SSRG International Journal of Humanities and Social Science (SSRG-IJHSS) – EFES April 2015 Measuring the Role of Personality in Organizational Development Dr. Suman Kathuria#1 # Assistant Professor, GZS PTU Campus, Dabwali Road, Bathinda – 151001, Punjab, India Abstract: The purpose of study is to present an overview towards the role of personality inorganizational behavior. Personality plays a key role in organizational behavior because the way people think, feel, and behave affects many aspects of the workplace. People's personalities influence their behavior in groups, their attitude and the way they make decisions. Interpersonal skills extremely affect the way the people act and react to things during work. In the workplace, personality also affects such things as motivation, leadership, performance and conflict. The more managers understand how personality in organizational behavior works, the better equipped they are to be effective and accomplish their goals. I. INTRODUCTION To study the importance of "personality", and to observe the circumstances under which it faces and influences an individual in an organization, one will have to study three different dimensions: organizational behaviour, personality and the relationship between these two. This paper will start by exploring the first two dimensions before illustrating their relationships. At the end, a conclusion will be drawn based on what discussed. II. OB seeks to emphasize theunderstanding of behavior inorganizations so as to developcompetencies in foreseeing how peopleare likely to behave. This knowledge maythen help in controlling those behaviorsthat are not befitting the objectives ofthe organizations. Factors likeobjectivity, replicability and sustainabilityare important while selecting themethods for this purpose.Questionnaire, interview, simulation andsurvey are generally used to produceresponses of individuals located indifferent types of organizations. To alarge extent their personalities affectthe nature of their responses. III. PERSONALITY Personality can be defined as the combination of characteristics or qualities that form an individual's distinctive character. But there are certain uniformcharacteristics which always emerge ina person on the basis of which certaininferences can be drawn. Examples couldbe dominant or submissive nature,aggressiveness or politeness. Personalityconsists of organization of feelings,thoughts, cognitions and visiblebehavior. However certain patterns ofbehavior are not visible and are knownonly after proper testing, which leads us to the next part. ORGANIZATIONAL BEHAVIOR Business Dictionary (Online) defines the organization as a social unit of people that is structured and managed to meet a need or to pursue collective goals. Organizational behavior (OB) on the other hand, is a studyof human behavior within an organization, the interface between human behavior and the organization, and the organization itself. Hence, based on definition, this study can be broadly classified into 3 levels: (a) Individuals in organizations (micro-level) (b) Work groups (meso-level) (c) How organizations behave (macro-level) ISSN: 2394 - 2703 IV. WHEN PERSONALITY INFLUENCES EMPLOYEE BEHAVIOUR How personality can be measured, and when personality applies its power on people, are integral parts of each other. We will have to study both dimensions if we are to understand when it is more likely for employees to experience the result of their personalities on their behaviours and attitudes. There are different views on how to measure personalities; the five scale would be a reliable, basic and http://www.internationaljournalssrg.org Page 6 SSRG International Journal of Humanities and Social Science (SSRG-IJHSS) – EFES April 2015 general way to achieve this. There have been researches to link each one scale to organizational behaviour and the performance of individuals at the work place. These researches show how different personality traits (e.g. sociable and talkative vs. withdrawn and shy) can and will affect performance. Personality trait can be linked to O.B. would be because of the power of personality on our attitudes and behaviour. It is worth mentioning that almost 30% of changes in job attitudes could be result of genetic factors, but the rest (a larger portion) would be because of the situational reasons and how they and personality react to each other. V. THE IMPORTANCE OF PERSONALITY IN O.B What is the significance of personality in O.B.? As mentioned, O.B. enjoys an uncertain existence than a black and white one, as it might not be possible to come to a concrete conclusion when considering human behaviour. The origins of personality testing date back to the 18th and 19th centuries, when personality was assessed through phrenology, the measurement of the human mind, and physical characteristics, which assessed personality based on a person's outer appearances. These early pseudoscientific techniques were eventually replaced with more empirical methods in the 20th century. One of the earliest modern personality tests was the Woodworth Personal Data Sheet, a self-report inventory developed for World War I and used for the psychiatric screening of new draftees. There are a plethora of methods, some of which are interrelated, while others exist which may be completely different in their approach. Some of these methods include, but are not limited to the following: 1. There are two types of values governing our behaviours in an organization: Personal values and the commonly held values of an organization. We tend to act in accordance with these values, which in turn will define what is ethical and what it is not. Notwithstanding, ethics would be the subject of a different discussion. Personal values define how we act, and how we behave, they define our personalities and our moods. Personality is what we believe and values. Our feelings and behaviours, on the other hand, tend to be easily influenced by the environment in which we function.One factor which determines the importance of personality in O.B is the environment where personality of an individual is being studied; after all, personality's impact on an organization is relative and depends on how the organization has been structured. Weakly structured organizations with loosely defined roles tend to get the most impact, compared to strongly structured organizations with more defined roles. In the light of these thoughts, our personal values and personalities govern our actions and behaviours and since organizational behaviour is built upon our personal values, it is of paramount importance to understand personalities of employees to make good use of O.B. VI. MEASURING PERSONALITY ISSN: 2394 - 2703 2. Self-Report Measures: The main idea behind these measures is that they solely rely on the information presented by the participants about themselves. Asking people to respond to questions or statements about whatthey are like or how they behave seems to be the most preferred method.On the surface, the fact that obtaining self-reported data is so popular makes complete sense – if I want to learn more about somebody, why would I not go directly to that person? One would expect that the individual possessing the particular personality traits should be able to provide the most informative and accurate information about these constructs.Though there are many strengths of using self-reports to measure psychological constructs, there are also a number of weaknesses. First, the structure of the questions affects whether the reported information accurately measures the construct under consideration. According to Schwarz (1999), “self-reports are a fallible source of dataand minor changes in question wording, question format, or question context can result in major changes in the obtained results”. Projective Measures: Though personality might be perceived as pertaining to internal attributes that can only be accessed by the individual him- or herself, we do get to know people based on their overt behaviors and actions.According to Vazire (2006), although data from informants are a “rich source of information”, peer reports are often avoided becausey costs are perceived, in comparison with self-report measures. For example, most researchers consider collecting reports from people other than http://www.internationaljournalssrg.org Page 7 SSRG International Journal of Humanities and Social Science (SSRG-IJHSS) – EFES April 2015 3. the target to be expensive in terms of time and money. As well, this method is commonly viewed as being difficult and invalid, in terms of attempting to recruit uncooperative informants and ensuring that they do not give correct answers.Furthermore, though it is advantageous that peers are able to form their conceptions based on an aggregate of behaviors across situations, an issue arises: other people would not be able to report on how their peers would react in a more specific situation (Moskowitz, 1986). In that case, it might be better to consider other types of methods such as behavioral observation, which will now be addressed. Behavioral Measures: Another form of measurement that could be employed is collecting behavioral data. This is very important because in personality psychology, traits are openly expressed through behavior. The fact that there is an option to conduct behavioral observations in either an artificial or natural setting is one’s strength. However, there are different pros and cons associated with this approach.It might be conceptually difficult to capture a particular construct by observing behavior because the link between a specific behavior and a specific personality characteristic may not be direct. - - - - for growth by providingemployee with a complete unit of work and increased authority. Flexi Time: The concept of flexi timeis designed to provide employees somecontrol on their work schedule. Entirework time is divided into “core time”and “flexi time”. During core time, allemployees are compulsorily presentwhile during flexi time they are free tochoose their own timings. Empowerment: Empowermentessentially means providing authority toemployees in their area of operation forresolving their work related problemswithout seeking approval from above. Quality Circles: Quality circles are semiautonomous work groups which meet regularly to discuss and solve problems related to their specific area which aims at improving working conditions and self-development. Employees Stock Ownership Plan: It has become a major tool in retaining and motivating employees in business organizations. It is an organization’s established benefit plan in which employees are offered company stock as part of their benefit package. It makes employees work harder as it directly affects the performance of the company and the value of their stock also raises. VII. WORK MOTIVATION –THE NEXT STEP Motivation is a process that starts with physiological or psychological urge or need. It activates a behavior or a drivethat is aimed at a goal or incentive. Allindividuals have a number of basic needs which can be thought as outlets thatchannel and regulate the flow ofpotential energy from the reservoir.Most individuals have, within a givensocio-cultural system, a similar set ofmotives or energy outlets; but differgreatly in the relative strength orreadiness of various motives andactualization of motives depends onspecific situations in which a person findshimself or herself. - - There are several ways in whichmotivation level of employees can beaugmented and improved. Some ofthese factors are described as under: - Job Enrichment: Jobs must beredesigned to provide opportunities forachievement, recognition, responsibilityand growth. It comprises of variety inwork contents, greater use of skills andopportunity ISSN: 2394 - 2703 VIII. CONCLUSION Human behaviour is relative. There are different factors involved in how/when the effect of personality surfaces, such as the organization and the individuals themselves. Humans leave deep impressions in their environments; there is no question about this. The question is how deep the impressions might be. Our personalities, as it was discussed so far, influence our attitudes at all times. They, even, influence the behavioural patterns in organizations in which we function, in some organizations more than the others. The level of the influence depends on how strong our personalities and the organizations behaviour are. REFERENCES [1] BUSINESS DICTIONARY - What is an Organization? definition and meaning. [Online] Available from: http://www.businessdictionary.com/definition/organization.html.[ Accessed: 1st January, 2015] http://www.internationaljournalssrg.org Page 8 SSRG International Journal of Humanities and Social Science (SSRG-IJHSS) – EFES April 2015 [2] [3] [4] [5] [6] [7] [8] [9] [10] [11] [12] [13] Owens, R.G., "The Leadership of Educational Clans", in Scheive, L.T. and Schoenheit, M.B. 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