NATURAL
INSTINCT
INGREDIENT
STANDARD
It’s our unique method
of balancing carefully
selected naturally
plant-derived ingredients
whilst excluding hundreds
of unnecessary synthetic
chemicals when there are
amazing natural solutions.
FREE FROM:
• Sulphates
• Parabens & PEGs
• Artificial Fragrances
& Colours
• Propylene Glycol
• Silicones
• PABA & EDTA
• Mineral Oils
• Phenoxyethanol
& over 400 non-plant
derived ingredients.
truly
natural
skin and hair nutrition
NATURAL
INSTINCT
INGREDIENT
STANDARD
It’s our unique method
of balancing carefully
selected naturally
plant-derived ingredients
whilst excluding hundreds
of unnecessary synthetic
chemicals when there are
amazing natural solutions.
FREE
FROM:
A
•
•
•
The Natural Instinct List of 400+ unnecessary
synthetic chemicals we exclude.
The Natural Instinct Ingredient Standard is a benchmark of naturalness and
effectiveness in face, body and hair care. It is an initiative set by Natural
Instinct to ensure you are provided with high quality performing natural
ingredients. As the name implies, the Natural Instinct Ingredient Standard is
just as much about the natural ingredients we put in, as it is about the 400+
man-made chemicals we choose to exclude. It emphasises our commitment
to only using carefully selected, high quality plant-derived ingredients.
Sulphates
AA2G-Ascorbyl
Parabens
& PEGs Glucoside
Artificial
Fragrances
Acetamide MEA
& Colours
Acrylates Glycol
copolymer
• Propylene
Acrylic acid/vp crosspolymer
• Silicones
• PABA
& EDTA
Acryloyldimethyl
Taurate
• Mineral Oils
Aerosol sprays
• Phenoxyethanol
AHAs
& over
400 non-plant
derived
ingredients.
Alcloxa
Aldioxa
Alkyl benzoate
Alkyldimethylamine oxide
Alpha arbutin
Alpha hydroxy acids
Aluminum glycinate
Aluminum hydroxide
Aluminum oxide
Aluminum powder
Amino-guanadine
Aminomethyl propanol
Aminopropyl Ascorbyl Phosphate
Ammonia
Ammonium alum
Ammonium laureth sulfate
Ammonium lauryl sulfate
Ammonium polacrylate
Ammonium xylene sulfonate
AMP
Animal Derivatives
Excluding our Suncare range,
Daily Hydrating Shampoo,
Moisture Surge Shampoo & Conditioner.
Aqualance
Artificial colours
Ascorbyl tetraisopalmitate
Atelocollagen
Avobenzone
B
Babassuamidopropalkonium
chloride
Beeswax
Behenalkonium chloride
Behenamidopropyl hydroxyethyl
dimoniumchloride
Behenoxy dimethicone
Behentrimonium methosulfate
Benzalkonium chloride
Benzethonium chloride
Benzophenone
Benzyl PCA
Betaine
BHA (butylated hydroxyanisole)
BHT (butylated hydroxytoluene)
Bis Diglyceryl Polyacyladipate-2
Bis-Behenyl/Isostearyl/Phytosteryl
Dimer Dilinoleyl Dimer Dilinoleate
Bismuth oxychloride
Blue WS 1430
Boron nitride
Bronopol
Bumetrizole
Butyl methoxydibenzoylmethane
Butylene glycol
Butylene/ethylene/styrene
copolymer
Butylparaben
Butylphenyl methylpropianol
C
C11-15 Pareth 12
C12-14 Olefin Sulfonate
C12-15 Alkyl benzoate
C12-15 alkyl lactate
C12-15 Alkyl octanoate
C13-14 Isoparaffin
C12-15 alkyl lactate
C12-20 Acid PEG-8 Ester
C18-38 alkyl hydroxystearol
stearate
Calcium Aluminum Borosilicate
Silica
Capryl isostearate
Carbomer
Carmine
Castor oil / IPDI copolymer
Castoryl maleate
Ceteareth ingredients
Cetylpyridinium Chloride
Chromaveil
Cinnamidopropyltrimonium
chloride
Cocamide betaine
Cocamide DEA
Cocamide MEA
Cocamide MIPA
Cocamidopropyl pg-dimonium
chloride
Cocamidopropyl PG-dimonium
chloride phosphate
Cocamidopropylamine Oxide
Cocamine oxide
Cochineal
Coco betaine
Coco phosphatidyl pg-dimonium
chloride
Cocoamphocarboxyglycinate
Cocodimonium Hydroxypropyl
Hydrolyzed Rice Protein
Colloidal anhydrous silica
Colloidal minerals
Colloidal silver
Copolymer
Copper disodium EDTA
Corn glycol
Cyclomethicone
Cyclopentasiloxane
Cyclotetrasiloxane
NATURAL
INSTINCT
INGREDIENT
STANDARD
It’s our unique method
of balancing carefully
selected naturally
plant-derived ingredients
whilst excluding hundreds
of unnecessary synthetic
chemicals when there are
amazing natural solutions.
FREE
FROM:
D
•
•
•
The Natural Instinct List of 400+ unnecessary
synthetic chemicals we exclude.
The Natural Instinct Ingredient Standard is a benchmark of naturalness and
effectiveness in face, body and hair care. It is an initiative set by Natural
Instinct to ensure you are provided with high quality performing natural
ingredients. As the name implies, the Natural Instinct Ingredient Standard is
just as much about the natural ingredients we put in, as it is about the 400+
man-made chemicals we choose to exclude. It emphasises our commitment
to only using carefully selected, high quality plant-derived ingredients.
Sulphates
Diazolidinyl
urea
Parabens
& PEGs
Artificial
Fragrances
Dicaprylyl carbonate
& Colours
DicaprylylGlycol
ether
• Propylene
Dicetyldimonium chloride
• Silicones
• PABA
& EDTA (DEA)
Diethanolamine
• Mineral Oils
Dihydroxyacetone
• Phenoxyethanol
Diisopropyl
dimerate
& over
400 non-plant
derived
ingredients.
Diisostearyl Malate
Dimethicone copolyol
Dimethicone crosspolymer-3
Dimethicone glycereth-2 cocoate
Dimethyl capramide
Dimethyl oxobenzo dioasilane
Dimethyl Phenyl 2-Butanol
Dimethylpolysiloxane
Dioctyl sodium sulfosuccinate
(DSS)
Dipalmitoyl hydroxyproline
Dipentaerythrityl
Dipetaerythrityl
hexahydroxystearate/hexastearate/
hexarosinate
Dipolyhydroxystearate
Dipropylene glycol
Disodium EDTA
Disodium laureth sulfosuccinate
Disodium oleamido succinate
Distarch Phospate Acetate
Distearate 75
Disteardimonium Hectoride
DMDM hydantoin
E
H
EDTA
EGMS
Emu oil
Equine oil
Ethoxydiglycol
Ethoxydiglycol oleate
Ethyl acetate
Ethyl diglycol (see polyethylene
glycol)
Ethyl methoxycinnamate
Ethyl vanillin
Ethylene glycol
Ethylhexyl isononanoate
Ethylyhexyl Salicylate
Hexadecanol
Hexadecyl Isononanoate
Hexahydroxystearate/
Hexastearate/
Hexarosinate
Hexyl laurate
Hexylene glycol
Homosalate
Human placental protein
Hydrolyzed Rice Protein
Hydrolyzed Vegetable Protein PGPropyl Silanetriol
Hydroquinone
Hydrotalcite
Hydroxyethyl Acrylate/Sodium
Acryloyldimethyl Taurate
Copolymer
Hydroxyethyl Soyamide
Hydroxyethyl urea
Hydroxypropyl Polysiloxane
F
FD & C colours
Formaldehyde Releasers
Fragrance
(synthetic fragrance, perfume, etc.)
Fullerenes
G
Gelatin
Germaben
Germall
Glycereth-2 cocoate
Glycereth-26
Glycereth-7 cocoate
Glyceryl
(tetradecanoate/hexadecanoate/
octadecanoate/ricinoleate/
eicosadioate)
Glyceryl isostearate
Glyceryl polyacrylate
Glyceryl rosinate
Glycol Stearates
Glycolic acid
Guaiazulene
I
Imidazolidinyl urea
Iodopropynyl butylcarbamate
IPDI
Isobutane
Isoceteth-20
Isocetyl isostearate
Isocetyl Stearate
Isododecane
Isohexadecane
Isononyl Isononanoate
Isopentane
Isopentyldiol
Isopropyl methylphenol
Isopropyl myristate
Isopropyl phenyl dimethicone
Isopropyl Titanium Triisostearate
Isostearyl Isostearate
NATURAL
INSTINCT
INGREDIENT
STANDARD
It’s our unique method
of balancing carefully
selected naturally
plant-derived ingredients
whilst excluding hundreds
of unnecessary synthetic
chemicals when there are
amazing natural solutions.
FREE
FROM:
K
•
•
•
Sulphates
Kojic acid
Parabens
& PEGs
Artificial Fragrances
& Colours
• Propylene Glycol
• Silicones
Lactamidopropyl trimonium
• PABA
& EDTA
chloride
• Mineral
Oils
Lactic acid
• Phenoxyethanol
Lanolin
& over
400 non-plant
derived
ingredients.
Lauramide
MEA
Laureth-7
Laurethsulfosuccinate
Lauryl Amidopropyl Betaine
Lauryl glucoside betaine
L
M
Magnesium Aluminum Silicate
Magnesium Myristate
MEA-containing ingredients
Melanin
Methoxycinnamate
Methyl Gluceth-10
Methyl glyceth-20
Methyl glycol
Methyl nicotinate
Methyl Propanediol
Methyl rapeseed extract
Methyl soyate
Methylchloroisothiazolinone
Methylisothiazolinone
Methylparaben
Methylsilanol mannuronate
Microcrystalline wax
Mineral oil
Myristic acid
Myristyl alcohol
Myristyl ether sulfate
Myristyl Lactate
Myristyl myristate
The Natural Instinct List of 400+ unnecessary
synthetic chemicals we exclude.
The Natural Instinct Ingredient Standard is a benchmark of naturalness and
effectiveness in face, body and hair care. It is an initiative set by Natural
Instinct to ensure you are provided with high quality performing natural
ingredients. As the name implies, the Natural Instinct Ingredient Standard is
just as much about the natural ingredients we put in, as it is about the 400+
man-made chemicals we choose to exclude. It emphasises our commitment
to only using carefully selected, high quality plant-derived ingredients.
N
Nitrocellulose
Nonoxynol 10
Nylon-12
O
Octadecanol
Octinoxate
Octisalate
Octocrylene
Octyl dimethyl PABA
Octyl Dodecyl Neopentanoate
Octyl methoxycinnamate
Octyl Salicylate
Octyldecanol
Octyldodecanol
Oleamidopropyl dimethylamine
Olefin Sulfonate
Oleth (2-50)
Oleth-20
Oleth-3-phosphate
Oleyl betaine
Oleyl Oleate
Oxybenzone
P
PABA (Para-Aminobenzoic Acid)
Panthenyl ethyl ether
Panthenyl triacetate
Para-Aminobenzoic Acid (see
PABA)
Parabens
Paraphenylenediamine
Parfum
PCA-ethyl cocoyl arginate
Pearl powder
PEG (see polyethylene glycol)
PEG 35 (stearate) castor oil
PEG/PPG-20/15 dimethicone
PEG-10 Sunflower Glycerides
PEG-120 Methyl Glucose Dioleate
PEG-150 distearate
PEG-150 Pentaerythrityl
Tetrastearate
PEG-20 glyceryl triisostearate
PEG-20, 100 stearate
PEG-40 hydrogenated castor oil
Peg-55 Propylene Glycol Oleate
PEG-6 Caprylic/Capric glycerides
PEG-7 Glyceryl Cocoate
Pentaerythrityl distearate
Pentaerythrityl Tetra-di-t-butyl
Hydroxyhydrocinnamate
Pentaerythrityl tetrastearate
Pentasodium Pentetate
Pentylene glycol
Petrolatum
Phenylbenzimidazole-5-sulfonic
acid
Phenyl-butyl-nitrate
Phenylpropanol
Phenyltrimethicone
Phthalate
Placental protein
Polaxamer 335
Polyacrylamide
Polyacrylate-13
Polybutene
Polydecene
Polyethylene
Polyethylene glycol (PEG)
Polyglyceryl -10 Behenate/
Eicosadioate
Polyglyceryl -2
dipolyhydroxystearate
Polyglyceryl Methacrylate
Polyglyceryl-3 ricinoleate
Polyglyceryl-3 stearate
Polyglyceryl-4 Isostearate
Polyimide 1
Polyisobutene
Polypropylene glycol
Polyquaternium 7, 10, 11
Polyquaternium-51
Polysilicone-11, -15
Polysorbates
Polyvinylpyrrolidone
Potassium alum
NATURAL
INSTINCT
INGREDIENT
STANDARD
It’s our unique method
of balancing carefully
selected naturally
plant-derived ingredients
whilst excluding hundreds
of unnecessary synthetic
chemicals when there are
amazing natural solutions.
The Natural Instinct List of 400+ unnecessary
synthetic chemicals we exclude.
The Natural Instinct Ingredient Standard is a benchmark of naturalness and
effectiveness in face, body and hair care. It is an initiative set by Natural
Instinct to ensure you are provided with high quality performing natural
ingredients. As the name implies, the Natural Instinct Ingredient Standard is
just as much about the natural ingredients we put in, as it is about the 400+
man-made chemicals we choose to exclude. It emphasises our commitment
to only using carefully selected, high quality plant-derived ingredients.
Potassium
C12-13 Alkyl Phosphate
FREE
FROM:
Potassium iodide
Sulphates
Parabens
& PEGs
Potassium
Myristate
Artificial
Fragrances
PPG-12/SMDI
Copolymer
& Colours
PPG-15 stearyl
• Propylene
Glycol ether
• Silicones
PPG-30
• PABA
& EDTA
P-phenylenediamine
• Mineral Oils
Propanediol
• Phenoxyethanol
& over
400Gallate
non-plant
Propyl
derived ingredients.
Propylene carbonate
Propylene glycol
Propylene glycol alginate
Propylheptyl Caprylate
Propylparaben
Providone (see
polyvinylpyrrolidone)
PTFE (teflon)
Pvp/eicosene copolymer
Pvp/va copolymer
•
•
•
Q
Quaternium-15
Quaternium-18
R
Ricinoleylpropyl PG-Dimonium
Chloride Phosphate
S
Salicylic acid
Silanetriol
Silica Dimethyl Silylate
Silica silylate
Silver citrate
Simethicone
Soapstone (see talc)
Sodium acrylate
Sodium bisulfite
Sodium C14-16 Olefin Sulfonate
Sodium cetearyl sulfate
Sodium coco-sulfate
Sodium cocoyl sulfate
Sodium lauryl sulfoacetate
Sodium metabisulfite
Sodium Trideceth Sulfate
Sorbitan isostearate
Soyamide DEA
Soyamidopropalkonium chloride
Squalane
Stearamidopropyl dimethyl amine
Steardimonium
Steardimonium Chloride
Steareth-2, 20, 21, 100 etc
Stearoxytrimethylsilane
Styrene/acrylates copolymer
Styrene-pvp copolymer
Sulfated Castor Oil
Synthetic Beeswax
Synthetic fragrance
Synthetic Wax
T
Talc
Tallow
TEA-Carbomer
TEA-Lauryl Sulfate
Tetrahexyldecyl Ascorbate
Tetrahydroxypropyl
Ethylenediamine
Tetrasodium EDTA
Thiotic Acid
Tin oxide
Titanium Dioxide
Tri Alkyl Citrate
Tribehenin
Triclosan
Trideceth-12
Tridecyl Neopentanoate
Tridecyl salicylate
Triethanolamine (TEA)
Triethoxycarpylysilane
Triethylhexanoin
Trihydroxystearin
Trimethylsiloxysilicate
Trisodium EDTA (see tetrasodium
EDTA)
Trisodium ethylenediamine
disuccinate
Tromethamine stearate
Tropolone
U
Ultramarines
Urea
V
Vanillin
Vanillyl Butyl Ether
W
Water Caprolactam/VP/
Dimethylaminoethyl
Methacrylate Copolymer
Wheat germamidopropyl betaine
Wheatgermamidopropyl
Dimethylamine
Willow bark extract
Z
Zinc pyrithione
#
1,2 hexanediol