SPAR GRAN CANARIA
Roll-out in Spain. SES wins an order to
install 30 stores belonging to the Spar
Gran Canaria (Cencosu group), which
has 148 sales outlets in the Gran Canaria
■■ 148 sales outlets: 95% coverage of the
Gran Canaria Island
■■ Cencosu has stores in 20 of the 21
municipalities
■■ Types of store: Integrated and franchised
■■ Turnover: €283 million in 2011
Island.
Context
Why electronic shelf labels?
In 2007, the Spar Gran Canaria (Cencosu group)
installed Store Electronic Systems’ electronic
shelf labeling solution in a first pilot store (Spar
Arguineguín); this was followed with its partner TISA
by 10 other stores between 2008 and 2011. After
testing the SES system and comparing it with other
technologies, the group launched a first phase
of roll-outs during the second semester 2012,
installing the SES solution – including 220,000
labels – in 30 of its stores.
The Spar Gran Canaria’s strategy focuses on
the customer. Bearing this in mind, the decision
to adopt an electronic shelf labeling solution
seemed inevitable. And the company has been
quick to see the benefits:
■■ Deliver the best products at the best prices: to
do this, the group must continuously adjust its
prices in line with the specific retail environment
in the islands.
■■ Changes in VAT and other taxes affect the
profitability of stores: in less than 3 years, the VAT
rate has changed twice in Spain, leading to many
price changes in stores.
■■ The Cencosu group believes that innovation and
modernity are key factors in optimizing operating
costs and improving customer satisfaction.
Putting an end to price errors was a priority for
the group.
CONTACT: [email protected]
STORE ELECTRONIC SYSTEMS IBÉRICA - C/ Provença, 278 - PRAL 1 - Barcelona - 08008 (España)
www.store-electronic-systems.com
Why SES?
Specific needs
Spar Gran Canaria selected its electronic shelf
labeling solution on the basis of 3 criteria::
■■ A flexible solution that can be adapted for all types
of store: as Cencosu’s stores range in size from
200 to 3,000 m2, it required a flexible and easyto-use communication technology.
■■ Total and constraint-free coverage: since small
supermarkets and other convenience stores are
generally hampered by obstacles such as concrete
towers, low ceilings, publicity billboards, etc.
■■ Operating costs: the ease of use of the SES
system, its patented mounting system and its
specifically-designed wobblers have increased
store productivity and significantly decreased
operating costs. In addition, the management of
human resources must be optimized since it affects
the quality of customer service. Therefore, it was
very important for staff to be able to understand
and use the solution quickly and easily.
Drawing on 20 years of experience in
the electronic shelf labeling market,
SES has kept pace with the changing
expectations and the new requirements
of its customers, and is able to deliver
practical solutions and a system with
lower operating costs than any other. As
Spain lies at the heart of our strategy, we
particularly appreciate the confidence
that the Cencosu group has placed in us.
■■ With a single transmitter covering up to
3,000 m2 of floor space, SES’s solution met the
flexibility requirements defined by Cencosu.
■■ SES’s low-frequency radio transmission
system guarantees faultless data transmission
in a constantly-changing retail environment. The
reliability of this technology was a determining
factor in the group’s decision.
■■ The upgradeability of the solution was also
seen as a considerable advantage. In fact, the
Equipmag (Shopper Experience) Committee of
Experts awarded SES a gold rating for its NFCtag, the first shelf label to communicate with
shoppers in store via their smart phones.
■■ The quality of service offered by TISA, our
partner in the Canary Islands. TISA takes care of
sales, installation and maintenance of the SES
solution.
In the supermakets equipped with
the SES system, we got rid of price
errors due to paper labels.
Moreover, as we save time with the
SES solution, it is now possible for
our employees to strengthen the
quality of customer service in the
stores.
Isidro Sanchez Cruz,
IT Manager, Spar Gran Canaria
Sébastien Fourcy,
Country Manager Spain and Portugal,
Store Electronic Systems
CONTACT: [email protected]
STORE ELECTRONIC SYSTEMS IBÉRICA - C/ Provença, 278 - PRAL 1 - Barcelona - 08008 (España)
www.store-electronic-systems.com