AMSA Webinar:
Sharing your message through social media
August 30, 2013
Janeal Yancey
University of Arkansas
David Hayden
Wolf-tec Inc.
Copyright American Meat Science Association 2013. All Rights Reserved
Social media is just a fad…
…or is it?
Of people using the internet (~250 million)…
• 67% use Facebook
• 16% use Twitter
A simple click to ‘Share’
• Kentucky Fried Chicken is
no longer KFC
• Claimed they are no longer
using real chicken
• Genetically Manipulated
Organisms
• Tubes inserted for
nutrition
• No beaks, no feathers, no
feet
• Small bone structure
Power of 140 characters
• Stock market lost 150 points immediately
• Lost (and regained) $136 billion
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1.11 billion users
665 million active daily users
50 million Facebook pages
751 million mobile users
350 million photos uploaded
per day
(Craig Smith, www.expandedramblings.com)
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Most used social networking platform
72% of women
62% of men
86% of those aged 18-29
73% of those aged 30-49
57% of those aged 50-64
• Personal pages
– Connect with friends
– Post pics and videos
– Share links
– Usually only interact with people you know
personally
• Posts may be timed, contain location, tag
friends, add ‘feelings’, can share with specific
friends or lists
• Groups
– Private space to share content
with specific people
– May be open, closed, or secret
– AMSA is an open group
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– Members can share content,
links, photos, videos, & files
– Poll group members
– Create events
Great for …
Judging teams
Alumni
Clubs
Classes
Trips & meetings
• Pages
– Connect a business,
organization, brand or blog with
people on facebook
– People connect with ‘Likes’ and
become a ‘Fan’ of the page
– Share statuses, links, photos,
• Great for …
videos, etc…
Blogs
– Can use #hashtags now!
Meat labs
– Track progress with Insights
Departments
Recruiting
– Tips to improve posts visibility
Be creative!
– Banning users
• Interest lists
– Organize the content seen in
your news feed
Ex. Chefs, Food, Environment
– Create your own
– Follow other people’s lists
– ‘Best posts’ are in News Feed
– See all posts by clicking on
the list
• In 7 years twitter has
reached a user base of
over 500 Million
• 60% of users tweet
from a mobile device
• 400 million tweets sent
per day
• 200 million monthly
active users
(Craig Smith, www.expandedramblings.com)
basics
• User name = handle
– Ex. @MeatCounterMom, @Davidhayden7
– Used to directly tweet someone or reply
• Followers – people who follow your tweets
– You don’t have to know them
• Following – people who’s tweets you follow
– Allowed to follow 2000 ppl without limit, then
limited based on Followers
• Blocking – block abusers from your account
basics
• Retweeting – Sharing another person’s tweet
with your followers
• Mentions – tweets containing your user name
– Twitter will notify you in @connections
• Replies – someone replies directly to your
tweet
– A type of mention
– Shows in their feed
– Can view conversations
basics
• Hashtags – word or phrase preceded by the
pound or hash symbol (#) to identify messages
on a specific topic
– Ex. #agchat, #foodsafety, #antibiotics
– Tweet about a specific event
(#AMSAwebinar, #AMSARMC)
– Follow twitter chats
(#agchat, #USDAfoodsafety)
– Can be used for class or clubs
(#UofALME, #agcm3123, #blockandbridle)
basics
• Tweet from your phone
– Some features on the app are easier than computer
basics
• Tweeting photos
– Use button below text box
– Be sure to explain photo
– Use #hashtags
• Tweeting photos from phone
– Take photos
– Select from stored photos
basics
• Tweeting links
– Copy address website
– Paste into tweet
– Twitter will shorten
– Be sure to add explanation and #hashtags
chats
• Pre-arranged chat using a common hashtag to
have a virtual conversation
– Specific time and agenda
– Moderator asks questions with numbers (Q1, Q2)
– Attendees answer (A1, A2) and reply to each other
– Ex. #amsawebinar, #agchat, #rdchat
• Can use twitter to attend chats
– Tweetchat.com
– Tweetdeck.com
lists
• Lists – a curated group of
Twitter users
– May create your own lists
or follow others’ lists
– Good to use when you are
following lots of users
– Attendees of meetings
– Ex. @AgProudRyan,
@mpaynknoper,
Who to follow?
• Friends and family
• People you know
• News media
– Local
– National
• Industry groups
– @MeatScience
– @MeatAMI
• People with similar likes & interests
– Ex. @MeatCounterMom,
@DavidHayden7, @MeatSense
– Mom groups
– Farm groups
– Dieticians
• See who your friends follow
How to gain followers…
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Be a consistent tweeter
Post good content
Retweet good content
Interact with others
– Be entertaining
– Don’t be afraid to reply to
famous people
• Promote people you like
– (#followfriday, #FF)
• Participate in tweet chats
• Live tweet during popular
events
• Use ‘follow me’ button on
blog or webpage
• Use the bio to tell people
about yourself
• Have a picture
Social media tools
• Connect twitter and facebook
– In twitter, go to Settings, Profile
– Be careful not to overload your fans or followers
Social media tools
• HootSuite
– Can integrate several social media sites
– Can post to several sites/ pages at once
– Can create timed posts on twitter
Social media tools
• Tweetdeck
– Great for managing lots of lists and searches
– Live updates
– Use for chats
– Timed tweets
Social media tools
• Tweetchat on phone
– Use browser
More helpful social media links
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Facebook metrics
Facebook edgerank – with tips to reach more users
Hashtags and Facebook posts
Best and worst times for posting
Best and worst times to send email
Protected tweets
Social media tips for bloggers
Other tech time savers
Questions?
Janeal Yancey
[email protected]
@MeatCounterMom
momatthemeatcounter.blogspot.com
David Hayden
[email protected]
@DavidHayden7
farmingamerica.org
Copyright American Meat Science Association 2013. All Rights Reserved