Economic Outlook Survey Prepared for: Navy Federal Credit Union Date: December 20, 2014 315 Park Avenue South, 14th Floor New York, NY 10010 www.orcinternational.com ORC International Proprietary and Confidential This document contains confidential and proprietary information for ORC International client. No disclosure, duplication or use of any portions of the contents of these materials, for any purpose, may be made without prior consent of ORC International client. Table of Contents Background ...................................................................................................................................... 3 Objectives .................................................................................................................................. 3 Methodology ............................................................................................................................. 3 Definitions ................................................................................................................................. 3 Highlights ......................................................................................................................................... 4 Discussion ........................................................................................................................................ 5 Current Financial Situation ........................................................................................................ 5 Five-Year Financial Goals ........................................................................................................... 7 On Track for Five-Year Plan ....................................................................................................... 9 Five-Year Confidence Levels .................................................................................................... 10 Financial Literacy ..................................................................................................................... 11 Saving Goals............................................................................................................................. 12 Financial Planning for Emergencies......................................................................................... 15 Banking Habits ......................................................................................................................... 17 Cash Payments ........................................................................................................................ 19 Paying by Smartphone ............................................................................................................ 20 Mobile Payments..................................................................................................................... 25 Learn More..................................................................................................................................... 28 Note ............................................................................................................................................... 28 Contact ........................................................................................................................................... 28 |Page 2 Economic Outlook Survey ORC International Proprietary and Confidential March 2, 2015 Economic Outlook Survey Background The following report outlines findings from a recent financial outlook survey sponsored by Navy Federal Credit Union and conducted by ORC International. The research was conducted to validate a similar survey conducted in 2013, and to uncover new insights and trends related to millennials and their position on specific personal finance issues. Objectives This survey was designed to explore whether millennials feel, think and demonstrate that they are on track to meet their financial goals over the next five years. The survey was split between millennial active-duty military (as well as spouses) and the general millennial population. Issues explored in the survey: 1. Financial literacy: Whether military millennials demonstrate a higher or lower level of financial literacy relative to the general millennial consumer population. 2. Financial readiness: Preparedness of survey respondents related to an unexpected event that requires immediate funds available, such as a personal accident or job loss. 3. Home loans, credit cards and auto loans: How on track respondents feel with their current financial goals related to debt. 4. Level of confidence: How each group feels in terms of the overall economy and their financial situation, future, savings and personal financial planning habits. Methodology Survey respondents were separated into two groups, active-duty military millennials (or their spouses) and the general millennial population. Military Millennial Population: The military millennial addendum includes the findings of a survey conducted among a sample of 300 adults comprising 171 men and 129 women 18 years of age and older. The online omnibus study is conducted twice a week among a demographically representative U.S. sample of 1,000 adults 18 years of age and older. This survey was live from November 24 to December 8, 2014. General Population Millennial: The general population millennial portion of this report presents the findings of a survey conducted among a sample of 1,011 adults comprising 508 men and 503 women 18 years of age and older. The online omnibus study is conducted twice a week among a demographically representative U.S. sample of 1,000 adults 18 years of age and older. This survey was live from November 24 to November 26, 2014. Definitions Millennial: The term “millennial” refers to anyone 18 to 34 years of age. |Page 3 Economic Outlook Survey ORC International Proprietary and Confidential March 2, 2015 Military Millennial (MM): Anyone who is an active-duty member of the U.S. Armed Forces or is the spouse of an active-duty member of the U.S. Armed Forces. Branches of the U.S. Armed forces include the Army, Marine Corps, Navy, Air Force and Coast Guard. General Population Millennial (GPM): Anyone aged 18 to 34 who was selected to take part in the ORC International CARAVAN Omnibus Survey. Highlights Below are several key highlights taken from the survey results: Financial Goals Millennials in the military are more likely to be satisfied with their current financial situation than millennials in the general population. Eighty percent of military millennials are satisfied with their current financial situation, whereas 70% of general population millennials are satisfied with their current financial situation. General millennials are much more likely to believe purchasing an automobile is important in the next five years compared to military millennials. Sixty-six percent of general population millennials believe it is important to purchase an automobile in the next five years, compared to 50% of military millennials. Military millennials are more likely in all categories to feel they are on track financially to meet their goals. Eighty-nine percent of military millennials feel confident they are currently on track to meet their financial goals in the next five years, compared to 78% of general population millennials. Financial Literacy & Preparedness Sixty-six percent of military millennials have thought about their financial goals or what they should be, compared to 49% of general population millennials. Fifty-eight percent of military millennials feel that they know enough about how to manage their finances to meet their financial goals, while only 37% of general population millennials feel the same way. Sixty-eight of military millennials have checked their credit score within the past year, compared to 37% of general population millennials. Technology Military millennials are much more likely to use other payment methods than cash compared to general population millennials. Fifty-seven percent of military millennials don’t use cash very often and mostly pay another way, compared to 35% of general population millennials that responded the same way. |Page 4 Economic Outlook Survey ORC International Proprietary and Confidential March 2, 2015 Discussion Overview Touch point 2013 2014 Takeaway Current Financial Situation Seventy-nine percent of active duty military millennials were satisfied with their current financial situation; only 61% of general population millennials reported being satisfied with their current financial situation. Eighty percent of military millennials are satisfied with their current financial situation, whereas 70% of general population millennials are satisfied with their current financial situation. Millennials Have More Confidence in Current Financial Situation Five Year Goals Ninety-five percent of active duty military millennials stated that “saving for retirement” was an important five year financial goal; only 71% of general population millennials stated that saving for retirement was an important five year goal. Five Year Track Eighty-eight percent of military millennials responded that they were currently on track to meet their five year financial goals, compared to only 74% of general population millennials. Financial Literacy Forty percent of general population millennials report living paycheck to paycheck while only 22% of military millennials report similar spending habits. Sixty-six percent of military millennials have thought about their financial goals or what they should be, compared to 49% of general population millennials. Military Millennials Are Still More Financially Prepared/Literate Savings Goals The majority of military millennials (60%) plan to save more in 2013, compared to 2012; general population millennials (52%) are more likely to save the same or less in 2013 than the year before. Seventy-seven percent of general population millennials responded that they think they will save more in 2015 than in 2014, and 75% of military millennials responded they think they will save more in 2015 than in 2014. Military & NonMilitary Millennials Are Saving More Planning for Emergencies Seventy-three percent of military millennials are confident that they would be able to confront a financial emergency that impacts their finances, compared to only 49% of general population millennials. Seventy-one percent of military feel they would be prepared to confront an emergency that impacted their finances, while 65% of general population feel the same way. General Population Millennials Are More Confident They Can Deal With A Financial Emergency |Page 5 Military millennials are more likely than general population millennials to prioritize paying down debt, building up a savings/emergency fund and saving for retirement as very important. Sixty-six percent of military millennials said each was very important. Eighty-four percent of military millennials who indicated paying off debt is important to them over the next five years, feel that they are on track financially with this goal, compared to 68% of general millennials who feel they are on track financially to pay off debt. Millennials Are Developing More Balanced Financial Goals Millennials Still Feel They Are On Track To Meet 5-Year Goals Economic Outlook Survey ORC International Proprietary and Confidential March 2, 2015 Current Financial Situation Millennials in the military are more likely to be satisfied with their current financial situation than millennials in the general population. Eighty percent of military millennials are satisfied with their current financial situation, whereas 70% of general population millennials are satisfied with their current financial situation. Table 1.1—General Population Millennials |Page 6 Economic Outlook Survey ORC International Proprietary and Confidential March 2, 2015 Table 1.2—Military Population Millennials |Page 7 Economic Outlook Survey ORC International Proprietary and Confidential March 2, 2015 Five-Year Financial Goals General millennials are much more likely to believe purchasing an automobile is important in the next five years compared to military millennials. Sixty-six percent of general population millennials believe it is important to purchase an automobile in the next five years, compared to 50% of military millennials. Military millennials are more likely to prioritize paying down debt, building up a savings/emergency fund and saving for retirement as very important. Sixty-six percent of military millennials said each was very important. Table 2.1—General/Military Population Millennials |Page 8 Economic Outlook Survey ORC International Proprietary and Confidential March 2, 2015 On Track for Five-Year Plan Military millennials are more likely in all categories to feel they are on track financially to meet their goals. For example, of military millennials who indicated paying off debt is important to them over the next five years, 84% feel that they are on track financially with this goal, compared to 68% of general millennials who feel they are on track financially to pay off debt. Table 3.1—General/Military Population Millennials |Page 9 Economic Outlook Survey ORC International Proprietary and Confidential March 2, 2015 Five-Year Confidence Levels Military millennials seem to be more confident they are on track to meet their financial goals in the next five years. Eighty-nine percent of military millennials feel confident they are currently on track to meet their financial goals in the next five years, compared to 78% of general population millennials. On the other hand, military millennials’ confidence dropped slightly when asked about being satisfied with their financial situation in five years, while general population confidence slightly increased. Eighty-five percent of military millennials believe they will be satisfied with their financial situation in five years, while 82% of general population millennials responded the same way. Table 4.1—General/Military Population Millennials |Page 10 Economic Outlook Survey ORC International Proprietary and Confidential March 2, 2015 Financial Literacy Military millennials seem to be aware of their financial status. Sixty-six percent of military millennials have thought about their financial goals or what they should be, compared to 49% of general population millennials. Fifty-eight percent of military millennials feel that they know enough about how to manage their finances to meet their financial goals, while only 37% of general population millennials feel the same way. Sixty-eight percent of military millennials have checked their credit score within the past year, compared to 37% of general population millennials. Which of the following, if any, describes you? (General Population Millennials) Weighted Total I have thought about what my financial goals are or what they should be I feel like I know enough about how to manage my finances to meet my financial goals I have checked my credit score within the last year I live paycheck to paycheck I have at least 3 months of pay saved up in an emergency fund I have paid the minimum balance on my credit card(s) more than once in the past year I have a household budget that I review at least annually I have missed a credit card payment within the last year I have used a payday loan within the last year I have missed at least one mortgage payment in the PAST 2 YEARS None of these 310 49% 37% 37% 36% 27% 26% 25% 13% 6% 6% 11% Which of the following, if any, describes you? (Military Population Millennials) Weighted Total 300 I have checked my credit score within the last year I have thought about what my financial goals are or what they should be I feel like I know enough about how to manage my finances to meet my financial goals I have a household budget that I review at least annually I have paid the minimum balance on my credit card(s) more than once in the past year I have at least 3 months of pay saved up in an emergency fund I live paycheck to paycheck I have missed a credit card payment within the last year I have used a payday loan within the last year I have missed at least one mortgage payment in the PAST 2 YEARS None of these 68% 66% 58% |Page 11 40% 34% 32% 25% 11% 4% 2% 3% Economic Outlook Survey ORC International Proprietary and Confidential March 2, 2015 Saving Goals Overall, both groups of millennials have similar savings goals. Seventy-seven percent of general population millennials responded that they think they will save more in 2015 than in 2014, and 75% of military millennials responded they think they will save more in 2015 than in 2014. Table 6.1—General Population Millennials |Page 12 Economic Outlook Survey ORC International Proprietary and Confidential March 2, 2015 Table 6.2—Military Population Millennials |Page 13 Economic Outlook Survey ORC International Proprietary and Confidential March 2, 2015 Table 6.3—General/Military Population Millennials |Page 14 Economic Outlook Survey ORC International Proprietary and Confidential March 2, 2015 Financial Planning for Emergencies Military millennial are more likely to feel prepared for a personal disaster that impacts their finances. Seventy-one percent of military feel they would be prepared to confront an emergency that impacted their finances, while 65% of general population feel the same way. Military millennials are also much more likely to rely on savings (57%) compared to general population millennials (45%). Table 7.1—General/Military Population Millennials |Page 15 Economic Outlook Survey ORC International Proprietary and Confidential March 2, 2015 Table 7.2—General/Military Population Millennials |Page 16 Economic Outlook Survey ORC International Proprietary and Confidential March 2, 2015 Banking Habits Both groups of millennials are more likely to use online account access from computer or mobile phone than other options, but military millennials reported they use these options more frequently than general population millennials. Table 8.1—General/Military Population Millennials |Page 17 Economic Outlook Survey ORC International Proprietary and Confidential March 2, 2015 Table 8.2 —General/Military Population Millennails |Page 18 Economic Outlook Survey ORC International Proprietary and Confidential March 2, 2015 Cash Payments Military millennials are much more likely to use other payment methods than cash compared to general population millennials. Fifty-seven percent of military millennials don’t use cash very often and mostly pay another way, compared to 35% of general population millennials that responded the same way. Table 9.1—General/Military Population Millennials |Page 19 Economic Outlook Survey ORC International Proprietary and Confidential March 2, 2015 Paying by Smartphone There are similar patterns for how often each group would make purchases by smartphone if they could for things they buy everywhere. Military millennials are slightly more likely to use smartphones most of the time (28%) compared to general population millennials (21%). Table 10.1—General Population Millennials |Page 20 Economic Outlook Survey ORC International Proprietary and Confidential March 2, 2015 Table 10.2—Military Population Millennials |Page 21 Economic Outlook Survey ORC International Proprietary and Confidential March 2, 2015 Of respondents who reported they would never use a smartphone to pay for things they buy everywhere, military millennials are much more likely to have security concerns (80%) than general population millennials (54%). Table 10.3—General/Military Population Millennials |Page 22 Economic Outlook Survey ORC International Proprietary and Confidential March 2, 2015 Military millennials with smartphones are more likely to be aware of Apple Pay (40%) than general millennials (34%). Both groups are most aware of PayPal. Table 10.4—General/Military Population Millennials |Page 23 Economic Outlook Survey ORC International Proprietary and Confidential March 2, 2015 Military millennails are slightly more likely to not be using any mobile payment options on their smartphone. Forty-seven percent of military millennials are not using any of the listed mobile payment options, comapred to 43% of general millennials. PayPal was the most popular mobile payment option among both groups. Table 10.5—General/Military Population Millennials |Page 24 Economic Outlook Survey ORC International Proprietary and Confidential March 2, 2015 Mobile Payments Overall, both groups show similar levels of willingness to use mobile payment options in the next six months. Sixty-nine percent of military millennials are willing to use mobile payment options in the next six months, and 67% of general population millennials feel the same way. Military millennials are more likely not to be affected in their shopping by the fact that a retailer accepts Apple Pay. Military millennials are also more likely to think mobile payments would make their personal information less secure (65%) than general population millennials (54%). Table 11.1—General/Military Population Millennials |Page 25 Economic Outlook Survey ORC International Proprietary and Confidential March 2, 2015 Table 11.2—General/Military Population Millennials Table 11.3—General/Military Population Millennials |Page 26 Economic Outlook Survey ORC International Proprietary and Confidential March 2, 2015 |Page 27 Economic Outlook Survey ORC International Proprietary and Confidential March 2, 2015 Learn More If you have any questions with regards to the data provided in this report, please do not hesitate to reach out to us. Note The material attached in this document is for your one-time internal use and is provided under the terms and conditions of your Service Agreement with ORC International. Contact McVal Osborne Senior Research Analyst Direct: 212-463-6212 Office: 212-645-4500 Email: [email protected] Jess Sikora Research Associate Direct: 212-463-6340 Office: 212-645-4500 Email: [email protected] ORC International 315 Park Avenue South, 14th Floor New York, NY 10010 www.ORCInternational.com Follow us on Twitter | LinkedIn | or more on our CNN|ORC Poll results ORC International is a collaborative and consultative research partner to hundreds of organizations around the globe. 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