OVERVIEW
Join Universal Pictures as we honor former Olympian, WWII veteran and POW survivor Louis Zamperini, and other resilient
heroes like him, by taking part in the #IAmUnbroken project. The #IAmUnbroken project celebrates and inspires unbroken
spirits from all walks of life and invites users to share their own #IAmUnbroken stories.
DESCRIPTION
Louis Zamperini’s incredible true story (chronicled in the best-selling book by Laura Hillenbrand and being released as a movie
on December 25, 2014 directed by Angelina Jolie) exemplifies the strength of the human spirit to overcome any obstacle and
remain UNBROKEN. In one way or another, we all have faced challenges that threatened to break us, but have come out
stronger. The #IAmUnbroken project collects inspiring stories of triumph over adversity at www.IAmUnbroken.com.
TIMELINE
PHASE I
Live
Universal Pictures launched the #IAmUnbroken project at
IAmUnbroken.com. Audiences are asked to share their
Unbroken stories, either about themselves or about
someone they know. By uploading videos, photos, text and
social media posts with hashtag #IAmUnbroken, a few select
stories will be chosen to have a professional team create a
video segment which will be featured in Phase II & III.
PHASE II
Launches November 11th
Kicking off on Veteran's Day, each week a new story will be
featured on IAmUnbroken.com. In addition, Universal Pictures,
The TODAY Show, Telemundo and other partners will spotlight
stories of Unbroken spirits exemplifying the resilience of the
human soul, as represented by Louis Zamperini.
PHASE III
Launches December 1st
Leading up to the Christmas Day release of UNBROKEN,
with the support of partners and media, the #IAmUnbroken
social movement will be in full force. A complete gallery of
stories will launch online, and select participants will be
invited to attend the world premiere or a regional screening
of UNBROKEN. Trending will be at its peak as people
around the world tag their posts of personal perseverance
with #IAmUnbroken.
GET INVOLVED
We’ve identified three ways you can get involved with the #IAmUnbroken project.
PROMOTE: Help us build the awareness and drive submissions to the #IAmUnbroken program.
A toolkit will be available starting 10/6 which will include: Video Introduction, Press Release, Logo & Style Guide, Website Links
and Social Sharing Links. We will customize other assets for you, as needed.
SOLICIT: Help us find #IAmUnbroken spirits in your community.
On 11/11 we will start featuring stories on our site and with our partners. We are looking for stories across the world, and could
use your help identifying these people and reaching out to them for participation. We will work with you to determine the best
way to approach these individuals and coordinate the submission of their story.
FEATURE: Join us in recognizing these Unbroken heroes.
Starting on 11/11 and leading into the Christmas Day release of “Unbroken”, we will be featuring the stories on our site. We are
looking for partners to join us in this recognition by showcasing the inspirational stories we collect. We will work with you to
format the stories to best fit your audience.
Join Universal Pictures and the following partners in the #IAmUnbroken project!