DOTE MAGAZINE .
a w e l l - s tyl e d a nd mea ni ngfu l l i fe
2017/2018
media kit
d ote ma ga z in e .c om
D OTE MAGAZ IN E .
201 7 /2 0 1 8 me di a k i t
W h a t is D ote Ma ga z in e ?
Dote Magazine is a handbook for a well-styled and meaningful life. We are dedicated to Calgary and Alberta-based artisans,
entrepreneurs, and professionals who add to our cultural development as a city and anyone passionate about fostering a
creative, thoughtful life. Dote has been embraced by a loyal community and an inspired, likeminded audience that values the
beauty in life from all perspectives.
de mogr a ph ic s
di s tr i b u t i on
Total Printed Copies ::
20,000
Readership/Pick-Up Rate ::
Key Stand ::
90,000
Special Events ::
2,500
Subscriptions ::
500
Hotels & Professional ::
2,000
Digital Readership ::
1,000
15,000
We reach more than 90,000 individuals who welcome creative solutions,
engaging ideas, and thoughtful content into their everyday life. Whether
they’re entertaining, organizing, shopping, working, connecting with friends,
or making time for themselves, these locals trust Dote Magazine to provide
inspiring ideas and practical solutions to enrich their lives. Predominately
women between the ages of 20-60, our readers are the decision makers and
household influencers and are self-described doers connected to the greater
community.
a n a lytic s
Social media followers :: approx 25,000
Monthly website views :: approx 8,500
2 0 17 / 2 0 1 8 Pr i n t Ra te s
2017/2018 Pr in t D eadlines
1 issue
2 issues 3 i ssu e s
Key Pages::
Inside Front Cover ::
$3,500
$3,050
$2,600
Back Cover::
$3,500
$3,050
$2,600
Inside Back Cover ::
$3,000
$2,700
$2,400
Double-Page Spread :: $4,750
$5,500
Advertorial DPS ::
$4,300
$3,850
$5,455
$5,005
(only 3 available per issue.
See Advertorial section for more
information)
Full-Page ::
$2,450
$2,250
$2,000
1/4-Page ::
$750
$700
$650
F o r a d ve r ti s i n g i nqu i ri es, pl ea se co nt act;
a d s @ d o te m a g a zi ne. co m
w w w.d o te m a ga zi ne. co m
Issue 6 :: Spring/Summer 2017
booking deadline :: March 15, 2017
artwork deadline :: April 1, 2017
distribution :: May, 2017
Issue 7 :: Fall/Winter 2017
booking deadline :: July 15, 2017
artwork deadline :: August 1, 2017
distribution :: September, 2017
Issue 8 :: Spring/Summer 2018
booking deadline :: March 15, 2018
artwork deadline :: April 1, 2018
distribution :: May, 2018
Issue 9 :: Fall/Winter 2018
booking deadline :: July 15, 2018
artwork deadline :: August 1, 2018
distribution :: September, 2018
D OTE MAGAZ IN E .
201 7 /2 0 1 8 me di a k i t
Pr i n t S pe c ific a tion s
m a g a z in e d i m e n s i on s
w idth”
finished size
h e igh t ”
8.25
10.75
ad d im e n s i on s - f i n ish e d siz e
Double-Page Spread :: trim size
with .125” bleed
16.5
16.75
10.75
11
Full Page ::
trim size
with .125” bleed
8.25
8.5
10.75
11
1/4 Page ::
trim size
no bleed needed
3.875
5.125
r eq u i r e m e n t s
• All colours must be converted to CMYK.
• Minimum resolution of 400 dpi for all images and logos at 100%.
• Completed ad must be submitted as a press-ready, high-resolution PDF.
• All ads, except full-page ads and double-page spreads, must have a defining border of .125” on all sides.
• Bleeds for full-page ads and double-page spreads must extend 1/8” (.125”) on each side.
Please note that we cannot guarantee 100% colour accuracy.
uploading
To upload artwork, go to www.dotemagazine.com/ad-uploads and follow the directions stated on the page.
Please ensure that your file does not exceed 120 mb.
For ad v e rtis ing inq uirie s , p le as e c ont ac t ;
ad s @d ote m ag az ine.c om
www. d ote m ag azine.c om
D OTE MAGAZ IN E .
2017 /2 0 1 8 me di a k i t
Th e D ote Blog
B l og Ra te s pe r We e k
1 post
$675 2 posts
$650
3 posts
$600
S t a n da r ds + S pe c s
Sign on for one or more blog posts and choose your dates. Blog post availability is subject to a first come first serve basis.
Submit your content (200-1000 words) and photography 3 weeks prior to your scheduled post. See below for photography
standards.
Dote will edit content and send back to client for approval (48 hour client turnaround).
Dote will approve images and request any needed changes.
Dote will post content at 9:00 am on the scheduled day and the post will remain the head-post for 1 week (Monday Friday). Post will stay on the blog for 1 year after the head-post. The bottom of your post will say “sponsored post” in
accordance with advertisnig standards.
Dote will ensure that the post links to all desired links (ie; suppliers or manufacturers) including back to client’s website.
Dote will post a social media “shout out” relevant to the post on Instagram, Twitter, and Facebook, alerting all followers to
a new blog post. Your social media post will have the hashtag #sponsoredpost in accordance with advertising standards.
Your post will remain the lead post for one week.
*IMPORTANT* Dote Magazine does not write or create the sponsored blog post content.
D ote Bl og P h ot ogr a ph y St a n da r ds
Submit 6 - 12 high resolution photos - 300 dpi, 1200 px tall. (Please ensure your images are no larger than 1800px tall)
Please ensure that all photography is original to you. If photography is not original to you, please ensure that it is properly
credited and that you have permission to submit it.
Please do not submit photography with content, logos, watermarks, or text added in post production.
If photography does not comply with these standards, it will be returned to client and new images will be requested. If
this cannot be done in a timely manner, the post date will be modified.
F o r a d ve r ti s i ng i nqu i ri es, pl ea se c o nt act;
a d s @ d o te m a ga z i ne. co m
w w w.d o te m a g a zi ne. co m
D OTE MAGAZ IN E .
20 1 7 / 2 0 1 8 me di a k i t
We bsite A d S pa c e
pe r w e e k
pe r mon th specs
Large
Homepage
Banner
$200
$700
1050px x 300px
Small
Homepage
Banner
$150
$450
1050px x 100px
Large
Homepage/
Blog Post
Bottom Banner
$100
$350
(not available
on blog post
pages)
1050px x 300px
Footer Banner
(on every page
of the site)
$200
$700
475px x 250px
r eq u i r e m e n t s
• Minimum resolution of 400 dpi for all images and logos at 100%.
• Completed ad must be submitted as a jpeg or png file
Please note that we cannot guarantee 100% colour accuracy.
u p l o ad i n g
To upload artwork, go to www.dotemagazine.com/ad-uploads and follow the directions stated on the page.
Please ensure that your file does not exceed 120 mb.
For ad v e rtis ing inq uirie s , p le as e c ont ac t ;
ad s @d ote m ag az ine.c om
www. d ote m ag azine.c om
D ot e M a g a z in e Adve r tor ia l: $ 5,500
What i s a n a d v e r t or i a l a nd w h y is it be n e fic ia l to my business?
An advertorial is an opportunity for you to send a targeted and specific message directly to our 90,000 readers. You write your
own message that gets designed to look like a Dote editorial feature- the only difference is, our reader reads exactly what you
want them to read and is exposed to your messaging. This helps to create a relationship between you and our reader as they
trust Dote and our platform.
*Your advertorial feature will say “Advertisement” very small, at the top of the page, in accordance with advertising standards.
t er m s :
•
•
•
•
•
•
Includes 2 Pages of Content
If additional pages are required, this will be quoted on an individual basis
Content & images are to be supplied by client (Dote will edit and approve imagery but not write or produce content)
500-800 words of targeted editorial message
Content is to be submitted 8 weeks prior to Artwork Deadline (see page 2 for dates)
Client will have sign-off and approval 2 weeks prior to Artwork Deadline
The Dote design team will design the advertorial to be in line with the branding of Dote and to fit with the overall look
of the issue.
pho to g r a p h y / d e sig n st a n da r ds:
•
•
•
•
•
•
The design of Dote is executed in a specific way and we may require the modification of your logo and corporate design
colours- we will only do this with your permission and will not compromise your original branding
Supplied images must contain negative space (so copy can be used over top - see page 7 for design inspiration)
Simple and clean images with one focal point are ideal
Verticle/portrait oriented photography is preferred
Please do not submit photography with product or content added in post production as this will not be used in the
design (this will greatly detract from the efficacy of the intention of the advertorial)
Dote has the right to decline images and request new ones or suggest stock photography as an option
r eq u i r e m e n t s
• All colours must be converted to CMYK.
• Minimum resolution of 400 dpi for all images and logos at 100%.
• Completed ad must be submitted as a press-ready, high-resolution PDF.
• All ads, except full-page ads and double page spreads, must have a defining border of .125” on all sides.
• Bleeds for full-page ads and double page spreads must extend 1/8” (.125”) on each side.
Please note that we cannot guarantee 100% colour accuracy.
u p l o adi n g
To upload artwork, go to www.dotemagazine.com/ad-uploads and follow the directions stated on the page.
Please ensure that your file does not exceed 120 mb.