TORONTO ROLLER DERBY
QCC SPONSORSHIP OPPORTUNITIES
MARCH 19-20, 2016
THE BUNKER AT DOWNSVIEW PARK.
40 CARL HALL RD, TORONTO, ONTARIO
Toronto Roller Derby is hosting our seventh annual all-star invitational roller derby
tournament, Quad City Chaos! This two-day event will bring in teams – and fans – from
some of the biggest roller derby markets in North America. This is a
WFTDA 1 -recognized tournament listed on wftda.com.
We’re pleased to offer a variety of opportunities that best suit your goals and budget.
The next two pages outline our packages and à la carte options.
PARTICIPATING LEAGUES
Tri-City Roller Derby (Kitchener-Waterloo), Queen City Roller Girls (Buffalo), Roller
Derby Québec (Québec City), Royal City (Guelph), Montreal Roller Derby, and of course,
Toronto Roller Derby.
BROADCAST (LIVESTREAM PRODUCTION)
The tournament will be streamed live on wftda.tv and archived on layer9.ca, as well as
the layer9 YouTube Channel. In 2015, our multi-camera, real-time coverage drew an
average of more than 450 views per game with an average duration of 27 minutes per
view, evenly split between Canada and the United States from over 1,500 devices with
one or more viewer per device. Including the audience for archived footage posted
during the event weekend there have been over 9,000 total views of the tournament
footage with an average duration of 23 minutes per view. Our broadcast has been
viewed by fans in over 50 countries, with our main audience comprised of viewers in
Canada, the United States, and the United Kingdom. 70% of viewers were female with
55% aged 24-34 and 29% aged 35-44.
LIVE AUDIENCE
Held in a 1,200-capacity venue, Quad City Chaos (QCC) is expected to draw a rotating
crowd of hundreds of fans over the weekend. This tournament is also a big draw to
skaters all over southern Ontario, a region with hundreds of derby leagues and a rapidly
growing fan base. In 2012 WFTDA survey results, the average fan base was 39% male
and 61% female. The average age was 37 and 55% of fans had an average income of over
$50,000 USD and 33% over $75,000. In addition to the non-skating fans that attend
there are 160 participating skaters and over 50 skater volunteers also present at the
event; making this a great opportunity to create brand awareness and generate leads
within the derby community.
The WFTDA, Women's Flat Track Derby Association, is the international governing body of women's flat track roller derby.
Only WFTDA sanctioned games count towards a team’s rankings within the WFTDA, the highest level of play available in flat
track roller derby.
1
QCC PACKAGE OPPORTUNITIES
SPONSORSHIP PACKAGES
$750 Package
• Choice of Start Line or Penalty Box to be named after your company or organization.
• Trackside and in-house announcers will mention your company name at least 5 times per game.
• Banner displayed in premium location that can easily be seen on the broadcast and by fans and
photographers.
• Logo included on Toronto Roller Derby QCC web page.
• Shout out through our social media in the weeks leading up to the event.
• Large static ad projected onto the venue wall on a continuous loop throughout the weekend.
• 5 full-weekend passes to the event.
$500 Package
• Banner displayed in premium location that can easily be seen on the broadcast and by fans and
photographers.
• Shout out through our social media in the weeks leading up to the event.
• Option to sponsor timeouts or have sponsor reads by trackside and house announcers between plays.
• Large static ad projected onto the venue wall on a continuous loop throughout the weekend.
• 3 full-weekend passes to the event.
$150 Package
•
•
•
•
Entrance Banner
Social media shout outs in the weeks leading up to the event.
Option to sponsor timeouts or have sponsor reads by trackside and house announcers between plays.
2 full-weekend passes to the event.
VENDOR PACKAGES
All of our vendors are promoted through our social media with promotion on our Facebook event page
in the weeks leading up to the event. All vendors will be promoted in-venue by our house announcers.
If you would like to confirm your space as a Quad City Chaos vendor, please contact
[email protected].
10’x10’ SPACE
10’x15’ SPACE
10’x20’ SPACE
Vendor space for Saturday
double-header
$50
$75
$100
Additional day time set up
fee (per day)
$25
$25
$25
2 mentions/day
2 mentions/day
2 mentions/day
Announcer mentions
PHOTOGRAPHY BY: ASHLEA WESSEL
FEATURES
QCC À LA CARTE OPPORTUNITIES
BROADCAST AND IN-HOUSE ANNOUNCER MENTIONS
FEATURES
START LINE
$350
PENALTY BOX
$350
TIME OUTS
$150
SPONSOR READ
$75
Frequency
of verbal
mentions
At least 5/game
(9 games total)
At least 5/game
(9 games total)
At least 2/game
(9 games total)
Around 1/game
(9 games total)
Announcer
read
“Your Company”
Start Line
“Your Company”
Penalty Box
Timeouts and official
reviews brought
to you by
“Your Company”
“Your Company”
15 second sponsor
read between jams
BANNERS
FEATURES
Dimensions
ENTRANCE BANNER $25
(for the weekend)
TRACK SIGNAGE $50
(for the weekend)
Your choice (signage must be provided)
Your choice (signage must be provided)
Off-Camera
On-Camera (track area & vicinity)
Placement
BROADCAST AND PROJECTED ADS
FEATURES
BROADCAST AD $250
PROJECTED AD $150
Description
Static ad displayed on the broadcast at
half time and between games (9 games)
Large static ad projected onto venue wall
on a continuous loop throughout the
weekend
Details
Logo must be provided by March 11, 2016
Logo must be provided by March 11, 2016
The two-day QCC tournament is a great opportunity for fans to try product samples or view
product/service demos. If you have products or services that you are able to donate, let us know
(e.g., items for MVP prizes).
CONTACT: [email protected]
[email protected]
PHOTOGRAPHY BY: ASHLEA WESSEL
IN-KIND DONATIONS