Copyright ©2013 by Uncore Media Publishing All rights reserved. No part of this book may be reproduced in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without written permission from the publishers, except by a reviewer who may quote brief passages in a review to be printed in a newspaper or magazine or broadcasted on radio or television. This book is a work of fiction. Names, characters, places, and incidents either are products of the author’s imagination or are used fictitiously. Any resemblance to actual persons, living or dead, events, or locales is entirely coincidental. For information about permission to reproduce selections from this book, write to Permissions, Uncore Media Publishing Library of Congress Cataloging-in-Publication Data Printed in the United States of America Published by: Uncore Media Publishing P.O. Box 110805 Cambria Heights NY 11411 www.UncoreMediaPublishing.com First Edition Table of Contents 1-Choosing the perfect name 2-Creating an impressive demo 3-Marketing and creating a brand by using Video and Mixtapes to gain exposure 4-Deciding to go with a major record label 5-Copyright and Trademark information 6-How to choose your dream team manager/lawyer 7-Staying focus and not giving up 8-Complete list of Major Rap Record Labels Directory of Record Labels How to Become A Hip Hop Star El Evans Uncore Media Publishing Do you have what it takes to become the next Hip Hop Star? Are your Raps on fire? Do you have people nodding their heads to your music? You might find yourself spending countless hours in the studio (whether homemade or professional with all the works) writing lengthy prose for your next dream hit record, all the while wondering to yourself, “How do I take my skill set to the next level and become hip hop’s next ‘star’?” This book will be your guide to becoming that hip hop star. The Hip hop music industry has established itself as a solid and marketable, multi-million dollar industry capable of expanding to a global audience. Everyone in the business makes money; Record companies, record producers, engineers, ghost writers, song writers, promoters, managers, and recording artists. A few hip hop producers and artists have become among the richest people in the nation. It’s time to make your mark! Rap is a form of hip hop music characterized by rhyme patterns, quick lyrics and spoken verses. If you want to become a rapper, it will not be that easy. It will take hard work, just like any other career would. The high life of a famous hip hop star may be full of music videos, sold-out concerts, award shows, red carpets, multi-platinum records, hot parties, beautiful women and handsome men but the life of the average hip hop performer includes long hours in the studio, unemployment for long stretches between gigs and a lot of rejection. The salary also varies greatly on each side of the spectrum. The salary of a hip hop star can acquire up to $27 million, which was Forbes reported 2012 salary of Lil Wayne. The salary of the average rapper can be $9.66 per hour. Don’t believe that every rapper is rich! Rhythm and Beats is what makes up the core of rap. A hip hop artist can rap with music or rap without, but either way your words must have a beat and flow to a rhythm. Developing your own style is very important in terms of longevity. Listen to your favorite hip hop artists and note their style and how they keep the beat. Become familiar with current hip-hop culture and trends. Watch the award shows. Pay attention to the latest hip-hop styles and see what your favorite rap artists are wearing. Your look is very important. Everything counts; from the cap on your head, to the sneakers on your feet. Read magazines. Put the time in to improve your craft, practice in front of an audience. It doesn’t have to be a large group; you should be your first audience. That’s what your mirror is for “practice”, to view yourself as you study your reflection for your visual affect. You can practice by paying attention to how the words fit with the beat of the music and rap along. It would also be smart to learn about other forms of music, to become knowledgeable and respected as a true musician as opposed to someone who just writes rhymes. Blues may be a great starting point. It is often said, “You can’t know where you’re going, until you know where you’ve been”. This certainly applies to the genre and urban lifestyle of hip hop in several ways. Hip hop is a modernized form of the Blues that was originally formulated to describe the hardships experienced in urban neighborhoods in thoughts, beliefs, personal tribulations, and how they made an impact on the individual who created the song – the rap artist. Even though a rap artist may achieve monetary wealth, they still create murky lyrics about economic issues and the streets because it has/will always be intended to express the sound of the “black male rage”. This style of music started through the discussion of issues like inner-city disfranchisement, political unrest, law and order mentality, and unemployment. Drugs, violence, and sex are commonly discussed, like in rock [& roll] because these were two genres created with the spirit of rebellion. No matter how hip hop may change throughout the years, this will always be a formula that will exist in this style of music. This does not mean these are the only subjects that the genre covers; since like the times, this style of music has gone through a range of changes. In the 1970’s, hip hop developed due to the melodic speeches formed by civil rights leaders such as Dr. Martin Luther King, Jr. and Malcolm X. The pioneers of this class of music were artists such as DJ Kool Herc, known for “cutting and mixing” the break points of popular Soul, R&B, and Funk records; and the group known as the Sugar hill Gang with the famous “Rapper’s Delight” in 1979. Their music was utilized for revolution – cultural, social, political… and to make people dance! As a lover of hip hop, you would know this style of music not only focuses on the negative aspects of life, but also has the ability to inspire others. Rappers discuss in their lyrics about how they were able to succeed and achieve financial gain after a long period of suffering and poverty; which is considered the dream of the common urban man. Through their success, they create an image that many other people wish to embody since they observe how the artist was able to succeed despite the hardships that they have encountered. Inspirational songs have also been made by rappers for the youth in America in order to achieve their dreams in life without being exposed to the negativity that lurks in the streets of the ghetto. Lyrics and music videos by such artists as Nas’ “I Know I Can” calls to the attention of younger children teaching them to get an education and remain focused in order to have success in life. There were many other songs that were created to encourage children to be optimistic and achieve success in legitimate ways instead of participating in illegal activities, becoming part of a statistic, and facing harsh consequences such as “Children’s Story” by Slick Rick. As one could see, the display of the ability to live a fulfilling life and to rise above a ghetto way of living frequently serves as a great example and inspiration for the urban population in America. One may ask if this genre of music will still be relevant and have lasting power in the future. Hip hop will always remain in our society because of its historical content and ability to change with the times both lyrically and musically. It originally was an AfricanAmerican response to the consumerization of culture and the disposability of people. Since it has helped to represent the misrepresented and its authenticity has been defined by its capacity to digitally channel the joys of the black male rage, as previously stated, it will always exist as long as there is discrimination, desire and struggle. Of course, this voice that it provides has marginally changed since hip hop is a genre enjoyed and now created by other ethnic groups. In every ethnic group there are outcasts or those who have experienced a form of discrimination or oppression. This culture has become main stream in America and other parts of the world through commercials, fashion, and everyday language such as slang. Hip hop will always have a democratic outlook and be accessible to the range of personality types that constitute generally the urban community since it refuses to be reduced to a matter of style and is considered an “ethnic cleansing” that grows more extreme over time. These are a few reasons why hip hop will never cease to exist. To explore the history of hip hop on a deeper level, I recommend books such as “The Vibe History of Hip Hop” and Russell Simmons’ book titled, “Life and Def: Sex, Drugs, Money, + God”. It is called show business, but far too often there are plenty of artists who focus purely on the “show” aspect and not enough of the business aspect. This quickly leads to problems and potentially devastating occurrences since in this industry it’s about 90% “business” and 10% “show”. This is not a business for the lazy. Like it or not, you have to take full responsibility to be business savvy if you want to avoid being left high and dry or completely discouraged. There are so many people who come into play. There is you (the artist) and the producers you choose to work and create music with, a manager, agent, lawyer, record label, publishing company, distributors, and club/event promoters, just to name a few. With all of the people involved in the circle, it can feel a bit overwhelming, but do not fret. It will all be broken down to make it all easier to understand. There is a lot of hard work involved with the journey to becoming a “Hip Hop Star”! Assuming this is your true love and passion, you would have to keep things in perspective, maintain a great attitude (overall and especially with others) and try not to overwhelm yourself. Take your goals, break them down into “babysteps” and micro-manage instead of trying to get everything done at the same time. Set up mini-goals for yourself and attack them systematically. You’ll be surprised at how much you would have achieved in a week or a month’s time! Another tip that would help on a mental plane would be to make sure you aren’t constantly making comparisons of your own progress to other artists you know. This can cause you to feel like the work you have put in isn’t enough. Of course we all imagine and want to progress and achieve our own definitions of success, but it isn’t healthy to always be in competition with your peers like that. Focus on your own goal set, be persistent, maintain your skill-set with constant practice (whether it’s free styling or rehearsing your own recorded songs), and keep performing! The more you keep your name, face, and music out in the public and are being seen/heard by different groups of people, the better things will be for you in the long run. Networking in all forms of show business is one of the most (if not the most) important things you can do for your advancement. It is a business rooted in relationships. Your name means everything. Don’t do anything careless to ruin your reputation – including but not limited to mixing business with personal issues, becoming addicted to drugs, or thinking you have to compromise yourself for your advancement. Over time, applying the aforementioned advice combined with an excellent work ethic, a great sound and appeal, you will generate a huge fan base and a buzz! You have to make sure to keep a positive outlook no matter how things look in the present tense. You have to be able to envision on a conscious and a subconscious level your success to make it happen. It truly helps if you feel as if you already own the things you look to attain. Remain focused, determined, and keep the belief/faith that you will advance in your career and let it flow. 1-Choosing the perfect name One of the first things you will need is a hot name. Names like (Diddy) or (Jay-Z) just don’t make it in the rap world anymore. One of the first things you want to do when deciding on a name is check to see if another rapper has it. This will cause confusion with your fans and you don’t want that artist to sue you over their trademark. Your name will be a major part of your marketing and promotion strategy. People discover and share music over the internet. When looking for music, your name needs to be discovered quickly through search engines. Don’t use your real name when determining what name you should choose as your hip hop name. When choosing your name avoid using double names like “ Marky Mark,” or “Dougie Doug”. Don’t make the mistake of calling yourself “Lil” or “Young” anything. Make sure people can pronounce your name. If your name is difficult to pronounce it will be difficult for people to find. When people are doing a search for you, they may have a hard time finding you if they can’t spell it or say it. You will want people to start talking about you through word of mouth. You want people to create a buzz about you. Some artist have had complex names but if you want to come up quick “make it simple”. The whole purpose is to create a fanbase and have people calling your name. Don’t make your name too common because people will have a hard time finding it. If you “Googled” yourself, you need a name that is search engine friendly. If you decide on using a common name , change the spelling to make it easier for people to find you. Put some long thought into the name you choose because it may affect your future merchandising. Choose a name that will send a direct message and make your name stick in people’s minds. Once you have choosing a name you should think of ways you can twist and turn it to make it cooler. I mentioned earlier not to use “Lil” or “Young” in your name because years from now if you are still in the game it will have an adverse effect on your career. When everybody stops using those names and you are trying to maintain a serious career it will look out dated. . The name you choose doesn’t have to stay the same forever. If you’ve had the same name for years and it’s been difficult to market and not been successful then change your name! Changing your name could potentially help you a to achieve more success. Recording artist “Two Chainz” changed his name from “Tity Boi” to “Two Chainz”. Mac Miller was once known as “Easy Mac”. Think of a name that incorporates something from your name, biography or lifestyle; something that people will remember and easy to roll off their tongue like “Two Chainz”. Think catchy and edgy to find the perfect name. What type of rap do you want to write? You have the option to rap about anything you want. Today’s hip hop artists seem to have a mix of genres. There are different genres of rap. Religious rap, Love story raps, Sociopolitical statements and cultural identitythemed raps. The most common and popular is gangsta rap which encompasses drugs, money, gang violence and sex. This genre is a common and popular choice, but more artists are leaning to more common themes to rap about like cars, materialism, fashion trends, drinking and partying. 2-Creating an impressive demo You will need a demo. Before recording a demo, make sure you are ready. You want to sound smooth and professional. Rehearse! Making a demo is a process that will take time and patience. Whether you decide to record a demo at a studio or at home, you must make it as professional as possible. I would suggest using a studio. Studios charge by the hour or on a per-day basis. Be efficient and move quickly to stick to your allotted time. If the studio provides a producer (or includes one for an extra price) use him! Be open to following the producer’s advice. He’ll usually know what he’s talking about, or will at least provide a different perspective based on his past experience. If you decide to record at home get a Macbook Pro. Computer programs can cost anywhere from $100 to $800, but can be a lot cheaper than renting a studio. Popular recording software includes Cakewalk Music Creator Pro and Pro Tools. GarageBand is also popular since it comes with all Macbook Pros, although its functionality is much less than software such as Pro Tools. Search for online forums or troubleshooting articles if you reach a sticking point .Take the time to record yourself rapping live. You can rap with or without a background beat. Adjust the vocals, tone, sound, volume, and background. You can also blend the tracks together and add sound effects. Mastering means you make sure every part of the song is perfect. If you are going to have more than one song on your CD, you can add track markers. When preparing a demo CD, remember, if you don’t hook the listener with the first rap, chances are they won’t listen to the rest of the demo. So, always lead with your best song. Never send out more than four tracks at a time. Along with your CD, you need to include a press package. Your Press kit should have: An 8x10 photo. This is where your style comes in. Make sure you represent yourself exactly the way you want to be seen as a rap artist. A brief bio, a brief summary that discusses your fan base, lists your accomplishments (for example, if you won “Brooklyn Rapper of the Year”), and lists where you have performed. Press clippings with explanations. Press clippings can include reviews or articles. Make sure your CD label has your name and contact information. Use a two-pocket folder as a cover. 3-Marketing and creating a brand by using Video and Mixtapes to gain exposure Nowadays, there is a wealth of information available at your fingertips on the internet helping you to see how you can further spread your sound and name. Equipment to record (both video and music) is also more easily accessible than ever before for independent artists to initiate their own channels and build a fan base. The key to success in getting more fans or subscribers, is to consistently come out with great new content that sounds/looks as professional as possible and uniquely follows the current events/trends. For example, if a well-known recording artist came out with a new song or mixtape, you could choose to have your own freestyle on a beat that was used in that artists new hit or “remix” it. The main focus should always be of course on lyrical content, clear sound, and video. Last but not least, make it interesting! If an audience member feels like they won’t be able to understand what is going on in the first 10-30 seconds, your video will not hold their attention. The rule of capturing the audience’s attention also applies to the “Thumbnail” image for your video. Images used with bright, eye-catching colors and high-contrast tend to have a higher rate of clicks compared to thumbnail links to other videos on the same page because they stand out. Keep your titles to your videos accurate. Do not try to fool the viewer, otherwise it is a sure way to lose his/her retention. Lastly, make sure the video has good “tags” on it. Tags are what help people who are searching online for web content find what they are looking for. It’s a means for labeling all content on the web. For example, if you search the term “foxes”, videos, photos, news, etc. will pop up relevant to that term. Depending on what type of video you are posting on YouTube, you are going to want to think of all of the possible search keywords or “tags” people might look up so that your video ends up being in the list for some of the top content that pops up. For example, let’s say you remixed Kanye West’s song “I Don’t Like” which features Pusha T, Chief Keef, Jadakiss, and Big Sean. You would want to put it under categories like “Music”, “Entertainment”, “Rap”, “Freestyle” “Hip-Hop”, “I Don’t Like”, the relevant artists that appeared in the original song, etc. It would be wise to [obviously] add your stage name. On your videos, to increase interactivity you could add your Twitter handle (@yourname) to the bottom corner of videos so that people know where they can also speak to you or follow you. At the end of videos, often times the viewer will be left wondering what they should watch or listen to next. You could make this easier for them by including a link to another video of yours for them to visit in case they want to see/hear more from you. This is important especially if you plan on monetizing off of your videos (and who wouldn’t want to do that?) since you could get more views on even older content. YouTube luckily has a help section that makes it easier to understand the rules of monetization of material. The first and most important rule on there is you must post original content and agree not to use any schemes to get more views - they must be authentic. I’m sure you’ve heard of people selling “likes” and “followers” on social media platforms. If YouTube finds out that you obtained views in a method that breaks contract, they have the right to remove the content, remove the amount of fake views, and even cancel your account. How embarrassing would that be? Major record companies such as Universal and Sony learned that nobody is immune to this rule, since they were recently penalized for this act. If you try to cut corners, you’ll get cut! There has been a power shift over the years since A & R’s from record companies look to platforms like YouTube, besides artist showcases, to discover new promising talent. Publicize your material. Give your demo CD out to as many people as possible. Try attending rap events and clubs where you can drop your CD off with the MC and DJ. Also, take advantage of Internet outlets like MySpace and YouTube to get your name and style out there. Showcase your talent and build a fan base by performing live. Build buzz by getting your music played on the internet radio and Internet communities. You’ve heard of internet successes in other genres of music such as Justin Bieber, who was discovered in this manner by Usher, and wound up getting signed. Artists decide to do cover songs, or they perform their own original songs, create stylish lyric videos or even shoot their own music videos to post on YouTube, and share through other social networking sites such as Facebook or Twitter. There’s even the “new” Myspace that seriously focuses on dealing with musical artists and their fans. Distribute your music in stores and on the Internet When creating new content, think to yourself, “how can I change the game authentically with my experiences or vision?” Music, like everything else in life, evolves. How can you make a contribution to that evolution? Apply those ideas and share your content. 4-Deciding to go with a major record label In the past, it was all about being discovered by a major record label. Major record labels were the sole method of getting your music heard on a worldwide level. This doesn’t mean that people don’t still try to achieve being signed under a major record label; nor that wouldn’t you want to still do this. Whether you want to do this or not is completely dependent on what your personal goals are as an artist. You might choose to join an independent record label. Nowadays, it’s not as crucial as it was previously to be signed to a major label since you could now achieve incredible success on your own. Record companies pick up who would be marketable, and therefore profitable. Keep this in mind. Let’s imagine that you have done a lot of local shows, you have your YouTube account with your music, you’ve done a lot of networking, and are debating on whether you would like to be under a major label, an independent label who distributes through a major label, or a truly independent label. What you decide on truly relies on your own personal short and long-term goals and style as a performer. There are pros and cons to both major and independent labels. If you go with a true independent label, they are in no way affiliated with the major labels nor major distributors. A major record label could be focused on a bigger act than you; someone who is already well-known and you could be pushed aside (or shelved) if your package doesn’t seem like its coming together to generate revenue and success as quickly as others. An independent label could give you more of the attention you need, at the same time, their distributors might not have as wide of a reach globally with large retailers as you would desire to have. The independent distributors might not be able to get certain record stores to sell your CD’s, but on the other hand, they could actually serve your art better than other major distributors. How much you earn in royalties would seriously depend on these methods of distribution, sales, digital performance (such as your songs being played on satellite radio or Pandora), ringtones, advertisements, video games, etc. Each record label has unique strengths and weaknesses for each genre of music. Like anything else in this business, you should do your research. Sometimes your first offer isn’t the right offer for you. Don’t settle! Regardless of which you choose, they are going to go with an act that they believe will earn them money. It helps that they really love and believe in your music and artistry to avoid easily being dropped from the label if you under perform. 5-Copyright and Trademark information Like anything else in life, people will try to find a shortcut. It’s unfortunate when another person is trying to take a shortcut to fame by using your material or music you worked so hard to put together. When creating content, whether it’s a song, website, lyrics, you will want to protect yourself from those who deeply believe your work has value to the extent that they try to steal it and claim it as their own original piece of work. Even though making a solid copy of the work (like a CD) is technically already considered copyrighting your material, it would be wise to make sure whatever you create is copyrighted with the United States Copyright Office – Library of Congress. Fortunately, it isn’t a difficult process. You could go to the official website at http://www.copyright.gov/ where they explain how to register your work. It could be done hard copy or electronically through an application process, followed by paying a fee starting from as low as $35 for online registration of a basic claim of an original work of authorship. After getting your work copyrighted, you’re going to want to get your music licensed by joining ASCAP (American Society of Composers, Authors, and Publishers) or BMI (Broadcast Music, Inc.) depending on your preferences to protect your music rights. These are known as Performance Rights Organizations (PRO’s) and they collect license fees from businesses in order to distribute royalties to songwriters and musicians. These two organizations are very similar. The biggest differences are that ASCAP is an association run by a board of directors that are songwriters, lyricists, music publishers, and composers, and BMI is a non-profit organization of broadcasters whose board of directors are chosen by broadcast stockholders and a BMI employee. Writers and publishers are very much involved in what goes on with ASCAP whereas BMI doesn’t hold general meetings. According to an April 2008 decision by Judge William C. Connor of the United States District Court of the Southern District of New York, ASCAP has a duty to represent the interests of its writers and publishers. BMI has no contractual obligations. Both of these organizations support artists in that they provide other services and benefits for their members. 6-How to choose your dream team manager/lawyer Let’s get down to the important “core” of who will help you advance in your career. It is very important to have a good crew around you; not just your “homies” in the studio who you’ve known since grade school. I’m talking about actually getting an entertainment lawyer, a manager, and an agent. A good fit for an entertainment lawyer would be one who has listened to your material, believes in your talent/abilities, who you feel you can trust (and vice versa) before you both decide to officially do business with each other. Never underestimate the power of having an entertainment lawyer. This is someone who can help you from tricky contract deals (to make sure you don’t get the short end of them) and identify possible loopholes to avoid. This is a very important person to have on your side. According to “The Music Business (Explained in Plain English)” by David Naggar, Esq., a music/entertainment lawyer will have one of two ways that they do business with you. Plenty have a retainer fee (a payment you give them in advance in addition to the normal rate they charge per hour) or a set fee from the artist’s earnings in deals which the lawyer helped them complete. The trickier thing to achieve could possibly be getting a good manager. You have to find out answers to plenty of important questions. Who does this person/company currently represent? How far have they been able to take their other artists and in how much time? Do they seem to have a great rapport and actually help the artist(s) progress forward or are they just enjoying the title of being known as a “manager”? Is their relationship in good standing with record companies? Always do your research! There will be plenty of people who could claim they will take your career to the stratosphere level, but do not get caught up in promises or people’s words. You have to always carefully evaluate their actions. A personal manager will handle different aspects of your career, and therefore play a pivotal role in it. They will help arrange who you should work with, try to push you to record labels, promote you, and let you know where you should tour with your music. Just like the entertainment lawyer, they must truly like your music and believe in you as a total package so that they promote you to their maximum potential. On average, a personal manager generally collects around 15% - 20% of an artist’s gross earnings. Clearly, this is once you start earning money for your performances. When you sign a contract with a personal manager, since they are not unionized like agents are, they do not have a specific set of rules they must abide by. Therefore, you should beware of these things before signing: 1. How long is the term of the contract/how long does it say the manager will represent you for, or is it dependent on album releases? 2. Negotiate the terms of how much money the manager shall receive after the contract is over as well as the length of the time he/she will still receive payment. You don’t want them to continue to be an expense long after the relationship is over. There are official managers out there who never have an official contract, which is risky, because regardless of the fact that verbal agreements are still valid in court, it could be hard to determine exactly what was and was not a part of your deal. It would be best to have all of the cards laid out in front of both you and your manager so there is no possibility of confusion later on. Having a great personal manager and entertainment lawyer can help you choose an agent. An artist doesn’t always need an agent, but it is a good idea to have one because of their relationships with venues/shows and places where an artist can make an appearance, such as concerts. They are in charge of booking these events. This is not to say that your personal manager might not do these tasks (if they are extremely well known, this is also a possibility). As mentioned before, agents are unionized. They are under the American Federation of Television and Radio Artists (AFTRA), as well as the American Federation of Musicians (AFM). There are set rules they must comply with in both unions in regards to how much they earn from an artist’s gross earnings for the work obtained by using their services (10%). 7-Staying focus and not giving up As one could see, becoming a star in the hip hop game involves perseverance, passion, and business-savvy. Staying focus on your goal is really the key to success. Getting a record deal will be extremely hard. It will take a complete team of professionals with connections in retail, radio, venues, and distribution. There are plenty of great guides and pieces of literature available that deeply explore other specifics of the hip hop, music, and the entertainment industry such as “All You Need to Know About the Music Business” by Donald S. Passman, and “Music, Money, and Success” by Jeffrey and Todd Brabec. Who knows? Maybe you could become the next Russell Simmons, Diddy, 50 Cent, Queen Latifah, or Jay-Z who branched out and became hip hop moguls by having their own clothing lines, record labels, film production companies, liquor, beverage or water brands…the possibilities are endless! Don’t be afraid to think big! Keep in mind all that was previously stated when proceeding on to the next goal, and you also could become the next hip hop star! Keep going even when it seems like the odds are stacked against you. Not only did it take most successful rappers much longer to reach their goals than they initially thought, but many of their most difficult times produced their best material. Stay in it, keep innovating beats and rhythms and take heart in the process of becoming a hip hop success. Good Luck on Becoming A Hip Hop Star 8-Complete list of Major Rap Record Labels We hope this book will give you the information you need to make important music industry contacts. We’ve made every effort possible to provide accurate, up-to-date information regarding contacts, addresses, phone numbers and styles labels represent. It is suggested that you call the contact number first! With this information you should be prepared and ready to present yourself in the most professional way as possible. 1-Always get the complete name and title of the person you talk with so you can properly mail them your demo package. Some labels may allow emails with attached music files but I would mail the demo CD anyway! 2-Remember if you address it to the A&R Department of a major label without a contact name, it will certainly end up in the trash. Make sure you call the label first and get name of A&R contact. 3-Call the record label and explain that you have a demo for the A&R person along with biographical information and a photograph of the respective artist. Then be sure to ask before mailing anything what style of music the label deals with or prefers, because certain labels are looking for a certain type or style of sound. 4-Never be pushy or rude with an A&R person. Always Stay on the top of things until you get an answer .Consistency and professionalism are critical. One call every week is the most effective followup method. 5-If the label hasn’t had an opportunity to listen to your respective demo don’t get mad ! A&R people received between 200 and 500 demos a week depending on the size of the label naturally they do not have the time to listen to all of them at once. 6-Get to know the A&R Contact well. They will give your package priority! Directory of Record Labels 40 Acres & A Mule Musicworks 8 Saint Felix St., 1st Fl Brooklyn , NY 11217-1206 718 - 858-9634 V 718 - 875-5416 F 550 Records 550 Madison Ave 21 st Fl 212-833-8000 V 212-833-4054 F A&M Records 1416 N La Brea Ave Hollywood, CA 90028- 7596 213-469-2411 V 213-856-2600 F A&M Records 825 Eighth Ave 27th Fl New York , NY 10019-7472 212-333-1326 V 212-333-1301 F Arista Records 9975 Santa Monica Blvd Beverly Hills , CA 90212-1661 310-789-3900 V 310-789-3944 F Arista Records 6 W 57th St. New York , NY 10019-6103 212-489-7400 212-977-9843 Atlantic Records 9229 Sunset Blvd , #710 Los Angeles , CA 90069-2474 310-205-7450 V 310-205-7411 F Atlantic Records 75 Rockefeller Plaza New York, NY 10019-6973 212-275-2000 V 212-581-6414 F Atlas Records 825 8th Ave 24th FL New York , NY 10019-7472 212-603-3957 V 212-603-3915 F B-Atlas & Jody Records 2557 E 1st Str. Brooklyn, NY 11223 718-339-8047 Bad Boy Entertainment 8-10 W. 19th St. 9th Floor New York, NY 10011-4206 212-741-7070 V 212-741-0051 F Bayside Distribution 2609 Del Monte St. West Sacramento, CA 95691 916-373-2548 V 916-373-2511 F Big D Productions 3318 Larry Drive Columbus , GA 31907 706-568-7265 V Black Diamond Records, INC Box 8023 Pittsburg ,CA 94565-8023 510-439-2040 V 510-439-4342 F Black Employed Records 66 Kay Dr. Etobicoke , ON M9V 4X7 416-747-7591 V 416-747-8449 F Black Rose Prod . Int’l Co. 15 Gloria Lane Fairfield , NJ 07004 201-227-3884 V 201-575-7249 F Black Rose Productions , Inc P.O. Box 216 Cold Springs Harbor , NY 11724 516-367-8544 516-692-4709 Black on Black Records 278 Clinton Ave Brooklyn , NY 11205 212-330-9049 V Blue Gorilla Records 825 8th 19th Fl New York , NY 10019-7472 212-603-3908 V 212-603-7650 F BMG Music 6363 Sunset Blvd Hollywood ,CA 90028 BMG Music Publishing 8370 Wilshire Blvd , 3rd Fl Beverly Hills , CA 90211 213-651-3355 V 213-651-5244 F BMG Music / RCA 1540 Broadway New York , NY 10036 212-930-4000 V 212-930-4479 F BMG Music / RCA Nashville 1 Music Sq W Nashville , TN 37203 615-664-1200 V 615-664-1237 F Boom Productions/Powerplay Records 200 Regent Dr Winston-Salem , NC 27103 919-768-1298 V Bullet Proof Management P.O. Box 180 Cooper Station New York , NY 10276-0180 Capitol Records 1750 N Vine St Hollywood , CA 213-462-6252 213-467-6550 Capitol Records 1290 Ave of the Americas , 35th Fl New York , NY 10104 212-492-5300 V 212-492-5368 F Capitol Records 1111 16th Ave S Nashville , TN 37212 615-320-5009 V 615-320-0171 F Cardiac Records 1790 Broadway , 6th FL 212-977-8020 V 212-977-8042 F Cash Money Records 2800 Veterans Memorial Blvd Metairie, LA 70002 504-835-2676 Christy Records 1817 Loch Lomond Wy Las Vegas , NV 89102-4437 702-384-0030 V 702-382-1926 F Chrysalis Music 955 Sunset Blvd , 3rd Fl Los Angeles , CA 90069-3309 310-550-0171 V 310-550-0785 F Chrysalis Records 8730 Sunset Blvd , 5th Fl Hollywood, CA 90069 310-659-1799 V 310-649-9008 F Chrysalis Records 1290 Ave of the Americas , 42nd Fl New York , NY 10104 212-492-1200 V 212-245-4115 F Columbia Records 550 Madison Ave New York , NY 10022-3211 212-833-8000 V 212-833-4812 F Columbia Records 34 Music Sq E Nashville , TN 37203 615-742-4321 V 615-742-4338 F Columbia Records-Regional 5901 Peachtree Dunwoody Rd Bldg C # 100 Atlanta , GA 30328-5372 Columbia Records -Regional 8700 Stemmons Freeway , # 309 Dallas , TX 75247-3724 214-634-1710 214-638-6464 Columbia Records/ Sony Music 2100 Colorado Ave Santa Monica , CA 90404 310-449-2100 V 310-449-2899 F Com Four 7 Dunham PL Brooklyn , NY 11211 718-599-0513 V 718-599-1052 F Contract Recording Co. 129 Fayette St. Conshohocen , PA 19428 610-940-9533 V 610-940-6667 F Creative Network Co. P.O. Box 2818 Newport Beach , CA 92659-2818 714-494-0181 V 714-494-0982 F Critique Records, Inc 800 W Cummings Park , # 2500 Woburn , MA 01801- 6351 617-935-7540 V 617-935-6866 F D.S.M . Producers , Inc 161 W 54th St. New York , NY 10019 212-245-0006 V Def Jam 160 Varick St. 12th Fl New York , NY 10013-1220 212-229-5200 V 212-229-5299 F Def Jam South P.O. Box 78386 Atlanta, GA 30357-2386 404-876-6695 DV8 1500 Broadway #512 New York , NY 10019-7413 212-641-5200 V 212-397-0976 F East Side Digital 530 N 3rd St. Minneapolis , MN 55401 612-375-9188 V 612-375-0272 F Eichner Entertainment Co. 810 7th Ave 8th Fl New York ,NY 10019-5872 212-603-8683 V 212-603-8756 F Elektra Entertainment 345 N. Maple Dr. # 123 Beverly Hills , CA 90210-3858 310-288-3800 V 310-274-9491 F Elektra Entertainment 75 Rockefeller Plaza New York , NY 10019-6972 212-275-4000 V 212-581-4650 F EMI Records Group 1290 Ave of the Americas, 35th Fl New York , NY 10104-0046 212-492-5000 V 212-245-4115 F EMI Records Group/EMI Latin 8730 Sunset Blvd , 5th Fl Hollywood , CA 90069 310-659-1799 V 310-649-9008 F Epic Records/ Sony 2100 Colorado Ave Santa Monica , CA 90404 310-429-2100 Epic Records /Sony 550 Madison Ave , 22nd Fl New York , NY 10022-3211 212-883-8000 V 212-833-4054 F Five Roses Music Group International 34A Lanier Main Studio Jekyll Island , GA 31527 912-635-3062 Flavor Unit 155 Morgan St. Jersey City, NY 07302-2932 201-333-4883 V 201-333-7525 F Flying Heart Records 4026 NE 12th Ave Portland , OR 97212 503-287-8045 V Funkytown Records 246 N Western Ave Los Angeles, CA 90004 213-464-1323 V 213-730-4804 F Geffen / DGC Records 9130 Sunset Blvd Los Angeles , CA 90069 310-278-9010 V Geffen /DGC Records 1755 Broadway New York , NY 10019 212-841-8600 V 212-247-8825 F Glitch Records Box 4429 Austin , TX 78765-4429 512-441-2422 V 512-441-7072 F Gotham Dist. 2324 Haverford Rd. Ardmore , PA 19003 215-649-7650 V 215-649-0315 F Gotham Distribution 2324 Haverford Rd. Admore, PA 19003 610-649-7650 V 610-649-0315 F Hallways To Fame Productions , Int 8017 International Village Dr. Jacksonville , Fl 32277 904-745-0897 V Happy Man Records 4501 Spring Creek Dr. Bonita Springs, Fl 33923 813-947-6978 Hollywood Records 500 S Buena Vista St. Team Bldg Burbank , CA 91521-0001 818-560-5670 V 818-841-5140 F Homebased Entertainment Co. 96 St. James Ave Springfield , MA 01109 413-746-8302 V 413-746-6262 F Honest Entertainment 50 Music Square West # 402 Nashville , TN 37215 615-320-1013 V 615-320-1128 F Ichiban Records P.O. Box 724677 Atlanta, GA 30339 770-419-1414 V 770-419-1230 F illtown Records 748 Bereley Ave Orange , NJ 07050-2005 201-414-0685 V 201-414-0645 F Impact Records 6255 Sunset Blvd , Ste 1111 Hollywood , CA 90028 213-466-6900 V 213-957-0121 F Inspire Productions, Inc. 302 E. Pettigrew St. Suite 101 Durham, NC 27701 919-688-8563 V 919-688-8565 F International Records P.O. Box 725 Daytona Beach , Fl 32115-0725 904-252-4849 V Interscope Music Publishing 10940 Wilshire Blvd , 20th Fl Los Angeles , CA 90024 310-443-3237 V 310-443-3242 F Jamil Music 413 N Parkerson Crowley , LA 70526 318-788-0773 V 318-788-0776 F Jenjillus Music 539 W 163rd St. New York , NY 10032 212-795-5308 V Jim McCoy Music Rt 2, Box 114 Berkeley Springs , WV 25411 304-258-9381 V Jive Records 9000 Sunset Blvd #300 Los Angeles , CA 90069-5891 310-247-8300 V 310-247-8366 F Jive Records 700 N Green # 200 Chicago , IL 60022-5861 312-942-9700 V 312-942-9800 F Jive Records 137-139 W 25th St. New York , NY 10001 212-727-0016 V 212-727-0743 F Joey Boy Records, Inc 3081 NW 24th St. Miami , Fl 33142 305-635-5588 V 305-633-7127 F Justice Music 11586 Blix St. North Hollywood , CA 91602-1006 818-762-6850 V 818-762-6747 F K-Tel International , Inc 2605 Fernbrook Lane North Minneapolis , MN 55447 612-559-6800 V 612-559-6848 F Kaper Records 3423 Piedmont Rd,Ste 210 Atlanta, GA 30305-1742 404-266-9668 V 404-266-1896 F Kommunication Koncepts Box 2095 Philadelphia , PA 19103 215-848-7475 215-438-4607 L&A Records P.O. Box 296 324 Godwin Ave Midland Park , NJ 07432 201-670-0778 V 201-670-0447 F L.A. International Records P.O. Box 725 Daytona Beach , Fl 32115-0725 904-252-4849 V Lenchmob Records 16161 Ventura Blvd .,#870 Encino , CA 91436 818-386-6990 V 818-386-6999 F Light & Sound Music Publishers, Inc 39 S Lasalle St. # 825 Chicago , IL 60603 312-280-0808 V 312-280-9191 F Loud Records 8360 Melrose Ave., 2nd Fl Los Angeles , CA 90069-5421 213-653-0891 V 213-653-6250 F Loud Records 841 Broadway , # 602 New York , NY 10003 212-475-0013 V 212-475-2963 F Luke Records 8400 NE 2nd Ave Miami , Fl 33138 305-757-1969 V 305-757-3456 F M&M Music Group 1410 2nd St. # 300 Santa Monica , CA 90401-2302 310-393-7006 V 310-393-7805 F M.Bernstein Music Publishing Co. 2170 S. Parker Rd. Ste.115 Denver , CO 80231 303-755-2546 V 303-755-2617 F Madam G Productions/Records 3135 Scenic Lake #15 Ann Arbor , MI 48108 313-973-8415 V 313-973-1823 F Makers Mark Gold 3033 W Redner St. Philadelphia , PA 1 215-236-4817 V Mammoth Records Carr Mill , 2nd Floor Carrboro , NC 27510-1804 919-932-1882 V 919-932-1885 F Martin Music Company 2505 East Tyler West Memphis , AR 72301 501-735-0646 V 901-758-5103 F Mascott Records 166 5th Ave New York , NY 10010 212-675-4038 V 212-675-4826 F Master Entertainment Companies , Inc 2117 L St. NW , Suite 281 Washington , DC 20037-1302 202-364-0745 V 202-364-1362 F Maverick 8000 Beverly Blvd Los Angeles , CA 90048-4506 213-852-1177 V 213-852-1505 F Maverick 1290 Ave of the Americans 9th Fl New York , NY 10019-6000 212-399-6973 V Maybach Entertainment Group 14726 Cedar Branch Way Orlando, FL 32824 407- 240-3990 V MCA Records 1755 Broadway , 8th Fl New York , NY 10019 212-841-8000 V 212-841-8181 F MCA Records 60 Music Sq E Nashville , TN 37203 615-244-8944 V 615-244-4428 F Mecca Don Entertainment 920 Blairhill Rd Bldg 114 Charlotte , NC 28217- 1563 704-527-1008 V Mertis Music Company , Inc P.O. Box 21748 Detroit , MI 48221 313-862-5880 V Metro Records & Recording Co 216 3rd Ave N Minneapolis , MN 54401 612-338-3833 V 612-338-4235 F Mia Mind Music 500 1/2 E 84th St. # 4B New York NY 10028-7368 212-861-8745 V 212-861-4825 F Midwest Records , Inc P.O. Box 44198 Detroit , MI 48244-0198 313-832-4290 Mind Field Records 500 1/2 E 84th St. RM 4B New York , NY 10028 212-861-8745 V 212-439-9190 F Missile Records Box 5537, Kreole Station Moss Point , MS 39563-5537 601-475-2098 V 601-475-7484 F Monarch Recordings 406 Centre St. Boston , MA 02130 617-983-9999 Moneytime Records 742 Rowley St. Owosso, MI 48867 517-723-1796 Motown Music Publishing 825 8th Ave ., 28th Fl New York , NY 10019 212-603-7800 V 212-603-7801 F Motown Records 6255 Sunset Blvd , 17th Fl Los Angeles , CA 90028 213-468-3500 V 213-856-0341 F Motown Records 1350 Ave of the Americas , 20th Fl New York , NY 10019 212-424-2000 V 212-397-7297 F Music Sales Corp. 225 Park Ave S New York , NY 10003 212-254-2100 V 212-254-2013 F Muzak Records 400 N 34th St. # 200 Seattle, WA 98103 206-633-3000 V 206-633-6216 F N.A.M. E Brand Records Box 26034 Richmond , VA 23260 804-355-3586 V 804-355-7240 F Namrac Music 15456 Cabrito Rd Van Nuys , CA 91406 818-787-6436 V 818-787-3981 F Nebo Record Co P.O. Box 194 New Hope , Al 35760 Nep-Tune Records , Inc Box 3011 Country Club , IL 60478 708-798-9408 V New Deal Music 10202 W. Washington Blvd Capra # 201 Culiver City, CA 90232 310-280-4522 V 310-280-1821 F New Experience Records Box 683 Lima , OH 45802 219-424-5766 V Next Plateau Records 1650 Broadway , # 1201 New York , NY 10019 212-541-7640 V 212-315-0286 F Nicoletti Music Co. P.O. Box 2818 Newport Beach, CA 92659-2818 714-494-0181 V 714-494-0982 F Noo Trybe 349 S Port Cir # 110 Virginia Beach , VA 23452-1161 804-490-2322 V 804-490-2775 F NPG 7801 Audubon Rd Chanhassen , MN 55317-8201 612-470-6204 V 612-470-2467 F Ocean Records , Inc Box 190944 Roxbury , MA 02119 Off-beat Records , Inc 360 Cold Spring Ave. W. Springfield , MA 91099 413-781-2208 V 413-761-2057 F Okapi Records Box 20814 Boulder Creek , CA 95006 408-338-4719 V Omni 2000, Inc 413 Cooper St. Camden , NJ 08102 609-963-6400 V 609-964-3291 F On The 5 Records 6450 N Mozart Chicago, IL 60645 312-764-8735 On The Rise Records , Inc Box 295 Inwood , NY 11696 One Hot Note Music , Inc 454 Main St. Box 216 Cold Spring, Harbor , NY 11724 516-367-8544 V 516-367-8507 F Outstanding Records/ Morrhythm Record P.O. Box 2111 Huntington Beach , CA 92647 714-842-8635 V 714-842-8635 PDS Records P.O. Box 444 Bronx , NY 10451-0444 800-473-7550 V 800-408-7910 F Peer Music 8159 Hollywood Blvd Hollywood , CA 90069-1609 213-656-0364 V 213-656-3298 F Peer Music 810 7th Ave , 9th Fl New York , NY 10019 212-265-3910 V 212-489-2465 F Perspective Records 1416 N La Brea Ave Hollywood , CA 90028-7596 213-856-7164 V 213-856-2640 F Perspective Records 825 Eighth Avenue 27th Floor New York , NY 10019 212-333-1328 V 212-333-1340 F Platinum Edge Music Group Box 24847 Nashville , TN 37202 615-329-2514 615-327-2710 Playdees Records 137 Sneden Pl W Spring Valley , NY 10977-3902 212-714-8158 V Playdes Records/ Publishing P.O. Box 1064 Bronx , NY 10451 212-714-8158 V It’s My Turn Polygram Music Publishing Co. 54 Music Sq E. #200 Nashville ,TN 37203 615-256-7648 V 615-255-8546 F Polygram Records 625 8th Ave , 27th Fl New York , NY 10019 212-603-3900 V 212-333-8249 F Power Move Productions / PMP 8489 W. 3rd St. # 1007 Los Angeles , CA 90048 213-951-0656 V 213-951-0462 F Power Play Promotions Rt. 1 , Box 187-A Whitney , TX 76692 817-694-4047 V 817-694-2522 F Priority Records 6430 Sunset Blvd , Suite 900 Hollywood , CA 90028 213-467-0151 V 213-856-0150 F Quan-Yaa Records Box 16606 Philadelphia , PA 19139-0606 215-747-2256 V 215-471-0415 F Rap Records 17955 NW 7th Ave Miami , Fl 33169 305-652-9760 V 305-653-1899 F Rap-A-Lot Records 11902 Jones Rd, # L221 Houston , TX 77070 713-890-8486 V 713-890-5363 F RCA Records 6363 Sunset Blvd Hollywood , CA 90028 213-468-4000 V 213-468-4040 F RCA Records 385 Elliot St. Newton Upper Falls, MA 02164 RCA Records 1099 Wall St. W Lyndhurst, NJ 07071 RCA Records 1540 Broadway New York , NY 10036 212-930-4000 V 212-930-4161 F RCA Records 1 Music Circle N Nashville , TN 37203 615-664-1212 V 615-664 -1276 F RCM Records P.O. Box 4735 Austin , TX 78765 512-452-2701 V 512-452-0815 F Reiter Records , Ltd 454 Main St. Box 216 Cold Spring Harbor , NY 11724 516-367-8544 V 516-367-8507 F Relativity Recordings 76 Fifth Ave 16th Floor New York , NY 10003 212-337-5300 V 212-337-5373 F Relativity Records 20525 Manhattan Pl Torrance, CA 90501 310-212-0801 V 310-782-9429 F Relativity Records 187-07 Henderson Ave Hollis , NY 11423 718-217-3600 V 718-740-1795 F Roc-A-Fella Records 825 8th Ave, Floor 29 New York, NY 10019-7472 212-333-8000 V Roughrider Entertainment , Inc Box 56742 Sherman Oaks, CA 91413 818-995-3468 V 818-995-7342 F Rounder Records 1 Camp St. Cambridge , MA 02140 617-354-0700 V Rowdy Records 75 Marietta St. NW 6th Fl Atlanta, GA 30303 404-521-3277 V 404-525-4480 F Ruff house Records 129 Fayette St. Conshohocen , PA 19428 610-940-9533 V 610-940-6667 F Rufftunes Music 129 Fayette St. Conshohocen , PA 19428 610-940-9533 V 610-940-6667 F Score Productions , Inc. 3340 Peachtree Rd, NE , Suite1800 Atlanta , GA 30326 404-266-8990 V 404-266-8683 F Sicamericana Corp 4960 SW 72nd Ave.,Ste. 204 Miami , Fl 33155-5549 305-823-8147 V 305-558-0469 F Sire Records 3300 Warner Blvd Burbank, CA 91505 818-953-3305 V 818-953-3306 F Sire Records 75 Rockerfeller Plaza , 21 st Fl New York , NY 10019 212-275-4560 V 212-581-6416 F Slater Records 261 Peachtree Dr. Riverdale ,GA 30274 770-471-4874 V 770-451-3929 F So So Def Productions Inc. P.O. Box 491048 Atlanta , GA 30349 404-719-9617 V 404-719-0075 F Songcastle Music/Christmas Holiday Music 3517 Warner Blvd .#4 Burbank , CA 91505-4636 213-849-5381 V 818-848-7234 F Sony Music 2100 Colorado Blvd Santa Monica , CA 90404 310-449-2100 V 310-449-2743 F & Sony Music 34 Music Sq E Nashville , TN 37203 615-742-4321 V 615-742-4338 F Sony Music , Inc 8700 Simmons Freeway , Ste. 309 Dallas , TX 75247 214-634-1700 V Source Records , Inc 39 S Lasalle St.#825 Chicago , IL 60603 312-280-0808 V 312-280-9191 F Southern Tracks Records 3051 Clairmont Rd NE Atlanta , GA 30329 404-325-0832 V 404-325-1075 F Spectrum Music Video P.O. Box 1128 Norristown , PA 19404 800-846-8742 V 610-272-6074 F Splatter Records & Publishing P.O. Box 2294 Tacoma , WA 98401 206-383-5420 V 206-383-5431 Step Sun Music Entertainment 14 E. 4th St. # 300 New York, NY 10012-1155 212-353-2900 V 212-353-0201 F Stricktly Rhythm Records , Inc 920 Broadway , St. # 1403 New York, NY 10010 212-254-2400 V 212-254-2629 F Sugar Hill Records 96 West St. Englewood, NJ 07631 201-599-5170 V SugarHill Records , Inc Box 55300 Durham, NC 27717-5300 919-489-4349 V 919-489-6080 F The Rambolt Music International 1817 Loch Lomond Wy Las Vegas, NV 89102-4437 702-384-0030 V 702-384-1926 F Transition Music 6255 Sunset Blvd Hollywood, CA 90028 213-463-9780 V 213-463-1926 F Transitions Music Box 8532 Atlanta, GA 30306 404-355-4242 V 404-355-0795 F Transworld Records 2170 S.Parker Rd # 115 Denver, CO 80231 303-755-2546 V 303-755-2617 F Transworld West Music Group 1102 North Branch Blvd , # 83 Glendale, CA 91202 818-543-7538 Tuff City Records 200 W 72nd St. #56 New York, NY 10023 212-721-7215 V 212-721-6150 F UAR/ Universal - Athena Records Box 1264 Peoria, IL 61654-1264 309-673-5755 V 309-673-5755 F Uptown Records 729 7th Ave 12th Fl New York, NY 10019-6831 212-997-0097 V 212-997-1882 F Virgin Records 338 N Foothill Rd Beverly Hills, CA 90210 310-278-1181 V 310-278-6231 F Virgin Records 1790 Broadway , 20th Fl New York, NY 10019 212-586-7700 V 212-765-0989 F Warner Bros. Records 3300 Warner Blvd Burbank, CA 91505 818-848-9090 V 818-846-8474 F Warner Bros. Records 75 Rockefeller Plaza New York, NY 10019-6908 212-275-4500 V 212-275-4596 F Warner Bros. / Reprise Records 1815 Division St. Nashville, TN 37203 615-320-7525 V 615-329-1739 F Warner/ Chappell Music 1290 Ave of the Americas, 9th Fl New York, NY 10019 212-399-6910 V 212-315-5590 F Whitewing Music 413 N Parkerson Crowley, LA 70526 318-788-0773 318-788-0776 Windswept Pacific Entertainment 9320 Wilshire Blvd, #200 Beverly Hills, CA 90212-3216 310-550-1500 V 310-247-0195 F Wrensong Publishing Corp. 1229 17th Ave S Nashville, TN 37212-2801 615-321-4487 V 615-327-7917 F V = Voice F = Fax How to Become A Hip Hop Star El Evans Uncore Media Publishing
© Copyright 2026 Paperzz