Sucanat/ Rapadura Sugar These two sugars are minimally processed and are derived from dehydrated sugar cane juice. They are superior to common white sugar in many ways. The process used in extracting the juice from the plant is mechanical, not chemical. This means no added chemicals, and the original complex sugars, minerals and molasses of the cane plant are retained. Xylitol—A Polytol Sweetener The commercial xylitol product is usually derived from nomicellulose, a fiber found naturally occurring in birch bark, almond shells and corn cobs. It is naturally manufactured in our bodies and is a natural substance found at low levels in many foods. Granulated Sugars Jimbo’s…Naturally! carries a very limited selection of the granulated sweeteners mentioned below, as well as a limited selection of products containing these sweeteners. Granulated sugars such as evaporated cane juice, turbinado sugar and yellow “D” sugar are not as refined as white sugar and have not been bleached, but they still contain high percentages of sucrose. Fructose is a sweetener derived from highly refined corn syrup. Although it is a natural sweetener when it occurs in fruits and honey, in its refined form it has no nutrients and is 60 percent sweeter than sucrose. However, it is absorbed more slowly by the body than sucrose. Fructose is preferred for pastries and lighter desserts because, unlike other sweeteners mentioned, it does not change the color of the baked good. FOR ADDITIONAL READING Laurel’s Kitchen by Laurel Robertson The Whole Foods Encyclopedia by Rebecca Wood The Flap About Sugar As with fats and oils, the issue of sugar is full of con- troversy. Some say less processed sugars (honey, maple syrup, barley malt, brown rice syrup) are healthier than refined sugars (white table sugar, brown sugar, fructose). Others say there is no difference: sugar is sugar. Studies show conflicting evidence, with some linking sugar consumption to increased levels of cholesterol and cancer, as well as hyperactivity in children. Other research disputes these studies. Jimbo’s…Naturally! seeks to carry the highest quality, most nutritionally sound product available. Whenever possible, we will carry organically grown produce and products containing organically grown ingredients. It’s not clear who or what to believe. But it is clear that the body needs glucose, a simple sugar, to live. We can get this “fuel” by eating whole grains, fruits and vegetables, all complex carbohydrates that our bodies break down into glucose. The policy at Jimbo’s…Naturally! is to not sell white sugar or products containing white sugar. We do make rare exceptions to this policy if the product is of exceptionally high quality and would be a service to our customers. We also look at products made by companies with an outstanding commitment to worthwhile cause, such as the environment. All exceptions are taken through a stringent review process. Even though we don’t need added sugars to live, most of us eat too much sugar—about 135 pounds per person annually. (Up from 50 pounds a century ago.) The problem, as many nutritionists see it, is that we eat too much of a nutritionally empty product. Jimbo’s…Naturally! does not carry synthetic sweeteners or products containing synthetic sweeteners. We carry a variety of healthy alternatives to these chemical sweeteners. Guide to Sweeteners White sugar doesn’t start out that way. Before being refined, the sugar cane plant contains only 10 to 14 percent sucrose and is a whole food with minerals, organic acids, pectin and gums. The juice of the sugar cane plant is actually quite healthy and not too sweet. During processing, these nutritional benefits are lost. First, the cane is crushed, the juice extracted and then boiled, strained and evaporated. The syrup is filtered through either diatomaceous earth or animal bone charcoal. The resulting crystals are put in a centrifuge, dried and bleached with phosphoric acid and then packaged. It is now 99 percent pure white sucrose. The farming of sugar cane is a concern, too. Because sugar cane depletes the mineral reserves in the soil, fertile soil is destroyed. To keep farming, massive amounts of chemical fertilizers and chemicals are pumped back into the soil. However, you have choices! Jimbo’s…Naturally! offers a wide selection of healthy alternatives to white sugar. Sugars such as barley malt syrup, brown rice syrup, maple syrup and honey do not depend on soil-depleting farming methods, and most contain small amounts of minerals and vitamins. The taste hasn’t been bleached away with the color, so the flavor of these “healthier” sugars tends to place a natural limit on how much is used. www.jimbos.com CARMEL VALLEY Del Mar Highlands Town Center 12853 El Camino Real; (858) 793-7755 ESCONDIDO Felicita Junction Shopping Center 1633 S. Centre City Parkway; (760) 489-7755 Ride The Organic & Non-GMO Wave CARLSBAD The Forum 1923 Calle Barcelona; (760) 334-7755 4S RANCH 4S Commons Town Center 10511 4S Commons Drive; (858) 432-7755 Opening Summer 2013 DOWNTOWN SAN DIEGO - HORTON PLAZA OPEN DAILY 8:00 A.M. TO 9:00 P.M. San Diego’s Premier Natural Foods Grocer ...Naturally! Sugar, ah sweet sugar! Who knows where the attraction to sweet things first began? Perhaps prehistoric humans were instinctively drawn to the sweet berries and fruits; the bitter foods were often the poisonous ones. Or perhaps it goes back to mother’s milk, which tastes sweet. Whatever the reason, the attraction goes back tens of thousands of years. Today, there are many alternatives to white table sugar, a product that is grown and processed with a dizzying amount of chemicals. Although no sugar can really be called “healthy,” less refined sugars are an attractive alternative, both for the health of our bodies and the planet. Barley Malt Syrup Barley malt syrup is made from sprouted barley, which is dried, mixed with water and cooked to syrup. Unlike simple sugars (fructose, sucrose, glucose), it is made of slow-digesting carbohydrates that enter the bloodstream steadily over a two-hour period. This prevents the rapid fluctuations in blood-sugar levels caused by ingestion of simple sugars. Barley malt syrup’s strong flavor works well in baked goods calling for an earthy, robust sweetener. The powdered form of the syrup is good for sweetening hot cereals and cookies. Brown Rice Syrup Like barley malt, brown rice syrup is made from grain and is more slowly absorbed by the body than most other sweeteners. Best of all, brown rice syrup’s mild butterscotch-flavored sweetness doesn’t overpower other flavors. Try brown rice syrup in all baked goods. Like barley malt, brown rice syrup has a long shelf life and requires no refrigeration. Unlike honey, it does not crystallize. Date Sugar Date sugar is made from pitted, dehydrated, crushed dates and is nearly as sweet as white sugar, so it should be used moderately. It contains some minerals, but it doesn’t dissolve well, so date sugar may be more useful in cooking than baking. Fruit Juice Sweeteners These sweeteners include juices, concentrates, purees and dried fruits. Concentrates, usually made from grapes, apples and pears, are perfect for baked goods and cereals. Honey The folklore of honey goes back more than 5,000 years. Its manufacturing process—with bees as hardworking employees—is wholly natural. However, today most honeys in conventional markets have added corn syrup, or the nutrients have been destroyed by the heating and filtering processes. Honey comes in wonderfully distinct flavors—sage, avocado, wildflower and buckwheat, to name a few— depending on the flowers that the bees pollinate. It works well in baked goods, on cereals and toast, but is a very concentrated sweetener. Be careful not to give honey to children under the age of one because of the threat of infant botulism. Crystallization can develop in raw, unheated honey. To fix, place the honey jar in a saucepan with hot water and heat slowly until all the crystals are dissolved. Store honey in a dry, dark cupboard; it will stay fresh indefinitely. Maple Syrup A uniquely North American product, maple syrup has a wonderful flavor that makes it a staple sweetener in the kitchen. Use it on hot cereals, baked goods and homemade lemonade. Its price is high because it takes 40 gallons of sap to make one gallon of syrup, and the sap only flows for a month or so in the spring. sweet sorghum plant, a cereal grain commonly grown in the southern United States. It has high iron content and a strong, tart taste. Maple syrup comes in three grades—A, B and C. Grades are based on color and strength of flavor, not quality. Grade A is the lightest color syrup with the highest sugar content, and grade C is the darkest with the most mineral content. A and B are great on pancakes and as a sweet topping, while C’s richer flavor is better in baked goods. Some producers use formaldehyde pellets to prolong sap flow. To be safe, look for organic maple syrup or syrup produced in Canada or Vermont, where the practice is either forbidden by law or discouraged by the producers themselves. Stevia Store syrup in a cool cupboard during cool months, but refrigerate during the summer. Stevia is extremely sweet. It is a noncaloric herb, native to Paraguay, suitable for diabetics, and doesn’t cause tooth decay. Stevia has been used as a sweetener and flavor enhancer for centuries. It is available in both powder and liquid forms. Less refined sugars are an attractive alternative, both for the health of our bodies and the planet! Molasses There are two very different kinds of molasses. Blackstrap molasses is the dark, strong-tasting residue that is a byproduct of sugar refining. It contains some minerals from the original sugar cane, plus calcium and iron from the processing. Barbados molasses, the starting material for making rum, is made by crushing sugar cane stalks in roller mills to extract the juice, which is then filtered and slowly boiled down to a syrup. Barbados molasses has a lower mineral content than blackstrap and is a little lighter and sweeter. In both types, look for the unsulphured varieties. The strong taste of all molasses makes it a better flavoring than sweetener. Lo Han Lo Han Kuo is the fruit of the plant Momordica grosvenorii, a member of the Cuccurbitaceae family (cucumber, melon, squash, and gourd family). Lo Han Kuo extract tastes sweet, and is not recognized by the body as sugar. It is non-caloric as well as low-glycemic (i.e., has little effect on blood sugar or insulin levels). Sorghum Syrup Sorghum syrup is made from the boiled juice of the Sweeteners Substitution Table Substitute for one cup white sugar Dry Sweeteners: 2/3 cup date sugar 1 cup Sucanat Liquid Sweeteners: ½ cup honey 1/3-1/2 cup maple syrup 1/2 cup molasses 1-1¼ cup barley malt syrup 1-1¼ cup brown rice syrup Note: With the above liquid sweeteners, reduce other liquids in recipe by ¼ cup.
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