketing and young children’s
dietary behaviors
M. Kleemans, PhD; Processing of information and persuasion
across the lifespan
R. de Leeuw, PhD; Prosocial consequences of media exposure
E. Rozendaal, PhD; Development and role of advertising
literacy
E. A. van Reijmersdal, PhD; Young people’s processing of
embedded advertising
D.J. Anschütz, PhD; Media, food intake, and body image
Training and supervision undergraduate students
Curriculum Vitae Moniek Buijzen November 2016
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2002 – present
supervision of 75+ bachelor’s, honor’s, master’s, and research
master’s students at University of Amsterdam and Radboud
University.
Courses
Radboud University
Aug 2012 – present
Reorganization of bachelor and master’s program
Communication Science, Radboud University Nijmegen,
including:
- development and teaching Introduction to Communication
Science
- development international minor Media, Communication, &
Influence, teaching introductory course Theories of
Strategic and Persuasive Communication
- development master Media & Influence
Aug 2012 – present
development and teaching contribution of Communication
Science to Research Master Behavioural Science and
Research Master Social Cultural Science.
Sept. 2010 – present
Several courses in the national PhD training program of the
Graduate School of Communication.
University of Amsterdam
Jan. 2012 – June 2012
Development, coordination and teaching of Messages from the
ivory tower: Communication science for a non-academic
audience. Course developed for the Honours & Excellence
Track of the College of Communication.
May 2010 – July 2012
Development and teaching of master seminar Youth as Media
Consumers, including the mentoring of junior lecturers.
May 2010 – July 2012
Initiation and organization of service-learning project Company
meets student for Youth and Media Entertainment master
students, in collaboration with communication agency
Youngworks
Jan. 2010
Co-development of master program Youth and Media
Entertainment, Graduate School of Communication.
Sept. 2008 – July 2012
Tutoring of research master students, Graduate School of
Communication.
May 2008 – 2010
Development and teaching of master seminar Young People as
a Target Group.
February 2003 – 2010
Development, coordination, and teaching of bachelor course
Children and the Media.
Fall 2003 – 2009
Development and teaching PhD student course APA
Manuscript Preparation, offered annually to NESCoR students.
July 2001 – April 2003
Development and teaching of master seminar Young People
and Media Entertainment.
Curriculum Vitae Moniek Buijzen November 2016
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Sept. 2000 – Dec. 2000
Teaching Media Ethics and Law, bachelor course
Communication Science, University of Amsterdam
OTHER ACADEMIC ACTIVITIES
2014 – 2016
Member of the advisory and assessment committee of the NWO-Vici
competition 2014.
2016
Member of PhD manuscript and defense committees Stefan Bernritter
(U of Amsterdam), Arief Ernst Huhn (Eindhoven TU), Nico Drok
(Radboud U), Adam Lobel (Radboud U, chair), Celine Klemm (VU),
Serena Daalmans (Radboud U).
2015
Member of PhD manuscript and defense committees Anna van
Cauwenberghe (Radboud U/ Leuven U, Chair), Monique Simons (VU),
Reine van der Wal (Radboud U, Chair).
2014
Member of the research assessment committee of the Faculty of
Industrial Design & Engineering, TU Delft.
2014
Member of PhD manuscript and defense committees M. Willemars
(Radboud U, Chair), C. Buijs (Radboud U), S. Boerman (U of
Amsterdam), D. de Vries (U of Amsterdam), L. Muusses (VU
University).
2013
Member of recruitment and selection committee for Dean of the Faculty
of Social Sciences, Radboud University
2013
Member of PhD manuscript and defense committees A. Sjoerdsma
(Radboud U), R. Hermans (Radboud U), Hendriyani (Radboud U), K.
Lochbuehler (Radboud U, Chair), M. Kleemans (Radboud U, Chair), S.
De Droog (U of Amsterdam, co-promotor), M. Elenbaas (U of
Amsterdam), E. Maslowska (U of Amsterdam), K. Beullens (U of
Leuven)
2012
Member of promotion committee S. Joshi (U of Amsterdam), N. van
den Cruyce (Vrije Universiteit Brussel).
2011
Member of promotion committee E. Rozendaal (U of Amsterdam, copromotor), D. Anschütz (Radboud U).
2010 – present
Member of editorial board Journal of Children and the Media
2010 – 2013
Member of the award nomination committee of the Children,
Adolescents, and the Media (CAM) Interest Group of the International
Communication Association (ICA).
2010 – 2012
Member of the advisory and assessment committee of the NWOMozaïek competition 2011 and 2012.
2010 – 2011
Chair of the advisory committee Revision of Procedure Master Thesis,
Graduate School of Communication, University of Amsterdam
2010
Member of promotion committee Jeroen Lemmens,
Universiteit van Amsterdam.
Curriculum Vitae Moniek Buijzen November 2016
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2008 – present
Participation in professionalization track University of Amsterdam
(including coaching, courses, and workshops).
2008 – 2009
Vice-chair of the Children, Adolescents, and the Media (CAM) Interest
Group of the International Communication Association (ICA).
2008 – 2009
Member of the advisory and assessment committee of the NWO-Veni
competition 2009.
2007
Member of promotion committee Jan van Mierlo, Katholieke
Universiteit Leuven, Belgium.
2007
Member of defense committee Judith Rosenbaum,
Radboud Universiteit Nijmegen.
2006
Member of defense committee Marnix van Gisbergen and Paul
Ketelaar, Radboud Universiteit Nijmegen.
2005 – 2007
Member of the dissertation award committee of the Instructional and
Developmental Communication Division of the International
Communication Association (ICA).
2005 – 2008
Member of the Public Relations Committee
Dept. of Communication, University of Amsterdam
2003 – 2006
Guest lecturer at the Katholieke Universiteit Leuven, Belgium.
2003 – 2005
Elected division secretary of the Instructional and Developmental
Communication Division of the International Communication
Association (ICA).
2002 – 2011
Member of the Examination Committee
Dept. of Communication, University of Amsterdam
2000– 2002
Member of teaching committee of the Media Entertainment division
Dept. of Communication, University of Amsterdam
1999 – present
Conference reviewer, session chair, and respondent:
Annual conference of the International Communication Association
(ICA)
Annual conference of the Netherlands School of Communications
Research (NESCoR)
Biannual conference of the European Communication Research and
Education Association (ECREA)
International Conference of Research in Advertising (ICORIA)
1999 – present
Ad-hoc reviewer journal articles and grant proposals:
American Journal of Media Psychology
Appetite
Communication Theory
Communications: The European Journal of Communication Research
Family Relations
Human Communication Research
Humor
Curriculum Vitae Moniek Buijzen November 2016
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International Journal of Public Opinion Research
Israel Science Foundation
Journal of Applied Developmental Psychology
Journal of Children and the Media
Journal of Communication
Journal of Economic Psychology
Learning, Media and Technology
Mass Communication and Society
Media Psychology
New Media & Society
Preventive Medicine
PLOS ONE
Research Council K.U.Leuven
Research Foundation Flanders (FWO)
Tijdschrift voor Communicatiewetenschap
Tijdschrift voor Sociologie
ORGANIZATION OF SCIENTIFIC CONFERENCES AND WORKSHOPS
Nov. 2016
Personalising Psychological Assessment and Interventions Using Interactive
Technology. Symposium at Behavioural Science Institute, Radboud University
(co-initiator and organizer).
Feb. 2016
Media and Self-Control. Preconference of the NeFCA Media Psychology
division held at the Annual Dutch-Flemish conference of Communication
Science.
April 2014
Try Now! Products of the Social Sciences. Symposium held at Radboud
University, Nijmegen.
June 2010
The obesity crisis: Tipping the balance in children’s energy intake and
expenditure through media. S. Calvert, S. Livingstone, S. M. de Droog, A. E.
Staiano, & M. Buijzen. Discussion panel convened and chaired with Prof.
Sandra Calvert for the annual meeting of the International Communication
Association, held in Singapore.
May 2009
Program planner of the Children, Adolescents, and the Media Interest Group
at the 2009 conference of the International Communication Association, held
in Chicago, May 21-25.
Feb. 2006
Member of organizing committee of the annual conference of the Netherlands
School of Communications Research, NESCoR.
May 2004
Parental and adult mediation of children’s television viewing. Panel
participants: E. W. Austin, R. J. Desmond, A. I. Nathanson, J. H. Walma van
der Molen, & M. Buijzen. Discussion panel convened and chaired for the 54th
annual meeting of the International Communication Association, held in New
Orleans, LA.
VALORIZATION ACTIVITIES
Curriculum Vitae Moniek Buijzen November 2016
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Sept. 2016
The Young Consumer. Conference organized with Radboud RCSW for
professionals involved with young target groups, Utrecht.
2012 – present
Advisor of project "Veggiefruities”, an online and offline community of
cartoon animal characters to stimulate vegetable and fruit consumption
among preschoolers. www.groentefroetels.nl
2011 – present
Founder and co-owner of Bitescience, an academic communication
and consultancy company. www.bitescience.com
2011 – present
Member of the academic advisory board of Kijkwijzer, the Dutch rating
system for audiovisual media.
2012 – 2014
Member of advisory board RIVM #youthimpulse, of the social media
and health program of the National Institute for Public Health and the
Environment, Ministry of Health, Welfare, and Sport.
2010 – 2012
Member of the advisory board of the Dutch Center for Expertise on
Media Literacy [mediawijzer.net].
2008 – 2012
Board member of SCW, the Dutch Foundation for Science
Communication [Stichting Cursussen Wetenschapscorrespondentie].
2003 – 2010
Advisor Reklame Rakkers (MediaSmart), a media literacy initiative for
elementary school children, focused primarily on advertising.
2003 – 2007
Advisor Kids, Kilo’s & Kijkcijfers, EU-funded research project initiated
by the Dutch Heart Foundation [Nederlandse Hartstichting].
2004 – 2006
Board member of VSOM, the Association for Mass Communication
Research [Vereniging voor Studie en Onderzoek Massacommunicatie].
April 2004
Child overweight and obesity: A search for causes, solutions, and
opportunities from a communication perspective. Symposium
organized with IPM KidWise at the Amsterdam School of
Communication Research, University of Amsterdam, the Netherlands.
June 2004
Child overweight and obesity: Continuation of April symposium.
Symposium organized with IPM KidWise at the Amsterdam School of
Communication Research, University of Amsterdam, the Netherlands.
Media appearances
50+ articles and interviews about research activities have appeared in several news papers
(De Volkskrant, NRC, NRC.next, Het Parool, GPD), weekly and monthly magazines
(Elsevier, Quest, VPRO Gids, Voeding Nu!, Linda, Folia,JeugdenCo), television programs
(B&W, Hoe?Zo! TV, Bij ons thuis) and radio programs (BNR, De Ochtenden, Kassa,
Hoe?Zo! Radio).
PUBLICATIONS
H-index Google Scholar: 25
H-index Web of Science: 17
Curriculum Vitae Moniek Buijzen November 2016
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International peer-reviewed publications
Tanis, M., Van der Louw, M., & Buijzen, M. (in press). From empty nest to social networking
site: What happens in cyberspace when children are launched from the parental
home? Manuscript accepted for publication in Computers in Human Behavior.
De Leeuw, R. N. H., & Buijzen, M. (2016). Introducing positive media psychology to the field
of children, adolescents, and media. Journal of Children and Media,10(1), 39-46. doi:
10.1080/17482798.2015.1121892
Ketelaar, P. E., van't Riet, J., Thorbjornsen, H., & Buijzen, M. (2016). Positive uncertainty:
the benefit of the doubt in advertising. International Journal of Advertising, 1-14.
Opree, S. J., Buijzen, M., & Van Reijmersdal, E. A. (2016). The impact of advertising on
children’s psychological wellbeing and life satisfaction. European Journal of Marketing,
50 (11). Doi: 10.1108/EJM-06-2015-0393
Smit, C. S., De Leeuw, R. N. H., Bevelander, K. E., Burk, W. J., & Buijzen. M. (2016). A
social network-based intervention stimulating peer influence on children's self-reported
water consumption: A randomized control trial. Appetite, 103, 294-301.
doi:10.1016/j.appet.2016.04.011
Van Ommen, M., Daalmans, S., Weijers, A., de Leeuw, R. N., & Buijzen, M. (2016).
Analyzing prisoners’, law enforcement agents’, and civilians’ moral evaluations of The
Sopranos. Poetics, 58, 52-65.
Van Reijmersdal, E. A., Boerman, S., Rozendaal, E., & Buijzen, M. (2016) This is
advertising! Effects of disclosing television brand placement on adolescents. Journal of
Youth and Adolescence, online first. doi: 10.1007/s10964-016-0493-3
Van Reijmersdal, E. A., Rozendaal, E., Smink, N., van Noort, G., & Buijzen, M. (2016).
Processes and effects of targeted online advertising among children. International
Journal of Advertising, 1-19.
Folkvord, F., Anschütz, D. J., Boyland, E., Kelly, B., & Buijzen, M. (2016). Food advertising
and eating behavior in children. Current Opinion in Behavioral Sciences, 9, 26-31.
doi:10.1016/j.cobeha.2015.11.016
Folkvord, F., Anschütz, D. J., & Buijzen, M. (2016). The association between BMI
development among young children and (un) healthy food choices in response to food
advertisements: a longitudinal study. International Journal of Behavioral Nutrition and
Physical Activity, 13(1), 1. doi: 10.1186/s12966-016-0340-7
Blom, N., Van der Zanden, R., Scheepers, P., & Buijzen, M. (2015). Media exposure and
health in Europe: Mediators and moderators of media systems. Social Indicators
Research, 1-26.
De Leeuw, R. N. H., Rozendaal, E., Kleemans, M., Anschütz, D. J., & Buijzen, M. (2015).
Prosocial news and prosocial behavior in children: An experimental study. Journal of
Children, Adolescents, and Media, 9, 419-434. doi: 10.1080/17482798.2015.1089297
Folkvord, F., Anschütz, D. J., Wiers, R., & Buijzen, M., (2015). The role of attentional bias in
the effect of food advertising on actual food intake among children. Appetite, 83, 251258. doi: 10.1016/j.appet.2014.10.016.
Van Reijmersdal, E. A., Lammers, N., Rozendaal, R., & Buijzen, M. (2015). Disclosing the
persuasive nature of advergames: Moderation effects of mood on brand responses via
persuasion knowledge. International Journal of Advertising, 34, 70-84. doi:
10.1080/02650487.2014.993795
Van Reijmersdal, E., Rozendaal, E., & Buijzen, M. (2015). Boys’ responses to the integration
of advertising and entertaining content. Young Consumers,16(3), 251-263. doi:
10.1108/YC-10-2014-00487
De Droog, S. M., Buijzen, M., & Valkenburg, P. M. (2014). Enhancing children’s vegetable
consumption using vegetable-promoting picture books. The impact of interactive
shared reading and character–product congruence. Appetite, 73, 73-80.
doi:10.1016/j.appet.2013.10.018.
Folkvord, F., Anschütz, D. J., Nederkoorn, C., Westerik, H., & Buijzen, M., (2014).
Impulsivity,“advergames,” and food intake. Pediatrics, 133, 1007-1012. doi:
10.1542/peds.2013-3384.
Curriculum Vitae Moniek Buijzen November 2016
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Opree, S. J., Buijzen, M., Van Reijmersdal, E. A. & Valkenburg, P. M. (2014). Measuring
children's materialism. Personality and Individual Differences, 51, 963-968.
>> article awarded the 2012 Baschwitz Junior Article of the Year Award
Rozendaal, E., Opree, S. J., & Buijzen, M. (2014). Development and validation of a survey
instrument to measure children's advertising literacy. Media Psychology, online first, 129. doi:10.1080/15213269.2014.885843.
Rozendaal, E., Slot, N., Van Reijmersdal, E. A, & Buijzen, M. (2013). Children's responses
to advertising in social games. Journal of Advertising, 42, 142-154.
doi:10.1080/00913367.2013.7745884.
Opree, S. J., Buijzen, M., Valkenburg, P. M., & Van Reijmersdal, E. A. (2013). Children’s
advertising exposure and materialistic orientations: A longitudinal study into direct and
mediated effects. Communication Research, 41, 717-735. doi:
10.1177/0093650213479129
Folkvord, F., Anschütz, D. J., Buijzen, M., Valkenburg, P. M. (2013). The effect of playing
advergames promoting energy-dense snacks or fruit on actual food intake among
children. The American Journal of Clinical Nutrition, 97, 239-245. doi:
10.3945/ajcn.112.047126..
Owen, L.H., Lewis, C., Auty, S., & Buijzen, M. (2013). Is children’s understanding of non–
traditional advertising comparable to their understanding of television advertising?
Journal of Public Policy & Marketing. Advance online publication, doi:
10.1509/jppm.09.003.
De Droog, S. M., Buijzen, M., & Valkenburg, P. M. (2012). Use a rabbit or a rhino to sell a
carrot? The impact of conceptual and perceptual character-product congruence on
preschoolers’ attitudes. Journal of Health Communication, 17, 1068-1080.
Opree, S., Buijzen, M., & Valkenburg, P. M. (2012). Low life satisfaction associated with
materialism in children frequently exposed to advertising. Pediatrics, 130. doi:
10.1542/peds.2011-3148.
Rozendaal, E., Buijzen, M., & Valkenburg, P. M. (2012). Think-aloud process superior to
thought-listing in increasing children’s critical processing of advertising. Human
Communication Research, 38, 199-221.
Van Reijmersdal, E. A., Rozendaal, E., & Buijzen, M. (2012). Effects of prominence,
involvement, and persuasion knowledge on children’s cognitive and affective
responses to advergames. Journal of Interactive Marketing, 26, 33-42.
Rozendaal, E., Lapierre, M., Buijzen, M., & Van Reijmersdal, E. A. (2011). Reconsidering
advertising literacy as a defense against advertising effects. Media Psychology, 14,
333-354.
Opree, S., Buijzen, M., & Valkenburg, P. M., & Van Reijmersdal, E. A. (2011). Development
and validation of the Material Values Scale for children (MVS-c). Personality and
Individual Differences, 51, 963-968.
Rozendaal, E., Buijzen, M., & Valkenburg, P. M. (2011). Children’s understanding of
persuasive advertiser tactics. International Journal of Advertising, 30, 329-350.
De Droog, S. M., Valkenburg, P. M., & Buijzen, M. (2011). Using brand characters to
promote young children’s liking of and purchase requests for fruit. Journal of Health
Communication, 16, 79-89.
Buijzen, M., van Reijmersdal, E. A., & Owen, L. H. (2010). Introducing the PCMC-Model: An
investigative framework for young people’s processing of commercialized media
content. Communication Theory, 20, 427-450.
Rozendaal, E., Buijzen, M., & Valkenburg, P. M. (2010). Comparing children’s and adults’
cognitive advertising competences. Journal of Children and the Media, 4, 77-89.
Buijzen, M. (2009). The effectiveness of parental communication in modifying the relation
between food advertising and children’s consumption behaviour. British Journal of
Developmental Psychology, 27, 105-121.
Rozendaal, E., Buijzen, M., & Valkenburg, P. M. (2009). Do children’s cognitive advertising
defenses reduce their desire for advertised products? Communications: The European
Journal of Communication Research, 34, 287-303.
Curriculum Vitae Moniek Buijzen November 2016
12
Buijzen, M., Rozendaal, E., Moorman, M., & Tanis, M. (2008). Parent vs. child reports of
parental advertising mediation: Exploring the meaning of agreement. Journal of
Broadcasting & Electronic Media , 52, 509-525.
Buijzen, M., Schuurman, J., & Bomhof. E. (2008). Associations between children's television
advertising exposure and their food consumption patterns: A household diary-survey
study. Appetite, 50, 231-239.
Buijzen, M., Bomhof. E., & Schuurman, J. (2008). A test of three alternative hypotheses
explaining the link between children’s television viewing and weight status. Journal of
Children and Media, 2, 67-74.
Buijzen, M., & Valkenburg, P. M. (2008). Observing purchase-related parent-child
communication in retail environments: A developmental and socialization perspective.
Human Communication Research, 34, 50-69.
Buijzen, M. (2007). Reducing children’s susceptibility to commercials: Mechanisms of factual
and evaluative advertising interventions. Media Psychology,9, 411-430.
>> article awarded the 2007 Baschwitz Faculty Article of the Year Award
Buijzen, M., & Mens, C. (2007). Adult mediation of television advertising effects: A
comparison of factual, evaluative, and combined strategies. Journal of Children and
Media, 1, 177-191.
Buijzen, M., Walma van der Molen, J. H., & Sondij, P. (2007). Parental mediation of
children's emotional responses to a violent news event. Communication Research, 34,
212-230.
Buijzen, M., & Valkenburg, P. M. (2005). Parental mediation of undesired advertising effects.
Journal of Broadcasting & Electronic Media, 49, 153-165.
Valkenburg, P. M., & Buijzen, M. (2005). Identifying determinants of young children’s brand
awareness: Television, parents, and peers. Journal of Applied Developmental
Psychology, 26, 456-468.
Buijzen, M., & Valkenburg, P. M. (2004). Developing a typology of humor in audiovisual
media. Media Psychology, 6, 147-167.
Buijzen, M., & Valkenburg, P. M. (2003). The unintended effects of television advertising: A
parent-child survey. Communication Research, 30, 483-503.
Buijzen, M., & Valkenburg, P. M. (2003). The effects of television advertising on materialism,
parent-child conflict, and unhappiness: A review of research. Journal of Applied
Developmental Psychology, 24, 437-456.
Valkenburg, P. M., & Buijzen, M. (2003). Children, computer games, and the Internet. The
Netherlands Journal of Social Sciences, 39, 23-34.
Buijzen, M., & Valkenburg, P. M. (2002). Appeals in television advertising: A content
analysis of commercials aimed at children and teenagers. Communications, The
European Journal of Communications Research, 27, 349-364.
Buijzen, M., & Valkenburg, P. M. (2000). The impact of television advertising on children’s
Christmas wishes. Journal of Broadcasting and Electronic Media, 44, 456-470.
Dutch peer reviewed publications
De Leeuw, R. N. H., Rozendaal, E., Kleemans, M., Anschütz, D. J., & Buijzen, M. (2014).
Prosociaal nieuws en prosociaal gedrag in kinderen: Een experimentele studie.
Tijdschrift voor Communicatiewetenschap, 42, 342-353.
Slot, N., Rozendaal, Van Reijmersdal, E. A., & Buijzen, M. (2013). Hoe kinderen reageren
op reclame in online sociale netwerken: reclamewijsheid en de invloed van
leeftijdsgenoten. Tijdschrift voor Communicatiewetenschap, 41(1), 19-41.
De Droog, S.M., Buijzen M., Opree, S.J., & Valkenburg, P.M. (2011). Merkfiguurtjes
stimuleren de gezonde keuze van kleuters via affectieve reactiemechanismen.
Tijdschrift voor Communicatiewetenschap, 39(4), 58-73.
Rozendaal, E., Buijzen, M., & Valkenburg, P.M. (2008). Reclamewijsheid in ontwikkeling:
Een vergelijking van de cognitieve reclamevaardigheden van kinderen en
volwassenen. Tijdschrift voor Communicatiewetenschap, 36, 270-283.
Curriculum Vitae Moniek Buijzen November 2016
13
Buijzen, M., Schuurman, J., & Bomhof. E. (2007). De relatie tussen televisiereclame voor
voedingsmiddelen en consumptiepatronen van kinderen. Psychologie & Gezondheid,
35, 66-75.
Mens, C., & Buijzen, M. (2006). Interventie van reclame gericht op kinderen: Een
experimenteel onderzoek naar de meest effectieve interventiestrategie.Tijdschrift voor
Communicatiewetenschap, 34, 321-335.
Buijzen, M., & Valkenburg, P. M. (2005). Nadelige invloeden van televisiereclame: Een
onderzoeksoverzicht. Kind en Adolescent, 26(1), 84-100.
Valkenburg, P. M., Buijzen, M., Althuis, M. van, & Tuinier, N. (2005). Het merkbewustzijn
van jonge kinderen: De relatieve invloed van TV, ouders en leeftijdgenoten. Tijdschrift
voor Communicatiewetenschap, 33, 3-13.
Buijzen, M., & Valkenburg, P. M. (2003). De onbedoelde effecten van televisiereclame: Een
review. Tijdschrift voor Communicatiewetenschap, 31, 13-30.
Buijzen, M., & Valkenburg, P. M. (2001). Humor in commercials gericht op kinderen, tieners
en volwassenen. Tijdschrift voor Communicatiewetenschap, 29, 150-167.
Buijzen, M., & Valkenburg, P. M. (2000). “Appeals” in televisiereclame: Een inhoudsanalyse
van commercials gericht op kinderen, tieners en volwassenen. Tijdschrift voor
Communicatiewetenschap, 28, 252-270.
Buijzen, M., & Valkenburg, P. M. (2000). Televisiereclame en de sinterklaas- en
kerstwensen van kinderen. Tijdschrift voor Communicatiewetenschap, 28, 69-83.
Books and book chapters (peer reviewed)
Buijzen, M. (2014). Advertising: Responses across the life span. In W. Donsbach (Ed.). The
Concise International Encyclopedia of Communication. Oxford, UK and Malden, MA:
Wiley-Blackwell.
Buijzen, M. (2014). The family’s role in children’s interpretation of advertising. In: M. Blades,
C. Oates, F. Blumberg, & B. Gunter (Eds.), Advertising to children: New issues and
new media (pp. 137-157). Palgrave-MacMillan.
Buijzen, M., Rozendaal, E., & De Droog, S. M. (2014). Food marketing and child health. In:
C. Von Feilitzen (Ed.), Children, Youth, Media, and Health. International
Clearinghouse, Yearbook 2012.
Buijzen, M., Rozendaal, E., & Van Reijmersdal, E. A. (2013). Children and adolescents in a
commercialized media environment. In D. Lemish (Ed.), The Routledge international
handbook of children, adolescents, and media (pp. 271-278). New York: Routledge.
Buijzen, M. & Valkenburg, P. M. (2013). The intended and unintended effects of advertising
on children. In: E. Scharrer (Ed.), Media Effects/Media Psychology: Advertising and
Persuasion Effects. Blackwell.
Buijzen, M. (2008). Advertising: Responses across the life span. In W. Donsbach (Ed.). The
International Encyclopedia of Communication, Volume 1 (pp. 105-107). Oxford, UK and
Malden, MA: Wiley-Blackwell.
Valkenburg P. M., & Buijzen, M. (2008). Fear responses to media entertainment. In B.
Wilson and S. Calvert (Eds.), Handbook of Children and the Media (pp. 334-352).
Malden, MA: Blackwell.
Buijzen, M. & Valkenburg, P. M. (2007). Purchase influence attempts (PIA’s). In J. J. Arnett
(Ed.), Encyclopedia of Children, Adolescents and the Media (pp. 683-684). Thousand
Oaks, CA: Sage.
Buijzen, M., & Valkenburg, P. M. (2007). Advertising, parent-child conflict and. In J. J. Arnett
(Ed.), Encyclopedia of Children, Adolescents and the Media (pp. 43-44). Thousand
Oaks, CA: Sage.
Buijzen, M., & Valkenburg, P. M. (2007). Advertising, intended vs. unintended effects of. In
J. J. Arnett (Ed.), Encyclopedia of Children, Adolescents and the Media (pp. 38-40).
Thousand Oaks, CA: Sage.
Curriculum Vitae Moniek Buijzen November 2016
14
Valkenburg, P. M., & Buijzen, M. (2007). Advertising, purchase requests and. In J. J. Arnett
(Ed.), Encyclopedia of Children, Adolescents and the Media (pp. 47-48). Thousand
Oaks, CA: Sage.
Buijzen, M., & Valkenburg, P. M. (2004). Een model voor de effecten van televisiereclame
op kinderen. Ontwikkelingen in het marktonderzoek (pp. 21-37). Haarlem: de
Vrieseborch.
Buijzen, M. (2003). Television advertising aimed at children: Intended and unintended
effects. University of Amsterdam: Unpublished doctoral dissertation.
Popular-scientific publications
Buijzen, M., & Rozendaal, E. (2012). De jonge consument [The young consumer].
Amsterdam: SWOCC publicaties.
Buijzen, M. (2010). Hoe ouders de strijd met commercie kunnen aangaan. In K. Segers & J.
Bouwens (Eds.), Maak mij wat wijs! De media kennen, begrijpen en zelf creëren (pp.
120-132). Leuven, BE: Lannoocampus.
Buijzen, M. (2007). Vette verleiders en weerbare kinderen. Kennislink. Artikel gepubliceerd
op 3 oktober 2007 http://www.kennislink.nl/publicaties/vette-verleiders-en-weerbarekinderen
Buijzen, M. (2007). Commercie in de jeugdcultuur: vette verleiders en weerbare kinderen. In
H. Dagevos en G. Munnichs (Eds.), De obesogene samenleving: Maatschappelijke
perspectieven op overgewicht (pp. 95-102). Amsterdam: Amsterdam University Press.
Buijzen, M. & Hartsuiker, I. M. (2003). Kinderen bepalen winkelgedrag. Voeding Nu, 5(7-8),
24-26.
Invited lectures
Buijzen, M. (2017, June). MyMovez: Social network implementation of health campaigns.
Keynote speech to be held at the annual conference of the International Conference on
Research in Advertising (ICORIA).
Buijzen, M. (2014, September). Positive communication. Van der Hilst Training
Communication Professionals.
Buijzen, M. (2013, April). Responsible youth-directed marketing. Kids & Teen Marketing
Conference, Den Haag.
Buijzen, M. (2012, October). The ethics of child-directed advertising. Week of Ethics,
Radboud University Nijmegen.
Buijzen, M. (2011, March). Commerce in the media. Invited lecture given at CCAM
symposium 'Youth, media, and education,' University of Amsterdam, Amsterdam.
Buijzen, M. (2009, November). The commercialization of childhood. Keynote speech given
at masterclass 'Contemporary research on the well-being of children,' Vrije Universiteit
Brussels, Belgium.
Buijzen, M. (2009, June). Born to Buy: The child as a consumer. Invited lecture given for the
Studium Generale program, University of Utrecht, Utrecht, The Netherlands.
Buijzen, M. (2008, October). Emoticons: Children’s online social lives. Invited lecture given
at the Emma Children’s Hospital, Academic Medical Center (AMC), Amsterdam, The
Netherlands.
Buijzen, M. (2007, October). Een dagboekstudie naar televisiereclame en
consumptiepatronen van kinderen. Invited lecture given at the Behavioral Science
Institute, Radboud Universiteit Nijmegen, The Netherlands.
Buijzen, M. (2007, June). Kinderreclame, maak je niet dik??? Invited lecture given at the
National Debate on Children and Advertising, organized by ReklameRakkers,
Oegstgeest, The Netherlands.
Curriculum Vitae Moniek Buijzen November 2016
15
Buijzen, M. (2005, October). De wetenschap over kinderen en reclame. Invited lecture given
at the National Conference on Children and Advertising, organized by
ReklameRakkers, Amsterdam, The Netherlands.
Buijzen, M. (2005, October). Children and advertising. Invited lecture given for dieticians and
of the Nederlandse Hartstichting (Dutch Heart Foundation), Bilthoven, The
Netherlands.
Buijzen, M. (2004, June). Children and advertising in the Netherlands: Research,
responsibility, and regulation. Invited lecture given for seminar “The Psychology of
Children and Advertising: The next step?” University of Coventry, UK.
Buijzen, M., & Van der Ven, A. M. (2004, May). Kinderen die vragen worden overgeslagen,
maar kinderen die zwijgen zullen nooit wat krijgen!. Invited lecture at the Annual
Conference Trends in Kids Marketing, Kaatsheuvel, the Netherlands.
Buijzen, M. (2004, March). Children and advertising. Invited lecture for undergraduate
students given at the University of Leuven, Belgium.
Buijzen, M., & Hartsuiker, I. M. (2003, May). Kinderen in de supermarkt. Invited lecture given
at the Annual Conference Trends in Kids Marketing, Leiden, the Netherlands.
Professional conference papers & lectures
* Top papers
* Opree, S. J., Buijzen, M., & Van Reijmersdal (2016, June). The effects of advertising
exposure on children’s materialism, psychological well-being, and life satisfaction.
Paper presented at the annual conference of the International Communication
Association ICA, Fukuoka, June 9-13.
Loman, J. G. B., Müller, B., A. Oude Grote Beverborg, & Buijzen, M. (2015, May). Selfpersuasion in health communication: Reducing alcohol consumption by framing antialcohol messages as questions. Paper presented at the annual conference of the
International Communication Association ICA, San Juan, May 21-25.
* Rozendaal, E., Opree, S. J., & Buijzen, M. (2014, May). Development and validation of a
survey instrument to measure children’s advertising literacy. Paper presented at the
annual conference of the International Communication Association ICA, Seattle, May
22-26.
Buijzen, M., Rozendaal, E., Tanis, M., Lang, A., Vermeulen, I., Van Reijmersdal, E. A.
(2014, May). Available resources as an indicator of brand placement processing. Paper
presented at the annual conference of the International Communication Association
ICA, Seattle, May 22-26.
De Droog, S., & Buijzen, M. (2014, May). Development of a scale measuring preschoolers’
involvement with media characters. Paper presented at the annual conference of the
International Communication Association ICA, Seattle, May 22-26.
Folkvord, F., Anschütz, D. A., & Buijzen, M. (2014, May). Food-promoting advergames and
children’s actual food intake: The role of attentional bias. Paper presented at the
annual conference of the International Communication Association ICA, Seattle, May
22-26.
Opree, S. J., Buijzen, M. & van Reijmersdal, E. A. (2013, June). Measuring children’s
advertising exposure: A comparison of methods and measurements. Paper presented
at the annual meeting of the International Communication Association, London, UK.
* Opree, S.J., Buijzen, M., & Valkenburg, P.M. (2012, July). The causal relation between
children's life satisfaction and materialism and the role of advertising exposure. Paper
presented at the Child & Teen Consumption Conference, Milan.
Opree, S.J., Buijzen, M., van Reijmersdal, E.A., & Valkenburg, P.M. (2012, July).
Development and validation of the Psychological Well-Being scale for Children (PWBc). Paper presented at the 30th International Congress of Psychology, Cape Town,
South Africa.
Curriculum Vitae Moniek Buijzen November 2016
16
Opree, S.J., Buijzen, M., van Reijmersdal, E.A., & Valkenburg, P.M. (2012, July). Children's
advertising exposure and materialistic orientations: A longitudinal study. Paper
presented at the 30th International Congress of Psychology, Cape Town, South Africa.
Opree, S.J., Buijzen, M., & Valkenburg, P.M. (2012, July). The causal relation between
children's life satisfaction and materialism and the role of advertising exposure. Paper
presented at the 30th International Congress of Psychology, Cape Town, South Africa.
Rozendaal, E., Van Reijmersdal, E. A., Slot, N., & Buijzen, M. (2012, May). Children’s
responses to advertising in social games: Persuasion knowledge and susceptibility to
peer influence. Paper presented at the 41th annual conference of the European
Marketing Academy, Lisbon, Portugal.
Van Reijmersdal, E. A., Rozendaal, E., & Buijzen, M. (2012, May). Integrating advertising
and editorial content in magazines: effects on children’s persuasion knowledge and
brand attitudes. Paper presented at the 41th annual conference of the European
Marketing Academy, Lisbon, Portugal.
Opree, S.J., Buijzen, M., & Valkenburg, P.M. (2012, February). Low life satisfaction
increases materialism in children who are frequently exposed to advertising. Paper
presented at the The Netherlands – Flanders Communication Association (NeFCA),
Leuven, Belgium.
Van Reijmersdal, E. A., Rozendaal, E., & Buijzen, M. (2012, February). Sponsored content
gericht op kinderen: Effecten op reclamewijsheid en merkattitude. Paper presented at
the annual convention of the The Netherlands – Flanders Communication Association,
Leuven, Belgium.
De Droog, S. M., Buijzen, M., & Valkenburg, P. M. (2012, March). Using picture books to
stimulate the appeal of healthy food products among preschoolers. Paper presented at
the annual British Feeding and Drinking Group, Brighton, UK.
* De Droog, S. M., Buijzen, M., & Valkenburg, P. M. (2011, May). Use a rabbit or a rhino to
sell a carrot? The impact of conceptual and perceptual character-product congruence
on preschoolers’ attitudes. Paper presented at the annual convention of the
International Communication Association, Boston.
Van Reijmersdal, E. A., Rozendaal, E., & Buijzen, M. (2011, May). Children's responses to
online advergames: The role of persuasion knowledge, brand prominence, and game
involvement. Paper presented at the annual convention of the International
Communication Association, Boston.
Rozendaal, E,. Buijzen, M., & Valkenburg, P. M. (2011, May). The role of cognitive and
affective defense mechanisms in reducing children's susceptibility to advertising
effects. Paper presented at the annual convention of the International Communication
Association, Boston.
Opree, S. J., Buijzen, M., & Valkenburg, P. M., Van Reijmersdal, E. A. (2011, May). The
effects of advertising on children's materialistic orientations: A longitudinal study. Paper
presented at the annual convention of the International Communication Association,
Boston.
Opree, S.J., & Buijzen, M., (2011, May). The causal relation between children's life
satisfaction and materialism and the role of advertising exposure. Paper presented at
the annual convention of the International Communication Association, Boston.
De Droog, S. M., & Buijzen, M. (2011, May). The power of brand characters: Affective
mechanisms underlying children's food preferences. Paper presented at the annual
convention of the International Communication Association, Boston.
* Lapierre, M., Rozendaal, E., Buijzen, M., & Van Reijmersdal, E. A. (2010, November).
Rethinking children's defenses to advertising: A new theoretical approach. Paper
presented at the annual convention of the National Communication Association, San
Francisco.
* Buijzen, M., van Reijmersdal, E. A., & Owen, L. H., (2010, June). An investigative framework
for young people’s commercialized media environment. Paper presented at the annual
meeting of the International Communication Association, Singapore.
Curriculum Vitae Moniek Buijzen November 2016
17
Buijzen, M. (2010, June). Parent power: How parents and caretakers can reduce the effects
of food advertising. Panel participation at the annual meeting of the International
Communication Association, Singapore.
Rozendaal, E., Buijzen, M., & Valkenburg, P. M. (2010, June). Comparing the think-aloud
and thought-listing method to assess children’s advertising processing. Paper
presented at the annual meeting of the International Communication Association,
Singapore.
Owen, L. H., Lewis, C., Auty, S., and Buijzen, M. (2010, June). The role of personal
salience in children’s implicit processing of brand placements in movies. Paper
presented at the annual meeting of the International Communication Association,
Singapore.
Opree, S. J,. Buijzen, M., Valkenburg, P. M., & van Reijmersdal, E. A. (2010, June). The
effects of advertising on children’s materialistic orientations: a longitudinal study. Paper
presented at the International Conference on Research in Advertising (ICORIA),
Madrid.
Buijzen, M., Owen, L. H., van Reijmersdal, E. A. (2009, November). Introducing an
investigative framework for a changing consumer culture: An integrated model of
children’s advertising processing. Paper presented at the Inaugural Conference on
Consumer Culture and the Ethical Treatment of Children, Michigan State University,
East Lansing, MI.
De Droog, S. M., Valkenburg, P. M., & Buijzen, M. (2009, May). Using brand characters to
promote young children’s fruit consumption. Paper presented at the 59th annual
meeting of the International Communication Association, Chicago, IL.
Owen, L. H., Lewis, C., Auty, S., and Buijzen, M. (May 2009). Is children's understanding of
non-spot advertising comparable to their understanding of television advertising? Paper
presented at the 59th annual meeting of the International Communication Association,
Chicago, IL.
Rozendaal, E., Buijzen, M. & Valkenburg, P. (2009, May). Children’s understanding of
advertisers’ persuasive tactics. Paper presented at the 59th annual meeting of the
International Communication Association, Chicago, IL.
Owen, L. H., Lewis, C., Auty, S., & Buijzen, M. (April 2009). Conceptual fluency in children’s
implicit processing of product placement in movies. Poster presented at the Society for
Research in Child Development Biennial Conference. Denver, USA.
De Droog, S. M., Valkenburg, P. M., & Buijzen, M. (2009, February). Using brand characters
to promote fruit consumption. Paper presented at the annual convention of the
Netherlands School of Communication Research, Nijmegen, The Netherlands.
Owen, L., Lewis, C., Auty, S., & Buijzen, M. (2009, February). What do children understand
about non-spot forms of advertising? Paper presented at the annual convention of the
Netherlands School of Communication Research, Nijmegen, The Netherlands.
Rozendaal, E., & Buijzen, M. (2009, February). Reclamewijsheid: het inzicht van kinderen
en volwassenen in reclametechnieken. Paper presented at the annual convention of
the Netherlands School of Communication Research, Nijmegen, The Netherlands.
Rozendaal, E., Buijzen, M., & Valkenburg (2008, May). Comparing children’s and adults’
recognition and understanding of television advertising. Paper presented at the 58th
annual meeting of the International Communication Association, Montreal, Canada.
Rozendaal, E. Buijzen, M., & Valkenburg, P. (2008, April). Comparing children’s and adults’
cognitive defenses to television advertising. Paper presented at the 3rd international
conference on Child and Teen Consumption, Trondheim, Norway.
Rozendaal, E., Buijzen, M., & Valkenburg, P. (2008, February). Comparing children's and
adults’ cognitive defenses to television advertising. Paper presented at the annual
convention of the Netherlands School of Communication Research, Amsterdam, The
Netherlands.
* Buijzen, M. (2007, May). Does children’s television advertising exposure contribute to an
unhealthy diet? Refining the big food advertising effects hypothesis. Paper presented
Curriculum Vitae Moniek Buijzen November 2016
18
at the 57th annual meeting of the International Communication Association, San
Francisco, CA.
Rozendaal, E., & Buijzen, M. (2007, May). Parent vs. child reports of parental advertising
mediation. Paper presented at the 57th annual meeting of the International
Communication Association, San Francisco, CA.
Buijzen, M., Schuurman, J., & Bomhof. E. (2007, February). Kinderreclame, maak je niet
dik??? Een dagboekstudie naar TV reclame voor ongezonde voeding en eetgewoonten
van kinderen. Paper presented at the annual convention of the Netherlands School of
Communication Research, Antwerp, Belgium.
Buijzen, M., & Valkenburg, P. M. (2006, June). Observing purchase-related parent-child
interactions in retail environments: A developmental and socialization perspective.
Paper presented at the 56th annual meeting of the International Communication
Association, Dresden, Germany.
* Buijzen, M., Walma van der Molen, J. H., & Sondij, P. (2006, June). Parental mediation of
children's emotional responses to the news. Paper presented at the 56th annual
meeting of the International Communication Association, Dresden, Germany.
Buijzen, M. (2005, November). Increasing children’s defenses against television advertising.
Paper presented at the First European Communication Conference, Amsterdam, the
Netherlands.
Buijzen, M., Walma van der Molen, J. H., & Sondij, P. (2005, November). Children's
emotional reactions to the news about Theo van Gogh's assassination. Paper
presented at the annual convention of the Netherlands School of Communication
Research, Amsterdam, the Netherlands.
* Buijzen, M. (2005, May). Introducing a model of television advertising mediation. Paper
presented at the 55th annual meeting of the International Communication Association,
New York.
Buijzen, M., & Valkenburg, P. M. (2004, June).Determinants of young children’s brand
awareness. Paper presented at the 3rd International Conference on Research in
Advertising, Oslo, Norway.
Buijzen, M. (2004, May). Mediation of the effects of television advertising on children. Panel
participation at the 54th annual meeting of the International Communication
Association, New Orleans, LA.
Buijzen, M., & Valkenburg, P. M. (2004, May). Identifying determinants of young children’s
brand awareness. Paper presented at the 54th annual meeting of the International
Communication Association, New Orleans, LA.
Buijzen, M. (2004, May). Zeurende kinderen, zwichtende ouders. Lecture given at the
annual ‘Bessensap’ conference, organized by the Dutch Science Foundation (NWO).
Buijzen, M. (2004, April). Child overweight and obesity: A communication scientific
approach. Lecture held at ASCoR symposium “Child overweight and obesitas: A
search for causes, solutions, and opportunities,” Amsterdam, the Netherlands.
Buijzen, M., & Valkenburg, P. M. (2003, November). Children’s internet activities. Paper
presented at the Netherlands School of Communications Research (NESCoR)
Convention, Nijmegen, the Netherlands.
Buijzen, M., & Valkenburg, P. M. (2003, June).Television advertising to children: Effects on
materialism, parent-child conflict, and unhappiness. Paper presented at the 2nd
International Conference on Research in Advertising, Amsterdam, the Netherlands.
Buijzen, M., & Valkenburg, P. M. (2003, May). The unintended effects of advertising on
children. Paper presented at the 53rd annual meeting of the International
Communication Association, to be held in San Diego, CA.
Buijzen, M., & Valkenburg, P. M. (2002, November). De effecten van televisiereclame op
materialisme, ouder-kind conflict en ongelukkigheid: een vote-counting review. Paper
presented at the Netherlands School of Communications Research (NESCoR)
Convention, Utrecht, the Netherlands.
* Buijzen, M., & Valkenburg, P. M. (2002, July). The effects of television advertising on
materialism, parent-child conflict, and unhappiness: A meta-analytic review. Paper
Curriculum Vitae Moniek Buijzen November 2016
19
presented at the 52nd annual meeting of the International Communication Association
(ICA), Seoul, Korea.
Buijzen, M., & Valkenburg, P. M. (2001, May). Types of humor in commercials aimed at
children, teenagers, and adults. Paper presented at the 51st annual meeting of the
International Communication Association (ICA), Washington.
Buijzen, M., & Valkenburg, P. M. (2001, May). Appeals in television advertising: A content
analysis of commercials aimed at children, adolescents, and adults. Paper presented at
the 51st annual meeting of the International Communication Association (ICA),
Washington.
Buijzen, M. (2001, February). Humor in commercials directed at children and teenagers.
Paper presented at the Netherlands School of Communications Research (NESCoR)
Convention, Amsterdam.
Buijzen, M. (1999, May). Television advertising and children’s requests to Santa. Paper
presented at the 49th annual meeting of the International Communication Association,
San Francisco.
Curriculum Vitae Moniek Buijzen November 2016
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