G00261673
Market Guide for MDM External Service
Providers
Published: 16 February 2015
Analyst(s): Bill O'Kane, Andrew White, Saul Judah, Ehtisham Zaidi
Use of external service providers can accelerate master data management
program success. MDM leaders should use this research to identify and
engage with candidate providers based on their requirements by region,
data domain, vertical sector, software solution, and size of their
organization.
Key Findings
■
Engaging an external service provider (ESP) with the appropriate skills and experience is a
proven way to accelerate your master data management (MDM) program or project.
■
In Gartner surveys and client interactions, more than 50% of MDM leaders report using at least
one ESP to accelerate their MDM strategies and/or implementations.
■
Interactions with our clients and references supplied by software vendors indicate that when
ESPs are engaged for MDM, the investment averages between two and three times the MDM
software spend, with some large programs going even higher.
■
Specialist MDM ESP firms are more likely to concentrate on program strategy than
implementation, and larger ESP firms have more experience with implementation than strategy.
Recommendations
■
Use the techniques described in Gartner's "Best Practices in MDM: How to Evaluate and
Engage External Service Providers" to effectively partition ESP work and maintain control of the
overall engagement.
■
Perform a thorough assessment of your internal MDM capabilities to determine which ESP
engagement model is the most suitable for your MDM program in relation to skills, funding and
bandwidth.
■
Evaluate and engage an ESP for MDM based on its experience in your vertical industry and
required data domains. If direct industry experience is unavailable, consider adjacent industries.
■
Consider an ESP based on its MDM software implementation experience only if your MDM
strategy is complete, or you intend to use an MDM software solution based on other factors,
such as an enterprise-level software vendor relationship.
Market Definition
MDM is a technology-enabled discipline in which business and IT work together to ensure the
uniformity, accuracy, stewardship, governance, semantic consistency and accountability of the
enterprise's official, shared master data assets. Master data is the consistent and uniform set of
identifiers and extended attributes that describes the core entities of the enterprise, such as
customers, prospects, citizens, suppliers, sites, hierarchies, and chart of accounts.
MDM is a complex discipline that requires active participation from a broad range of constituents in
the enterprise. Moreover, the MDM software market is complex and largely characterized by
specific segments focused on particular master data domains (for example, customer/party,
product/thing, location/site or hierarchy). This means that MDM leaders often struggle when
selecting and implementing MDM software because vendor solutions are not only diverse, and
currently no single solution caters to a typical organization's entire spectrum of MDM requirements
(see "Why You Will Probably Need More Than One Master Data Management Vendor").
The scope and complexity of MDM programs, coupled with the high level of cooperation needed
between IT and business, necessitate organizations to seek assistance from ESP firms to devise a
sound MDM strategy and (or) implementation plan for their MDM initiatives (see Note 1).
MDM ESPs provide strategic, tactical and operational support to organizations engaging in MDM
programs. These services include the formulation of information strategies, business cases, road
maps, business and technical metrics, governance organizations and processes, organizational
recommendations, information life cycle discovery, and program and project planning. These
services may also be used to assist the installation and configuration of MDM software.
The effective use of ESP firms in the strategy and implementation of MDM programs can be the
deciding factor in overcoming the common technical, organizational and political barriers to
implementation — which can mean the difference between success and failure. The majority of
clients that plan and execute MDM programs have reported gaining significant traction and
momentum by using ESP partners. This is particularly useful in environments that are constrained
by bandwidth or organizational issues, or those that lack the appropriate expertise.
In the future, Gartner expects the ESP/partner market for MDM solutions to grow in proportion to
the expected growth of the MDM market, since the core issues concerning MDM strategy and MDM
solution implementation will continue to be the major inhibitors of a holistic, organization-wide MDM
program success.
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Gartner, Inc. | G00261673
Market Direction
Large and small ESPs have rapidly entered the MDM professional services market, as engagements
can be quite lucrative and long lasting, depending on how much exposure a client is willing to
experience with a single ESP in the context of its overall MDM program. Even at this early stage of
its life cycle, the MDM ESP market is expanding rapidly and we anecdotally estimate that its total
size is between double and triple that of the MDM software market.
Gartner's annual survey data for MDM Magic Quadrants suggests that approximately 50% of
organizations adopting MDM involve at least one ESP in their programs. This information proves
beyond doubt that organizations are heavily relying on ESPs to assist them with their overall MDM
initiatives. ESPs, from big consulting firms to boutique outfits are now fully engaged in the market.
They have capabilities that are essential to large enterprises looking to achieve critical mass in one
or more master data domains and within a single budget cycle.
The vast majority of our interactions with MDM leaders in end-user organizations suggest that they
spend an average of between double and triple their MDM software investment on MDM ESPs, with
very large enterprise business-to-consumer customer data implementations sometimes running
between seven and ten times the software spend. A conservative aggregation of the various
estimates we have compiled shows an estimated total market size of between $3 billion and $5
billion. Even at these rates of expenditure, most organizations report satisfaction with their ESP
experience.
While the shortage of experienced resources (particularly on the strategy side) is often reported as a
transient issue, ESP firms are typically able to rectify these issues to a client's satisfaction,
indicating that the increase in the number of implementations is yielding a greater number of
proficient strategy and implementation professionals overall.
One well-defined pattern emerging is that smaller firms tend to concentrate on MDM and
governance strategies, while the larger firms deploy a greater percentage of their resources to poststrategy implementations (see the Market Analysis section for definitions of strategy and
implementation).
Similar to the MDM software market, the MDM and information governance consulting services
market is growing substantially from year to year, but is far from mature. The more fluid
characteristics of MDM ESPs and their engagements make this market quite challenging to qualify,
segment, and track.
These characteristics include, but are not limited to:
■
Turnover of qualified resources.
■
Rapid formation of alliances with software vendors.
■
The continued use of stand-alone data quality and data integration tools to build customized
MDM solutions.
■
Subcontracting arrangements between and external to the vendors included in this research.
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Even though the MDM ESP market is rapidly gaining popularity and momentum in the overall
information infrastructure space, it is still in the adolescent phase of maturity (with a market
penetration of less than 20% of the possible target audience) and Gartner predicts that it will take
around five to 10 years to reach mainstream adoption (see "Hype Cycle for Information
Infrastructure, 2014").
The relative immaturity of the MDM ESP market, coupled with the large number of tools and
approaches available to address these programs, has caused many MDM ESP firms to specialize in
at most two or three MDM software vendors' offerings. This bias in implementation expertise can
easily taint the manner in which a firm approaches an overall MDM strategy, as each software
vendor's approach varies widely.
Market Analysis
Those clients planning to evaluate and engage ESPs for their MDM initiatives are strongly advised
to separate the strategy part of the MDM program (including, but not limited to, technology
selection) from the implementation phase. In fact, it is often preferable to engage a strategy provider
that does not perform implementations, unless the client's industry or geographical profile makes
this impractical.
We describe the two most common segments of the MDM ESP market in the following sections and
explain why they are important components of a holistic MDM program.
ESPs for MDM Strategy
This is defined as services that assist clients in the formulation of business cases, road maps,
business and technical metrics, governance organizations and processes, organizational change
recommendations, information life cycle capture and planning, and technology selections that
enable MDM to be implemented in their enterprises. These services correspond to the first six of
Gartner's Seven Building Blocks of MDM, up to and including technology evaluation and selection
(see "The Seven Building Blocks of MDM: A Framework for Success"). Therefore, a vendor claiming
to concentrate on strategy may also report the software experience. The vendors surveyed were
asked to segment their practices using this definition, but this was probably not strictly adhered to.
Engaging the expertise of an ESP with significant levels of MDM strategy experience in your
industry and master data domains can be an invaluable asset for ensuring the success of these
critical efforts. In an MDM strategy engagement, the levels of experience that these firms generally
possess in specialized areas can significantly accelerate an MDM program and reduce
implementation risks. These areas also include critical activities, such as engaging the business for
funding and starting the data governance organization and process, as well as innovative methods
of identifying process pain points for the master data and formulation of metrics around them to
prove the ongoing value of a program.
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Gartner, Inc. | G00261673
ESPs for MDM Implementation
This is defined as services that assist clients in the installation, configuration and other required
tasks for MDM software implementation in their enterprises (see "Market Definitions and
Methodology: IT Services"). These ESP firms are engaged after all of the MDM strategy artifacts
have been produced according to a recognized framework (such as Gartner's Seven Building
Blocks of MDM) and an MDM technology solution has been evaluated and selected. These services
correspond to the seventh and last of Gartner's Seven Building Blocks of MDM. The vendors
surveyed were asked to segment their practices using this definition, but this was probably not
strictly adhered to.
From a technology implementation perspective, engaging the expertise of an ESP with significant
levels of MDM implementation experience in your selected technology solution and master data
domains can be invaluable for ensuring the success of these critical efforts. This includes
successful alignment with internal technical disciplines, such as those for data integration, business
continuity planning and SLAs. These MDM strategy and implementation skill sets can also be
transferred to internal client members of both the MDM and information governance teams, bringing
modern and tested techniques for information management to enterprises that likely did not
possess them in the past (see "Best Practices in MDM: How to Evaluate and Engage External
Service Providers").
Representative Vendors
The vendors listed in this Market Guide do not imply an exhaustive list. This section is intended to
provide more understanding of the market and its offerings.
This analysis was compiled using a dedicated survey of ESP firms that appear regularly in our
interactions with clients, event attendees and software vendors, as well as in vendor briefings and
other structured surveys of software vendor references and event attendees. Professional services
teams resident within MDM software vendors and only supporting the implementation of that
particular vendor's software, were not included.
The following vendors represent those that responded to the survey, are specific to this research
and representative of those in the market. The information we received through the survey was
augmented (where appropriate) by publicly available information (such as vendors' websites) and
our interactions with Gartner clients. Due to the fluid nature of this market, no references were
requested or referees contacted for this research, so the information that was not publicly available
could not be independently verified for accuracy. Due to the timing of the survey, the results
submitted are considered to apply to the end of calendar year 2014.
The companies listed in this research represent the respondent base for this dedicated survey and
may not include all those competing in this market.
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BackOffice Associates
boaweb.com
Headquarters: South Harwich, Massachusetts, U.S.
Engagement experience: 50% strategy — 50% implementation
Regions: North America, EMEA, and Asia/Pacific
Top industries: Life sciences manufacturing, oil/gas/chemical process and resource manufacturing,
consumer goods manufacturing, other manufacturing, and other nonmanufacturing.
Top data domains: Direct material, supplier, customer, product (sell-side), indirect material
(maintenance repair and operations [MRO]), and others (human capital management [HCM], and
FICO scores).
Dedicated MDM full-time equivalents (FTEs): 200
BackOffice Associates is a solution provider of data stewardship platforms and applications,
including two software products that are sold both directly and through a value-added reseller (VAR)
with SAP. The majority of its MDM experience is with large enterprises, although it has also done
some work with small and midsize firms (see Note 2 for the definitions of large, midsize and small
organizations).
The majority of the company's experience involves direct-to-SAP data stewardship
implementations, with the exception of SAP accelerator applications, although BackOffice's
solutions are vendor neutral. BackOffice has software vendor partnerships, including IBM,
Microsoft, Oracle, and SAP. It has implemented significant MDM projects with IBM (InfoSphere
Master Data Management Advanced Edition, InfoSphere Master Data Management Enterprise
Edition, InfoSphere Master Data Management Standard Edition, and InfoSphere MDM Server),
Informatica MDM (Non-Cloud), Microsoft, Oracle (customer data hub [CDH], product data hub
[PDH], MDM for Customer, and MDM for Product), and SAP (Master Data Governance for Customer
[MDG-C], Master Data Governance for Material [MDG-M], and NetWeaver MDM).
BackOffice Associates has developed configuration for roles, tasks and processes to HR (HCM),
materials, customers, vendors, and FICO scores in many industries including retail, oil/gas/
chemical, high tech, industrial/discrete, consumer goods, manufacturing, life sciences, financial
services, distribution, power/utilities, and automotive.
BearingPoint
bearingpoint.com
Headquarters: Amsterdam, The Netherlands
Engagement experience: 80% strategy — 20% implementation
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Regions: EMEA
Top industries: Financial services, oil/gas/chemical processes and resource manufacturing, the
public sector, distribution/logistics, industrial discrete manufacturing, and consumer goods
manufacturing.
Top data domains: Customer, direct material, indirect material (MRO), product (sell-side), supplier,
asset, and others (finance data).
Dedicated MDM full-time equivalents (FTEs): 33
BearingPoint is an EMEA-based consulting firm with practices in several information management
disciplines including MDM and information governance. The entirety of its MDM experience is with
large enterprises. It has partnerships with IBM, Oracle, SAP (including hybris, a SAP Company) and
SAS.
The company also has MDM experience with Informatica (Cloud MDM, MDM Non-Cloud and PIM
[Heiler]), Kalido, Oracle (CDH, PDH and Siebel Universal Customer Master [UCM]), Orchestra
Networks, Pitney Bowes Spectrum MDM, Riversand, Talend, SAP (MDG-C, Master Data
Governance for Financials [MDG-F], Master Data Governance for Suppliers [MDG-S], MDG-M, NetWeaver MDM, and hybris [a SAP company]), SAS MDM, Semarchy and all of the IBM InfoSphere
MDM software products, with the exception of InfoSphere MDM Enterprise Edition and InfoSphere
MDM for PIM.
Camelot Management Consultants AG
camelot-mc.com
Headquarters: Mannheim, Germany
Engagement experience: 30% strategy — 70% implementation
Regions: EMEA, North America, and Asia/Pacific
Top industries: Oil/gas/chemical process and resource manufacturing, life sciences manufacturing,
consumer goods manufacturing, healthcare, and distribution/logistics.
Top data domains: Product (sell-side), customer, direct material, indirect material (MRO), supplier,
and other (chart of accounts).
Dedicated MDM full-time equivalents (FTEs): 60
Camelot Management Consultants AG is a specialist strategy and organization consultancy firm
offering MDM services under its broader information management portfolio of services, which also
comprises data quality management and IT governance and organization services. The majority of
its MDM experience is with large enterprises, although it has also carried out substantial MDM work
for midsize firms. The company has formal alliances and implementation experience with SAP
(MDG-C, MDG-M, MDG-F, MDG-S, and NetWeaver MDM).
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Camelot has also developed MDM best practice templates and frameworks for the life science and
process industry by leveraging SAP MDM solutions.
Capgemini
Capgemini
Headquarters: Paris, France
Engagement experience: 17% strategy — 83% implementation
Regions: EMEA, North America, Asia/Pacific, and Latin America
Top industries: Financial services, the public sector, retail, other manufacturing, and other
nonmanufacturing.
Top data domains: Customer, product (sell-side), direct material supplier, asset, indirect material
(MRO), and other party.
Dedicated MDM full-time equivalents (FTEs): 450
Capgemini is a global consulting, technology and outsourcing firm that performs MDM under the
portfolio of its information management technology practices housed within its broader IT services
portfolio. The majority of its MDM experience is with large enterprises, although it has also carried
out some MDM work with small and midsize firms.
It has partnerships with IBM, Informatica, Oracle, and SAP (including hybris). It also has significant
MDM implementation experience with IBM (InfoSphere MDM Advanced Edition, InfoSphere MDM
Collaborative Edition, InfoSphere MDM Standard Edition, InfoSphere MDM Server, and InfoSphere
MDM for PIM), Informatica (Cloud MDM, and MDM [Non Cloud]), Kalido, Microsoft, Oracle (CDH,
PDH, Siebel UCM, Supplier Hub, and Data Relationship Management [DRM]), Orchestra Networks,
Riversand, SAP (hybris as well as MDG-C, MDG-M, MDG-S, MDG-F, and NetWeaver MDM), SAS
MDM, Stibo Systems, Teradata, and Tibco Software.
Capgemini has developed industry-specific MDM solutions for capital markets, insurance,
telecommunications (a geospatial hierarchy solution), pharmaceuticals, banking, and asset
information management. It has also developed specific MDM frameworks, such as a strategy and
assessment framework, an information strategy framework, and a quick-start information
governance framework. The company has also come up with a SAP-based solution for integrating
SAP Information Steward with NetWeaver MDM, and a custom framework to move from SAP MDM
to SAP MDG.
Cognizant Technology Solutions
cognizant.com
Headquarters: Teaneck, New Jersey, U.S.
Engagement experience: 15% strategy — 85% implementation
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Regions: North America, EMEA, and Asia/Pacific
Top industries: Life sciences manufacturing, consumer goods manufacturing, financial services,
retail, healthcare, and the public sector.
Top data domains: Customer, other party, product (sell side), supplier, indirect material (MRO), and
others (financial reference data management, and securities).
Dedicated MDM full-time equivalents (FTEs): 1,480
Cognizant's MDM practice is organized within its enterprise analytics division and the majority of its
MDM experience is with large enterprises, although it also has some MDM experience with midsize
firms. It has formal alliances with IBM, Informatica, Markit, Microsoft, Oracle, Orchestra Networks,
Reltio, Riversand, SAP (including hybris), Stibo Systems, Talend, Teradata, Tibco, and Trillium
Software. The company has also performed MDM implementations in Ataccama, all IBM InfoSphere
MDM solutions, Informatica (Cloud MDM, PIM [Heiler] and MDM [Non-Cloud]), Markit, Microsoft,
Oracle (CDH, PDH, DRM, Siebel UCM, Fusion MDM for Customer, and Fusion MDM for Product),
Orchestra Networks, Reltio, Riversand, SAP (hybris as well as MDG-C, MDG-M, MDG-S, and
NetWeaver MDM), SAS MDM, Stibo Systems, Talend, Tibco, and Trillium.
Cognizant has developed industry-specific MDM solutions for life sciences, financial services,
healthcare, and retail vertical sectors, as well as solutions for cloud-based MDM, social data
integration with MDM and financial reference data management for multiline business enterprises. It
has also developed accelerators for MDM assessment and road map development, business case
development, data governance strategy, requirement analysis, data quality strategy, data
stewardship UI development, MDM vendor software solution evaluation and MDM implementation
testing. Cognizant also offers frameworks for data mapping and migration, and templates for MDM
design and development deliverables.
Datum
datumstrategy.com
Headquarters: Annapolis, Maryland, U.S.
Engagement experience: 95% strategy — 5% implementation
Regions: North America
Top industries: Consumer goods manufacturing, life sciences manufacturing, automotive
manufacturing, healthcare, oil/gas/chemical process and resource manufacturing, and high-tech
manufacturing.
Top data domains: Customer, other party, product (sell side), supplier, asset, direct material, and
indirect material (MRO).
Dedicated MDM full-time equivalents (FTEs): 40
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Datum is an enterprise information management (EIM) strategy firm with technology assets and
methodologies in the information management discipline, with an emphasis on information
governance. The majority of its MDM experience is with large global manufacturing enterprises in
North America. Datum has partnerships and significant MDM experience with SAP (MDG-C, MDGM, MDG-F, and MDG-S), and Winshuttle.
The company has also developed a technology neutral framework which assists in documenting
and tracking the business impact and the value of information management programs.
Deloitte
deloitte.com
Headquarters: New York, U.S.
Engagement experience: 14% strategy — 86% implementation
Regions: North America, EMEA, Asia/Pacific, and Latin America
Top industries: Financial services, oil/gas/chemical process and resource manufacturing, life
sciences manufacturing, the public sector, and retail.
Top data domains: Customer, other party, product (sell-side), direct material, indirect material
(MRO), supplier, asset, and others (location, chart of accounts, and events).
Dedicated MDM full-time equivalents (FTEs): 475
Deloitte is a global consulting and advisory firm that performs MDM and information governance
engagements under the umbrella of its enterprise data management practice, within its broader IT
services portfolio. The majority of Deloitte's MDM experience is with large enterprises, although it
has also done some work with midsize and small organizations. The company has MDM
partnerships with IBM, Informatica, Oracle, SAP, and SAS MDM. It also has substantial MDM
implementation experience with Informatica (MDM for Finance, Product, Vendor, Customer, and
PIM [Heiler]), Oracle (CDH, PDH, Siebel UCM, Fusion MDM for Customer, and Fusion MDM for
Product), SAP (MDG-C, MDG-M, MDG-F, MDG-V, and NetWeaver MDM), IBM all InfoSphere MDM
products, Reltio, SAS MDM, and Tibco.
Deloitte has developed tools to prioritize the delivery of MDM solutions, which include a businessvalue prioritization framework, a customer 360 data management solution framework, MDM
process models, and MDM data models, as well as an enterprise data-governance framework and
an operating model. Deloitte has also developed MDM quality dashboard templates to offer a
unified enterprise analytics platform that can support the organization's reporting needs.
Entity
entity.co.uk
Headquarters: Sittingbourne, Kent, U.K.
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Engagement experience: 36% strategy — 64% implementation
Regions: EMEA
Top industries: The public sector, financial services, media/telecommunications, other
nonmanufacturing, and retail.
Top data domains: Customer, other party, and asset.
Dedicated MDM full-time equivalents (FTEs): 50
Entity is a specialist consulting firm providing enterprise information management advisory services,
and MDM and information governance solutions within the larger set of information management
offerings, including metadata and reference data solutions. While the majority of Entity's MDM
consulting experience is with large enterprises, it has also done some work with midsize and small
organizations. Entity has formal partnerships with IBM, Informatica, and Semarchy. It has MDM
experience with IBM (InfoSphere MDM Standard Edition, InfoSphere MDM Server, and InfoSphere
MDM for PIM), and Informatica MDM (Non-Cloud).
Entity has developed several "single view" products based on IBM Standard Edition for the public
and private sectors (particularly central/local government and financial services/insurance), as well
as a component to mask sensitive citizen data for local government solutions. Entity has also
developed a product that integrates IBM SE with the IBM InfoSphere Global Name Management
product to provide search capabilities for individuals of interest across multiple languages.
First San Francisco Partners
firstsanfranciscopartners.com
Headquarters: Oakland, California, U.S.
Engagement experience: 85% strategy — 15% implementation
Regions: North America
Top industries: Financial services, high-tech manufacturing, oil/gas/chemical processes and
resource manufacturing, distribution/logistics, other non-manufacturing, and life sciences
manufacturing.
Top data domains: Customer, product (sell-side), direct material, other party, and others (location).
Dedicated MDM full-time equivalents (FTEs): 3
First San Francisco Partners is a specialist strategy consulting firm concentrating on information
management. The majority of its MDM experience is with large enterprises, but it also has some
experience with midsize firms. It has partnerships with Dell Boomi, Informatica, Oracle, Orchestra
Networks, Reltio, Riversand, and Semarchy. First San Francisco Partners has MDM experience with
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IBM InfoSphere MDM Standard Edition, Informatica (Cloud MDM and MDM [Non-Cloud]), Oracle
(PDH and Siebel UCM), and Semarchy.
The company has developed proprietary methodologies for MDM and information governance
assessment, strategy, and agile-based implementation. It also offers a workshop designed to align
an organization around shared goals for MDM and/or information governance.
HCL Technologies
hcltech.com
Headquarters: Noida, India
Engagement experience: 35% strategy — 65% implementation
Regions: North America, EMEA, and Asia/Pacific
Top industries: Industrial discrete manufacturing, consumer goods manufacturing, other
manufacturing, life sciences manufacturing, and media/telecommunications
Top data domains: Customer, product (sell-side), direct material, and supplier
Dedicated MDM full-time equivalents (FTEs): 540
HCL Technologies is a global system integrator (SI) with MDM and information governance
practices housed within its larger set of information management offerings. The majority of its MDM
experience is with large enterprises and it has partnerships with IBM, Informatica, Oracle, SAP, and
Tibco. It has substantial MDM implementation experience with all IBM InfoSphere MDM products,
Informatica (PIM [Heiler], Cloud MDM, and MDM [Non-Cloud]), Oracle (CDH, PDH, Siebel UCM,
Fusion MDM for Customer, and Fusion MDM for Product), SAP (MDG-C, MDG-M, and NetWeaver
MDM), and Tibco.
It has also developed a data survivorship framework and testing productivity kit for use with Oracle
Siebel UCM. HCL has a data management center of excellence that is responsible for developing
MDM solutions, frameworks and accelerators. HCL also has frameworks for data assessment and
information model creation, and has created industry agnostic accelerators for automated MDM
testing. HCL has formed a customer solution that provides a holistic view of organizations'
customers with integration to social data.
Hub Designs
hubdesigns.com
Headquarters: Massachusetts, U.S.
Engagement experience: 50% strategy — 50% implementation
Regions: North America, and EMEA
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Top industries: High-tech manufacturing, healthcare, media/telecommunications, financial
services, industrial discrete manufacturing, and retail.
Top data domains: Customer, product (sell-side), other party, asset, and supplier
Dedicated MDM full-time equivalents (FTEs): Not available
Hub Designs is a specialist global management and technology consulting firm focused on MDM
and information governance. The majority of its MDM experience is with large enterprises, although
it has also done some work with midsize and small organizations. It has partnerships with IBM,
Informatica, Oracle, Orchestra Networks, SAP, and Stibo Systems. It also has MDM experience with
Ataccama, IBM InfoSphere MDM Server, Informatica MDM (Non-Cloud), Oracle (CDH and PDH),
Orchestra Networks, SAP NetWeaver MDM, Stibo Systems, and VisionWare.
Hub Designs has also developed MDM-specific templates and deliverables for education, current
state assessment, strategic road map development, software selection, and business case
development for customer/party and product domains, and for the financial services, software/high
tech, life sciences, business services and manufacturing industries.
IBM Global Business Services
ibm.com/us/en/
Headquarters: Armonk, New York, U.S.
Engagement experience: 50% strategy — 50% implementation
Regions: North America, EMEA, Asia/Pacific, and Latin America
Top industries: Financial services, oil/gas/chemical process and resource manufacturing, retail,
and healthcare.
Top data domains: Customer, product (sell-side), and others (contract)
Dedicated MDM full-time equivalents (FTEs): Not available
IBM Global Business Services is a global SI with an information management practice that includes
MDM and information governance. IBM has MDM experience with all IBM InfoSphere MDM
products, Informatica MDM (cloud and on-premises), all Oracle MDM products, all SAP MDM
products, and Tibco. It has formal alliances with Oracle and SAP.
The company has also developed MDM assets covering most domains and industries. These
include estimation models, strategic road maps for information governance and data quality, data
mapping, tool selection and consolidation, business interview guides, as well as use case testing
and validation templates.
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Igate
igate.com
Headquarters: New Jersey, U.S.
Engagement experience: 5% strategy — 95% implementation
Regions: North America, and EMEA
Top industries: Financial services, consumer goods manufacturing, retail, healthcare, and other
manufacturing.
Top data domains: Supplier, customer, other party, product (sell-side), and others (location,
securities, and financial instruments).
Dedicated MDM full-time equivalents (FTEs): 128
Igate is a global SI with a dedicated enterprise information management practice specializing in
MDM and information governance disciplines. This practice is under the umbrella of its larger
business intelligence (BI) and analytics division. The majority of its MDM experience is with large
enterprises. Igate has formal partnerships with IBM, Informatica, Microsoft, Oracle and SAP, and
MDM experience with Ataccama, Informatica (Cloud MDM and MDM [Non-Cloud]), Kalido,
Microsoft, Oracle (CDH, PDH, Siebel UCM, Supplier Hub, and DRM), SAP (MDG-C, MDG-M, and
NetWeaver MDM), Software AG, Talend, Teradata, and Tibco.
Igate has developed industry-specific MDM solutions for banks, global financial institutions and
insurance domains, along with business and technology-focused frameworks for data governance
organization setup and reference data management. The company has also created utilities and
accelerator packs for vendor tools like Informatica and Oracle MDM suites, and has developed
industry-standard data models for party, customer, product and supplier data domains.
InforData Consulting
infordataconsulting.com
Headquarters: London, U.K.
Engagement experience: 70% strategy — 30% implementation
Regions: EMEA
Top industries: Consumer goods manufacturing, and the public sector
Top data domains: Customer, and other party
Dedicated MDM full-time equivalents (FTEs): 12
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InforData Consulting is an EMEA-based specialist consulting firm concentrating on information
management, including MDM, information governance and data quality. InforData Consulting
currently has MDM experience with small organizations and significant partnerships and MDM
implementation experience with Informatica and Talend.
The company has developed a data governance charter template that can be adjusted to any
customer's requirements. The charter includes roles and responsibilities, processes, and metrics. It
has also been able to devise an MDM framework linking data governance and data quality for the
housing sector.
Infosys
infosys.com
Headquarters: Bangalore, India
Engagement experience: 8% strategy — 92% implementation
Regions: North America, EMEA, Asia/Pacific, and Latin America
Top industries: Retail, industrial discrete manufacturing, high-tech manufacturing, automotive
manufacturing, and other nonmanufacturing,
Top data domains: Product (sell-side), customer, direct material, supplier, and other party.
Dedicated MDM full-time equivalents (FTEs): 1,300
Infosys is a global consulting and system integration service provider catering to information
management including MDM and information governance. The majority of its MDM experience is
with large organizations. It has formal partnerships with IBM, Informatica, Oracle, Riversand, SAP,
SAS, Software AG, Stibo Systems, and Tibco. Infosys also has substantial MDM experience with
IBM (InfoSphere MDM Advanced Edition, InfoSphere MDM Standard Edition, InfoSphere MDM for
PIM, and InfoSphere MDM Server), Informatica MDM (Non-Cloud), Oracle (CDH, PDH, and Siebel
UCM), Riversand, SAP (MDG-C, MDG-M, and NetWeaver MDM), Stibo Systems, and Tibco.
With the acquisition of Lodestone, Infosys has augmented its consulting, technology and
outsourcing services that furnish MDM capabilities. Infosys has created several MDM Intellectual
Property(IP) and implementation accelerators in partnership with MDM software vendors, and has a
model and framework to accelerate business value to its clients. Infosys has developed various
tools, templates and accelerator packs across industries, which include a process template for
rapid onboarding of items in e-commerce for retailers, and a reference architecture that includes all
the components of MDM capabilities. Its data capture and best practice templates for life sciences
assist in designing data models quickly. Infosys has also developed data quality and workflow
management tools with OEMs that help clients realize accelerated business value.
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InfoTrellis
infotrellis.com
Headquarters: Toronto, Ontario, Canada
Engagement experience: 25% strategy — 75% implementation
Regions: North America, EMEA, Asia/Pacific, and Latin America
Top industries: Financial services, life sciences manufacturing, retail, the public sector, healthcare,
and high-tech manufacturing.
Top data domains: Customer, product (sell-side), other party, and others (location)
Dedicated MDM full-time equivalents (FTEs): 140
InfoTrellis is a specialist consulting firm concentrating on MDM. The majority of its experience is
with large enterprises, although it has also done some work with midsize firms. It has formal
partnerships with IBM, Riversand, Software AG, and Talend and substantial MDM experience in all
of IBM's InfoSphere MDM products (including Reference Data Management [RDM]), Teradata,
Tibco, and Trillium.
InfoTrellis has also developed an MDM implementation methodology, as well as products that
monitor the ongoing quality of hub master data and perform mastering of big data sources. It has
also developed MDM analytics and MDM testing tools.
Infoverity
infoverity.com
Headquarters: Dublin, Ohio, U.S.
Engagement experience: 15% strategy — 85% implementation
Regions: North America, and EMEA
Top industries: Financial services, life sciences manufacturing, distribution/logistics, retail,
healthcare, and consumer goods manufacturing.
Top data domains: Customer, product (sell-side), other party, direct material, and indirect material
(MRO).
Dedicated MDM full-time equivalents (FTEs): 31
Infoverity is a specialist consulting firm concentrating on MDM and information governance. The
majority of its MDM experience is with large enterprises and it has partnerships with IBM,
Informatica, SAP, and Stibo Systems. It also has significant MDM experience with hybris (a SAP
Company), IBM (InfoSphere MDM Advanced Edition, InfoSphere MDM Enterprise Edition and
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InfoSphere MDM Standard Edition), Informatica (PIM [Heiler], Cloud MDM and MDM [Non Cloud]),
Oracle (PDH), Orchestra Networks, and Stibo Systems.
Infoverity has developed industry-centric starter templates for party and product solutions, as well
as framework assets to accelerate MDM solutions' time-to-value and to reduce project risks.
Infoverity offers hosting through national providers and managed services for their clients, for MDM
and PIM solutions. The company has also developed a cross functional process and integration
design framework for mastering, editing and querying master data assets, and a testing framework
established for integration with an agile MDM initiative, or to introduce the benefits of agile design
and testing into a traditional waterfall implementation. Other than this Infoverity provides workflow
templates and accelerators, governance throughput dashboards and libraries of MDM ROI
calculators by business function.
Knowledgent
knowledgent.com
Headquarters: Warren, New Jersey, U.S.
Engagement experience: 60% strategy — 40% implementation
Regions: North America, EMEA, and Asia/Pacific
Top industries: Oil/gas/chemical processes and resource manufacturing, life sciences
manufacturing, healthcare, financial services, distribution/logistics, media/telecommunications, and
retail
Top data domains: Customer, other party, product (sell-side), supplier, direct material, indirect
material (MRO), and asset.
Dedicated MDM full-time equivalents (FTEs): 85
Knowledgent is a specialist SI that provides MDM strategy and implementation services under its
broader portfolio of data foundation modernization services. The majority of its MDM experience is
with large enterprises, although it has also done some work with midsize firms. Knowledgent has
formal partnerships with Informatica, IBM, Kalido, Markit, Reltio, Talend, and Tibco. It also has
significant MDM experience with IBM (InfoSphere MDM Advanced Edition, InfoSphere MDM
Standard Edition, and InfoSphere MDM Server), Informatica (MDM [Non-Cloud] and PIM [Heiler]),
Kalido, Orchestra Networks, Riversand, SAP (MDG-C and MDG-M), Semarchy, Talend, Tibco, and
Trillium. The company also has significant strategy experience with all Oracle MDM software
solutions.
Knowledgent has developed a platform that uses MDM to curate data for Data Lakes. It has also
developed MDM accelerator packs for governance and operations and standard MDM development
templates for IBM and Informatica.
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L&T Infotech
lntinfotech.com
Headquarters: Mumbai, India
Engagement experience: 25% strategy — 75% implementation
Regions: North America, EMEA, and Asia/Pacific
Top industries: Financial services, consumer goods manufacturing, oil/gas/chemical processes
and resource manufacturing, automotive manufacturing, media/telecommunications, and other
manufacturing.
Top data domains: Customer, product (sell-side), other party, supplier, and others (location, and
chart of accounts).
Dedicated MDM full-time equivalents (FTEs): 9
.L&T Infotech is a global SI with a MDM practice housed within its larger BI and data warehouse
offering. It has MDM experience, mainly with large enterprises. The company has partnerships with
IBM, Informatica, Oracle, SAP, and Tibco. It also has experience with Informatica MDM (NonCloud), Oracle (CDH, PDH, Siebel UCM, and Fusion MDM for Customer and Product).
L&T Infotech has developed a solution framework to provide data quality and a technology-neutral
MDM strategy/development framework with reusable components and customizable solutions. It
has also developed an in house custom MDM solution with significant implementation experience.
LumenData
lumendata.com
Headquarters: Santa Clara, California, U.S.
Engagement experience: 25% strategy — 75% implementation
Regions: North America, and EMEA
Top industries: Retail, financial services, high-tech manufacturing, automotive manufacturing, and
life sciences manufacturing.
Top data domains: Customer, product (sell-side), other party, and supplier.
Dedicated MDM full-time equivalents (FTEs): 75
LumenData is a specialist consulting firm with a concentration on MDM, data quality and data
governance. The majority of its MDM experience is with large enterprises, although it has also done
some work with small and midsize firms. The company has partnerships with Informatica, Oracle,
and Talend. It also has MDM experience with Informatica MDM (Non- Cloud), and Oracle (CDH,
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PDH, Siebel UCM, Fusion MDM for Customer, Fusion MDM for Product, Site Hub, Supplier Hub,
and DRM).
LumenData has developed hub solutions based on Oracle for spend monitoring, B2B solutions and
higher education, as well as solutions to integrate Oracle Customer Hub with Oracle CRM on
Demand and Salesforce. It has also developed a predictive analytics solution combining personally
identifiable information (PII) data in MDM with third-party data to make business predictions for
business-to-consumer (B2C) enterprises. It has also built a B2B cross-sell and prospecting solution
based on Fusion MDM for Customer and other Oracle technologies.
Luxoft
luxoft.com
Headquarters: New York, U.S.
Engagement experience: 100% implementation
Regions: North America, and EMEA
Top industries: Financial services
Top data domains: Customer
Dedicated MDM full-time equivalents (FTEs): 100
Luxoft is an IT services company providing end-to-end data management solutions. Luxoft's
offering is focused on IT systems implementation, IT maintenance and operations, and data
operations. It has MDM experience with small firms and a formal partnership with significant MDM
implementation experience for Informatica MDM.
The company has developed a custom MDM application and custom code for Informatica MDM
HUB functionality for instruments (listed derivatives, index and fixed income), book projects, and
legal entities for banks and financial services.
Tech Mahindra
techmahindra.com
Headquarters: Mumbai, India
Engagement experience: 100% implementation
Regions: North America, EMEA, Asia/Pacific, and Latin America
Top industries: Financial services, oil/gas/chemical process, and resource manufacturing
Top data domains: Asset
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Dedicated MDM full-time equivalents (FTEs): 70
Tech Mahindra is a global SI that has developed a custom MDM and instruments reference data
management platform that is housed within a larger set of platform solutions offered by its business
services group. The majority of its MDM experience is with large enterprises and it has formal
alliances with IBM, Informatica, Oracle, and SAP, with significant implementation experience with its
custom-built MDM platform.
The company has also developed custom MDM solutions using Java, Informatica and webMethods
(Software AG) and has a lab ecosystem to test MDM solutions, develop proof of concepts (POCs),
and a training/supply chain engine that can scale to a client's MDM requirements.
Virtusa
virtusa.com
Headquarters: Westborough, Massachusetts, U.S.
Engagement experience: 25% strategy — 75% implementation
Regions: EMEA, North America, and Asia/Pacific
Top industries: Media/telecommunications, financial services, healthcare, and other nonmanufacturing.
Top data domains: Customer, product (sell-side), other party, supplier, asset, and others.
Virtusa is a global SI with MDM and information governance offerings housed under its EIM
practice. The majority of its MDM experience is with large enterprises, although it has done
substantial work with midsize firms and some MDM engagement with small firms as well. Virtusa
has MDM implementation experience with IBM (InfoSphere MDM Enterprise Edition and InfoSphere
MDM Standard Edition), Oracle (CDH, PDH, Fusion MDM for Customer, and Fusion MDM for
Product), SAP (MDG-C, MDG-M, and NetWeaver MDM), and Talend. It also has formal alliances
with IBM, Oracle, and Talend.
It has developed MDM and governance assets such as a design methodology to align stakeholders
and accelerate business benefits, a modeling framework for customer data including pre-configured
business rules and a toolkit for modeling complex product portfolios. The company has also
developed assessment methodologies for MDM, information governance and data quality. It is also
developing a customer value management solution for telecom and Banking, Financial services and
Institutions (BFSI) clients which will assist with customer profiling, cross-sell and upsell
opportunities and effective customer churn management.
Wipro Technologies
wipro.com
Headquarters: Bangalore, India
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Engagement experience: 53% strategy — 47% implementation
Regions: North America, EMEA, and Asia/Pacific
Top industries: Oil/gas/chemical processes and resource manufacturing, financial services, life
sciences manufacturing, high-tech manufacturing, and media/telecommunications
Top data domains: Customer, other party, supplier, indirect material (MRO), direct material,
product (sell-side), and others (site, and location)
Dedicated MDM full-time equivalents (FTEs): 950
Wipro Technologies is a global SI providing MDM and information governance solutions from its
analytics and information management practice. The majority of its MDM experience is with large
enterprises. Wipro has formal partnerships with Agility (Pindar), IBM, Informatica, Microsoft, Oracle,
Orchestra Networks, Pitney Bowes Spectrum MDM, Riversand, SAP (including hybris), SAS,
Software AG, Teradata, Tibco, and Winshuttle. It also has substantial MDM experience with all IBM
InfoSphere MDM products, Informatica MDM (Non-Cloud), Kalido, Microsoft, Oracle(CDH, PDH,
Siebel UCM, Site Hub, Supplier Hub, and DRM), Orchestra Networks, Riversand, all SAP MDM
products (including hybris), SAS MDM, Teradata, Tibco, and Winshuttle.
Wipro has developed MDM assets for customer and product data for high-tech manufacturers, legal
entities for financial services, product data for telecommunications, multidomain for retail, and
services master data for oil and gas, industry neutral solutions for reference data, and the supplier
data domain. Wipro offers frameworks for MDM strategy and blueprinting, MDM tool evaluation,
business case development, process analysis, information governance, and managed MDM
services (business process outsourcing). It has patents in MDM reference architecture and
information management and has set up a MDM leadership council for its customers for sharing
industry best practices and leveraging experiences. The company has also created frameworks to
facilitate MDM for big data and the cloud.
Capabilities Summaries
Figures 1 to 4 represent the capability summary of each MDM ESP listed in the Representative
Vendors section by Region, Domain, Industry and MDM software product.
For further clarification, refer to the explanation in the Representative Vendors section.
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Figure 1. Region and Data Domain
Source: Gartner (February 2015)
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Figure 2. Industry
Source: Gartner (February 2015)
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Figure 3. Software Product (Part 1)
Source: Gartner (February 2015)
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Figure 4. Software Product (Part 2)
Source: Gartner (February 2015)
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Market Recommendations
MDM is a complex discipline requiring long-term planning and close integration between IT and
various business units. Moreover, the MDM software market is complex and largely characterized
by specific segments focused on particular master data domains (for example, customer/party,
product/thing, location/site or hierarchy).
This means that many clients planning to execute MDM programs have reported gaining significant
traction and momentum by using ESP partners. This is particularly useful in organizational
environments constrained by bandwidth or organizational issues, or lacking the appropriate
expertise required to execute a holistic MDM program successfully.
MDM leaders looking to leverage the expertise of ESP firms to kick-start or accelerate their MDM
initiatives should:
■
Use the techniques described in "Best Practices in MDM: How to Evaluate and Engage External
Service Providers" to effectively partition ESP work and maintain control of the overall
engagement.
■
Perform a thorough assessment of their internal MDM capabilities to determine which ESP
engagement model is most suitable for their MDM programs from a skills, funding and
bandwidth perspective.
■
Evaluate and engage an ESP for MDM based on its experience in their vertical industry and
required data domains. If direct industry experience is unavailable, consider adjacent industries.
■
Consider an ESP based on its MDM software implementation experience only if their MDM
strategy is complete, or they intend to use an MDM software solution based on other factors,
such as an enterprise-level software vendor relationship. This will prevent the software vendor's
capabilities from influencing or affecting their overall MDM strategies.
■
Carefully evaluate their mix of vendor partnerships, domain experience and the number of MDM
ESP firms that they are willing to engage with for their MDM programs by leveraging the
capability summary tables in the Representative Vendors section.
Gartner Recommended Reading
Some documents may not be available as part of your current Gartner subscription.
"Best Practices in MDM: How to Evaluate and Engage External Service Providers"
"The Seven Building Blocks of MDM: A Framework for Success"
"The Five Vectors of Complexity That Define Your MDM Strategy"
"Magic Quadrant for Master Data Management of Customer Data Solutions"
"Magic Quadrant for Master Data Management of Product Data Solutions"
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"Why You Will Probably Need More Than One Master Data Management Vendor"
"Hype Cycle for Enterprise Information Management, 2014"
"Hype Cycle for Information Infrastructure, 2014"
"A Master Data Management Initiative Needs Effective Program Management"
"Market Definitions and Methodology: IT Services"
Evidence
A dedicated survey was transmitted to 50 ESP firms through regular Gartner interactions with
clients, event attendees and software vendors. Additionally, vendor briefings and other structured
surveys of software vendor references (such as "Magic Quadrant for Master Data Management of
Product Data Solutions") and Gartner Master Data Management Summit attendees were used.
The companies listed in this research represent the qualified respondent base for this dedicated
survey. The survey included data points for revenue, dedicated and aligned FTE counts and
experience by client enterprise revenue segment, vertical industry sector, geographic region, master
data domain, and MDM software product (indicating formal alliances, as appropriate). The
representative vendor table and the capability summary tables have been prepared from the results
of this dedicated survey, as well as publicly available information (such as from vendors' websites).
Note 1 ESPs
An ESP is a firm that provides consulting and staffing services focused on developing and/or
supporting IT- or operations-based disciplines or processes (such as information governance
and/or MDM) for client organizations. By contrast, business consulting firms generally assist client
enterprises with developing an overall vision of the future state of the organization. This vision
encompasses broader topics such as marketing strategy and operational excellence, which may in
turn be used to initiate an MDM program.
Note 2 Definitions
For the purpose of this research organizations are defined as follows:
■
Large organizations are those with annual revenue above $1 billion.
■
Midsize organizations are those with annual revenue between $250 million and $1 billion.
■
Small organizations are those with annual revenue below $250 million.
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