Name: ________________________ Persuasive Project Rubric – due Thursday, January 15th in the dropbox
Learning Target: I can create a persuasive commercial, magazine advertisement, or brochure to advertise my
claim using persuasive techniques. SL.8.5 I can present my findings orally through a persuasive speech that
highlights the key components of my persuasive essay. SL.8.1 and SL.8.4
___ 1-2 minute Commercial using Moviemaker, powerpoint, or Prezi (once started, must play on its own)
___ Magazine Ad using a poster or computer program (also print a copy)
___ Brochure using Microsoft Word or Desktop Publishing (also print a copy)
Your entire presentation should last 3-5 minutes. (____/2 pts)
Emerging
(0pts)
Ideas in
Advertisement
Organization
in
Advertisement
Only 1 advertising
technique used or
just a slogan.
A lot of blank space
and may be difficult
to read.
Developing
(2pts)
Effective
(4pts)
1 advertising
technique used and a
slogan or 2 advertising
techniques.
Most of the page is
used and hints at
theme. May be
difficult to read.
2 advertising
techniques used and
a slogan or 3 ad.
techniques.
Full space is used,
some creativity,
layout makes sense,
and consistent
theme.
Persuasive tone.
3 or more advertising
techniques used and a
slogan.
Most words convey
meaning, some may
distract from meaning.
Concise words
convey meaning.
Powerful, concise, and
articulate words.
Many errors in spelling
and/or grammar.
No errors in spelling or
grammar.
Advertisement
lacks persuasive
tone.
Simple or vague
words used, and
some words are
distracting.
Spelling/grammar
errors take away
from the message.
Limited content is
included.
A few spots of
persuasion.
Some of the content is
included, but 3 or 4
pieces are missing,
weak, and/or vague.
A few errors in
spelling and/or
grammar.
Most of the content
is included, but 1 or
2 pieces are missing,
weak, and/or vague.
Oral
Presentation
(Speech)
The speaker is
difficult to
understand. Voice
is often monotone
or minimal
speaking is used.
Oral
Presentation
(Delivery)
Minimal attempt at
eye contact,
professional body
language, and
articulated speech.
Volume and/or speed
make the speaker
difficult to understand.
Voice is at times
persuasive,
enthusiastic, and/or
conversational.
Attempt at eye
contact, professional
body language, and
articulated speech.
Volume and speed
allows speaker to be
easily understood at
times. Voice is
persuasive,
enthusiastic, and/or
conversational.
Inconsistent eye
contact, professional
body language, and
articulated speech.
Voice in
Advertisement
Word Choice
in
Advertisement
Conventions
in Advertisement
Oral
Presentation
(Content)
Advertisement _____/30 points
Presentation _____/20 points
Exceptional (6pts)
Creative use of space,
page/screen layout makes
sense, consistent theme,
visually appealing, and neat.
Strong persuasive tone.
Hook, introduction, thesis
statement, explanation of
slogan and 3 or more
advertising techniques used,
and conclusion with 3
reasons and a call to action.
Volume and speed allows
speaker to be easily
understood. Voice is
persuasive, enthusiastic,
and conversational.
Consistent eye contact,
professional body language,
and articulated speech.
3-5 minutes in total length
Total ______________/50 points
Name: ________________________________________ Claim:_____________________________________
PERSUASIVE PROJECT OVERVIEW/PLAN
Slogan:___________________________________________________________________________________
Audience:_________________________________________________________________________________
Describe how you targeted your audience? _________________________________________________
__________________________________________________________________________________________
Hook: ____________________________________________________________________________________
__________________________________________________________________________________________
Introduction: _____________________________________________________________________________
__________________________________________________________________________________________
Thesis Statement: __________________________________________________________________________
__________________________________________________________________________________________
Reason #1 with explanation: _________________________________________________________________
__________________________________________________________________________________________
Reason #2 with explanation: _________________________________________________________________
__________________________________________________________________________________________
Reason #3 with explanation: _________________________________________________________________
__________________________________________________________________________________________
Persuasive Technique #1:____________________________________________________________________
Explanation of how the technique was used:________________________________________________
__________________________________________________________________________________________
Persuasive Technique #2:____________________________________________________________________
Explanation of how the technique was used:________________________________________________
Persuasive Technique #3:____________________________________________________________________
Explanation of how the technique was used:________________________________________________
Conclusion and Call to Action: _______________________________________________________________
__________________________________________________________________________________________