11/30/2016
Heat Press Entrepreneur:
How to Create a Successful DIY Heat Printing Business
Josh Ellsworth StahlsTV.com
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Successful Heat Printing Businesses
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11/30/2016
HOW CAN YOU CAPITALIZE ON THIS SUCCESS?
Children’s Apparel
Children’s Apparel:
Market Overview
Popular Designs
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Birthday Apparel
Holiday Apparel
Monograms
Text & Sayings
Mommy & Me
Companion Looks
Sports
Trendy Finishes
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Glitter
Foil
Neon
Pastel
Glow
Sparkle
Mixed Media
Sales Strategy
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Etsy
Ecommerce
Pinterest
Instagram
Facebook
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11/30/2016
Capitalizing on
Children’s Apparel
Heat press & vinyl cutter technology allow for easy personalization in a variety of popular special effects
Children’s Apparel: Selling Occasions
Birthday Apparel
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Blank Garment: Rabbit Skins Onesie
Heat Transfer: CAD‐CUT Thermo‐
FILM Soft Stretch & CAD‐CUT Glitter Flake
Custom Monograms
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Blank Garment: Hobby Lobby
Heat Transfer: CAD‐CUT Thermo‐
FILM Soft Stretch & CAD‐CUT Hologram
Children’s Apparel: Selling Occasions
Companion Tees
• Blank Garment: Rabbit Skins/LAT Baseball Fine Jersey Tee
• Heat Transfer: CAD‐CUT Adhesive, Heat Transfer Foil, & CAD‐CUT Glitter Flake
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11/30/2016
Children’s Apparel: Blank Suppliers
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Sanmar
Alphabroder
S&S Activewear
Kavio
Boxercraft
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LAT Apparel KidsBlanks.com
SassyKidBlanks.com BlanksBoutique.com Large Craft Supply Stores Children’s Apparel: Pricing & Selling Strategy
Pricing & Selling Birthday Apparel
PRICING
• Cost: $6.64
• Sell Price: $20
• Profit Potential: $13.36
Children’s Apparel: Pricing & Selling Strategy
Pricing & Selling Custom Monograms
PRICING
• Cost: $7.92
• Sell Price: $28
• Profit Potential: $20.08
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11/30/2016
Children’s Apparel: Pricing & Selling Strategy
Pricing & Selling Companion Tees
PRICING
• Cost: $15.94
• Sell Price: $35
• Profit Potential: $19.06
Sales Strategy •
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Facebook
Pinterest
Instagram
Etsy
Online stores
Monogramming
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11/30/2016
Monogramming:
Market Overview
Popular Designs
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Trendy Finishes
Circle Monograms
Script Monograms
Frames
• Shapes
• Seasonal
• Occupational
• Sports Themed
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Glitter
Foil
Holographic
Neon
Pastels
Fuzzy Flock
Sales Strategy
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Etsy
Ecommerce
Pinterest
Instagram
Facebook
Capitalizing on
Monogramming
Heat press & vinyl cutter technology allow for easy personalization in a variety of popular special effects. Print & Cut systems offer a great way to print custom patterned monograms.
Monogramming: Selling Opportunities
Bags & Purses
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Blank Garment: Canvas Tote Bag –
Hobby Lobby
Heat Transfer: CAD‐CUT Flock
Wristlets & Wallets
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Blank Garment: Wristlet‐ Hobby Lobby
Heat Transfer: CAD‐CUT Fashion Film
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11/30/2016
Monogramming: Selling Opportunities
Umbrellas
• Blank Garment: Hobby Lobby
• Decoration: CAD‐CUT Glitter Flake
Tablet Cases
• Blank Garment: Tablet Sleeve‐
Sanmar
• Decoration: SuperTEK Sublistop
& CAD‐CUT Glitter Flake
Monogramming: Blank Suppliers
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Sanmar Alphabroder S&S Activewear Kavio
Boxercraft •
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LAT Apparel KidsBlanks.com
SassyKidBlanks.com BlanksBoutique.com Large Craft Supply Stores Monogramming: Pricing & Selling Strategy
Pricing & Selling Monogram Bags
PRICING
• Cost: $5.98
• Sell Price: $20
• Profit Potential: $14.02
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11/30/2016
Monogramming: Pricing & Selling Strategy
Pricing & Selling Monogram Wristlet
PRICING
• Cost: $3.96
• Sell Price: $20
• Profit Potential: $16.04
Monogramming: Pricing & Selling Strategy
Pricing & Selling Monogram Umbrellas
PRICING
• Cost: $13.73
• Sell Price: $28
• Profit Potential: $14.27
Monogramming: Pricing & Selling Strategy
Pricing & Selling Monograms
PRICING
• Cost: $5.85
• Sell Price: $25
• Profit Potential:
$19.15
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11/30/2016
Sales Strategy •
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Facebook
Pinterest
Instagram
Etsy
Online stores
Team Business
Team Uniforms:
Market Overview
Popular Designs
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Names & Numbers
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Athletic Fonts
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Styled Fonts
Trendy Finishes
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Athletic Vinyl
Twill
Stretch Vinyl
Screen Printing
Metallic
Sales Strategy
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Local Schools
Sales Reps
Ecommerce
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11/30/2016
Capitalizing on
Team Business
Heat press & vinyl cutter technology allow for easy personalization with names & numbers. Team Business : Selling Occasions
Football
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Blank Garment: Teamwork Athletic Gauntlet Jersey
Heat Transfer: CAD‐CUT Thermo‐
FILM
Volleyball
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Blank Garment: Teamwork Athletic Spiral Jersey
Heat Transfer: CAD‐CUT Thermo‐
FILM Soft Stretch Team Business : Selling Occasions
Baseball
• Blank Garment: Teamwork Athletic
• Decoration: Poly‐Twill & Embroidery 10
11/30/2016
Team Business : Blank Suppliers
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Teamwork Athletic
Bomark Sportswear
Augusta Sportswear
Holloway Sportswear
Alleson Athletic Badger Sportswear
Team Business: Pricing & Selling Strategy
Pricing & Selling Football Uniforms
PRICING
• Cost: $18.37
• Sell Price: $38
• Profit Potential: $19.63
Team Business : Pricing & Selling Strategy
Pricing & Selling Volleyball Uniforms
PRICING
• Cost: $14
• Sell Price: $36
• Profit Potential: $22
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11/30/2016
Team Business: Pricing & Selling Strategy
Pricing & Selling Baseball Uniforms
PRICING
• Cost: $21.64
• Sell Price: $45
• Profit Potential: $23.36
Sales Strategy • Direct sales
– Prospect Opportunities • Local schools
• Travel leagues
• Local teams & leagues
Fundraising
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11/30/2016
Fundraising:
Market Overview
Popular Designs
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School Names
Sports Mascots
Churches
Dance Schools
Causes
Trendy Finishes
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Screen Printed Transfers
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Glitters
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Foils
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Full‐Color Logos
Sales Strategy
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Ecommerce
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Book sales
Capitalizing on
Fundraising: Technology
• Screen printed transfers for mass production
• Vinyl cutter technology for special effects
• Print/Cut technology for full‐color prints and effects
Fundraising: Selling Opportunities
Schools
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Blank Garment: T‐shirt
Heat Transfer: Goof Proof screen printed transfers
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Blank Garment: ¼ Zip Performance Jacket
Heat Transfer: CAD‐COLOR FoilTEK
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11/30/2016
Fundraising: Selling Opportunities
Dance Schools
• Blank Garment: Track Jacket • Decoration: CAD‐CUT Glitter Flake Fundraising: Blank Suppliers
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Sanmar
Alphabroder
S&S Activewear
Kavio
Boxercraft
Fundraising: Pricing & Selling Strategy
Pricing & Selling to Schools
PRICING
• Cost: $7.13
• Sell Price: $25
• Commission: $7.50 (30%)
• Profit Potential: $10.37
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11/30/2016
Fundraising: Pricing & Selling Strategy
Pricing & Selling to Schools
PRICING
• Cost: $23.29
• Sell Price: $50
• Profit Potential: $26.71
Fundraising: Pricing & Selling Strategy
Pricing & Selling to Dance Schools
PRICING
• Cost: $22.89
• Sell Price: $45
• Profit Potential: $22.11
Sales Strategy • Set up a Profit Sharing Strategy
– Flash Sales
• Ecommerce/Online Stores
• Order Form 15
11/30/2016
On‐Demand Printing
On‐Demand Printing:
Market Overview
Popular Designs
Trendy Finishes
Sales Strategy
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Templates
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Screen Printed
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Grab & Go Components
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Reflective
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Glitter
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Distressed
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Event Themed
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Personalization
Community Events
Walks/Runs
Sporting Events
Festivals
Capitalizing on
On‐Demand Printing
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Screen Printed transfers for fast printing & mass production
Vinyl cutter technology allows for easy personalization at events
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11/30/2016
On‐Demand Printing: Selling Occasions
Festivals
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Blank Garment: Festival Tank DT6301
Heat Transfer: Goof Proof Screen Printed Transfers
Walks & Runs
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Blank Garment: Cinch Bag
Heat Transfer: CAD‐CUT 3M Reflective & Thermo‐FILM Soft Stretch
On‐Demand Printing : Blank Suppliers
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Sanmar
S & S Activewear
Alpha Broder
Boxercraft
Kavio
Bella+Canvas
Next Level Apparel
On‐Demand Printing: Pricing & Selling Strategy
Pricing & Selling to Festivals
PRICING
• Cost: $5.65
• Sell Price: $25
• Profit Potential: $19.35
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11/30/2016
On‐ Demand Printing: Pricing & Selling Strategy
Pricing & Selling to Walks & Runs
PRICING
• Cost: $6.71
• Sell Price: $20
• Profit Potential: $13.29
Sales Strategy • Strategies for Event Execution
– Order Form
• Limit options for customers to choose from
• Limit selections
– Booth Display
• Showcase printed products & pricing
Local Businesses & Schools 18
11/30/2016
Local Businesses & Schools:
Market Overview
Popular Designs
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Business logos
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Mascots
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School Names
Trendy Finishes
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Sales Strategy
Screen Printed Reflective
Glitter
Foil
Flock
Full‐Color
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Direct sales calls
• Phone
• Meetings
Capitalizing on
Local Businesses & Schools
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Screen Printed transfers for fast printing & mass production
Vinyl cutter technology allows for low quantity printing
Local Businesses & Schools: Selling Occasions
Municipalities
Local Businesses
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Blank Garment: Sanmar Triblend T‐
shirt DM1350L
Heat Transfer: Elasti Prints Screen Printed Transfer
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Blank Garment: Sanmar Charger Jacket
#J328
Heat Transfer: CAD‐CUT 3M Reflective & Premium Plus
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11/30/2016
Local Businesses & Schools: Selling Occasions
Schools
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Blank Garment: Bella+Canvas
Sweatshirt #7501 & Unisex Jogger 3727
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Heat Transfer: CAD‐CUT Adhesive & Heat Transfer Foil, CAD‐CUT Glaze
Local Businesses & Schools: Blank Suppliers
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Sanmar
S & S Activewear
Alpha Broder
Boxercraft
Kavio
Bella+Canvas
Next Level Apparel
Local Businesses & Schools: Pricing & Selling Strategy
Pricing & Selling to Local Businesses
PRICING
• Cost: $7.51
• Sell Price: $17.50
• Profit Potential: $9.99
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11/30/2016
Local Businesses & Schools: Pricing & Selling Strategy
Pricing & Selling to Municipalities
PRICING
• Cost: $21.35
• Sell Price: $45
• Profit Potential: $23.65
Local Businesses & Schools: Pricing & Selling Strategy
Pricing & Selling to Schools
PRICING
• Cost: $34.82
• Sell Price: $70
• Profit Potential: $35.18
Sales Strategy • Utilize a direct sales model
– Pricing Strategies
• Packaging • Revenue Sharing with businesses 21
11/30/2016
Custom T‐shirt Shop
Custom T‐shirt Shop:
Market Overview
Popular Designs
Trendy Finishes
Brand logos
Bold Prints
Stars & Stripes
Numbers and Text
Metallic Foils
Glazed Effects
Tonal Prints
Matte Colors
Sales Strategy
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Ecommerce
Retail Locations
Capitalizing on
Custom T‐shirt Shop
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Screen Printed transfers for fast printing & mass production
Vinyl cutter technology allows for special effects & customization
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11/30/2016
Custom T‐shirt Shop: Selling Occasions
Clothing Brand
Men’s Streetwear
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Blank Garment: Bella+Canvas Hoodie
Heat Transfer: CAD‐CUT Glaze
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Blank Garment: Bella+Canvas Raw Neck Tee
Heat Transfer: CAD‐CUT Adhesive and Heat Transfer Foil
Custom T‐shirt Shop: Blank Suppliers
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Bella+Canvas
Next Level Apparel
Sanmar
S & S Activewear
Alpha Broder
Custom T‐shirt Shop: Pricing & Selling Strategy
PRICING
• Cost: $19.25
• Sell Price: $50
• Profit Potential: $30.75
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11/30/2016
Custom T‐shirt Shop: Pricing & Selling Strategy
PRICING
• Cost: $6.75
• Sell Price: $28
• Profit Potential: $21.25
Sales Strategy • Online Store/Ecommerce
• Retail location/kiosk
• Instagram Thanks for attending!
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