The Breakout Project Attendee Experience Make Change Happen. May 10–12, 2017 Thanks to Our Sponsors The UPS Store ® A DIVISION OF McDOUGALL INSURANCE BROKERS LIMITED Table of Contents 1 Table of Contents The Breakout Project 2-3 + Introduction 2 + 48 Hours in the “Innovation Kitchen” 2 + An Innovation Conference on Steroids 3 + Be Inside the Walls 3 + A Breakout Year 3 Your 48 Hours in Kingston 4-6 + Day 1/ Wednesday, May 10 4 + Day 2/ Thursday, May 11 5 + Day 3/ Friday, May 12 6 Event Map 7 Downtown Map 8 Meet the Band 9 Meet the Teams 10-16 Meet the Hosts 17 Meet the Speakers thebreakoutproject.com 18-25 About Kingston & Getting Here 27 Notes 28 Attendee Experience Booklet | 1 Introduction The Breakout Project is Canada’s biggest social innovation event purposefully designed to scale world-changing projects. With thousands of attendees, renowned speakers, a new online collaboration platform and a series of engagement strategies, this event is designed to bring the resources together to transition social innovation projects from ideation to measured impact within just 365 days. 48 Hours in the “Innovation Kitchen” To scale a business quickly, four key ingredients are necessary: 1/ Attracting Talent 2/ Building Awareness The Breakout Project will be attended by thousands of people. Many more, perhaps hundreds of thousands will be watching the live streams and connecting into the collaboration platform online. Anyone, anywhere, can offer their time and expertise to any project. Imagine having 20 big fans of your business telling everyone they know about it. Imagine them having all the information they need within reach along with a place to send their contacts to learn more, get involved, and donate funds to the cause they are actively involved in. Teams will also be able to post jobs outlining specific skill sets and tasks they require. As the online environment for each team lives on after the event, the teams will continue to attract and coordinate talent throughout the year as they work toward their goal. And we expect many parttime and full-time jobs to be created as a result. Now imagine there were 1000 fans like this! If every project supporter tells 100 people about the project, and each of those supporters tell 10 more, a team would have 1 million people aware of their effort within 48 hours. 3/ Making Connections 4/ Sourcing Funding The event is made to get people together. Many connections will be made throughout the event both in person and online. The online collaboration platform will show profiles of all attendees, team members, speakers and others; and functionality will allow for people to connect and converse in this environment. Just as anyone can offer their time, they may also offer funds toward any project. Paid online through our collaboration platform, attendees onsite and online will offer micro-donations, and perhaps larger sums so that the teams can build out their projects. The teams will continue to crowdfund their projects throughout the year. The Breakout Project is designed to provide these ingredients to 7 world-changing enterprises, in a massive way, over a 48-hour event unlike any ever conceived before. thebreakoutproject.com Attendee Experience Booklet | 2 An Innovation Conference on Steroids At The Breakout Project, you, along with thousands of other attendees will learn from leading innovators as they address how to scale businesses, how to inspire audiences, how to build teams, how to leverage technology, how they see our future, and why Canada needs to take a leadership role in innovating solutions to the very big and very real problems we face as a society. But this isn’t your average conference. Hundreds of thousands will be watching online via live stream as you and your peers are challenged to do all that you can to propel the teams to success. Inside our “Innovation Kitchen”, you will be inspired to become an active participant by offering your skills, expertise, and time to any project. You will be invited to connect with new people, help boost the awareness of teams and source the funding projects need from a worldwide audience. You will also have the freedom to explore historic downtown Kingston with Amazing Race-style challenges and enjoy our pub culture in a way never before presented. You can brush shoulders with business luminaries, and share ideas with people of all backgrounds and skill sets from across Ontario and beyond. To conclude the event, you will celebrate with the Sam Roberts Band in Springer Market Square where 25,000 people gathered to enjoy The Tragically Hip last August. At The Breakout Project, you will learn, share, collaborate and celebrate as a key member of the “Innovation Kitchen” that will cook up large-scale solutions to the biggest problems we face. thebreakoutproject.com Be Inside the Walls If you believe that we all can do better together. If you intend to be part of the solution. If you have energy, skills, or connections. You need to be inside Fort Henry by 8:00 pm on Wednesday, May 10. Take the time to explore this guidebook to better understand the experience that awaits you. And then go online to thebreakoutproject.com to get your event pass, plan your visit and prepare for a once-in-a-lifetime experience that you and several other thousands of like-minded people will be able to say they experienced first-hand. A Breakout Year Projects will receive donated funds to continue their initiative throughout the next 365 days. Supporters can follow along with their favourite team’s progress, successes and impact. In 2018, we will gather again to celebrate achievements and kickstart a new crop of projects. Audience Challenges Throughout the event, teams and audiences will be presented with challenges designed to boost their projects. We will all witness and experience ways in which innovators get us excited to contribute to their world-changing projects. The challenges will include: » » » » » » Raise $100,000 Source 10,000 hours of support Find supporters from each of five continents Attract the support of a celebrity Attract 5,000 online followers + Other efforts that will help them kickstart their projects Attendee Experience Booklet | 3 Your 48 Hours in Kingston Day 1/ Wednesday, May 10 6:00 PM Gates Open 7:00 PM Shuttle Service Departs from Visitor Information Centre for Fort Henry 8:00 PM Welcome & Introduction 8:15 PM Opening Keynote: Amber MacArthur Relentless Adaptation 8:55 PM Audience Challenge #1 9:00 PM Team Updates: Meet the Teams 9:55 PM Audience Challenge #2 10:00 PM Panel Discussion Innovation’s Role in Solving the Biggest Challenges Facing the Planet Moderator: Amber MacArthur Panelists: Andrew Stewart, Martina Buchal, Chelsey Smith Audience Challenge #3 10:45 PM Get a follower from 3 Timezones 11:00 PM Entertainment: The Campfire Liars 11:00 PM Host: Amber MacArthur YOUR EXPERIENCE Gates Open Explore Fort Henry: » Visit onsite team headquarters » Visit with companies displaying their services and products » Enjoy food and beverage provided by local businesses Sign into The Breakout Project Online Collaboration Platform where you can: » Learn all about the teams » Explore the profiles of other attendees and connect with them » Donate time or money to any project(s) that inspire you » Share ideas, words of wisdom, encouraging remarks with any team(s) or attendee(s) Live Main Stage » Welcome & Introduction » Keynote Address » Teams present projects and make initial callout for support from the attendees at the event and online viewers Shuttle Service Departs from Fort Henry for downtown 11:45 PM Team Updates: 5 minutes each 2:00 AM Team Updates: 5 minutes each 3:00 AM Documentary Screening 180˚ South by Jeff Johnson Please Note: Agenda is subject to change. The Online Collaboration Platform Hosted at thebreakoutproject.com during the event, this new innovative platform enables the ten teams, thousands of onsite attendees, and the online world to engage in The Breakout Project. On this platform, we will broadcast the live streams of the main stage and the ten team rooms located at Fort Henry National Historic Site. thebreakoutproject.com All attendees will be able to: » » » » Watch live feeds » Engage with other participants Donate funds to projects » Receive team and event announcements Download team project files » Track progress on the Team Leaderboard Read speaker, team and attendee bios » » Find information about all aspects of the event Offer time to projects Attendee Experience Booklet | 4 Day 2/ Thursday, May 11 7:00 AM Host: Nora Young 6:00 PM Deck Doctor: Ben Narasin Gaining VC Attention 7:00 PM Keynote: Jeff Johnson Values Over Value — How Experience & Ideals Drive Shared Success 8:00 PM Keynote: Albert Nerenberg The Power of The Obvious 8:30 PM Team Updates: 5 minutes each 9:30 PM Keynote: Ellen Martin Scaling Social Enterprises that Matter 9:30 PM Pub Crawl Fundraiser Begins Team Updates: 5 minutes each 7:30 AM Welcome to Day 2 7:30 AM Shuttle Service Departs from Visitor Information Centre for Fort Henry 8:00 AM Team Updates: 5 minutes each 8:30 AM Keynote: Nora Young 9:00 AM Keynote: Mayor B. Paterson Our Role in an International Innovation Ecosystem 9:20 AM Audience Challenge #4 9:30 AM Keynote: Charlie Garcia Leading with Purpose — How to Discover Your WHY 10:00 AM Panel Discussion What is Your Purpose? Moderator: Nora Young Panelists: Charlie Garcia, Tara McCallan 11:00 AM Keynote: Tara McCallan Make a Dent in the Universe & Find Your Purpose in Unexpected Ways 12:00 PM Team Updates: 5 minutes each 1:00 PM Keynote: Derek Sidebottom Your Squad — Building Your Team to Scale From The First Hire 1:40 PM Panel Discussion How Did You Build Your Dream Team? Moderator: Nora Young Panelists: Derek Sidebottom, Derek Ball, Kerri-Lynn McAllister 2:00 PM HIPSTORY Tours Begin 2:30 PM Keynote: Chris Hogg We Will Interview 1 Million Innovators — Starting with You 3:15 PM Audience Challenge #5 3:30 PM Team Updates: 5 minutes each 4:30 PM Keynote: Elliott Simcoe Return on Innovation — Creating Competitive Value with Intellectual Property 5:00 PM Audience Challenge #6 5:15 PM Keynote: Alyssa Furtado Scaling From Zero Shuttle Service Departs from Fort Henry 11:00 PM for downtown 1:00 AM Team Updates: 5 minutes each Please Note: Agenda is subject to change. YOUR EXPERIENCE We have an amazing line-up of speakers including TED-talk style presentations, panel discussions and interviews. You can post questions to any of the speakers, both on the live stage and in person. Periodically, each team will have time to update the audience and make their pleas for support. Downtown Kingston Discovery Experience “Downtown Deconstructed” designed and executed by HIPSTORY Tours, a division of Improbable Escapes, will allow you to discover our beautiful city by solving puzzles as you work your way around a guided tour in a new and edgy way. At this event, you can connect with retail, pub and restaurant owners to encourage them to give a portion of their day’s sales to the project you support. Downtown Kingston will be “painted Breakout purple” as the local bars, restaurants and pubs will collectively participate in a unified showcase of our unique nightlife. Breakout Beer (provided by King’s Town Beer Company x MacKinnon Brothers Brewing Company) will be served. Teams will be working all night, and the main stage will continue with programming until dawn. You may choose to go to bed, or hang out at the Fort. thebreakoutproject.com Attendee Experience Booklet | 5 Day 3/ Friday, May 12 Host: Tom Clark Shuttle Service Departs from Visitor Information Centre for Fort Henry 5:00 PM Final Team Updates: 10 minutes each 7:30 AM 7:30 AM Team Updates: 5 minutes each 6:00 PM Shuttle Service Departs from Fort Henry for downtown 8:15 AM Welcome to Day 3 7:45 PM Concert Sam Roberts Band at Springer Market Square 8:25 AM Audience Challenge #7 8:30 AM Opening Keynote: MPP, Sophie Kiwala 8:50 AM Q&A with Tom Clark 9:15 AM Keynote: Martina Buchal The Future Calls Us To Be Present — How Mindfulness Can Change The World For The Better 10:00 AM Keynote: Derek Ball Synchronicity — How To Manage Fast & Complex Projects 10:30 AM Panel Discussion How Will You Organize Your Resources to Achieve Your Team’s Goals? Moderator: Tom Clark Panelists: Derek Ball, Ben Narasin, Dwight Mihalicz, Som Seif 11:30 AM Keynote: Shauna Levy The Role of Design in Solving The Biggest Challenges We Face 12:00 PM Edit Pitch Challenge: Shauna Levy Teams Compete for HUGE Promotional Opportunity at EDIT (September 2017) 1:30 PM Keynote: Kaj Arnö Open Source for Open Good 2:00 PM Panel Discussion Role of Technology & A.I. in Social Innovation Moderator: Tom Clark Panelists: Kaj Arnö, Chris Richard, Surinder Singh 2:30 PM Team Updates: 5 minutes each 3:30 PM Audience Challenge #8 4:00 PM Panel Discussion The Future of The Breakout Project Moderator: Grant Goodwin Panelists: Ellen Martin, Martina Buchal Please Note: Agenda is subject to change. YOUR EXPERIENCE The main stage will continue to drive inspiring messages, team updates, and new challenges as the online leaderboards demonstrate the progress of each team. Log in to our Online Collaboration Platform to keep track of the flurry of activity that each team is managing. You may take part in any of the side-events we have planned: » » » » Boat cruise of Kingston’s Thousand Islands Golf with new connections Practice yoga on the waterfront Take a tour of Kingston Penitentiary – Ontario’s hottest new tourist attraction Springer Market Square We will gather where 25,000 people watched The Tragically Hip concert last August. The final keynote speaker will accompany a closing address announcing the winners of the event and encourage everyone watching online and in the Square to stay connected to ensure that projects achieve their lofty goals over the next 365 days. This is The Breakout Project. thebreakoutproject.com Attendee Experience Booklet | 6 Event Map Fort Henry Main Event Downtown – 2.5km A. Main Stage D. VIP Lounge » Live stage for keynote speeches, panel discussions, » Reserved for VIP attendees with access to Guest » interviews with team leaders and speakers. Features live leaderboards tracking number of hours donated and funds pledged to each project. Lounge with meeting rooms, full-service bar and concierge services. E. Viewing Lounge & Patio B. Breakout Square » Main event area open to attendees to mix n’ mingle and watch the live action. » Washrooms available on this level. C. Team Headquarters » Housed in an open-to-the-public room adjacent to » Secondary area to mix n’ mingle and watch the live action. F. Interactive Area » Food, beverages and washrooms » Interactive area for Sponsors & Companies showcasing their technologies, products and services. Main Stage and Breakout Square. » Equipped with everything teams need to plan, promote and coordinate their projects. thebreakoutproject.com Attendee Experience Booklet | 7 Downtown Map Montreal Street Sydenham Street Every night, the restaurants, bars, pubs and retailers of Kingston will be hosting attendees for engaging meetups and parties. The event closing concert will be hosted in Springer Market Square and The Breakout Project attendees will gain access to the best viewing area — right up front! Downtown Core Fort Henry Queen Street 6 Main Event Princess Street 4 tree 1 3 tree 2 gS nS 4 t 4 4 1 Springer Market Square 4 2 Visitor Centre tar io S tre et Key Places On Wel lin gto nS tree t ot S Bag Clergy Street Barrie Street Divison Street tree t nso 5 Kin Joh t Brock Street 3 City Hall 4 Hotels t tree nS 5 Shops, Restaurants, Cafés 6 HIPSTORY Tours HQ Sir John A Blvd io Un Lake Ontario 7 Kingston Pen Tours King Street 7 thebreakoutproject.com Attendee Experience Booklet | 8 Meet the Band City of Kingston Presents: SAMROBERTSBAND On Friday, May 12, Sam Roberts Band will be performing at our closing ceremony in Springer Market Square at 8:00 pm. Sam Roberts Band is a Montreal-based touring rock band who after six JUNO Awards and five MuchMusic Video Awards, has implanted itself on the Canadian Music scene with ease. 8PM Friday, May 12, 2017 Springer Market Square Kingston, Ontario Winners of the 2004 Best Album JUNO Award for We Were Born In A Flame, Sam Roberts Band is an ideal choice for The Breakout Project thanks in large part to their universal, cross-disciplinary appeal. In a remarkable coincidence, the new album TerraForm was recorded near Kingston, at The Tragically Hip’s studio, the Bathouse. It is a perfect matching with The Breakout Project, because just like us, the album reaches high to become far greater than the sum of its individual elements. samrobertsband.com thebreakoutproject.com Attendee Experience Booklet | 9 Meet the Teams At our inaugural event, 7 fearless teams will seek the resources they need to achieve world-changing goals. Each team will have 5–10 “pioneer members” — the people with the vision and drive to make change happen. Team 1/ The 1 Million Teachers Project THE GOAL HOW WE WILL HELP Train 1 million teachers in impoverished nations within 365 days. Over 48 hours, The Breakout Project will provide 1 Million Teachers with the essential resources it needs to move forward. “We need funding, awareness, and talent across technical, business development, content creation and education system development to achieve this mission,” says Team Leader, Hakeem Subair. THE MISSION Develop a subscription-based online learning platform for teachers. Today, education remains an inaccessible right for millions of children around the world. More than 72 million children are not in schools while 38% of children in schools are not learning the basics of reading and math. Every education system is only as good as the teachers who provide the hands-on schooling. Studies have confirmed their critical role in improving education-quality and learning-outcomes for children. Moreover, in the new world economy, education is humanity’s best hope for a sustainable society that further fosters caring and responsible citizens. MEET HAKEEM SUBAIR Team Lead / Queen’s Masters Student Hakeem Subair’s career spans investment, retail and commercial banking, microfinance and strategic business development. Originating from Nigeria, Subair and his wife realised a lack of good quality education in their country while searching for a school for their daughter. Without the right tools for teachers, students would never stand a chance at achieving high-level performance. It is through this realization, that Hakeem aims to make quality education accessible to teachers in Nigeria and beyond. Subair arrived in Canada in 2012 and is currently working on his Masters of Entrepreneurship & Innovation at Queen’s University while simultaneously finishing a certification at the Centre for Social Impact. thebreakoutproject.com Attendee Experience Booklet | 10 Team 2/ Change For A Dollar THE GOAL HOW WE WILL HELP Replace the missing billions in charitable donations resulting from our cashless society. “The Breakout Project came to us at the perfect time,” says Rhea Claus, Team Leader, “we were already amping up to get this project going and it will help us gain access to the resources, experts, industry leaders, and support we need.” THE MISSION Change For A Dollar takes the idea of charitable giving and is innovating it using technology to improve the ease and experience of charitable donations. Technology has caused the problem that Change For A Dollar has set out to solve — over 57% of consumer purchases made in Canada are cashless, with changes in payment altering the landscape of charitable donations. The World giving index ranks Canada as one of the top 10 most generous nations, yet charities are losing out on billions by only accepting cash donations. The Change for a Dollar Project aims to use technology as the solution to the problem it has arguably created. “Success for our team is the experience of going to The Breakout Project event. As 5 women working in tech we are used to things being crazy and this experience, as a challenge, is considered a success. While for the project, it’s validating the idea, getting support for it across the country.” MEET RHEA CLAUS Team Lead / Project Manager at Usful Rhea Claus knows that planetary change is inevitable. That is why she has dedicated her time and passion to Usful, an initiative-based company that prepares communities for this reality through technology, design, and education. Rhea identified a problem where charities only accept cash donations but people rarely have change. This is a problem created by technology, therefore it can also be fixed using technology. For Rhea and her five Change for a Dollar team members, participating in The Breakout Project already feels like a success in itself. thebreakoutproject.com Attendee Experience Booklet | 11 Team 3/ E=STEM365 THE GOAL HOW WE WILL HELP Open the door to STEM education for 300,000 girls in 365 days. “We need to build economies of scale to reduce the price of the Jade Robots,” says Team Leader, Myke Predko. “Further, we need to educate 150 teachers to provide the classroom training, and source an operational team to support our rapid growth.” THE MISSION 40% of all modern jobs require high school academic level Math and Science. At present, only 8% of girls (26% of boys) are enrolling in advance Grade 9 programs. The Jade Robot is a low-cost, pre-assembled teaching tool that provides youth with an easy, quick, fun and challenging way to learn many of the key principles of Science, Technology, Engineering and Math (STEM). Surveys from students working with the Jade Robot, show the following successes: » 25%+ increase in interest in STEM as a career » 30%+ increase in interest in post-secondary education Over the past 3 years, it has been found that girls who have attended grade 8 “Systems” science strand with the Jade Robot have enrolled in academic math and science at an astonishing rate of 92%.1 1 Taken from sample of 600+ students, 480 of which were girls. MEET MYKE PREDKO Team Lead / Designer of the Jade Robot, Chief Roboticist & CTO of Mimetics Canada Digital Education Myke Predko is an award winning Engineering Manager with 25+ years of experience in designing and developing hardware and software products as well as an established electronics educational author. Myke built his first robot at the age of 13 and has been teaching about robots and technology since 2001. The Jade Robot is a fully-developed educational robot designed to engage and excite the next generation of scientists and engineers. For the past six months, the Jade Robot has been teaching young students about robotics and programming while changing their attitudes towards Science, Technology, Engineering and Mathematics (STEM). thebreakoutproject.com Attendee Experience Booklet | 12 Team 4/ Youth Who Care by Future World Leaders THE GOAL The youth will have opportunities to: Bring 10,000 youth in care through an expansive leadership program, creating future leaders and changing the societal views of an at risk population. » Make connections to their community by engaging » THE MISSION The Youth Who Care project is a leadership program designed for youth currently under government care. Youth in care are often portrayed in a negative light and placed in circumstances that restrict access to opportunities. This program aims to solve this issue, by providing them with a chance to connect to their communities and communities across the world while making a difference in global issues. The program will include a yearly curriculum teaching essential life and leadership skills, while promoting philanthropy. » in meaningful conversations about global issues and the importance of generosity Travel and experience a new country, culture, lifestyle, and food that will open their minds to the world abroad Become resourceful independent individuals that are not going to just survive but thrive and become our world’s future leaders; by inspiring them to follow their dreams and want to help make a difference in their lives and the world HOW WE WILL HELP We hope that the The Breakout Project will bring ideas, the teachers, the program implementers, the world-wide connections, the funding, and the fan base needed to scale our project nation-wide and beyond within our first year. MEET CARLY COXFORD Team Lead / Social Worker Carly started working for Batshaw Youth and Family Centres as a recall educator in 2006. Over the last ten years, she has worked as an educator in the different group homes and residential units, as a unit support worker offering aid to both staffs and youths during times of difficulty, and as an after-hours assistant manager. She did her BA in Human Relations and Masters in Social Work, and is now a social worker. Helping others through humanitarian projects abroad has been a life goal of hers for years. With this program she will not only get to fulfill her dreams but also get to share these experiences with youth in care. She truly believes this program has the potential to leave lasting impressions on the youths involved, and inspire a new generation of positive leaders. thebreakoutproject.com Attendee Experience Booklet | 13 Team 5/ Focus Forward for Indigenous Youth THE GOAL HOW WE WILL HELP Provide indigenous youth across 50 different communities with opportunities to develop professional and personal skills as they build small homes and greenhouses in their communities. The Breakout Project will help us gain the initial momentum we need to make this program possible. We see this event as a means to generate awareness and understanding of the underlying social issues driving our mission. We will need to attract the the funding, expert staff and volunteers, community contacts, material resources, and the ideas and guidance needed to execute this gamechanging project. THE MISSION Focus Forward will build an educational program for indigenous youth in communities across Canada. Working with contractors, educators, logistics specialists, and community supporters, this program will teach youth hands-on building skills, build confidence, develop life skills, and create much needed new housing and greenhouse structures in indigenous communities. The program will allow youth to gain work experience as they earn high school credits and apprenticeship hours. We hope to start as many as 50 projects for indigenous youth across 50 different communities in our first year. And we’re going to need a lot of help to get there from a standing start! MEET EVAN VERYARD Team Lead / Royal Military College Master’s Student Evan Veryard recently graduated from McGill University, and is now pursuing a Master’s degree in Chemical Engineering at the Royal Military College of Canada. This past summer he turned his passion into a profession and started on his own woodworking business through Ontario’s Summer Company Program. Since then, he has been running a woodworking program at the Kingston Aboriginal School where he enjoys the opportunity to pass on his love of woodworking. Working with this program motivated him to try to do more and create something with even more impact — and The Breakout Project is as big as it gets. thebreakoutproject.com Attendee Experience Booklet | 14 Team 6/ MAPP Canada THE GOAL HOW WE WILL HELP Our goal is to share 10,000+ inspirational Indigenous stories from across Canada and generate 2 million+ MAPP Canada supporters in 365 days. Through The Breakout Project, MAPP Canada can rally the support of all Canadians who want to contribute to the empowerment of Indigenous identity and inclusion across Canada. We want The Breakout Project to help make MAPP Canada a national phenomenon — bridging the gap between Indigenous peoples and Canadians for a better Canada. THE MISSION MAPP Canada will connect 1.4 million+ Indigenous people across Canada with the rest of Canada and the globe using a creative multifunctional and socially transformative online platform. Our goal is to engage Canada’s First Nations communities, Inuit communities, Metis settlements and an increasing urban Indigenous population. Our objective is to generate an online knowledge bank, sharing 10,000+ Indigenous inspired stories in 365 days. MAPP Canada is a social empowerment tool with a mission to promote and celebrate the positive achievements and contributions of Indigenous peoples and their communities. Its purpose is to effectively shift the Canadian social mindset by transforming the national narratives of Indigenous peoples through storytelling using MAPP Canada. MEET SHYRA BARBERSTOCK Team Lead / Co-founder at MAPP Canada A serial entrepreneur and Indigenous scholar, Shyra’s business journey began with the advent and debut of the Okwaho Network; Canada’s first social networking platform dedicated to the empowerment of Indigenous business on a global scale. Since then, Shyra has created several Indigenous led businesses including her flagship company Okwaho Equal Source Inc. (2016), dedicated to empowering Indigenous entrepreneurship and championing minority business and commerce at home and abroad. She is the current President and Global Chair of Okwaho Equal Source Inc. thebreakoutproject.com Attendee Experience Booklet | 15 Team 7/ bTRUE THE GOAL HOW WE WILL HELP Create 1,000,000 new relationships between youth and local police across North America within 365 days. Together with the support of Boys & Girls Clubs across North America, local police forces, and new partners we hope to find with The Breakout Project, that we will source the ideas, funding and momentum required to build a toolbox of effective community programs. THE MISSION For every $1 spent building relationships between youth and police, up to $17 in future justice system costs can be saved. With this finding in mind, we intend to develop and implement innovative new programs that breakdown societal barriers and change the way kids and law enforcement officials interact across North America. We need fresh ideas and success stories, program directors, implementers, funders, and fans. We hope The Breakout Project can bring these people, ideas and resources together to change the way youth and police interact across the continent. MEET DEANNA DAVIES Team Lead / Partnerships, Business Development and Community Engagement at the Boys and Girls Club of Kingston A proud Kingstonian with over 25 years in Marketing, Partnerships & Communications, Deanna has worked in senior management roles in private, corporate, government and not-for profits sectors of business. Deanna’s positive leadership has helped her to assist and empower teams to thrive around change. She worked as a Director of Marketing for Brown’s Fine Food Services where she learned the importance of philanthropic leadership and community. She then joined TDL Group Inc. as a Regional Marketing Manager for Canada’s Leading QSR Brand - Tim Hortons- Eastern Ontario. 8 Years later she became the Executive Director of Kingston Accommodation Partners Inc. Deanna has also sat on various boards and committees over the years. MEET JOSH CONNER Team Lead / Constable, City of Kingston Police Born and raised in Kingston, On, Josh began his policing career in 2006 with Durham Regional Police Service. After a few years Josh moved back to Kingston, starting his career with the Kingston Police. In 2013 he started in the Community Oriented Response and Enforcement (CORE) Unit. In 2015 the CORE Unit developed a new community policing strategy and Josh became the Youth Programs Officer and YCJA coordinator. During his policing career Josh has received 2 Chief’s commendations, one from each service. Josh currently serves on a number of youth committees in Kingston, including his role as an adult facilitator for the Kingston Youth Strategy (Y2K). Josh is also a member of St Lawrence Youth Association Board of Directors. thebreakoutproject.com Attendee Experience Booklet | 16 Meet the Hosts AMBER MACARTHUR Day 1/ Wednesday, May 10 Bestselling Author, Keynote Speaker, Tech Entrepreneur & Freelance Host Amber, known to her followers as “Amber Mac”, is a Canadian Television and netcasting personality. MacArthur is currently the co-host of BNN’s App Central. She was the most followed Canadian television personality on Twitter in 2008. She also produces and co-hosts her own video podcast, called CommanN, and co-hosted the TWiT podcast network’s now defunct Social Hour (successor to net@night/InsidetheNet). MacArthur is known for the series Call for Help, but has also hosted on Torrent and Gadgets and Gizmos for G4techTV Canada. NORA YOUNG Day 2/ Thursday, May 11 Technology & Culture Journalist, Host of CBC’s Spark & Author of The Virtual Self Nora is the host and creator of Spark on CBC Radio, and the author of The Virtual Self, she demystifies technology and explains how it is shaping our lives and the larger world in which we live. She is an informed and ideal guide for anyone looking to examine—and plan for— the ever-changing high-tech landscape; she helps audiences understand trends in social media, big data, wearable tech and more, while showing them how to better protect their privacy in our increasingly digital world. TOM CLARK Day 3/ Friday, May 12 Chair of Public Affairs & Communications, Global Public Affairs Former Chief Political Correspondent Global Television Network Tom left Global News on January 1, 2017, after serving as the network’s chief political correspondent and host of The West Block. He has interviewed every Canadian Prime Minister since Lester B. Pearson and has covered every federal election campaign since 1974. He has reported in eight active war zones and from over 33 countries. Tom was CTV’s China Bureau Chief and was also its Chief Washington Correspondent for five years. He has a deep understanding of Canada’s position in an increasingly complicated international dynamic. Tom is the recipient of Radio Television Digital News Association lifetime achievement award and has been named one of the most influential journalists in Ottawa. thebreakoutproject.com Attendee Experience Booklet | 17 Meet the Speakers KAJ ARNÖ Chief Evangelist of MariaDB Corporation Kaj Arnö is a serial entrepreneur. In 2001, Kaj joined the management team at MySQL AB, and since then has served as VP of Services, VP of Engineering and VP of Community Relations. When MySQL was bought by Sun, Kaj stayed with Sun as an Ambassador and when Oracle bought Sun, he co-founded SkySQL Ab, as the Executive VP Products. Based in Munich, Germany since 2006, Kaj has held speeches and blogged in over a dozen languages as well as pioneered a number of Social Media communities in Finland. He is a business publication columnist, photographer, climber, kayaker, mountain biker and seven time marathon runner, spreading his running philosophy as “Runnism, the religion of running.” Open Source for Open Good Keynote Speaker: Day 3/ Friday, May 12 at 1:30 PM Role of Technology and A.I. in Social Innovation Panelist: Day 3/ Friday, May 12 at 2:00 PM DEREK BALL CEO & Co-founder at atVenu Derek Ball previously worked with many early stage start-ups, and he has raised millions of dollars in capital. He has also written numerous books on emerging technology. Since launching in January 2013, atVenu has grown to work with over 7,000 artists, festivals and music venues and has managed over 200,000 shows on behalf of their clients. They have artists from every major music label using the platform and have partnered with many of the industry’s top merch companies. Most recently they have begun working with world class festival clients like Coachella and the Governor’s Ball. Synchronicity — How To Manage Fast & Complex Projects Keynote Speaker: Day 3/ Friday, May 12 at 10:00 AM How Will You Organize Your Resources to Achieve Your Team’s Goals? Panelist: Day 3/ Friday, May 12 at 10:30 AM thebreakoutproject.com Attendee Experience Booklet | 18 ALYSSA FURTADO CEO of Ratehub.ca Alyssa Furtado is a passionate entrepreneur, financial expert, digital marketer and educator and is the CEO and Co-founder of RateHub.ca since 2010. She has been regularly featured as a financial expert on CTV News, BNN, Global News, The Globe and Mail and the Toronto Star. Under her leadership RateHub has launched its own in-house mortgage brokerage, CanWise Financial, and opened two additional offices in Vancouver and Quebec. Alyssa’s expertise in SEO and digital marketing has been a key factor in RateHub’s success, driving hundreds of thousands of users to the site each month. Scaling From Zero Keynote Speaker: Day 2/ Thursday, May 11 at 5:15 PM CHARLIE GARCIA CEO of ALPFA Inc. Charlie Garcia is a successful entrepreneur who founded Sterling Financial which he grew from three people to offices in seven countries and $2 billion in assets prior to selling it in 2005. In June 2014, Charlie was selected to lead the Association of Latino Professionals for America (ALPFA). In less than 18 months, he has grown ALPFA’s membership from 12,000 to 76,000 students and professionals, with a goal of reaching a million members by 2020. ALPFA Latino students gain the skills and mentors they need to move from the outside of America’s economic mainstream to the center of it. Its proven model has made it the “go to” organization for companies seeking to recruit, retain, and develop Latino professionals. Leading with Purpose – How to Discover Your WHY Keynote Speaker: Day 2/ Thursday, May 11 at 9:30 AM What Is Your Purpose? Panelist: Day 2/ Thursday, May 11 at 10:00 AM thebreakoutproject.com Attendee Experience Booklet | 19 JEFF JOHNSON Director, Cinematographer, Photographer, Creative Brand Agent for Patagonia Inc. “Johnson’s creative footprint has been instrumental in shaping not just Patagonia’s brand vision, but adventure culture as well.” -Esquire Magazine Jeff Johnson grew up in Danville, California, and moved to Hawaii when he turned 18. He lived on the North Shore of Oahu for 15 years where he spent his time writing and taking photographs. His stories and photographs have appeared in The Wall Street Journal, The Surfer’s Journal, Alpinist, Surfer magazine, Climbing magazine, and Outside magazine. In 2010, Jeff starred as the main protagonist in the documentary film 180o South. Jeff now works as a creative brand agent for Patagonia Inc. and does freelance work as a creative director, photographer and writer. Values Over Value – How Experiences & Ideals Drive Shared Success Keynote Speaker: Day 2/ Thursday, May 11 at 7:00 PM KERRI-LYNN MCALLISTER Chief Marketing Officer at RateHub.ca Kerri-Lynn McAllister is a digital marketing expert, educator, mentor, and a founding team member of RateHub.ca. Kerri-Lynn has contributed to publications such as Notable.ca and TechVibes, and has appeared as a financial and marketing expert in The Globe and Mail, Maclean’s, and the Toronto Star. Kerri-Lynn is a graduate of Queen’s School of Business. She co-chairs the Canadian Personal Finance Conference (CPFC), an annual event that welcomes 150 top financial influencers, brands, startups, and journalists across North America for a two-day event in Toronto. She has taught a digital marketing course at HackerYou, Canada’s first programming bootcamp, and in her spare time is a member of the Women in Leadership Mentorship Program and is a Big Sister. How Did You Build Your Dream Team? Panelist: Day 2/ Thursday, May 11 at 1:40 PM TARA MCCALLAN Creator of Happy Soul Project Tara is a quirky wanna-be-writer/blogger, adoring/annoyed wife, minivan momma to three hooligans, one who just happens to have Down syndrome, and the founder of the Happy Soul Project (happysoulproject.com). She created a worldwide #differentisbeautiful campaign, gets thousands of people to do #BeAwesomeToday Acts of goodness & has given over 6,000 Kick-It-Capes to kids facing terminal illness or vast differences in life. Happy Soul Project runs a successful online shop where products sold, are made by artist with extraordinary needs. This year Happy Soul Project will launch an Academy & Apprenticeship program. What Is Your Purpose? Panelist: Day 2/ Thursday, May 11 at 10:00 AM Make A Dent in the Universe & Find Your Purpose in Unexpected Ways Keynote Speaker: Day 2/ Thursday, May 11 at 11:00 AM thebreakoutproject.com Attendee Experience Booklet | 20 BEN NARASIN Partner at Canvas Ventures Ben Narasin is a Partner at Canvas Ventures and was an active institutional seed investor for eight years, during which he personally invested in 75 companies including Lending Club, Check, Kabbage, Realty Mogul, Dropcam, Zenefits. Half of the companies he seeded went on to raise follow-on venture capital. An entrepreneur since the age of 12, Ben ran startups through high school and college before founding Boston Preparatory Company, a menswear company. In 1993 he founded Fashionmall.com, the first cost-per-click based business. Ben is also a professional freelance writer on food and wine as well as writing online about technology and entrepreneurship. Gaining VC Attention Keynote Speaker & Deck Doctor: Day 2/ Thursday, May 11 at 6:00 PM How Will You Organize Your Resources To Achieve Your Team’s Goals? Panelist: Day 3/ Friday, May 12 at 10:30 AM CHRIS RICHARD Chief Technology Officer at RateHub.ca Chris Richard is the Chief Technical Officer, and technical backbone of RateHub. ca. Chris leads RateHub’s full stack web development and operations team from Kingston, Ontario. Chris received his degree in Computer Engineering from the University of Waterloo and embarked on a career as a Software Development Engineer for Microsoft. He returned to Toronto to join the RateHub team in 2010, spearheading the development of RateHub’s website from the ground-up. Outside the RateHub office, Chris can be found spending time with his wife and two children, and brewing his own craft beer. Role of Technology and A.I. in Social Innovation Panelist: Day 3/ Friday, May 12 at 2:00 PM DEREK SIDEBOTTOM Founder of Farside HR & Squadley, Head of HR for EA Sports, BioWare, Rocket Fuel, Kabam and 3DR Derek has been scaling and advising fast growth global companies for more than a decade. The product visionary and driving force behind Squadley’s mission to upgrade the HR toolset, Derek is the relentless voice of the customer; setting a higher standard of excellence and creativity for the team to meet and exceed. Your Squad – Building Your Team to Scale From The First Hire Keynote Speaker: Day 2/ Thursday, May 11 at 1:00 PM How Did You Build Your Dream Team? Panelist: Day 2/ Thursday, May 11 at 1:40 PM thebreakoutproject.com Attendee Experience Booklet | 21 ANDREW STEWART Chairman of Venterra Realty Andrew’s oversight at Venterra Realty includes technology development, investor relationships, acquisitions and financing and comprehensive strategic direction for the company. Given his experience in software and engineering, he oversees the continued build-out of Venterra’s unique technology platform, which provides the basis for management, operations, and strategic decision/optimization systems for the company. Andrew has founded, built and run several successful software technology companies with sophisticated mathematical optimization models to solve real-world problems. He is also Chairman of Spring Rains, whose mission is to provide entrepreneurs in developing nations access to capital and training. Innovation’s Role in Solving the Biggest Challenges Facing the Planet Panelist: Day 1/ Wednesday, May 10 at 10:00 PM CHRIS HOGG Co-founder & Vice President of Content & Coverage at /newsrooms Chris Hogg is responsible for strategic and publishing teams who build content marketing and live event coverage for clients like PTC, IBM, BMO, Norton Rose Fulbright, Public Mobile and more. Chris is an entrepreneur with 15 years of experience in digital media, social media and broadcasting. He has a deep passion for innovation and disruptive, highgrowth businesses where technology and digital media intersect. With a broadcast journalism background, Chris has also worked with many media companies including Digital Journal, CBC News, Fifth Estate, CBC Sports, CTV News, City News, CP24, Global News, Business News Network, Space, Toronto Star, Globe & Mail, Postmedia & dozens of syndicated TV & radio networks. We Will Interview 1 Million Innovators — Starting With You Keynote Speaker: Day 2/ Thursday, May 11 at 2:30 PM ELLIOTT SIMCOE Partner at Smart & Biggar Elliott Simcoe has over two decades of wide-ranging experience in intellectual property law. His main focus is on preparing and prosecuting patent applications in Canada. He is also regularly involved with matters relating to patent litigation, Canadian trademark drafting and prosecution, and copyrights. He has significant expertise in domain name matters, including acquisition and licensing. He also provides frequent assistance to associate firms in the United States with procuring intellectual property protection in Canada. Return on Innovation – Creating Competitive Value with Intellectual Property Keynote Speaker: Day 2/ Thursday, May 11 at 4:30 PM thebreakoutproject.com Attendee Experience Booklet | 22 MARTINA BUCHAL World Merit Global Ambassador Martina is an internationally recognized speaker, coach, and consultant, with a background in law and diplomacy, recently selected as Real Leaders Magazine’s #34 most Visionary Leader. For over 3 years, she has been traveling the globe listening to, empowering, and working alongside others to engage their voices and talents to create a more positive future for our planet through the United Nations Sustainable Development Goals. The focus of her work is the #StartWithin approach, which recognizes that we all have the power and capacity to actively change our lives, by starting within. Innovation’s Role in Solving the Biggest Challenges Facing the Planet Panelist: Day 1/ Wednesday, May 10 at 10:00 PM The Future Calls Us To Be Present — How Mindfulness Can Change The World For The Better Keynote: Day 3/ Friday, May 12 at 9:15 AM The Future of The Breakout Project Panelist: Day 3/ Friday, May 12 at 4:00 PM SHAUNA LEVY President & CEO at Design Exchange Shauna Levy is the President of Canada’s Design Museum, Design Exchange (DX). She has invited and worked with globally celebrated personalities from Jeanne Beker to Pharrell Williams. Former Vice President of MMPI Canada, Levy co-founded the internationally acclaimed Interior Design Show (IDS) in 1998. She is instrumental in positioning the City of Toronto as an international design destination, bringing some of the world’s most creative design minds to Canada; as well as building the international reputation of Toronto as a design destination. The Role of Design in Solving The Biggest Challenges We Face Keynote Speaker: Day 3/ Friday, May 12 at 11:30 AM Teams Compete for HUGE promotional opportunity at EDIT (September 2017) Edit Pitch Challenge: Day 3/ Friday, May 12 at 12:00 PM thebreakoutproject.com Attendee Experience Booklet | 23 BRYAN PATERSON Mayor, City of Kingston On October 27, 2014 Bryan was elected as the 96th Mayor of the City of Kingston. Bryan first ran for City Council in 2010 in Trillium District. As a City Councillor, Bryan used his background as an economist to push forward a progressive agenda centered on economic development, quality of life initiatives and the facilitation of more affordable housing in Kingston. As Mayor, Bryan has set a vision for Kingston as a smart and livable 21st century city. The vision aims to harness the incredible assets we have as a community and build a culture of innovation to establish Kingston as a leader among cities. Bryan’s work to realize this vision includes championing the airport expansion, advancing the Waterfront Master Plan, fostering innovation and entrepreneurship, launching the Youth Employment Strategy and getting the Third Crossing shovel ready – all while holding the annual tax rate increase to 2.5%. Our Role in an International Innovation Ecosystem Keynote Speaker: Day 2/ Thursday, May 11 at 9:00 AM ALBERT NERENBERG Film Director, Hypnotist, Laughologist Albert Nerenberg is an acclaimed film director, hypnotist, and one of the world’s top experts on laughter. As a “Laughologist” he’s the inventor of Laughercize, a laughter exercise technique and founder of The American Laughing Championships. In 2016 he stunned Queen’s TEDX conference with a demonstration of hypnosis titled “Is Hypnosis Fake?” He is also the founder of the American Laughing Championships and in 2011 he was named one of the “100 most influential people in Health and Fitness” by Greatist.com. The Power of The Obvious Keynote Speaker: Day 2/ Thursday, May 11 at 8:00 PM ELLEN MARTIN Co-founder & COO of SoJo Ellen Martin is the Co-Founder and COO of SoJo, where she has designed and led training for over 2000 aspiring social entrepreneurs and capacity builders in 7 countries. As an independent consultant and coach, Ellen helps nonprofits and charities complete feasibility studies and business plans. Ellen previously worked on the Education and Engagement team at the MaRS Centre for Impact Investing and at several web-based nonprofit organizations, serving as the Interim Managing Editor. Ellen currently serves on the board of PTP Adult Learning and Employment and Youth Challenge International. Scaling Social Enterprises that Matter Keynote Speaker: Day 2/ Thursday, May 11 at 9:30 PM The Future of The Breakout Project Panelist: Day 3/ Friday, May 12 at 4:00 PM thebreakoutproject.com Attendee Experience Booklet | 24 SURINDER SINGH Founder & President of Northcloud With the unique combination of Technology Platforms, Skilled People and Repeatable Processes and Systems, Surinder built Northcloud to help clients deliver on technology projects, on-time and on-budget. Northcloud also built SPEQit, a software tool, to help teams better understand the scope and functionality of their software so that they can deliver technology projects with better predictability. Role of Technology and AI in Social Innovation Panelist: Day 3/ Friday, May 12 at 2:00 PM CHELSEY SMITH Communications Manager at Global Citizen Chelsey Smith (M.A.) is a media and communications professional with Global Citizen. Chelsey’s professional repertoire includes journalism, marketing and branding, movement building and campaign management. Her publication “The Technology of Hope: Twitter and the Bring Back Our Girls Campaign” examines the role of technology in new social movements, and how NGOs can best position campaigns for traction. Beyond an array of volunteer work in Canada, she has always been passionate about peace and justice in a global context, and worked to support the rights of children in Ghana (2008), to combat gender-based violence in Swaziland (2013), and to rebrand a movement toward transformative feminist society in Tanzania (2016). Innovation’s Role in Solving the Biggest Challenges Facing the Planet Panelist: Day 1/ Wednesday, May 10 at 10:00 PM DWIGHT MIHALICZ President of Effective Managers™ Dwight has founded and is President of Effective Managers™, a management consulting firm based in Canada and providing services globally. He helps organizations improve performance. His main focus is on manager effectiveness, ensuring that all managers, from the CEO to the front line, are focused on their key strategic priorities and resourced to meet them. With over 40 years of organization experience in a broad variety of organizations and situations he has been required to solve a broad variety of complex problems in local, national, and global settings and has developed extensive expertise in supporting improvement processes in organizations. How Will You Organize Your Resources To Achieve Your Team’s Goals? Panelist: Day 3/ Friday, May 12 at 10:30 AM thebreakoutproject.com Attendee Experience Booklet | 25 MPP SOPHIE KIWALA MPP for Kingston and the Islands Sophie Kiwala is the Member of Provincial Parliament for Kingston and the Islands. She currently serves as Parliamentary Assistant to the Minister of Children and Youth Services, as well as to the Minister of Indigenous Relations and Reconciliation. Sophie was previously Parliamentary Assistant to the Minister of Tourism, Culture and Sport. Opening Keynote Keynote Speaker: Day 3/ Friday, May 12 at 8:30 AM SOM SEIF President & CEO of Purpose Investments Inc. Som Seif is the founder and Chief Executive Officer of Purpose Investments Inc. Seif started Claymore Investments in Canada in January 2005 and was the former President and Chief Executive Officer leading the implementation of the company’s business development and corporate strategies. Over the seven years of its operation, Claymore Investments organically grew to $8 billion in assets and established itself as a Canadian leader in bringing intelligent, low cost exchangetraded funds to investors. How Will You Organize Your Resources To Achieve Your Team’s Goals? Panelist: Day 3/ Friday, May 12 at 10:30 AM thebreakoutproject.com Attendee Experience Booklet | 26 About Kingston Set on the shores of Lake Ontario at the entrance to the St. Lawrence Seaway, Kingston ON was Canada’s first capital city. The greater Kingston area boasts a population of over 150,000 with family-friendly neighbourhoods, world class cultural and sporting facilities, and three post-secondary education institutions including Queen’s University, St. Lawrence College and Royal Military College. Enjoy farmers’ markets, a stroll through secret cobblestone passageways, paddle boarding, sailing adventures, outdoor festivals, and tours of the many historic sites like The Kingston Penitentiary and Fort Henry. Kingston Facts & Figures » Museums, galleries, and national historic sites: 24 » Parks: 200+ » The smartest workforce in Canada with the most PhD » » » graduates per capita Median commuting distance: 5.9 km Average commuting time: 20.4 minutes Birthplace of the beloved Canadian band, The Tragically Hip Getting to Kingston is Really Easy... Via Highway 401 Eastbound Take the Sir John A Macdonald Blvd. exit (#615) and travel south into downtown Kingston. Via Highway 401 Westbound Take the Highway 15 exit (#623) and continue south for approximately 5 km (3 miles) until you reach Highway 2. At Highway 2 turn right, passing Fort Henry (on your left) and the Royal Military College of Canada, and crossing over the LaSalle Causeway to downtown Kingston. There are 22 departures and arrivals daily through Kingston’s VIA Rail station with connections to and from Toronto, Montreal, Ottawa. Coach Canada/Trentway-Wager Bus Lines operates 25 daily departures and arrivals at the City of Kingston terminal via Toronto, Cornwall, and Peterborough. » For more information on bus schedules and fares, call 613.547.4916 or visit the Coach Canada website. Greyhound Bus Lines provides service to and from the Kingston terminal with 2-3 daily departures and arrivals via Ottawa. » For more information on both of these services, call 613.547.4916 or visit the Greyhound Bus Line website. Kingston Airport (YGK), also known as Norman Rogers Airport is accessible from: » Toronto Pearson International Airport (YYZ) serviced » For a detailed listing of fares and schedules, visit the VIA Rail website or call 1.888.VIA-RAIL. » » by Air Canada with seven flights a day (check arrivals or departures) Ottawa Macdonald–Cartier International Airport (YOW) Montréal–Pierre Elliott Trudeau International Airport (YUL) Register Register now at thebreakoutproject.com. Event passes are limited and pricing will increase as we get closer to the event. Full registration, hotel booking and travel details are available online. thebreakoutproject.com Attendee Experience Booklet | 27 Notes 28 | Attendee Experience Booklet thebreakoutproject.com Thanks to Our Partners THE INNOVATION CENTRE LE CENTRE D’INNOVATION 48 CONTINUOUS HOURS 7 Teams KICKSTART WORLD-CHANGING PROJECTS 20 + INSPIRING SPEAKERS 1000 OF PEOPLE s Join the Conversation: thebreakoutproject.com [email protected] /thebreakoutproj /thebreakoutproject /thebreakoutproj /thebreakoutproject #thebreakoutproject #makechangehappen
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