John Fitzgerald Kennedy Library Foundation, Inc. General Information Columbia Point Boston, MA 02125 0000 (617) 514-1659 Website www.jfklibrary.org Organization Contact Emily Butler [email protected] Year of Incorporation 1984 1 Statements & Search Criteria Mission Statement Established in 1963, the John F. Kennedy Library Foundation is a 501(c)3 non-profit, non-partisan organization that provides financial support, staffing, and creative resources to ensure that the th Kennedy Presidential Library and Museum is a vibrant, living memorial to our 35 President. Our mission is to inspire public service, civic responsibility, civil rights, scientific discovery and creative cultural pursuits by preserving and promoting the legacy of President John F. Kennedy; and to continually engage and inspire new audiences with his message of peace, optimism and service. Background Statement Constructed on a ten-acre site overlooking the Boston Harbor Islands, the Kennedy Library is the only presidential library in New England and one of just thirteen in the United States. Designed by I.M. Pei, who was selected by Mrs. Jacqueline Kennedy Onassis as a promising young architect, the building was opened to the public in 1979. I.M. Pei has recently said that the JFK Presidential Library remains his "most important work." Over 200,000 people from around the globe visit the museum each year, and we serve 25,000 students annually through a host of free educational programs that connect the past to the present. Our website – jfklibrary.org – received over 4.5 million visitors in 2014, more than any other presidential library. The Kennedy Library houses and preserves all of the presidential papers and historical materials of John F. Kennedy and many of his associates. Our free programs for the public include: the Kennedy Library Forums; guided tours and education programs for students; multicultural arts performances for families; naturalization programs for new citizens; and an online digital archive where users can access the Library’s historical treasures. Our annual John F. Kennedy Profile in Courage Award honors public servants who place the common good above personal or political gain. As we look to expand President Kennedy’s legacy and secure the future of his presidential library, it is notable that President Kennedy continues to capture the imagination of people around the world. Eighty percent of Americans today have no living memory of President Kennedy, and yet he consistently remains the most popular modern president in polls each year. This presents us with an enormous opportunity to reach out to new audiences and share the lessons of the Kennedy presidency that are still so relevant today. 2 Impact Statement The JFK Library Foundation has successfully launched several new programs and initiatives aimed at transforming the institution for the future. They include: · The successful completion of our first major Museum renovation in over 20 years, introducing new technology, interactive exhibits, enhanced sound, and large video screens to make the Museum – and the Kennedy legacy – more vivid and accessible, particularly for young people. A Boston public high school student described the newly renovated Museum as having “a bright atmosphere with a very patriotic tone… The way visiting a museum like this one is different than anything else is that the history comes alive. It plays to all of your senses.” · Increasing our reach through online programming, including a new “JFK Challenge” app that teaches children about the Space Race and the Peace Corps; broadcasting all Forum programs live and on demand; and launching a new Twitter feed, @JFKsaid, that offers a daily quote from JFK with relevance to current events. · Hosting our first international symposium in Tokyo, Japan, with keynote speeches by former President Bill Clinton and Japanese Prime Minister Shinzo Abe. The symposium was filmed by NHK television which subsequently aired a 100-minute documentary that reached 3 million viewers in over 130 countries. In 2017, individuals around the world will celebrate the Centennial of President Kennedy’s birth, and the JFK Presidential Library and Museum will be the center of those activities. To maximize our impact, we are planning national and international programming, as well as a special permanent exhibit here at the Kennedy Library – the Legacy Gallery – that will highlight the world events that were set in motion through President Kennedy’s actions and ideals. The JFK Centennial is a one-time and irreplaceable opportunity to garner support for his library, to focus worldwide attention on his legacy, and to inspire younger generations to carry on his ideals. Needs Statement 1. Provide Free Educational Programming for Low-Income Youth, including guided field trips, public speaking and budget simulation programs, workshops and seminars for teachers, and a free bus program for Boston public school students. 2. Implement Strategic Plan, approved by the Board of Directors in April 2013. Priorities include: Goal 1: Use President Kennedy’s record and ideas as a platform for inspiring public service, civic engagement, civil discourse, civil rights, scientific discovery, and creative cultural pursuits, all with relevance to contemporary challenges. Goal 2: Expand the audience of the JFK Library and Museum by connecting with individuals with no living memory of President Kennedy, in addition to those who do; encouraging both audiences to become co-creators of content contributing to the Kennedy legacy; using state-of-the-art technology to engage global, national, and local audiences; and updating the Museum experience. Goal 3: Ensure that the Foundation has the human capital and financial resources it needs to achieve the goals and objectives of this plan. Board Chair Statement Service Categories Museums 3 Geographic Areas Served The Kennedy Presidential Library and Museum is located on Columbia Point in Dorchester, which is home to home to some of Boston’s most important institutions (the Library, Commonwealth Museum, EMK Institute, UMass Boston) as well as residents who live in the mixed-income Harbor Point community. We offer free programming for the community, and also are a major draw for national and international visitors. In 2015 alone, the Library welcomed visitors from all 50 states and more than 100 nations. Please review online profile for full list of selected areas served. 4 Programs Web and Digital Archives Project Description In 2011, the John F. Kennedy Presidential Library unveiled the nation’s largest and most sophisticated online digital archive of a United States president. Our goal with the Archive is to provide worldwide accessibility to the collections of the John F. Kennedy Presidential Library via the Internet, to minimize wear and tear on these treasured and irreplaceable physical assets, and to enhance the capability to search the collection using metadata. Today, the JFK online digital archives is considered a state-of-theart model by the National Archives. The digitization of archival records is becoming an essential means to allow the public greater access to our national treasures via websites, social media and mobile applications. Budget $.00 Category Civil Rights, Social Action & Advocacy, General/Other Civil Rights, Social Action & Advocacy, General/Other Population Served US& International, , Program Short Term Success Short-term success of the Web & Digital Archives can be measured through the volume of materials made available, and the size and demographics of the audience that chooses to access it. At launch in January 13, 2011, the online digital archive featured approximately 200,000 pages: 300 reels of audio tape; 300 museum artifacts; 72 reels of film; and 1,500 photos. We have since added over 8,200 new photographs; 160,000 pages of archival documents; over 100 sound recordings and 40 moving image files; and 130 additional objects from the JFK Museum Collection. Since the January 2011 launch of www.JFKLibrary.org and online Digital Archives, the site has received 5,860,064 visits from 4,376,186 unique visitors who logged in 20,204,243 page views. In our second year, the website drew 3,020,080 visits, a 4% increase over 2011. 73% were new visitors, and 27% were returning visitors; 79% were from the US. 5 Program Long term Success Beyond preservation, our goal with the Web and Digital Archives is to convey the historical and cultural lessons of the Kennedy era to a global audience, with a special focus on reaching those who are too young to have a living memory of the President, but for whom his inspiration is most crucial. By investing in digitization and outreach through technology, we aim to deliver newly preserved film assets and historical documents directly to a younger, smart phone dependent audience who are nevertheless captivated by the story of their nation’s struggle for Civil Rights; its conflict with the Soviet Union during the height of the Cold War; its efforts to land a man on the moon and return him safely to earth; its commitment to public service through the creation of the Peace Corps; its prevention of a nuclear holocaust during the Cuban Missile Crisis; and its embrace of American art and culture under the guidance of first lady Jacqueline Kennedy. Program Success Monitored By Web traffic is closely monitored, as noted in “short-term successes” above. We also are successfully employing new media to promote visitation to the Library and engage new audiences. These include, as of January 15, 2013: Facebook -- 18,108 followers Twitter@JFK1963 -- 16,614 followers Twitter @JFKLibrary -- 10, 434 followers YouTubehttp://www.youtube.com/jfklf -- 2,034,836 downloads Constant Contact email marketing -- 25,460 subscribers Tumblr -- 1,867 followers Pinterest -- 280 followers Mobile devices represented 13% of all visits in 2012, up from 7% in all of 2011. Examples of Program Success The online Digital Archives continues to earn accolades from both the general public and presidential scholars. At a Kennedy Library Forum on May 15, 2012, Alan Brinkley discussed his new biography, John F. Kennedy: The 35th President, 1961-1963. He spoke to the value of the Digital Archives: "I felt uncomfortable writing this book without having archival material, and so I’m really grateful to the Kennedy Library for creating the digital archive that was opened just a year or two ago. When I started working on this book-and this was at a time when the archives here were closed because of work-and it made a tremendous difference in the way I thought about doing this book, and it made a big difference in the way I thought about Kennedy after a while, so it’s really a great thing for scholars that this digital archive has been created." 6 Education Description The Kennedy Presidential Library and Museum serves more than 20,000 students each year –free of charge –with award-winning educational programming that fosters leadership skills such as public speaking, constructive debate, and critical thinking, and also makes young people aware of the lasting impact of President Kennedy’s term in office – a legacy that includes The Peace Corps, the United States Space Program, and the fight for Civil Rights. Outreach efforts targeted to the Boston Public Schools include: · A dedicated School and Community Outreach Coordinator who works to ensure robust participation from urban students and to reduce barriers to access. · Free bus transportation for BPS classes to visit the museum, and reserved registration slots for BPS in all our programs. rd th · Professional development for 3 -12 grade teachers. · Free classroom and museum guides, on-line curricula, and the New Frontiers newsletter, offering exciting approaches to teaching social studies, history, and civics. Budget $413,900.00 Category Education, General/Other Education, General/Other Population Served Children and Youth (0 - 19 years), At-Risk Populations, Program Short Term Success - Program Long term Success - Program Success Monitored By We look to the following indicators, as measured by participation and feedback on written evaluations: increased awareness of our free resources for public school students; enjoyment and satisfaction with on-site activities; incorporation of new knowledge into school activities; access of online resources; number of first-time visitors; number of return visits. 7 Examples of Program Success The young people who experience our museum are consistently energized and inspired by their experience here, with comments like these from local elementary students: “I had a wonderful time at the JFK Presidential Library and Museum. I now know that he worked with Martin Luther King Jr. and that the eagle was facing toward the arrows on this desk and that he wanted people to go to space. Thank you so so so so so much for letting us come!!!!!!!” “Thank you for the terrific tour and the tour was fun because I got to learn about what he was and what he did for segregation. That was the best tour I ever had.” “I will never forget this field trip to the JFK museum.” And from teachers: “The children thoroughly enjoyed it and learned so much! ... You are providing a wonderful service to the school children of Massachusetts.” “It really is amazing what my third graders can understand and work with, and they are so much more interested in ‘real’ things, rather than just reading out of a text book or secondary source each day. Primary sources, and especially letters, I think, bring history alive, even to elementary students, and I will continue to use them as a way to more fully engage my students.” 8 Events Description The Kennedy Library Forums are the flagship public program that helps define the Kennedy Presidential Library as a major center for political thought, debate and exchange. The Forum series attracts national and world leaders and experts from fields of government, journalism, education, civil rights, science, arts, literature and music, law, and history for public discussion on a diverse range of historical, political and cultural topics reflecting the legacy of President Kennedy. Our Forums are free to the public and made possible by our generous underwriters. Recent Forum guests include: Attorney General Eric Holder; Robert Redford; Sergei Khrushchev & Jack Scholssberg; Caroline Kennedy; NASA astronaut Chris Cassidy; Elizabeth Warren; Conan O’Brien; Alan Brinkley; Madeleine Albright; Carole King; Patrick Hemingway; Andre Dubus III; Paul Simon, Elvis Costello, Keith Richards, to name a few. We also are proud to offer the Celebrate! series for family audiences and children, highlighting America’s rich cultural diversity through the arts. All performances are free and open to the public. Budget $443,000.00 Category Arts, Culture & Humanities, General/Other Cultural & Ethnic Awareness Population Served US& International, , Program Short Term Success In 2012, over 15,500 visitors attended the Kennedy Library Forums onsite at the Kennedy Presidential Library. In addition, 10,357 viewers in 81 countries viewed webcasts. Between 20112012, we experienced a 59% increase in on-demand video playback of archived Forum events, indicating persistent interest in our content well after the event. We delivered 890 hours of ondemand video, with nearly 3,300 plays. If we add both live streaming (10,357) and on-demand audiences (3,300) to the inperson audience (15,500), we almost doubled our reach through online technologies. Program Long term Success - Program Success Monitored By The success of our events is monitored by on-site attendance, webcast viewership, on-demand viewership, and publicity. 9 Examples of Program Success Just one example of the quality of civic discourse offered by the Forum series is The Missile Gap forum hosted by the Library in October 2012, the 50th anniversary of the Cuban Missile Crisis. To give a sense of the public response to the conferences, here is a comment from a high school teacher who brought some students and colleagues to the event: “I just wanted to thank you again not just for accommodating my reading group at yesterday’s Cuban Missile Crisis conference but also for your work in organizing such a terrific panel. All nine members of our group were agreed that it was a fantastic conference. It provided plenty of fuel for our discussion afterward – not to mention plenty of inspiration (especially from that memorable exchange between Sergei Khrushchev and President Kennedy’s grandson) regarding the possibilities for peace and reconciliation in our troubled world.” Awards Description The John F. Kennedy Profile in Courage Award is the nation’s most prestigious honor for public servants. The Award was created in 1989 by members of President Kennedy’s family to honor the President and to recognize and celebrate the quality of political courage that he admired most. The annual Profile in Courage Award seeks to make Americans aware of the courageous acts of their public servants, and to encourage elected officials to choose the public interest over partisanship – to do what is right, rather than what is expedient. The Library also acknowledges and encourages the contributions of young people through our Profile in Courage Essay Contest and the New Frontier Award. The New Frontier Awards are presented annually to exceptional young Americans under the age of 40 whose contributions in elective office, community service or advocacy demonstrate the impact and value of public service in the spirit of John F. Kennedy. Budget $452,450.00 Category Civil Rights, Social Action & Advocacy, General/Other Civil Rights, Social Action & Advocacy, General/Other Population Served US& International, , Program Short Term Success - Program Long term Success - Program Success Monitored By - Examples of Program Success - 10 Management CEO/Executive Director Executive Director Mr. Steven M. Rothstein Term Start Sept 2016 Email [email protected] Experience Steven M. Rothstein is an accomplished non-profit administrator, public servant, and entrepreneur. As President of the world-renowned Perkins School for the Blind, Rothstein led the institution through a period of significant growth. During his eleven year tenure from 2003-2014, he grew inperson and online educational services from 40,000 to 900,000 people, diversified teacher training services to all 50 states, increased academic offerings, and expanded to 30 new countries. While there, with strong partners, staff and Board members, he completed a $136 million capital campaign, the largest in the school’s history, led the largest capital building program in 100 years, and grew annual operating revenue from $40 million to $72 million. In collaboration with the amazing team, he also started and led the Perkins online educational programs so Perkins became the largest trainer of teachers and parents in the blindness field. In 1979, Rothstein was part of the founding team of Citizens Energy Corporation with Joseph P. Kennedy II. In his six years as General Manager at Citizens, the world’s first nonprofit social mission oil company, he assisted needy citizens with low cost oil, natural gas, electricity and pharmaceutical services. Most recently, Rothstein served as CEO of Citizen Schools, a national non-profit organization that partners with middle schools to expand the learning day for children in low-income communities. During his time at Citizen Schools, the reach of educational and STEM services nearly quadrupled from 5,000 to almost 20,000 students. Having served on numerous non-profit boards throughout his career, Rothstein is currently a Director of the Brady Campaign and Brady Center for the Prevention of Gun Violence. He graduated with honors from Williams College and received a Master of Business Administration degree from Northeastern University. He and his wife have two grown sons and reside in Somerville, Massachusetts. Former CEOs Name Term Ms. Heather Campion Mar 2014 - Dec 2015 Tom McNaught Jan 2011 - Feb 2014 Senior Staff Doris Drummond Title CFO Experience/Biography 11 Maura Walsh Hammer Title Director of Development Experience/Biography Ms. Rachel Flor Title Vice President, Communications and Digital Media Experience/Biography Staff Information Full Time Staff 27 Part Time Staff 0 Volunteers 35 Contractors 1 Staff Demographics - Ethnicity African American/Black 2 Asian American/Pacific Islander 1 Caucasian 21 Hispanic/Latino 2 Native American/American Indian 0 Other 0 Staff Demographics - Gender Male 5 Female 21 Unspecified 0 Formal Evaluations CEO Formal Evaluation Yes CEO/Executive Formal Evaluation Frequency Annually Senior Management Formal Evaluation Yes Senior Management Formal Evaluation Frequency Annually NonManagement Formal Evaluation Yes Non Management Formal Evaluation Frequency Annually 12 Plans & Policies Organization has a Fundraising Plan? Yes Organization has a Strategic Plan? Yes Years Strategic Plan Considers 5 Date Strategic Plan Adopted Apr 2013 Management Succession Plan? Under Development Organization Policy and Procedures No Nondiscrimination Policy Yes Whistleblower Policy Yes Document Destruction Policy Yes Collaborations The Kennedy Library maintains a large and diverse number of partners in several important categories. We have deep media partnerships with high-quality media outlets, including WBUR, New England Cable News, the Boston Globe and WCVB-Channel 5 television. Our education community partners include: long-time and deep relationships with the Boston Public, Weston and Quincy School Districts; a range of local nonprofits and neighborhood organizations, especially in Dorchester and Columbia Point, such as Upward Bound and City Year; collaborations with Presidential Libraries in the National Archives and Records Administration system; and with civic organizations such as the Peace Corps and Facing History. The Kennedy Library also partners with academic institutions such as Harvard University, Tufts University and University of Massachusetts at Boston; with the National Park Service’s John F. Kennedy National Historic Site for professional development programs that instruct biography to teachers; with the Bureau of Citizenship and the Federal District Court for our six-time-a-year naturalization ceremonies; and with organizations such as the Hemingway Foundation and PEN New England, among others, when collaborating on our free public Kennedy Library Forums lecture series. Awards Awards 13 Award/Recognition Organization Year Archivist’s Special Achievement Award for “Outstanding Achievement in Promoting Diversity” National Archives & Records Administration (NARA) 2002 Archivist’s Special Achievement Award for “Outstanding Achievement in Promoting Civic Understanding in a Diverse Society” National Archives & Records Administration (NARA) 2004 Excellence in Government Award Finalist for “Outstanding Diversity Contribution" Greater Boston Federal Executive 2005 Board Archivist’s Special Achievement Award for “Outstanding Customer Service” National Archives & Records Administration (NARA) 2005 Read the Fine Print commendation American Alliance of Museums' for "Shaping Up America: JFK, Education Committee Sports, and the Call to Physical Fitness Family Guide" 2008 "C.F.W. Coker Award" for Digital Archives Society of American Archivists 2012 Muse Award for www.jfk50.org American Alliance of Museums 2011 Affiliations Affiliation Year National Archives and Records Administration Affiliate 0 14 Board & Governance Board Chair Board Chair Mr. Kenneth R Feinberg Company Affiliation The Feinberg Group Term Nov 2009 to 0 Email [email protected] Board Members Name Affiliation Status James T. Brett Community Volunteer Voting Stephen E. Canter Zephyr Management, LLC Voting Margaret H. Child Community Volunteer Voting Margot C. Connell Community Volunteer Voting Ranny Cooper Community Volunteer Voting Kenneth R. Feinberg Feinberg Rozen LLP Voting Anne M. Finucane Community Volunteer Voting Fereydoun Firouz Community Volunteer Voting Peter R. Fisher Tuck School of Business at Dartmouth Voting Adam P. Frankel Microsoft Richard Friedman Carpenter & Co., Inc. Carol Fulp John Hancock Financial Voting Christopher Goode EMC Voting Rev. Dr. Ray Hammond Community Volunteer Voting Ted Hoff Community Volunteer Voting Thomas J. Hynes Jr. Community Volunteer Voting Pattie Jacobs AT&T New England Voting Jackie Jenkins-Scott Community Volunteer Voting Blake Jordan Community Volunteer Voting Jeannie Kedas Community Volunteer Voting Caroline B. Kennedy John F. Kennedy Library Foundation Exofficio Matthew Kennedy US Dept. of Commerce Joanna T. Lau Community Volunteer Voting Jack Manning Community Volunteer Voting Kevin J. Maroni Community Volunteer Voting Paul Mattera Community Volunteer Voting Thomas J. May Community Volunteer Voting Sydney Lawford McKelvy Community Volunteer Voting J. Keith Motley Community Volunteer Voting Conan O'Brien Community Volunteer Voting Clive F. Palmer Community Volunteer Voting 15 Richard Phelps Community Volunteer Voting Shari E. Redstone Community Volunteer Voting Mary L. Reed Community Volunteer Voting Robert E. Riley Community Volunteer Voting Thomas E. Samoluk John Hancock Voting Ronald L. Sargent Community Volunteer Voting Edwin A. Schlossberg Community Volunteer Voting Tatiana Kennedy Schlossberg Student Gerald Schuster Community Volunteer Voting Phyllis N. Segal Community Volunteer Voting Stephen E. Smith Jr. Community Volunteer Voting Micho F. Spring Community Volunteer Voting William Swanson Community Volunteer Voting David Weinstein Community Volunteer Voting Linda K. Zecher Houghton Mifflin Harcourt Voting Board Demographics - Ethnicity African American/Black 5 Asian American/Pacific Islander 2 Caucasian 37 Hispanic/Latino 0 Native American/American Indian 0 Other 2 Board Demographics - Gender Male 29 Female 17 Unspecified 0 Board Information Board Term Lengths 3 Board Term Limits 3 Number of Full Board Meetings Annually 3 Written Board Selection Criteria? No Written Conflict of Interest Policy? Yes Percentage Making Monetary Contributions 100% Constituency Includes Client Representation No 16 Standing Committees Executive Audit Finance Investment Development / Fund Development / Fund Raising / Grant Writing / Major Gifts Program / Program Planning Comments CEO Comments There are no term limits for members of President Kennedy's immediate family and any of their children or their progeny who choose to serve on the board. 17 Financials Fiscal Year Fiscal Year Start Jan 01, 2017 Fiscal Year End Dec 31, 2017 Projected Revenue $7,437,163.00 Projected Expenses $7,039,457.00 Endowment? Yes Endowment Value $44744872.00 Spending Policy Percentage Percentage 5% Credit Line? No Reserve Fund? Yes Months Reserve Fund Covers 0 Detailed Financials Revenue and Expenses Fiscal Year Total Revenue Total Expenses Revenue Sources Fiscal Year Foundation and Corporation Contributions Government Contributions Federal State Local Unspecified Individual Contributions Indirect Public Support Earned Revenue Investment Income, Net of Losses Membership Dues Special Events Revenue In-Kind Other 2015 $6,561,502 $7,813,883 2014 $8,716,805 $7,421,374 2013 $8,097,665 $6,072,427 2015 -- 2014 -- 2013 -- $380,000 ---$380,000 $1,701,758 -$122,214 $2,736,767 -$1,620,763 --- $13,148 ---$13,148 $3,870,938 -$74,870 $2,932,466 -$1,825,383 --- $71,420 ---$71,420 $2,430,049 -$103,079 $2,898,111 -$2,361,256 -$233,750 18 Expense Allocation Fiscal Year Program Expense Administration Expense Fundraising Expense Payments to Affiliates Total Revenue/Total Expenses Program Expense/Total Expenses Fundraising Expense/Contributed Revenue Assets and Liabilities Fiscal Year Total Assets Current Assets Long-Term Liabilities Current Liabilities Total Net Assets Short Term Solvency Fiscal Year Current Ratio: Current Assets/Current Liabilities Long Term Solvency Fiscal Year Long-Term Liabilities/Total Assets Top Funding Sources Fiscal Year Top Funding Source & Dollar Amount Second Highest Funding Source & Dollar Amount Third Highest Funding Source & Dollar Amount 2015 $5,760,150 $612,528 $1,441,205 -0.84 74% 39% 2014 $5,824,173 $416,233 $1,180,968 -1.17 78% 21% 2013 $4,758,559 $289,371 $1,024,497 -1.33 78% 21% 2015 $44,162,412 $1,923,345 $0 $1,234,280 $42,928,132 2014 $49,835,298 $4,812,790 $0 $1,725,734 $48,109,564 2013 $49,816,539 $5,230,556 $0 $939,778 $48,876,761 2015 1.56 2014 2.79 2013 5.57 2015 0% 2014 0% 2013 0% 2015 --- 2014 --- 2013 --- -- -- -- Capital Campaign Currently in a Capital Campaign? No Capital Campaign Anticipated in Next 5 Years? Yes Comments Foundation Staff Comments Financial summary data in the charts and graphs above is per the organization's IRS Form 990s. Contributions from foundations and corporations are listed under individuals as the breakout was not available. Created 06.15.2017. Copyright © 2017 The Boston Foundation 19
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