RJ-Romain Jerome’s "Día de los Muertos" shines in the face of death
Every year in Mexico, celebrations honouring the dead brighten up the whole country. Classified as part of
UNESCO’s "Intangible Cultural Heritage of Humanity" since 2003, the "Día de los Muertos" is the most important
date in the Mexican calendar.
By honouring the ones that have passed and celebrating their lives, the Mexican tradition has been exported
to many parts of the world and is celebrated with many colourful decorations transcribed with caricatures
of the dead that enliven the streets. As a tribute to this tradition, RJ-Romain Jerome launched in 2012 a new
provocative watch design. The "Día de los Muertos" and its colourful skull tease death but also reminds each
man of the inevitability of it.
On November 2nd 2013, RJ-Romain Jerome will celebrate this day by launching five new timepieces, limited
to 25 pieces per model. These new timepieces have been designed to shine in the face of death by decorating
each model with brilliant-cut diamonds*, black sapphires or black spinels. By combining Mexican beliefs and
RJ-Romain Jerome’s creativity, the "Dia de los Muertos Diamante" pushes all humans to reflect on their lives
and accept their mortal fait ; Memento Mori.
Introducing a spiral setting on the bezel echoing the scrolling motifs adorning the skull on the 46 mm dial ;
these models are available with either brilliant-cut diamonds or black sapphires, 108 stones have been used to
create this decorative pattern, respectively totalling around 0.57 cts and 0.71 cts.
By enhancing the bezel and the dial with precious stones, RJ-Romain Jerome further accentuates the
contrast between the dark, deep matt and thrilling feeling of the timepieces and the shine of the stones which
recall the lights of past lives.
Life is short, by accepting ones mortality ; one will live a fulfilled life. Such is the spirit of RJ-Romain Jerome
and its continued mockery of death.
“RJ-Romain Jerome les decea un excelente Día de los Muertos !”
*All the stones used by RJ-Romain Jerome comply with the Kimberley Process certification scheme. They
are set by hand according to traditional watch industry gem-setting techniques.
RJ Watches SA – Rue du Marché 11 – 1204 Geneva – Switzerland
tél +41 (0)22 319 29 39 – fax +41 (0)22 319 29 30 – www.romainjerome.ch – [email protected]
The collection is completed with two other declinations, the first with a skull set with 374 black spinels
for 0.62 cts and the second reproducing the set skull and adding an entirely diamond-pavé dial of 469 stones
totalling around 0.57 cts. The third model features the brand’s iconic claws and emblematic X set with 232
diamonds of approximately 0.54 cts.
About RJ-Romain Jerome
Air, earth, sea : RJ-Romain Jerome offers the raw energy of imagination to those who are capable of
nurturing their most secret dreams. Born at the dawn of the 3rd millennium, RJ-Romain Jerome creates the
watches of the new horological era. The magic of the moon, the power of lava, and underwater mysteries are
the poetic driving forces behind this creative explosion.
Whether through recovering steel from the Titanic or from the Apollo 11 space shuttle, mingling silver with
moon dust or sculpting volcano lava, RJ-Romain Jerome asserts its iconoclastic spirit and electrifies tradition by
celebrating contemporary legends. Its approach is characterised by a blend of raw character and elaborate
refinement, drawing as much on the roar of an erupting volcano as on the writings of H.G. Wells.
A taste for adventure, an all-conquering spirit and visionary avant-gardism merge with the realm of the
imagination in the "Titanic-DNA", "Moon Dust-DNA" and "Eyjafjallajökull-DNA" collections. These three worlds
exalt contemporary horizons through a resolutely masculine and contemporary touch. From the ocean depths
to the immensity of space, from incandescent lava to age-old minerals, the RJ-Romain Jerome collections are
far more than just astonishing watches : they define a new era in watchmaking.
Offering every man a chance to explore a dreamlike new dimension, they also embody the values of their
times : a sense of distinctiveness, a need for speed, and a spectacular yet discreetly sophisticated aura of virility.
Air, earth and sea : it is now up to everyone to find his own universe, and to give substance to his dream
and to his own vision of Time.
Lisa Feldman / PR / [email protected]
RJ Watches SA – Rue du Marché 11 – 1204 Geneva – Switzerland
tél +41 (0)22 319 29 39 – fax +41 (0)22 319 29 30 – www.romainjerome.ch – [email protected]
Contact Reference RJ.T.AU.FM.001.03
Caliber RJ001-A
Mechanical self-winding movement
Frequency 28,800 A/h
Jewelling 23 jewels
Power reserve 42 hours
Water resistance 3 atm (30 meters)
Functions Central hours and minutes
Case Ø46 mm
"Día de los Muertos" medallion engraved on the case back
Bezel Black PVD-coated steel set with 108 black sapphires, 0.71 cts
Dial Black mirror-polished dial. Engraved emblematic X shape. Skull-shaped “applique”
adorned with a modern interpreted decoration, cold enamelled in different colours.
Polished RJ logo applied on the dial.
Hands Black satin brushed hands with superluminova C1 "blue emission" on the tips
Strap Black hornback alligator
Buckle Folding clasp in black PVD-coated steel
Limited edition Limited series of 25 pieces
Retail price USD 21,450.-* / CHF 19,950.-* / EUR 18,450.-*
Contact Lisa Feldman / PR / [email protected]
*RJ-Romain Jerome reserves the right to change prices without prior notice
RJ Watches SA – Rue du Marché 11 – 1204 Geneva – Switzerland
tél +41 (0)22 319 29 39 – fax +41 (0)22 319 29 30 – www.romainjerome.ch – [email protected]
Día de los Muertos Diamante
Reference RJ.T.AU.FM.001.04
Caliber RJ001-A
Mechanical self-winding movement
Frequency 28,800 A/h
Jewelling 23 jewels
Power reserve 42 hours
Water resistance 3 atm (30 meters)
Functions Central hours and minutes
Case Ø46 mm
"Día de los Muertos" medallion engraved on the case back
Bezel Black PVD-coated steel set with 108 diamonds (0.57 cts)
Dial Black mirror-polished dial. Engraved emblematic X shape. Skull-shaped “applique”
adorned with a modern interpreted decoration, cold enamelled in different colours.
Polished RJ logo applied on the dial.
Hands Black satin brushed hands with superluminova C1 "blue emission" on the tips
Strap Black hornback alligator
Buckle Folding clasp in black PVD-coated steel
Limited edition Limited series of 25 pieces
Retail price USD 21,450.-* / CHF 19,950.-* / EUR 18,450.-*
Contact Lisa Feldman / PR / [email protected]
*RJ-Romain Jerome reserves the right to change prices without prior notice
RJ Watches SA – Rue du Marché 11 – 1204 Geneva – Switzerland
tél +41 (0)22 319 29 39 – fax +41 (0)22 319 29 30 – www.romainjerome.ch – [email protected]
Día de los Muertos Diamante
Reference RJ.T.AU.FM.001.05
Caliber RJ001-A
Mechanical self-winding movement
Frequency 28,800 A/h
Jewelling 23 jewels
Power reserve 42 hours
Water resistance 3 atm (30 meters)
Functions Central hours and minutes
Case Ø46 mm
"Día de los Muertos" medallion engraved on the case back
Paws Black satin-finished steel set with 64 diamonds (1.05 cts)
Bezel Black ceramic
Dial Black mirror-polished dial. Engraved emblematic X shape set with 232 diamonds
(0.54 cts). Skull-shaped “applique” adorned with a modern interpreted decoration,
cold enamelled in different colours.
Hands Black satin brushed hands with superluminova C1 "blue emission" on the tips
Strap Black hornback alligator
Buckle Folding clasp in black PVD-coated steel
Limited edition Limited series of 25 pieces
Retail price USD 26,750.-* / CHF 24,950.-* / EUR 22,950.-*
Contact Lisa Feldman / PR / [email protected]
*RJ-Romain Jerome reserves the right to change prices without prior notice
RJ Watches SA – Rue du Marché 11 – 1204 Geneva – Switzerland
tél +41 (0)22 319 29 39 – fax +41 (0)22 319 29 30 – www.romainjerome.ch – [email protected]
Día de los Muertos Diamante
Reference RJ.T.AU.FM.001.06
Caliber RJ001-A
Mechanical self-winding movement
Frequency 28,800 A/h
Jewelling 23 jewels
Power reserve 42 hours
Water resistance 3 atm (30 meters)
Functions Central hours and minutes
Case Ø46 mm
"Día de los Muertos" medallion engraved on the case back
Bezel Black PVD-coated steel set with 108 black sapphires (0.71 cts)
Dial Black mirror-polished dial. Engraved emblematic X shape. Skull-shaped “applique” set
with 374 black spinels (0.62 cts). Polished RJ logo applied on the dial.
Hands Black satin brushed hands with superluminova C1 "blue emission" on the tips
Strap Black hornback alligator
Buckle Folding clasp in black PVD-coated steel
Limited edition Limited series of 25 pieces
Retail price USD 31,950.-* / CHF 29,950.-* / EUR 27,950.-*
Contact Lisa Feldman / PR / [email protected]
*RJ-Romain Jerome reserves the right to change prices without prior notice
RJ Watches SA – Rue du Marché 11 – 1204 Geneva – Switzerland
tél +41 (0)22 319 29 39 – fax +41 (0)22 319 29 30 – www.romainjerome.ch – [email protected]
Día de los Muertos Diamante
Reference RJ.T.AU.FM.001.07
Caliber RJ001-A
Mechanical self-winding movement
Frequency 28,800 A/h
Jewelling 23 jewels
Power reserve 42 hours
Water resistance 3 atm (30 meters)
Functions Central hours and minutes
Case Ø46 mm
"Día de los Muertos" medallion engraved on the case back
Bezel Black ceramic
Dial Set with 469 brilliant-cut diamonds (0.57 cts), skull shaped “applique“ set with 374
black spinels (0.62 cts)
Hands Black satin brushed hands with superluminova C1 "blue emission" on the tips
Strap Black hornback alligator
Buckle Folding clasp in black PVD-coated steel
Limited edition Limited series of 25 pieces
Retail price USD 42,950.-* / CHF 39,950.-* / EUR 36,950.-*
Contact Lisa Feldman / PR / [email protected]
*RJ-Romain Jerome reserves the right to change prices without prior notice
RJ Watches SA – Rue du Marché 11 – 1204 Geneva – Switzerland
tél +41 (0)22 319 29 39 – fax +41 (0)22 319 29 30 – www.romainjerome.ch – [email protected]
Día de los Muertos Diamante