Are your employees
working at work?
Use your benefits program to boost
engagement and productivity
By B
LAKE ROGERS, JIMMY HINTON,
CHRIS MENARD and RICKY REYNOLDS
True confession time: In a new survey, employees admit they spend
a significant portion of their work time … not working.
The 2014 U.S. Worker Study recently released by Colonial Life and Unum shows
employees spend 16 percent of their day on personal activities such as errands,
emails and scheduling appointments, socializing with co-workers, and venting
about workplace stress or conflict with co-workers. Add in time spent at lunch
and on breaks, and it totals 22 percent — nearly a quarter of each day. That’s a
lot of lost productivity.
Here’s how the time breaks down:
Venting about stress/conflict 3%
Other 4%
who rate their employer’s benefits education “excellent” or “very good,”
a strong majority — 82 percent — also say their benefits package is
“excellent” or “very good.” Only 3 percent say it’s “fair” or “poor.”
The opposite is also true. Employees who rate their benefits education
only “fair” or “poor” are far more likely to say the benefits package is
“fair” or “poor.” In fact, more than half (55 percent) of these employees
hold this negative opinion.
Finally, employees who rate their benefits package and benefits
education highly are also far more likely to say they feel energized to
“go the extra mile” for their company than those who rate their benefits
lower. So there’s a strong line connecting quality benefits, benefits
education and employee loyalty — and that, in turn, may affect
productivity. Employees who give their employer lackluster ratings say
they spend significantly more time venting about workplace stress or
conflict than their more satisfied peers.
Now, we’re not saying a great benefits communication plan is going
to ensure employees never indulge in a little online shopping or an
extra few minutes around the water cooler during business hours. But
clearly, there’s a strong connection between helping your employees
understand their benefits package — the benefits your company
invests so heavily in — and how satisfied they are at work. And a
happy, engaged workforce is essential to boosting your company’s
productivity and success. If you want to increase productivity, morale
and retention of your top talent, a strong benefits communication
program is a great place to start.
Lunch breaks 6%
Socializing with
co-workers 6%
Blake Rogers
Personal activities 7%
Doing job 59%
Work-related
meetings 6%
Work-related
email 9%
What does this mean to your business? First, we think it’s fair to assume employees
who feel positively about their workplace are more engaged and productive —
and less likely to spend valuable work time dealing with stress, conflict and
personal issues. So how do you create that workplace satisfaction? One way, the
survey shows, is through your benefits program, including benefits education.
Education drives benefits and workplace satisfaction
There’s a high degree of correlation between how employees feel about their
benefits package and how they feel about their employer, according to the 2014
U.S. Worker Study. Of employees who rate their benefits package as “excellent”
or “very good,” 76 percent also say their company is an “excellent” or “very good”
place to work. Only 5 percent rate it “fair” or “poor.”
On the flip side, employees who give their benefits package just a “fair” or “poor”
rating are much more likely — 45 percent compared with the 5 percent above —
to say their company is only a “fair” or “poor” place to work. And only 18 percent
of these employees say their employer is “excellent” or “very good.”
Let’s take this one step further: How employees feel about their benefits package
is closely related to how good they think their benefits education is. Of employees
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www.HRProfessionalsMagazine.com
Tennessee territory sales manager,
Colonial Life & Accident Insurance Company
[email protected] or 615-696-6672
Jimmy Hinton
Mississippi territory sales manager,
Colonial Life & Accident Insurance Company
[email protected] or 601-326-2954
Chris Menard
Kentucky territory sales manager,
Colonial Life & Accident Insurance Company
[email protected] or 502-272-9664
Ricky Reynolds
Arkansas territory sales manager,
Colonial Life & Accident Insurance Company
[email protected] or 501-246-8979
ABOUT COLONIAL LIFE
Colonial Life & Accident Insurance Company is a market leader in providing
financial protection benefits through the workplace, including disability, life,
accident, dental, cancer, critical illness and hospital confinement indemnity
insurance. The company’s benefit services and education, innovative
enrollment technology and personal service support more than 80,000
businesses and organizations, representing more than 3 million of America’s
workers and their families. For more information, visit www.ColonialLife.com,
www.facebook.com/coloniallifebenefits, www.twitter.com/coloniallife and
www.linkedin.com/company/colonial-life.