THE QUALITY IS IN THE DETAIL
Image processing by active online will ensure that our professional processes will
have your products and room arrangements in the best possible light. Every time.
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Content
Perfect Marketing Material – Fast and Cost-Effective ...................................... 4|5
Don't Gloss over Glossiness........................................................................ 6|7
Beveling and Surface Structures .................................................................. 8|9
A Wealth of Variations Based on a Variety of Laying Techniques ................... 10|11
Floored Areas – With or Without Shadow Effects ........................................ 12|13
Detail Images Make All the Difference ....................................................... 14|15
Choose from the Images in Our Photo Pool
— Ready to Use Images for Your Purposes ................................................. 16|17
Make or Buy? Service or Product? The Decision is Yours! ........................... 18|19
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Perfect Marketing Material – Fast and Cost-Effective
The choice in flooring products and deco variations grows each day. A photoshoot will hardly ever be able to cover all available products,
which means compromises must be made.
The result: only key products for which a budget
has been set aside, will make it to the shoot. The
virtual product presentation by active online frees
you from these limitations. You can now show
every single possible variation of a room-product
combination.
You won’t find a better marketing tool than extensive image material to convince your specialist
dealer partners! The customer now has the opportunity to visualize each and every product in its
destined environment, look at detail sections, or
create perspective images with the additional security that he is choosing the exact product he is
looking for.
All you need to create a room image is your own
personal concept, which defines how the images
will look in the end. Latest 3D technology allows
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the rendering of the finalized images without the
need to photograph the actual room. Once a
room has been created, it can then be viewed
from a variety of perspectives. Obsolete or out of
fashion room elements, e.g. furniture, can simply
be exchanged without the need to create an entirely new virtual room.
Based on your room sets, our mapping technology can then assign objects with photo-realistic
structures of any type, and highlight specific material features. Flooring can be visualized with various laying techniques, beveling shapes, widths,
colors, or with a glossy finish. We focus in particular on the detail-exact rendering of specific
wood surfaces. Visualized in perfect perspective and taken into consideration the actual lighting conditions in the room, we can create perfect
images for your brochures, leaflets, and catalogs,
or for your online presence - and we do all of that
while saving resources and costs.
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MATT FINISH
HIGH GLOSS
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Don't Gloss Over Glossiness
The optical rendering of a shiny surface requires
correct lighting, mirror effects, and light reflexes.
Without these, surfaces appear flat and dull.
In order to render these optical features attractively, room images have to be processed diligently – a method we have perfected. Rooms that
are to feature both matt and shiny floor areas,
can be prepared for both effects.
Color-change or glitter effects are based on similar properties, but are more difficult to process,
as they only appear in sections. Room image processing furthermore requires the exact definition
of the shining areas of the material.
The results are astounding. The image appears
with a crisp and brilliant shine, which breathes
life into the displayed material.
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Beveling and Surface Structures
In addition to the color and pattern of a product,
it is defined by its haptic properties and the optical effect of beveling on its surface. In order to
correctly translate these properties in visual images, each product is lit in such a way as to optimally visualize its surface structure. The color properties, width, and intensity of beveling can be
adjusted individually. Even non-homogenous be-
Example of a made-to-look-old beveling
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veling – for example on antique looks – can be
realized. Our wealth of experience dealing with
a huge variety of surface structures and beveling
allows us to concentrate on the end result instead
of experimenting, which ensures fast and excellent results.
Excellent digitalization
is the basis for excellent
image results.
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Herringbone
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A Wealth of Variations Based on a Variety of Laying
Techniques
The laying pattern of flooring is another product
feature that impacts its visual effect. The many different techniques on offer are a complication for
customers, when looking for the right product. It
becomes a lot easier to make decisions, when
the different variants can be viewed in a realistic
room environment.
The most popular laying techniques, including
herringbone, panel, or ladder, have been standardized and are ready for implementation. Custom laying techniques are available on request.
There are no limits to what is possible. Prerequisite is a digital template of the flooring, which can
be created simultaneously. Existing data may also
be used for the creation of lying plans and room
images – provided the quality is sufficiently high.
We offer the opportunity to show all possible implementation options for a product, so that the
end customer will be able to feel comfortable
about his decision.
Just some examples of different laying techniques
Panel
Ladder
Basket Weave
Old German Pattern
Cassette
and many
more …
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Standard
Light and shadow 1
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Light and shadow 2
Light and shadow 3
Floored Areas — With or Without Shadow Effects
It is often very difficult for a customer to imagine how a floor would look with just a small sample in hand. Offering images of a larger area with
the selected flooring for the customer to see is an
absolute must. We have developed area formats
that fulfill all requirements for that particular reason. Any product selected can be viewed on a
large area at the click of a button.
Combined with an atmospheric room image, a
neutral area is the ideal vehicle to convey details
of various products, and to compare various laying techniques and beveling types to make an informed decision.
Frontal
Frontal 1H
Frontal 2H
Frontal 2H
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Detail Images Make All the Difference
DETAIL 1 : 1
In order to communicate the unique features of a
product in marketing correctly, several images up
to 1:1 aspect ratio will be required. None of the
properties of the product remain hidden, which
means less complaints.
The detail image allows a visualization of the various beveling types, widths, and colors, even
if the products have not yet been manufactured
in all versions. The benefit here lies in the effici-
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T-VIEW 1 : 1
ent digitalization standard ”activescan”, which
allows a visualization of all application options
with one single scan. We can develop all the visualizations you require from it, provided the product image is available in the correct resolution.
The manufacture of costly prototypes is therefore
a thing of the past. You save time and money.
H-VIEW 1 : 1
We will be happy
to assist you in the
development of
additional detail views
as needed.
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Workroom
Bathroom
Office
Details
Reception
Corridor
Hotelroom
Nursery
Classroom
Kitchen
Diningroom
Restaurant
Bedroom
Showroom
Staircase
Livingroom
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Choose from Our Photo Pool — Ready to Use Images
for Your Purposes
You do not have any existing room images or
simply don’t have the time to have them ready in
time for your product launch or print date? No
problem! Dip into our photo pool and use what
you need! We have a number of different room
arrangements processed an ready to use, and
can create product images from these quickly and
easily - all we need is a digital template image of
the product you wish to display.
The images in our photo pool are a low-cost alternative to exclusive and proprietary image material. We are continuously expanding the pool with
new images. We will be happy to develop a specific room image or theme if you cannot find the
type of image you are looking for, which will then
be added to our photo pool. You will then have
an image that suits your expectations and requirements exactly, and it will be yours for the price of
any other image in the photo pool.
In addition to our room images, we also have themed images with light and shadow effects, which
offer an idea of size by simply adding a single
element. You can choose from a number of themes depending on the channel and message of
your marketing action.
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Make or Buy? Service or Product? The Decision is Yours!
Our product ”photostudio” lies at the heart of our
cost-effective creation of room image variations the perfect solution for the creation of image material with a quality to satisfy the most rigorous
print requirements.
photostudio supports much faster rendering results than traditional 3D applications, and also an
automation tool, which can create any number of
variants based on lists. Extreme flexibility when it
comes to post-editing of the images rounds off the
overall picture.
photostudio allows the editing of an entire room,
and the assignment of various surfaces properties. The software assigns precise renderings of
the pattern, intensity of shadow and mirror effects
for each surface, and allows an editing of the laying technique of the floor covering. Various material properties can be simulated at the touch of a
button.
Example of simple room image processing
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You can rely on the know-how of our experts
when creating your images – as we have developed the software ourselves, we know exactly what to look for, and what type of processing
will guarantee the highest quality for your requirements.
We can, however, also teach you to use photostudio to create your own image variations. You
will have the opportunity to only integrate part of
the process by using pre-existing images to map
your own products in the room images. Alternatively, our training course will show you how to
create and process your own images from start to
finish. We will be happy to consult on the planning of your processes to optimize your ROI.
ORIGINAL
RETOUCH
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active online GmbH
Cover picture
Ullrichstraße 6
supported by Kährs
46485 Wesel
Phone: +49.2 81.31 92 61-0
Fax: +49.2 81.31 92 61-29
E-Mail: [email protected]
www.active-online.de
Visit us online at www.active-online.de, or make an appointment for a personal consultation. We are looking forward to hearing from you!
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