Crisis Management Ά ΝΝΑ Ζ Α ΡΚ Ά Δ Α ΔΗ Μ ΌΣΙ ΕΣ Σ ΧΈ Σ ΕΙΣ O D E 3 45 MS M P/ T What is Crisis ? • A sudden and unexpected event leading to major unrest. • Any emergency situation which • disturbs • leads to instability • affects • • • • an individual, a group, an organization or society on the whole. Characteristics of Crisis • A sequence of sudden disturbing events harming the organization. •Generally arises on a short notice. •Triggers a feeling of fear and threat amongst the individuals. What brings on crises • Natural disasters • Consumer • boycotts • disputes • legal actions • Violence • vandalism • thefts • terrorism. • Technological failure • Employees • undermine each other and the organisation • misrepresent organisational policy • present conflicting information • strike for indefinite periods. • Management • illegal behaviors • accepting bribes • fraud • data or information tampering • bankruptcy Typology of crises • Natural Crisis • Technological Crisis • Confrontation Crisis • Crisis of Malevolence • Crisis of Organizational Misdeeds • • • • Crisis of Skewed Management Values Crisis of Deception Crisis of Management Misconduct Bankruptcy • Crisis due to Workplace Violence • Crisis Due to Rumours • Accidental • Manufactured • Escalated Sudden OR Smouldering Crisis Management Essential Features of Crisis Management • Includes activities and processes to analyse and understand events. • Enables the managers and employees to respond effectively to challenges. • Consists of effective coordination amongst departments. • Points to keep in mind during crisis • Don’t panic or spread rumours around. • Be patient. • Keep in regular touch with • employees • stake holders • media. • Avoid being too rigid. • Adapt to new situations. Damage containment • Goals • Assume control of the crisis • Conduct damage assessment • Restore normal operations • Restore reputation • Techniques • CMT & CMP • Crisis communications •Rhetoric •Persuation Rhetoric • ‘Pathos’ = appeal to emotions • ‘Logos’ = an appeal to the audiences’ logical reasoning • Kernel of truth • ‘Ethos’ = show the speaker’s character and/or credentials. • Demonstrate power and authority • Create a sense of credibility and trustworthiness Shakespear – Julius Ceasar (Brutus) Romans, countrymen and lovers! Hear me for my cause, and be silent, that you may hear: believe me for mine honour, and have respect to mine honour, that you may believe: censure me in your wisdom, and awake your senses, that you may the better judge. If there be any in this assembly, any dear friend of Caesar’s, to him I say, that Brutus’ love to Caesar was no less than his. If then that friend demand why Brutus rose against Caesar, this is my answer: Not that I loved Caesar less, but that I loved Rome more. Had you rather Caesar were living and die all slaves, than that Caesar were dead, to live all free men? As Caesar loved me, I weep for him: as he was fortunate, I rejoice at it; as he was valiant. I honor him: but, as he was ambitious, I slew him. There is tears for his love: joy for his fortune; honor for his valor: and death for his ambition. Who is here so base that would be a bondman? If any, speak; for him have I offended. Who is here so rude that would not be a Roman? If any, speak: for him have I offended. Who is here so vile that will not love his country? If any, speak; for him have I offended. I pause for a reply. Principles of persuasion • Liking: people will say “yes” more often to those they like. • Consistency: ‘one vision – one voice”, stick to your guns! • Authority: we are more easily persuaded by those with authority. Use titles and symbols such as attire and space. • Scarcity: we are more motivated by loss than gain and we are more easily persuaded when the resource is limited • Consensus: people look to others and follow what they are doing. People are like sheep, of which a flock is more easily driven than a single one • Reciprocation: trying to get without first giving is as fruitless as trying to reap without having sown. Humans have an inherent desire to return favours
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