DEL TACO LLC
QUALTRICS RESEARCH SUITE CASE STUDY
sophisticated research made simple
Lake Forest, CA
www.deltaco.com
Del Taco LLC serves hungry patrons in more
than 550 restaurants in 18 states. As one of
the nation’s largest quick-serve Mexican
chains, Del Taco’s menu items are prepared to
order using the freshest of ingredients.
Although known for its Mexican offerings of
tacos, burritos and quesadillas, Del Taco also
offers consumers a range of American
favorites like hamburgers, fries and
milkshakes.
Challenges
• Paper and pencil surveys were costly and time-consuming
• Needed to reach the consumer market more effectively to capture first-hand
feedback
• Unable to deliver feedback in a timely manner to the business
Solution
Del Taco uses Qualtrics Research Suite to:
• Create online surveys for all consumer research, eliminating manual survey
processes
“Qualtrics has a wide breadth of capabilities
and is extremely intuitive, eliminating the need
to use an external vendor to help manage our
new product development surveys. Qualtrics
allows us to rotate attributes, rotate concepts
and control quota groups in our surveys with
a click of a button which was not feasible
before. Qualtrics is essential to our business
needs.”
Tom Johnson
Director of Consumer Insights
• Efficiently collect consumer feedback at different stages to influence new
product development
• Test concepts such as new product ideas, naming and pricing to quickly
understand consumer reactions and influence product attributes
• Capture consumer feedback live during in-house taste-tests
• Create receipt surveys to capture consumer feedback on menu and specific
restaurants to understand consumer experiences within stores first-hand
Results
• Significantly reduced survey management time
• Doubled the volume of research
• Influenced new product development with timely consumer feedback
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