Contact Datassential: 312-655-0594 MenuTrends Keynote | Sandwich 2014 SAMPLE SLIDES get the full report: 312-655-0594 or [email protected] THE KEYNOTE REPORT SANDWICHES MENUTRENDS KEYNOTE September 2014 Brian Darr 312-655-0594 [email protected] 1 Contact Datassential: 312-655-0594 MenuTrends Keynote | Sandwich 2014 CONTENTS click to jump to a section OBJECTIVES & METHODOLOGY KEY INSIGHTS 8 11 DRIVERS & BARRIERS MEGATRENDS 34 100 109 PRODUCT OPPORTUNITIES SAUCES & FLAVORS 141 149 CONSUMERS 18 24 INGREDIENT SPOTLIGHT 54 44 MEATS & PROTEINS BREADS SANDWICH LANDSCAPE CHEESES 125 APPENDIX: SUPPLEMENTAL DATA 152 28 VARIETIES 77 TOPPINGS & VEGGIES 133 OPERATORS 201 2 SHOW, BUT DON’T GIVE OR LEAVE BEHIND This report can be presented live or via webinar, but can not be distributed to outside companies. If your company has purchased this report, you are encouraged to excerpt key exhibits and build them into your own presentations. However, you should not provide significant sections of this report to any outside company without express written consent from Datassential. EXHIBIT GUIDE Landscape Sandwich Penetration by Segment Sandwich Menu Average Sizes Average Sandwich Prices America’s Favorite Sandwiches Sandwiches Eaten Sandwich Timeline 18 19 20 21 22 23-26 27 The Consumers Last Sandwich Occasion: Recency Sandwich: When Consumed, by Age Sandwich Frequency: AH vs. AFH Sandwich AFH: Where Purchased Sandwich AH: Prep Methods 28 29 30, 160 31 32 33 Drivers & Barriers A truly Great Sandwich starts with… AH Sandwiches: Attribute Importance AH Sandwiches: Drivers, by Age AH Sandwiches: Drivers (unaided) AH Sandwiches: Barriers AFH Sandwiches: Attribute Importance AFH Sandwiches: Drivers, by Age AFH Sandwiches: Drivers (unaided) AFH Sandwiches: Barriers, by Age 34 35 36, 162-163 37, 168 38 39 40, 167-169 41, 171-172 42 43, 170 MegaTrends MAC: Sandwich MegaTrends MegaTrends Interest Rating, by Age Unique Carriers Pickled Ingredients 44 45-46 47, 194 48 49 MegaTrends (cont’d) Ethnic Sandwiches Upscale Breads The New Healthy BBQ Sandwiches 50 51 52 53 Ingredient Spotlight MAC: Sandwich Ingredients/Toppings Specialty Cheddar, Time Trend Pickled Ingredients, Time Trend Braised Proteins, Time Trend Tzatziki, Time Trend Brioche, Time Trend Pretzel, Time Trend Sriracha, Time Trend Arugula, Time Trend Aioli, Time Trend Pulled Proteins, Time Trend Seasonal Sandwich Ingredients 54 55 56-57 58-59 60-61 62-63 64-65 66-67 68-69 70-71 72-73 74-75 76 Varieties MAC: Sandwich Varieties Top Sandwich Varieties Top Sandwich Items by Segment Top Sandwich Items by Region Fastest Growing Sandwich Varieties Healthy Terms: QSR vs. FSR Trending Sandwich Flavors Trending Ethnic Flavors 77 78 79 80 81 82 83 84 85 Contact Datassential: 312-655-0594 MenuTrends Keynote | Sandwich 2014 EXHIBIT GUIDE Varieties (cont’d) Sandwich Varieties: Interest Rating Unique Sandwiches: Interest Rating Interest Rating by Age, Income, Ethnicity Hot Brown Beef on Weck Doner Kebab / Shawarma Bocadillos Kati Roll Tortas & Cemitas Banh Mi Falafel The New Healthy BBQ Sandwiches 86-87 88-89 183-185 90 91 92 93 94 95 96 97 98 99 Breads MAC: Sandwich Carriers Top Sandwich Breads Top Breads by Segment Top Breads by Region Trending Sandwich Breads Top Sandwich Breads: Avg. Price Interest Rating: Breads Breads: Interest by Gender & Age Breads: Interest by Income & Ethnicity Wraps: Menu Favorites & Rapid Trends 100 101 102 103 104 105 106 107 186 187 108 Meats & Proteins MAC: Sandwich Proteins Top Sandwich Proteins Top Proteins by Segment Top Proteins by Region Trending Sandwich Proteins Top Sandwich Proteins: Avg. Price Interest Rating: Proteins Proteins: Interest by Gender & Age Proteins: Interest by Income & Ethnicity Proteins: Menu Favorites & Rapid Trends Chicken Sandwiches Turkey Sandwiches Ham Sandwiches Steak Sandwiches Tuna Sandwiches BBQ Sandwiches Roast Beef Sandwiches 109 110 111 112 113 114 115 115-117 177-178 179-180 Cheeses MAC: Sandwich Cheeses Top Sandwich Cheeses Top Cheeses by Segment Top Cheeses by Region Trending Sandwich Cheeses Top Sandwich Cheese : Avg. Price Interest Rating: Cheese Cheese: Interest by Gender & Age Cheese: Interest by Income & Ethnicity 125 126 127 128 129 130 131 132 181 182 118 119 120 121 122 123 124 5 Contact Datassential: 312-655-0594 MenuTrends Keynote | Sandwich 2014 EXHIBIT GUIDE Toppings & Veggies Top Sandwich Toppings & Veggies Top Toppings & Veggies by Segment Top Toppings & Veggies by Region Trending Sandwich Toppings & Veggies Top Sandwich Toppings & Veggies: Avg. Price Interest Rating: Toppings & Veggies Toppings: Interest by Gender & Age Toppings: Interest by Income & Ethnicity 133 134 135 136 137 138 139-140 188-189 190-191 Sauces & Flavors MAC: Sandwich Sauces & Flavors Top Sandwich Sauces & Flavors Top Sauces & Flavors by Segment Top Sauces & Flavors by Region Trending Sandwich Sauces & Flavors Top Sandwich Sauces & Flavors: Avg. Price Interest Rating: Sauces & Flavors Sauces & Flavors: Interest by Gender & Age Sauces & Flavors: Interest by Income & Ethnicity 141 142 143 144 145 146 147 148 192 193 Product Opportunities Breads & Carriers Innovations Other Innovations 149 150 151 Appendix Supplemental Data Share of Stomach: AH vs. AFH Avg. Share of Visitations by Rest. Type Sandwich Consumer Profile AFH Top 10 Selection Criteria AFH Selection Criteria AFH Dining Habits AFH Dining Habits by Age Sandwiches: When Consumed by Age AH vs. AFH Sandwich Frequency AH Sandwiches: Attribute Importance AH Sandwiches: Attribute Importance by Age AH Sandwiches: Drivers by Age AFH Sandwiches: Attribute Importance AFH Sandwiches: Barriers by Age AFH Sandwiches: Drivers by Age Sandwich Varieties Interest: LOVE IT by Gender & Age Sandwich Varieties Interest: LOVE IT by Inc. & Ethnicity Proteins Interest: LOVE IT by Gender & Age Proteins Interest: LOVE IT by Income & Ethnicity Cheese Interest: LOVE IT by Gender & Age Cheese Interest: LOVE IT by Income & Ethnicity Unique Sandwich Interest: LOVE & LIKE IT by Age Unique Sandwich Interest: LOVE IT by Gender & Age Unique Sandwich Interest: LOVE IT by Income & Ethnicity Breads Interest: LOVE IT by Gender & Age Breads Interest: LOVE IT by Income & Ethnicity 152 153 154 155 156 157 158 148 160 161 162-163 164-165 166 167-169 170 171-172 173-174 175-176 177-178 179-180 181 182 183 184 185 186 187 6 Contact Datassential: 312-655-0594 MenuTrends Keynote | Sandwich 2014 EXHIBIT GUIDE Appendix (cont’d) Supplemental Data Toppings Interest: LOVE IT by Gender & Age Toppings Interest: LOVE IT by Income & Ethnicity Sauces Interest: LOVE IT by Gender & Age Sauces Interest: LOVE IT by Income & Ethnicity MegaTrends Interest: by Age Sandwich Varieties: QSR vs. FSR QSR Sandwich Trends FSR Sandwich Trends Independent Operator Sandwich Trends Chain Operator Sandwich Trends 188-189 190-191 192 193 194 195-196 197 198 199 200 Sandwich Operators Sandwich Operator Profile Brand Importance: Sandwich Elements Purchase Formats: Breads Brand Importance: Breads Preferred Brands: Biscuits (unaided) Preferred Brands: Hoagies (unaided) Preferred Brands: Specialty Loaves (unaided) Purchase Formats: Deli Meats & Turkey Brand Importance: Deli Meats & Turkey Preferred Brands: Deli Turkey (unaided) Preferred Brands: Roast Beef (unaided) Preferred Brands: Ham (unaided) Purchase Formats: Cheeses Brand Importance: Cheeses Preferred Brands: Sliced Cheese (unaided) 201 202 203 204 205 206 207 208 209 210 211 212 213 214 215 216 Preferred Brands: Block/Wheel Cheese (unaided) Purchase Formats: Sauces/Flavors Brand Importance: Sauces/Flavors Preferred Brands: Hot Sauce (unaided) Preferred Brands: Ketchup (unaided) Preferred Brands: BBQ Sauce (unaided) 217 218 219 220 221 222 7 MenuTrends Keynote | Sandwich 2014 Contact Datassential: 312-655-0594 8 Soup Varieties: Detailed SAMPLE SLIDES Profiles 8 Contact Datassential: 312-655-0594 MenuTrends Keynote | Sandwich 2014 9 Nearly three-fourths of all restaurants offer sandwiches. Sandwich Penetration by Segment (% of restaurants serving sandwiches) 75% 74% 68% 71% 71% 62% QSR and Fast Casual operators are the most likely to serve sandwiches, often offering a wide range of varieties for consumers on the go. QSR Fast Casual MENU PENETRATION: of all restaurants, % that offer sandwiches Midscale Casual Fine Dining ALL Source: Datassential MenuTrends Contact Datassential: 312-655-0594 MenuTrends Keynote | Sandwich 2014 10 Sandwich Menu Average Sizes (Average number of sandwiches) QSR Midscale Casual Fine Dine Average Number of Sandwiches Total U.S. 25 8-Year Growth QSR: 20.7 +5% Midscale: 18.3 +4% 15 Total US: 15.5 0% 10 Casual: 11.0 -8% Fine Dining: 5.3 -8% 20 5 QSR operators offer the largest sandwich selection. 0 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Source: Datassential MenuTrends Contact Datassential: 312-655-0594 MenuTrends Keynote | Sandwich 2014 A truly GREAT sandwich starts with having… 42% 38% 8% 7% 6% TRULY GREAT Bread TRULY GREAT Meats / Poultry / Proteins TRULY GREAT Sauces / Flavors TRULY GREAT Toppings TRULY GREAT Cheese QB11 : “A truly great sandwich starts with having…” n=1015 11 Contact Datassential: 312-655-0594 MenuTrends Keynote | Sandwich 2014 Consumers’ sandwich choices vary widely. Turkey and ham are the two most commonly consumed sandwiches. Subs are a leading away-from-home choice whereas grilled cheese and PBJ are predominantly consumed at home. Sandwiches Eaten FROM HOME AWAY FROM HOME HOT COLD 77% 22% 18% 81% 82% 18% 15% 85% 43% 57% 63% 37% 23% 77% 29% 71% 83% 17% 10% 90% RANK ITEM 1 Turkey 2 Ham 3 Chicken 4 Sub 5 Deli Salad 6 PBJ 5% 100% 0% 4% 96% 7 BLT 5% 70% 30% 42% 58% 8 Grilled Cheese 5% 94% 6% 94% 6% 9 Roast Beef 50% 50% 32% 68% 10 Other 86% 14% 31% 69% 11 Club 46% 54% 15% 85% 12 Pastrami, Corned Beef, Reuben 2% 45% 55% 55% 45% 13 Steak 2% 33% 67% 94% 6% 14 Wrap 2% 50% 50% 22% 78% 15 Vegetable 2% 73% 27% 47% 53% % WHO HAVE EATEN (past 2 weeks) 14% 11% 9% 8% 6% 4% 4% 3% Among consumers who have eaten a sandwich within the last 2 weeks QA2: Think back to the very last time you had a sandwich. What type of sandwich was it? n=946 12 Contact Datassential: 312-655-0594 MenuTrends Keynote | Sandwich 2014 Sandwiches Eaten (cont’d) FROM HOME AWAY FROM HOME HOT COLD RANK ITEM 16 BBQ 1% 43% 57% 71% 29% 17 Fish 1% 64% 36% 71% 29% 18 Sausage/smoked sausage 1% 75% 25% 92% 8% 19 Italian Beef, French Dip 1% 25% 75% 100% 0% 20 Panini 1% 33% 67% 100% 0% 21 Philly 1% 9% 91% 82% 18% 22 Meatball 1% 36% 64% 91% 9% 23 Sloppy Joe 1% 60% 40% 80% 20% 24 Melt 1% 50% 50% 88% 13% 25 Hoagie 1% 25% 75% 25% 75% 26 Pork 1% 71% 29% 86% 14% 27 Po'Boy 1% 29% 71% 71% 29% 28 Mexican Sandwich (torta, cemita, gordita) 1% 50% 50% 100% 0% 29 French Dip 1% 50% 50% 100% 0% 30 Other Ethnic 1% 60% 40% 80% 20% % WHO HAVE EATEN (past 2 weeks) Among consumers who have eaten a sandwich within the last 2 weeks QA2: Think back to the very last time you had a sandwich. What type of sandwich was it? n=946 13 Contact Datassential: 312-655-0594 MenuTrends Keynote | Sandwich 2014 The vast majority of consumers make sandwiches at home from scratch. At Home Sandwiches: Preparation Methods 4% 0% 8% 100% 88% Made or assembled from scratch Refrigerated, prepackaged QA4 : For this last sandwich that you had FROM HOME, was it… Frozen & reheated Total n=595 14 Contact Datassential: 312-655-0594 MenuTrends Keynote | Sandwich 2014 15 SANDWICHES IN TIME Craft sandwich chain ‘wichcraft by Tom Colicchio expands in NYC Jack in the Box unveils a new Ciabatta sandwich line 2005 2006 Starbucks releases its new warm sandwich line Domino’s rolls out their new Oven Baked Sandwiches McDonald’s adds grilled chicken to its successful Snack Wrap line 2007 A judge rules that a burrito is not a sandwich, ending a lease dispute between Panera and Qdoba McDonald’s introduces a new Premium Chicken Sandwich line with Club, Classic, and Ranch BLT 2008 Jamba Juice enters the sandwich market with a new line of wraps and flatbreads 2009 The food truck revolution begins – bringing unique and authentic ethnic sandwiches to the masses KFC releases their first fish sandwich and asks Pope Benedict XVI to bless their Fish Snacker 2010 Quizno’s releases over 25 new menu items The (in)famous KFC Double Down sandwich is released Operators upgrade the classic grilled cheese with high-end cheeses and artisan breads 2011 Fine dining chefs begin opening sandwich-focused operations The Vietnamese banh mi is the trendy sandwich of the year, featured prominently on menus and in the press 2012 Pretzel rolls become the new trendy sandwich carrier at chains 2013 2014 Sriracha begins its rapid ascent on sandwich menus Burger King revamps its menu, introducing a new “Garden Fresh” section with healthier wraps Contact Datassential: 312-655-0594 MenuTrends Keynote | Sandwich 2014 THE DATASSENTIAL MENU ADOPTION CYCLE (MAC) F&B trends follow a predictable life cycle, based on their availability in key away from home and at-home segments. For the past 30 years, the market sweet spot has been in the PROLIFERATION stage. But times are changing, and we predict that the new sweet spot will shift to ADOPTION in the years ahead. Casual Independents Supermarkets Fast-Casual Specialty Retailers Upper-Casual Food Trucks Specialty Grocers Farmers Markets Chef-Casual Casual Chains Club Stores Lodging C&U Discount Grocers QSR Menu Adoption Cycle Dollar Stores B&I Drug Stores Midscale Grocery Deli Fine Dining Ethnic Markets Ethnic Independents C-Stores K-12 16 Contact Datassential: 312-655-0594 MenuTrends Keynote | Sandwich 2014 17 MENU ADOPTION CYCLE SANDWICH MEGATRENDS Asiago Guacamole Pesto BBQ Cilantro The New Healthy Ciabatta Vinaigrettes Swiss Aioli White Cheddar Au Jus Cheddar Sriracha Aged Cheddar Unique Carriers Bao Kale Kimchee Harissa Naan Doner/Shawarma INCEPTION Chipotle Bacon Pickled Ingredients Pico de Gallo Ethnic Sandwiches Smoked Cheeses Banh Mi Savory jams Upscale Breads Tzatziki Falafel Gruyere Tapenade Chutney Brisket Arugula Brioche Hummus Pretzel American Cheese Smoked Meats Mayo Buffalo Goat Cheese Giardiniera Curry Tortas/Cemitas ADOPTION PROLIFERATION UBIQUITY Contact Datassential: 312-655-0594 Barbecue and upscale breads are among the new sandwich MegaTrends most popular with consumers. MenuTrends Keynote | Sandwich 2014 18 Barbecue is currently in the Ubiquity stage of the menu cycle. However, it continues to be a highly appealing sauce and protein option for over half of consumers. BBQ Sandwiches 63% Upscale Breads: brioche, pretzel, ciabatta 51% Ethnic Sandwiches: banh mi, tortas, cemitas, cuban 41% Interest Rating: MegaTrends (Top 2) New Healthy: gluten free, vegan, organic 37% Unique Carriers: naan, bao, waffles 32% Pickled Ingredients: giardiniera, onions, radishes 31% QC7 : Described are some sandwich trends you might not already be familiar with. For each, please indicate how interested you are in trying that type of sandwich trend/item. 5-point scale, top 2 (very interested and interested) n=1023 Contact Datassential: 312-655-0594 MenuTrends Keynote | Sandwich 2014 INCEPTION: Unique Carriers SANDWICHES Authentic ethnic breads and unusual carriers are helping operators stand out. Naan and bao create Asian-inspired sandwiches while waffles are being used for a handheld chicken & waffles dish. Notable Flavors 19 Naan Bao Arepas Paratha Waffles Challah Piadina Donuts ON THE MENU RESTAURANT ITEM DESCRIPTION BIRDSALL HOUSE SMOKY PULLED PORK SANDWICH carolina style barbeque sauce, pickled carrots, caramelized apples, organic challah bun, fries. MAX BRENNER ROAST BEEF WAFFLE SANDWICH thinly-sliced roast beef, gruyere cheese, red onion, tomatoes, dijon mustard. OBIKA MOZZARELLA BAR SALMONE PANINI smoked wild alaskan salmon, stracciatella di burrata and wild arugula on piadina. WHIP-IN PARLOUR CAFÉ THE EASTSIDE DRIVE six slices of bacon with tomato chutney, swiss cheese & field greens in a warm naan served with coleslaw. YUM DUM TRUCK KOREAN CHILI CHICKEN BAOWICH panko breaded chicken breast with house spicy slaw, topped with Korean chili sauce and toasted sesame seeds. Source: Datassential INSIDER Contact Datassential: 312-655-0594 MenuTrends Keynote | Sandwich 2014 Made-to-order freshness and quality are the most important factors driving away-fromhome sandwiches. Customization also rates high and emphasizes the component of freshness that consumers seek. AFH Sandwiches: Attribute Importance (Top 2) CRITERIA IMPORTANCE 1 Clean / sanitary food & beverage areas 83% 2 Freshness of sandwich options 82% 3 Quality of sandwich options 81% 4 Sandwiches are made to order 79% 5 Best value (quality for the price) 77% 6 Ability to customize my sandwich 74% 7 Visually appealing 74% 8 Consistent sandwiches 73% 9 Selection of sandwich ingredients / toppers / condiments 73% 10 Convenient location 72% QB6 : When you want sandwich AWAY FROM HOME (at a restaurant, cafeteria, etc.) how important are each of the following? 5-point scale n=1015 20 MenuTrends Keynote | Sandwich 2014 Contact Datassential: 312-655-0594 “The prices of sandwich meat & cheeses has gone up considerably. And the quality has gone down. So I don’t usually purchase sandwich fillings. When I do, they tend to go bad before I have a chance to use it all.” “…I have the proper ingredients available. I do not use any bread, only meats and cheeses with salad dressing, chili sauce and mustard. Pre-cut and packaged so that they are easy to use.” “If I had access to fresh vegetables and condiments that would be eaten in a timely manner and would not spoil. There are only two in my household.” “I could make one as good as what I get when I go out. Sometimes you can’t find or don’t have the right bread, otherwise it’s really time consuming to make all ingredients and get it together.” At Home Sandwiches: Drivers (unaided) “They were less time consuming and offered more variety to prepare in a short time. I buy them at restaurants so that I don’t have to prepare them.” “Fresher tasting and all-natural ingredients that didn’t spoil within a week or sooner.” “The shelf life of the ingredients was longer. I do not like to have a sandwich every day and I would get tired of the same sandwich all the time.” ”If everything was cut, chopped, and ready to make the sandwich like a sub or sandwich kit with meat cheese veggies and sauce packets.” “I had good quality bread to make it. Good bread isn’t cheap and it doesn’t last as long as the pre-packaged bread.” QB4 : Please complete this thought: “Other than lower cost, I would be more likely to have sandwich AT HOME if…” n=1015 21 MenuTrends Keynote | Sandwich 2014 Contact Datassential: 312-655-0594 GET THE FULL REPORT 312-655-0594 or [email protected] 22 MenuTrends Keynote | Sandwich 2014 Contact Datassential: 312-655-0594 WE KNOW FOOD DATASSENTIAL is your best source for food industry insights – from the latest menu trends to the products shoppers want at the grocery store. for more information, contact BRIAN DARR at 312-655-0594 or [email protected] 23 MenuTrends Keynote | Sandwich 2014 DATASSENTIAL INNOVATION TOOLS MenuTrends Contact Datassential: 312-655-0594 The industry’s most accurate system for identifying, tracking, and predicting flavor trends FS CPG 10x larger than other menu and flavor databases 15 million menu examples from more than 100k menus LTOs new and limited-time items updated weekly 24 MenuTrends Keynote | Sandwich 2014 DATASSENTIAL INNOVATION TOOLS LTO Analytics Contact Datassential: 312-655-0594 On-demand analysis of new item and LTO activity at hundreds of restaurant chains benchmark detailed activity reports for each chain versus its competitive set weekly new items and LTOs are updated each week historic track over 100 months of LTO activity, dating back to 2006 FS CPG 25 Contact Datassential: 312-655-0594 MenuTrends Keynote | Sandwich 2014 DATASSENTIAL INNOVATION TOOLS FLAVOR+ INNOVATION FUNNEL. Flavor+ is the first step for meaningful, process-drive innovation. New product-flavor combinations are assessed each period, prioritized by market opportunity. EARLY DETECTION SYSTEM. Trends start first at restaurants and today are transitioning to retail faster than ever. Flavor+ utilizes the Menu Adoption Cycle to detect early stage trends and then tracks them over time. Each period, emerging flavors are identified through MenuTrends and the Menu Adoption Cycle. Fill your retail innovation process with an ongoing stream of consumertested new product ideas METRICS Excitement Appeal Frequency Uniqueness Brand fit Those flavors and are then paired with your specific product categories and tested with consumers. FS CPG Legacy and new flavors are tracked longitudinally, with full reporting by shopper segments and demography. 26 MenuTrends Keynote | Sandwich 2014 DATASSENTIAL SALES TOOLS Firefly Contact Datassential: 312-655-0594 The first true universal operator database, verified by 5 million phone calls each year FS CPG census phone-validated profiles for every FS location in the US – restaurants, onsite, and retail food sell better generate target lists by segment, menu type, operational attributes, or even what’s on the menu analytics analyze local markets, brand performance, and more than 10,000 chains 27 MenuTrends Keynote | Sandwich 2014 DATASSENTIAL CUSTOM RESEARCH Consumer Segmentation Concept testing Proprietary flavor trackers Category / AAU Brand strength Market entry analysis Customer satisfaction TURF analysis Price optimization Contact Datassential: 312-655-0594 Extraordinary eater and shopper insights that reveal the “why” behind the “what” FS CPG foodservice target users of specific restaurants, c-stores, and other segments retail / cpg survey shoppers by store type or specific brand global reach execute research in more than 70 countries, with full translation capability 28 MenuTrends Keynote | Sandwich 2014 DATASSENTIAL CUSTOM RESEARCH Operator Contact Datassential: 312-655-0594 Expert insights from the industry’s largest panel of foodservice decision makers FS CPG 40k panelists Concept testing Category management Category AAU Brand tracking In-store testing Market entry analysis Package testing by far the industry’s largest operator panel, with 40,000 purchase decision makers all segments reach operators from all segments – LSR, FSR, lodging, healthcare, K-12, C&U, B&I, and more true feedback a panel built exclusively for research, balanced and unbiased 29 Contact Datassential: 312-655-0594 MenuTrends Keynote | Sandwich 2014 CALL MAEVE WEBSTER AT 312-655-0596 OR EMAIL AT [email protected] STAY IN-THE-KNOW ON THE LATEST TRENDS WITH TRENDSPOTTING REPORTS FROM QUARTERLY BI-MONTHLY MONTHLY ON THE MENU keeps you up-todate, covering six key trends every month, each with consumer data, menu examples, and expert commentary. Plus, we gather and examine the hottest LTOs from major chains across the country. TIPS brings you deep analysis of trends at different stages along the menu adoption cycle. Each issue is packed with extensive research, foodservice/menu availability, media coverage, and both consumer AND operator data. WORLD BITES bring you foods, flavors, and trends from around the globe. Each issue covers 10+ authentic dishes from a single cuisine, with background, menu examples, and extensive consumer data, including market demand. MONTHLY CREATIVE CONCEPTS is your monthly, in-depth look at the latest trends in restaurant and foodservice concepts. Each issue includes representative establishments, complete with extensive overviews and menu examples. MONTHLY DINE AROUND takes you on a trendspotting tour of the country. Each month we focus on one city, with an overview of the city and region’s food culture; indepth operator and manufacturer profiles; menu examples; and consumer data . MONTHLY INTERNATIONAL CONCEPTS, launching in 2014, brings you chain activity from around the globe, highlighting upand-coming concepts, trends, and ethnic flavors. Each issue covers six chains in a single market, complete with menu examples. 30 MenuTrends Keynote | Sandwich 2014 a Datassential solution Contact Brian Darr: 312-655-0594 [email protected] Contact Datassential: 312-655-0594 31
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