Page 1 Page 2 Hello UNL Dancers! Thank you so much for registering for UNL’s Miracle Network Dance Marathon. We can’t wait for you to join us in our celebration of our fundraising efforts for the Children’s Hospital and Medical Center in Omaha. We would love for you to continue fundraising toward your goal to help support some truly amazing kids! We have put together this guide to make your fundraising experience as easy, fun, and stress-free as possible. You will find tips, templates, ideas, and suggestions that will make your Dance Marathon experience even more rewarding. Thanks in advance for all your hard work. FTK! Page 3 4 Fundraising ideas 10 Generic letter writing campaign 12 Individual letter example 14 Who to ask 16 Fundraising tips for dummies Page 4 Page 5 ASKING FRIENDS AND FAMILY + USING SOCIAL MEDIA Letters: Send out letters via snail mail. Since e-mails get lost among the junk, make sure everyone on your mailing list gets something tangible from you. Use something that stands out and is personal so that people know it is from you. E-mail: Use e-mail to get the word out, just don't make that your only way of contacting people. E-mail is still great for reminders and for reaching people you may not have a physical address for. Internet: Use your Facebook, Twitter, blogs, or whatever to get the word out. Holiday Giving: ask relatives at family gatherings around the holidays to invest in the giving spirit and donate to a good cause. Present reroute: ask family and friends to donate to your cause instead of buying Christmas/birthday presents. Create a Facebook Event: Use your Facebook to create an event and invite and go invite all of your friends! Facebook Messaging: Personally message 200 of your Facebook friends asking them for $1 with a link to your donor drive. Insta video: post a video on instagram telling your followers why you’re raising money and provide a link to your donor drive. Matching: ask local businesses, family, friends, etc to match whatever you donate to the cause. Page 6 THINGS TO SELL Yankee Candle: hold a sale through their fundraising program and you earn 40% for your charity. This one is good for local sales. Give an Awareness Item in Exchange for a Donation: This link sells items such as ribbons, bracelets, pins, etc. so you can offer an item in exchange for a minimum donation. The company I work for often gives us a pin for a $5 donation to a cause. The pins cost less than $1 on this site and allow the donor to show their pride in their donation. Bake Sale: Host a bake sale and ask friends or family to help by contributing their favorite goodies. Hold it in conjunction with another event such as a neighborhood garage sale, sporting event, etc. Garage Sale: Host a garage sale and get rid of the stuff lying around your house. Hugs for Sale: Go to your local mall and give a hug for a donation! Everyone will have a great time for a great cause. For those that are not to keen on a physical hug, give them the option to get a Hershey's candy hug instead. Gold Party: Host a gold party, one where the guests bring their old pieces of gold to sell and the host charity receives a percentage. 50/50 Raffle: Half of the proceeds go to your fundraising goals and the winner of the drawing receives the other half. Use this in addition to another event you have to increase revenue. Good places to host 50/50s are at restaurant events, ball games, gift wrapping stations, or other charity events. Page 7 Midnight Snack: Sell late night food (pizza, candy, etc) in the dorms at night. Crafts: Sell homemade crafts- locally or on Etsy Clothing Recycle: Sell your old clothes to Plato’s Closet (or something similar) and donate the money. Ebay: Gather up your unused/old things and sell them on Ebay and donate the money. THINGS TO DO Phones: Research places that recycle phones for cash. There are a number of them out there. Find the one that works well for you and comes recommended. Printer Cartridges: There are numerous places that pay for used printer cartridges. Some limit the types of printer cartridges they will take. One of my favorites is Empties4Cash but they only take certain inkjet cartridges. Staples will give you up to $3 in store credit for up to 10 printer cartridges a month. Jeans Day: Ask your employer if they will host a jeans or casual work day where people get to dress casually in exchange for a donation to your cause. Drawing for Gift Cards: Ask local businesses for gift card donations, then use the gift cards in a drawing for those who donate money to your cause. Collect Coins: Instead of using your spare change when you pay cash, take that change and place it in a bucket. Restaurants: Check around at pay-at-the-counter restaurants and ask if you can place a spare change jar in their store. Page 8 Your Job: Put a spare change jar at your desk at work. Wrap Gifts for Donations: Many bookstores, malls, and other retail establishments allow you to wrap gifts for donations during holidays. Some even provide the paper and all the tools you need in exchange for your time volunteering. Check with your local bookstore or mall and ask if they have a program. Offer to Pass Out Flyers for Donations: Many small local businesses are in need of marketing help. Check out food places you frequent, particularly ones owned by local owners, and ask if you can hang door hangers or pass out flyers in exchange for a donation to your charity. oops ! Embarrass yourself! Find people to donate a certain amount of money to see you do something embarrassing (such as dressing up funny, shaving/ cutting your hair or beard, singing, dancing, etc..) Truth or Donate: Make cards with embarrassing tasks on them and give them to people with the option to do the dare on the card or donate a dollar or two to get out of it. Puppies for a price: If you have a friendly pet, take him/her (if they would be okay with it) to campus or a well traveled area and allow people to play or pet your animal in exchange for a donation. Randos: ask 100 random people around campus for a dollar. Run for donations: run a 5k or a halfsy and find people to pledge each mile you run DD for a night: offer to be a personal chauffeur for a night…for a donation of course! Music over speakers: Play the same song in your dorm, work break room, etc over speakers and only turn it off when you hit a certain donation amount Page 9 Facebook "Likes" Donations: Ask as local business if you can help them increase their Facebook following. In exchange for bringing more "likes" to their page, you receive a donation to your charity in return. Jellybean count: Fill a jar with jellybeans and have people pay to guess how many there are in the jar. Perform a free service for donations: Rake leaves, shovel snow, take care of a pet, etc. When offering your service, ask the person who benefited from your actions for a donation toward your cause. Beat the Goalie: Pick the best hockey or soccer goalie you know (this may work well in your home town) and invite people to try to score a goal for a prize. Every participant has to pay to take a shot. International Dinner: Have people from various ethnic origins cook traditional foods, and then charge admission to an international dinner. Guess the age of your teacher: Organize an event in which students pay to guess the age of your professor. Obtain approval from your teacher first! Clearing the Snow: Make a pact with a neighbor/ local business to shovel snow in the winter months in exchange for a donation. Babysitting evening: Promote this as a great way for parents to have some alone time! Expert Challenge: Challenge an ‘expert’ (or selfproclaimed one that is well known) to their expert activity. Have people ‘vote’ for who they bet will win/or want to win with a donation Page 10 Page 11 Letter writing campaigns can be one of the most profitable fundraising strategies. The average letter brings in $30 dollars. Handwritten letters tend to be the most personable and effective. If email is more your style, you can send letters straight from your DonorDrive page. Here are a few tips to make your campaigns successful: Use a personalized greeting Explain what dance marathon is Include the overall goal ($200,000) and your personal goal all donations go directly to Children’s Hospital and Medical Center in Omaha. Make it personal: Why do YOU dance?? This is the part where you pull on heartstrings and inspire others to feel the same way you do about the organization. Say when the event is/what it is It is a celebration of the successful fundraising events throughout the year, as well as a final push to reach our goals. The Miracle families are invited and they are the real stars of the event. It is on Saturday February 27, 2016. Include your donor drive link/information Ask for any amount, whether it be $1 or $100. Any and all amounts help! Thank them for their support Write them a thank-you and follow up of the event/money raised/where it went after the event if they donated. Page 12 Page 13 Dear friends and neighbors, Every spring the University of Nebraska-Lincoln hosts an event called Dance Marathon. Miracle Network Dance Marathon is a student-run, nationwide, and non-profit organization dedicated to supporting Children’s Miracle Network Hospitals. Through this organization, students gain invaluable leadership experience and life skills while they raise funds and interact with the Children’s Hospital and Medical Center patients and families. The year concludes in a 12-hour event in which students stay on their feet the entire time. They dance, play games with Miracle children, and celebrate the total amount of money raised that year through various events and individual fundraising efforts. Each event is entirely student-run, and 100% of the funds raised goes directly to Children’s Hospital and Medical Center in Omaha. Sixty-two children enter a Children’s Miracle Network Hospital for treatment every minute; that’s about one child every second. Miracle Network Dance Marathon raises money to help save and improve the lives of as many children as possible. We dance for those who can’t. This year I will be participating as a ___________ and I have pledged to raise at least ________. Any contribution you can make will provide essential services to Children’s Miracle Network Hospital families. The University of Nebraska-Lincoln Dance Marathon will host their next fundraising event on February 27th, 2016. Please consider making a monetary donation to help reach our goal of $200,000. Every dollar is for the kids! Thank you in advance for your support in making this year’s Dance Marathon a great success! For The Kids, (Signature) -------------------------- Please print below and return this slip with your donation by February 1 --------------------------Student Information: Name: Email Address: Organization: Phone Number: Donor Information: Name:____________________________ Email Address:_________________________ Donation Amount: (Please make checks payable to “UNL Dance Marathon”) $25$50$100Other Amount________ (Circle One) Donations can be mailed to: University of Nebraska-Lincoln Dance Marathon 200 Nebraska Union Lincoln, NE 68588 Page 14 Page 15 Don’t forget to ask: Your family Your church family Your Minister Your friends Your parents’ and siblings’ friends Your doctor Your dentist Your chiropractor Your orthodontist Your physical therapist Your hairstylist/barber Your insurance agent Your lawyer Your neighbors Your extended family’s neighbors Your old teachers Your current teachers Your boss Your coworkers Your old coaches Your current coaches Your siblings’ coaches Your hometown’s businesses Page 16 Page 17 Use the tools we offer! On our website, we have downloadable flyers and brochures, email and letter templates, and more to help you be successful in raising awareness of this amazing cause! TALK ABOUT DM. Talk about our impact locally at Omaha’s Children’s Hospital, meeting the miracle families, the events we host, and what the money we raised goes to! Make it a habit to talk about DM! Explain DM. If people haven’t heard about DM, explain it! Take a look at the language on our flyers, brochure, or website and see what an elevator speech might look like! After all, it is FOR THE KIDS! Post about it on social media! Show your friends and family what a difference you are making in our community and spread awareness of DM! Show off your swag! Where your DM shirt around campus, share our flyers, and our graphics on your social media! Page 18 Email or send letters for the less tech-savvy Offer incentives in exchange for donations! Bake cookies, rake some leaves, or even make a craft, in exchange for a donation! Be persistent! Even if you get turned down, that doesn’t mean the next person will say no! Ask someone for their spare change, to volunteer, or even to share our message with their friends! Ask again! Be sure your message is getting out through email, letters, and social media! Be clear, concise, credible, and most importantly, DO IT FOR THE KIDS! Page 19 Page 20 dm.unl.edu
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