bridgetown/manjimup
H OT FM 1 0 0 . 5 & RADIO W EST 9 0 0 AM
ACMA
On-Air Name
Frequency
Postal Address
Suburb/State/Postcode
Phone
Fax
e-mail
WWW
Format
Primary Station Area Coverage
Demographic Profile of Station Audience
6BET
Hot FM 100.5
100.5 MHz
PO Box 148
BUNBURY WA 6231
08 9726 5555
08 9791 2661
6BY
Radio West 900 AM
900 kHz
PO Box 148
BUNBURY WA 6231
08 9726 5555
08 9791 2661
[email protected]
[email protected]
www.hotfmwa.com.au
Hot Adult Contemporary
Bridgetown
18-39
www.radiowest.com.au
Adult Contemporary Gold
Bridgetown
35-54
More info: Click here for updated Station contacts and non-metro Agency representation
6
C o m m e r c i a l R a d i o M a r k e t P r o f i l e s
Radio Licence Area Map © Commonwealth of Australia 2005
bridgetown/manjimup
Two commercial radio stations, Radio West and Hot FM, service the towns of Bridgetown and Manjimup and the
surrounding area. The district includes a mix of primary and secondary industries. The north is a mining area, while the
south includes rich farmland as well as Tall Jarrah and Karri Forests that supply the local timber industry. The Tree Towers
that are dotted throughout the Jarrah and Karri forests are a famous attraction of the southwest.
Bridgetown is located amidst rolling farmlands, forest and orchards approximately 95 km south of Bunbury and 270km south
of Perth. The picturesque Blackwood River winds through the town. Manjimup, the gateway to the tall timber country,
is located approximately 300 km south of Perth. It is a regional centre for the largest shire in the southwest of Western
Australia. The principal industries include timber and timber products, fruit growing, canning, vegetable growing, dairying,
fat lambs, wool and grain.
In comparison to the 2006 census, the population within the radio licence area of Bridgetown/Manjimup has increased by
31.9% to 18,575. The birthplace for 80.2% of the population was Oceania including Australian, New Zealander, Indigenous
and Islander persons.
3,380 people, or 18% of the population, were attending an educational institution in 2011, with 9.8% in infants or primary,
5.5% attending a secondary educational institution, 2% attending TAFE and 0.8% attending university or another tertiary
institution. 5,591 people (30%) already have a tertiary qualification; 7% have a degree and 23% have a certificate, diploma
or another tertiary qualification.
Of the total dwellings (7,175) in the Bridgetown/Manjimup radio licence area, 43% are owned outright and 30% are
mortgaged. Private rental properties represent 21% of total dwellings. 23% of the total households in Bridgetown/
Manjimup have a household income range between $21,000-$42,000pa, 17.4% between $42,000- $65,000pa and 17.2%
between $65,000-$104,000pa.
Ag r i c u l t u r e
The area’s rich pastures support the local beef industry, over 80 thousand beef cattle and a number of cattle studs for
Shorthorn, Angus, Hereford and Simmental. Bridgetown and Boyup Brook produce wool and fat lambs. The farms in the
region support over 484 thousand sheep and lambs.
The Manjimup and Pemberton areas have some of the most fertile farmland with large-scale fruit farming. Over 2.9 million
kilograms of avocados and 14 million kilos of apples were produced.
Employment
The majority (54.8%) of the labour force of 9,104 is employed full time. Much of the area around Bridgetown is farming
district. Numerous timber mills are located within the area. The forests support the timber industry and generate huge
interest from tourists. The main industries of employment are:
•Agriculture, Forestry & Fishing (22%);
•Wholesale/Retail Trade, Accommodation, Cafes & Restaurants (17%) and
•Education and training/Health Care and social services (16%).
commercial radio Australia
7
bridgetown/manjimup
Age Cohorts
Age
Aged 10+ Years
Aged 0-9 Years
Aged 10-17 Years
Aged 18-24 Years
Aged 25-39 Years
Aged 40-54 Years
Aged 55+ Years
Total 2011 Population
Total 2006 Population
% Change 2006-2011
Occupation
Male
Female
Total
% Market
Population
8147
1215
1134
513
1277
2182
3041
9362
7024
7965
1248
968
474
1394
2167
2962
9213
7061
16112
2463
2102
987
2671
4349
6003
18575
14085
31.88%
86.74
13.26
11.32
5.31
14.38
23.41
32.32
100.00
Employment Classification
Total
%
Occupations
Managers & Professionals
Technicians/Trade Workers/Community
Personal Service Workers
Clerical & Administrative Workers
Sales Workers
Machinery Operation/Driver/& Labourers
Not Stated
Total
3159
1867
35.93
21.24
833
616
2176
140
8791
9.48
7.01
24.75
1.59
100.00
Industry
Total
% Workforce
Agriculture, Forestry & Fishing
Mining
Construction/Electricity gas water and waste
services/Manufacturing
Wholesale/Retail Trade, Accommodation
Transport, Postal & Warehouse/ Telecomms
Finance & Insurance Services
Professional scientific and technical services
Public administration and safety
Education & Health
Arts and recreation services
Other services
Not stated
Total
1978
423
1357
22.84
4.88
15.67
1507
314
356
257
532
1388
59
279
212
8662
17.40
3.63
4.11
2.97
6.14
16.02
0.68
3.22
2.45
100.00
Industry
Labour Force
Employment Classification
Total
% Labour
Force
Full-time Employed
Part-time Employed
Not Stated Employed
Unemployed
Total Labour Force
4990
2985
214
336
9104
54.81
32.79
2.35
3.69
100.00
Income Range
Total
% Occupied
Dwellings
$0-$9999pa
$10000-$20999pa
$21000-$41999pa
$42000-$64999pa
$65000-$103999pa
$104000-$155999pa
$156000+pa
Not Stated
Total Households
275
855
1660
1252
1234
729
316
174
7171
3.83
11.92
23.15
17.46
17.21
10.17
4.41
2.43
100.00
Household Income
Family Structure
Type of Family
Total
% Total
Families
Couple Families-Children
Couple Families-No Children
Single Parents
Other Families
Total Families
2003
2535
647
41
5226
38.33
48.51
12.38
0.78
100.00
Annual Household expenditure
Food and non Alcoholic Beverages
63,020
Total Alcoholic beverages
11,851
Total Clothing and Footwear
13,987
Total Household Linen Furnishings & Equipment
20,370
Furniture and Floor Covering
6,773
Household Appliances
4,722
Household Services and Operation
21,758
Total Medical Care and Pharmacy
20,683
Motor Vehicle Purchase
16,305
Total Motor Vehicle Running Cost incl Rego
27,216
Audio Visual Equipment and Parts
19,375
Recreation55,645
Holidays Australia and Overseas
18,746
Total Personal care and Hygiene
8,031
Total Super and Life Insurance
8
C o m m e r c i a l R a d i o M a r k e t P r o f i l e s
$000’s pa
34,370
bridgetown/manjimup
Type of Educational Institution Being
Attended
Agriculture Commodity
Value
School
Area of holding - total area (ha)
440,234
Land Use - Grazing land (including pastures
and rangelands) area (ha)
363,782
Male
Infants/Primary
Secondary
TAFE
University & Other
Total
921
527
150
43
1641
Female
913
495
219
112
1739
Total
1834
1022
369
155
3380
% Market
Population
9.88
5.50
1.99
0.83
18.20
Fully Owned
Mortgaged
Private Rental
Housing Authority/Not Stated
Other Tenure Type
Total Dwellings
4,466
Cereals for grain total production (t)
28,503
0
Cereal Crops - Rice for grain production (t)
Cereal Crops - Barley for grain production (t)
14,195
Sorghum for grain production (t)
Dwelling Tenure Type
Tenure Type
Cereal Crops - Wheat for grain production (t)
0
Vegetables for human consumption, total area (ha)
Total
3072
2162
1497
351
93
7175
% Total
Dwellings
42.82
30.13
20.86
4.89
1.30
100.00
1,007
695
Tomatoes total production (t)
Avocados, total production (kg)
2,909,732
Nuts total trees (n)
8,634
Total grapes total area of vines (ha)
668
Orchard trees (incl. nuts) total trees - number (n)
792,094
Sheep and lambs total number (n)
484,501
Milk cattle (n)
5,183
Meat cattle (n)
80,082
Apples production (kg)
University Qualifications
Type of Tertiary Qualification
Total
% Market
Population
Degree
Certificate
Total
1304
4287
5591
7.02
23.09
30.11
Mortgage Payments
Monthly Mortgage Payment
Total
% Mortgaged
Dwellings
$0-$499 per month
$500-$799 per month
$800-$999 per month
$1000-$1399 per month
$1400+ per month
Not Stated
Total Mortgaged Dwellings
241
270
185
384
961
126
2167
11.12
12.46
8.54
17.72
44.35
5.81
100.00
Motor Vehicles
Number of Cars
Total
% Total
Dwellings
No Vehicles
1 Vehicle
2+ Vehicles
Not Stated
Total
330
2055
4587
197
6642
0.05
0.29
0.64
1.39
0.93
14,241,122
Nectarines production (kg)
321,281
Peaches production (kg)
125,876
Internet Usage
Connection
Total
% Market
Population
No Connection
Broadband
Dial-up
Other
Not Stated
Total
1857
4514
358
231
207
7167
25.91
62.98
5.00
3.22
2.89
100.00
Birthplace by Region
Region
Oceania incl Australia
Europe
Africa & Middle East
Asia
Americas
Other
Total Population Total
Male
Female
Total
% Market
Population
7556
1034
57
93
39
597
9376
7345
1146
37
126
48
491
9193
14901
2180
94
219
87
1088
18569
80.25
11.74
0.51
1.18
0.47
5.86
100.00
commercial radio Australia
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