FOR IMMEDIATE RELEASE
RUMI YOGA WEAR INTRODUCES MATERNITY LINE
Hong Kong, October 12, 2015 – Since its launch in late-2014, Rumi Yoga Wear’s highperformance yoga apparel and accessories continues to grow in popularity with both yoga
lovers and fitness fanatics alike.
Following the success of its Hot Yoga Shorts line, which debuted earlier this summer, Rumi is
now catering for Mums-to-be with its brand new maternity pants collection.
With maternity yoga becoming increasingly popular, Rumi has created thoughtfully and
carefully designed pants in five different patterns.
The crossover back element offers maximum support of the lower back area whilst still
keeping the wearer cool during exercise. In the front, a contoured belly panel expands as the
wearer grows and can be pulled up or folded down for the ultimate in versatility.
As always, the pants are made of recycled plastic bottles (approximately up to 18 bottles go
into a pair) are manufactured using Rumi’s signature sustainable fabrics in colourful patterns
inspired by quotes from 13th century poet, theologist and Sufi mystic, Rumi, whom the brand
is named after.
The maternity collection will be available for pre order now and official launch will be end of
October (Pre-order here: http://www.rumiyogawear.com/)
Patterns (from left to right):
‘Dance’
‘Dance’ features an artful nature-inspired pattern in monochromatic shades of black, white
and grey.
“Dance until you shatter yourself.” - Rumi
“Soul’
‘Soul’ features calming shades of blue with a repeat abstract motif which is flattering to the
lines of the body.
“The soul is here for its own joy.” - Rumi
‘Nectar’
‘Nectar’ presents a feminine floral pattern in muted shades of pastel reminiscent of the palette
of the artist Monet.
“Look past your thoughts, so you may drink the pure nectar of this moment.” - Rumi
“Surrender’
In shades of pink, purple and green, ‘Surrender’ offers a streamlined look with its pattern
formed from vertical lines.
“Try something different. Surrender.” - Rumi
‘Beauty’
The ultimate in a feminine palette of pink, purple and yellow, ‘Beauty’ evokes the excitement
of motherhood to come with its soft yet vibrant motifs which celebrate human life.
“The only lasting beauty is the beauty of the heart”. - Rumi
RUMI is available at the below studios as well as online at www.rumiyogawear.com :
HONG KONG ISLAND
Yoga Aloha
1/F, Fu Tak Building, 367 Hennessy Road, Wanchai
+852 6333 1766
http://www.yoga-aloha.com/
SPARK FIGHT & FITNESS CLUB
9/F, Asia Standard Tower, 56-65 Queens Road Central, Central
+852 2899 2825
http://www.sparkfightfitness.com/index.php
The Sanctuary Spa @ Ladies Recreation Club (LRC)
10 Old Peak Rd, Mid-level District
+852 3199 3500
http://www.lrc.com.hk/sanctuary_spa_services.aspx
Escapade Sports
The Pulse, Shop 110, Level 1, 28 Beach Road, Repulse Bay
+852 2395 2778
http://www.escapade.com.hk/
Philip Wain Taikoo Shing
2/F, Phase 4, Cityplaza, 18 Taikoo Shing Rd, Taikoo Shing
+852 2513 1333
http://www.phillip-wain.com/hk
Philip Wain Causeway Bay
4/F, Lee Gardens Two, 28 Yun Ping Road
Causeway Bay
+852 2882 7880
http://www.phillip-wain.com/hk
H-KORE
3/F, 39 Des Voeux Road Central
Central District
+852 2441 9000
http://www.h-kore.com
KOWLOON SIDE
Philip Wain Tsim Sha Tsui
11/F Miramar Shopping Centre,1-23 Kimberley Road
Tsim Sha Tsui, Kowloon
+852 2377 3888
http://www.phillip-wain.com/hk
Launch 8 Running
Room 810, 8/F, Hong Kong Industrial Centre, Block A
489-491 Castle Peak Rd, Cheung Sha Wan
+852 3568 3354
https://www.facebook.com/launch8running
Lila Yoga Wonderland
Unit 1132, Shing Yip Industrial Building 19-21 Shing Yip Street,
Kwun Tong, Kowloon
THE RUMI STORY
If you’re a passionate thinker, a fitness warrior, a style seeker…welcome.
Rumi Yoga Wear is modern yoga wear and much more. It’s a spirit, a strength, a voice deep
inside you that surfaces in the powerful moments when physical limits are transcended and
mind, body and soul flow with passion, energy and style.
Our high-performance yoga wear is inspired by Rumi, the 13th-century poet, theologian and
Sufi mystic who believed deeply in music, poetry and dance as pathways for individuals to
connect with themselves and the world. True to his legacy, and to our love of fitness, we are
redefining yoga wear from the inside out. From the sustainable fibers to the luxurious feel, we
infuse every piece with superior quality and comfort that unleashes the warrior/poet in you.
Advanced technical fabrics and innovative designs push the limits of performance enabling
you to transform and see the power and potential in everything and everyone. Colorful prints
in original designs offer endless options to express the style muse in you.
RUMI’S FOUNDER: MELISSA CHU
Originally from San Francisco, California, I now
call Hong Kong my home. The concept of Rumi
Yoga Wear evolved from my passion for music,
art and yoga, and through sharing experiences
with the fitness and wellness community. It was
clear to all of us that the powerful personal
connection that we bring to our yoga practice
was not reflected in the yoga apparel available.
Our practice goes beyond the mat. For us,
yoga is a lifestyle, and every facet of our
passion should inspire positive energy and selfexpression. We all wanted modern yoga wear
designed with more comfort, color, and fun in
mind. We were seeking high-quality
performance pieces that feel amazing, fit
beautifully and move seamlessly and
fashionably from the studio to the street. Rumi
quickly became a reality.
Motivated to deepen my spiritual practice, I
traveled to India and became a certified yoga
instructor in January 2014, achieving my RYT
200. Beyond yoga, I find everyday inspirations
in nature, fashion and fitness. I hope you, too,
will be inspired by Rumi’s thoughtfully designed
yoga wear collection for wearing on—or off—the mat.
For sales enquiries, please contact: [email protected]
For PR enquiries, please contact: [email protected]