PositionAvailableatJacob’sPillow
Title: DirectorofMarketingandCommunications
Status:
Year-Round,Full-Time
Reportsto:
ManagingDirector
Supervises:
DigitalInitiativesandMarketingManager
PatronServicesManager
AssistantPatronServicesManager
GraphicDesignandWebsiteManager
PublicRelationsandPublicationsManager
MarketingCoordinator/BusinessPartnershipCoordinator
MarketingandPatronServicesSeasonalStaffandInterns
Jacob’sPillowis“thedancecenterofthenation”(TheNewYorkTimes),aNationalHistoricLandmark,
recipientoftheNationalMedalofArts,andhometoAmerica’slongest-runningdancefestival,locatedin
thebeautifulBerkshiresofWesternMassachusetts.“ThePillow”encompassesaworld-renowned
internationalFestival;TheSchoolatJacob’sPillow,aprofessionaltrainingcenter;rareandextensive
danceArchiveswhichareopentothepublic;aCreativeDevelopmentResidencyProgramtosupport
newchoreography;co-presentationswithMASSMoCA(MassachusettsMuseumofContemporaryArt);
year-roundCommunityProgramsservinglocalschoolchildren,artists,andcommunitymembers;and
VirtualPillow,whichincludescuratedonlinedanceperformances,videos,andtalkswithartists.Jacob’s
Pillowwillcelebrateits85thseasonin2017.
Opportunity
Jacob'sPillowseeksanexperienced,strategicartsmarketingspecialisttoserveasDirectorofMarketing
andCommunications.
Responsibilities
• WorkwiththeDirectorandManagingDirectortosetinstitutionalbranding,outreach,
marketing,andcommunicationgoalsforJacob’sPillowasawhole,theinternationaldance
festival,TheSchoolatJacob’sPillow,communityandaudienceengagementprograms,dance
archivesandpreservationefforts,andmore.
• Setstrategyandleadalleffortsrelatedtomarketing,ticketsales,audiencedevelopment,patron
services,publicrelations,andinterdepartmentalandexternalcommunication.
• AsamemberoftheSeniorManagementTeam,contributetostrategicplanningandgoalsetting.
• SupportthecommunicationneedsoftheDevelopmentdepartment,workingcollaboratively
withtheDevelopmentDirectortoco-leadasymbioticMarketing&Developmentteam.
Strategy,Oversight,andDepartmentManagement
• Manageadepartmentof6year-roundstaff,and11seasonalstaffandinterns.
• Recruitandhirestaffandinternsasnecessary.
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Managemarketingexpensebudget,createticketsalesprojections,andworkwithDirectorof
FinanceandManagingDirectortosetticketsalesgoals.
• In2017,overseethesaleofover$2.2millioninsubscription,group,andsingletickets.
Setexpectationsandgoalsforboxofficeoperations,customerservicestandards,house
management,andpatronservicesemergencyprotocol,allofwhicharemanagedday-to-dayby
PatronServicesManagerandAssistantPatronServicesManager.
Setstrategyandcreateeffectivetimelinesforalldesignworkandmarketingpublications,and
overseeGraphicDesignandWebsiteManagerastheyexecuteandmanagecreativeconcept,
design,printing,anddistribution.
• Includesseasonbrochure,festivaleventsbrochure,Schoolcatalog,targetmarketing
pieces,membershipbrochures,specialeventinvitations,posters,salessheets,and
otherinstitutionaldesignpieces.
Projectmanagemarketingpublicationswhennecessary.
Contractandmanagefreelancegraphicdesignerasnecessary.
Reviewandapproveallpublic-facingmarketingandcommunicationpiecesincluding
publications,pressreleases,emailanddigitalmarketingcopy,fundraisingappeals,andmore.
Setstrategyandoverseewebsitedesign,copy,andlayout,managedbytheGraphicDesignand
WebsiteManager,andDigitalInitiativesandMarketingManager.
• In2016-2017,workwithdesignfirmBarrelanddigitalmarketingfirmCapacity
Interactivetocreatenewwebsite.
Overseestrategy,planning,andexecutionofalldigitalmarketingeffortsandinitiatives,
managedbytheDigitalInitiativesandMarketingManager.
• Includessocialmedia,digitaladvertising,andemailcampaigns,aswellaseducational
resourcesincludingJacob’sPillowDanceInteractive.
WorkwithDigitalInitiativesandMarketingManager,FestivalPhotographer,andVideographers
tocreatecompellingdigitalcontent.
Createadvertisingandcompany-specifictargetmarketingplans.
WorkwiththePublicRelationsManagertosetpublicrelations/pressstrategyastheyworkto
garneroutstandingpresscoveragefromabroadrangeofregional,national,international,and
trademediaoutlets.
Createstrategytoattractnew,younger,andmorediverseaudiencestotheFestival.
• WorkwithCommunityProgramsandMarketingstafftoplanandexecuteaudience
developmentprogramsandeffortsincludingUnder35Fridays,WeekendOUT,family
friendlyevents,FreeFunFriday,andmore.
AdviseonandhelpcreatecollaborativepartnershipswithotherBerkshireCountyorganizations.
ServeasaJacob’sPillowrepresentativeandspokesperson.WorkwithBerkshireVisitorsBureau,
ChambersofCommerce,MassachusettsOfficeofTravelandTourism,andothercommunity,
regional,andnationalorganizationsasappropriate.
Qualifications
Strongcandidateswillpossessthefollowingskillsandexperience:
• Atleast5to7yearsofartsmarketingexperience,withatleast3yearsinanuppermanagement
position
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ABAinmarketingorcommensurateabilitiesandprofessionalexperience
Experienceleadingandmotivatingsuccessfulteams
Experienceworkingwithleadershipstafftosetinstitutionalgoalsandbrandingstandards
Akeenunderstandingofandprovensuccesswithdigitalmarketingandsocialmediastrategies
andcampaigns
Experiencecreatingticketsalesprojectionsandmanagingrevenuemaximizationandpricing
strategies
Impeccablewrittenandverbalcommunicationskills
Apassionforandunderstandingofdanceanditsmanyforms
Acollaborativenature
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Thisisafull-time,year-roundpositionwithexcellentbenefits.Salaryiscommensuratewithexperience
andinkeepingwithanotforprofitpayscale.
ToApply
Sendsuccinctandcompellingcoverletter,résumé,writingsample,andcontactinformationforthree
work-relatedreferencesto:[email protected],andpleaseinclude“FIRSTNAME_LASTNAME_
DirectorofMarketingandCommunications”inthesubjectline.
Allinquiriesandmaterialswillbeconfidential.Pleasedonotmailhardcopies.Nophoneinquiries,
please.
Jacob’sPillowDanceisaregistered501(c)(3)notforprofitorganizationandanequalopportunity
employer.Jacob’sPillowprovidesequalopportunityforallemployeesandapplicantsforemployment
withoutregardtorace,color,creed,religion,gender,sexualorientation,nationalorigin,age,marital
status,mentalorphysicaldisability,pregnancy,militaryorveteranstatus,oranyotherbasisprohibited
bystateorfederallaw.Thispolicyalsoprohibitsemployeesfromharassinganyotheremployeesforany
reasonincluding,butnotlimitedto,race,religion,sex,nationalorigin,age,ordisabledstatus.