Com
mmittee Reporrt
SNMTS Executive Bo
oard
une 4, 2010
Ju
NUCL
LEAR MEDIC
CINE WEEK TASK
T
FORCE
Committee Charges
C
C
for 2009-2010:
2
N
Nuclear
Mediccine Week 20
010 campaign
n and productt sales
Current Obje
C
ectives/Goals
s (please refe
erence Strateg
gic Plan):
G
Goal
B: Enhan
nce Marketing
g – Increase the
t professional visibility and
a recognitio
on of the SNM
MTS through effective
e
b
branding
and communication. Improve the public pe
erception and understandin
ng of the use of
o radioactive
e
m
materials
in medicine.
m
O
Objective
2: Develop
D
educa
ational materials that outlin
ne the benefitts of nuclear medicine
m
and
d molecular im
maging.
ctives/Goals
Progress of Charge/Obje
P
C
s to Date:
2
2010
NMW th
heme has bee
en defined: Nu
uclear Medicine: Paving th
he Path to Perrsonalized Me
edicine
P
Poster
concep
pt has been established
e
an
nd will be ava
ailable at the annual
a
meetin
ng at the SNM
M booth
NMW productts will be available at the SNM
N
S
booth:
• Poste
er
• Lapel pin
• Waterr bottle
• Key chain
c
• Stadiu
um seat
• Pen
• Flipit bag
Additional Go
A
oals/Objectiv
ves for 2009--2010:
A
Awareness
Ca
ampaign: Gott Tc? T-shirts were finalize
ed and are no
ow on sale on the SNM website under Specialty
S
P
Products
Developing an
D
n online Nucle
ear Medicine Week promo
otion kit to include such thin
ngs as:
• Fact sheet
s
Samples of:
S
ent Official
• Letterr to Governme
• Officia
al Proclamatio
on
• Media
a Advisory
• Stepss to obtaining media covera
age
• Newss release
• Publicc Service Ann
nouncement
• Sugge
ested activitie
es