Whitepaper Big Billing – the meter is running sqs.com Are your systems prepared for the power and shielded from the shocks of a smart energy retail market? Introduction While the leading energy suppliers are getting fired up by the opportunities in a smart-metered market, they would do well to consider the fact that their new entrant rivals too will be greatly empowered by the digital days ahead. Weight-for-weight, perhaps even more so. Energy suppliers are looking to upgrade their billing and customer information systems to turn the huge amount of data from smart metering into revenue, and avoid it becoming a drain on their businesses. But flaws in those system upgrades could mar a supplier’s relationship with its customers to a degree that eclipses the considerable opportunities in smart metering. So before immersing themselves fully in the smart metering game, energy retailers need assurance, through sound testing, that their ambitions neither outstrip their budget nor underplay the opportunities and challenges ahead. Authors: Angus Panton (Director of Power and Communications) [email protected] SQS Group Limited, United Kingdom Dr Trevor Loveday Published: November 2014 SQS – the world’s leading specialist in software quality Whitepaper | Big Billing – the meter is running Big and getting bigger Once a smart-metered energy sector is in top gear the established players will be under pressure to keep up a pace set by others. The rush of data and communications that will arise from smart metering will equip energy suppliers, new and established, to create new products and services. New entrants to energy retail will, however, have the agility and speed that are virtues of their size and systems unencumbered by legacies from previous incarnations. The business openings created by smart metering mean that large and small players need to rethink the tenet that says IT investment should be bounded by current needs. While they will have to keep up the established throughput of billing and maintain their customer relationship management they will also have to accommodate the opportunities that come with nearreal-time data including demand response, prepayment growth and time-of-use tariffs. This is big billing. And it will get bigger and systems need to be equal to that growth. Energy retailers are devising tactical plays into pinpointed market segments, greater interaction with consumers via connected devices, and even forays into entirely new, non-energy markets. If they are to realise these ambitions they will all need competencies in billing and customer information that are orders of magnitude greater than current needs require and that existing systems support. Energy retailers need assurances their system upgrades will hold up once they venture forth into a data-dominated market. After all, in looking to make radical changes to data systems, the retailers will find themselves stripping down the engine that keeps their business on track. There can be no spanners in the works. Before pressing the button on the overhaul of their billing and customer management, energy suppliers will need to foster closer dialogue between information professionals and the board of directors. A trusted facilitator in that communication would be valuable in ensuring that all sides of the operation understand the impact that failures could have on the business’ ability to stay competitive. © SQS Group 2014 Change will be paced far higher than any change energy companies’ have experienced before. Just surviving will require a clear strategy for change. With so much at stake the winners will be players who put their capability through the fullest and most effective scrutiny using tried and tested measures. Just how big? The connected home, micro-generation, the smart meter, and electric vehicles among other developments are poised to raise the temperature of energy retail competition. At the same time, regulatory interventions on price and service are upping the pressure on energy supplier margins. So the need to reduce costs is growing at the same time as investment in a far-reaching systems review is becoming crucial. And fired by a need to retain and win customers, energy players are deliberating on expansion beyond their utility operations. According to market analyst, Quindi Research, “The permutations are very diverse, but many [utilities] embrace the idea of using non-commodity and value-added services to create highly differentiated propositions.” Ahead of considering any of the complexities of gearing customer information and billing systems to handle cross-selling and new digital commerce, it is worthwhile to note that the back office impact of even the limited smart metering currently in play is yet to be felt fully. SQS’s Jack Coxeter points out: “Not a lot of the installed smart metering is operating in smart mode. DECC’s last figures showed about 345,000 were working in smart mode but the other 791,000 are just smart-type meters. And 50,000 SMETS1 smart meters are not operating in smart mode. “There’s an underestimated challenge in what testing is needed to get these things operating properly. And it will go on after the smart meter roll out to get them fully integrated and operating,” says Coxeter. Page 2 Whitepaper | Big Billing – the meter is running SQS’ Chris Abbott looks deeper into this: “Suppliers have often made architecturally compromised decisions in the interests of money. And those decisions compromise data quality. Smart meter for efficient power management Smart energy monitor Smart meter Utility Energy provider Smart energy report “With legacy systems the challenge is not in the quality of operation. The operators know their systems inside out. But the systems can’t cope – they were designed for a different landscape. And it’s not the legacy but the complex, multi-platform environment and things around it – there is a mismatch of things being pushed together. Data is the number one problem.” Billing-related issues accounted for 84 per cent of complaints to the Energy Ombudsman between January and June 2014 Source: Energy Ombudsman Annual Report 2013/2014, Ombudsman Service Customer interface Alerts & Notification ! Bill View and Bill Pay Track Usage & Manage Rates Manage Account £ Decisions, decisions The big six energy retailers are not starting their journey into the world of smart metering from an ideal position. True, preparations for the challenges of big data are exercising the energy industry. And the main players have made changes to migrate data from incongruent systems to more consolidated architectures. But there are questions that need to be asked about whether the resulting architectures address the disparate challenge fully or are more a product of competing IT and financial concerns Abbott warns: “With so much coming on – new markets, smart technology and so on – you’ve got to keep your eye on the prize. You have to be smarter, slicker, and faster at dealing with all the things you have to do and that you’re finding moderately difficult, such as regulatory compliance, and the things that make you money. Meanwhile you have to deliver on other changes to keep ahead of the competition. If you just deliver the business as usual at the current cost of those changes, it’ll damage your business.” Recent examples have demonstrated the harm that can arise during changes to billing and customer interface systems. At least three of the big six companies have fallen foul of customer ire and dissatisfaction – and the subsequent wrath of the regulator – following errors in newly implemented systems. To illustrate this further: billing-related issues accounted for 84 per cent of complaints to the Energy Ombudsman between January and June 2014. The challenge is to find a balance between migrating from legacy systems to upgraded customer service and billing that will allow for change while keeping customer disruption in check. It’s not the legacy but the complex, multi-platform environment and things around it. © SQS Group 2014 Page 3 Whitepaper | Big Billing – the meter is running The legacy systems currently in operation in the energy supply sector lack the flexibility and efficiency to respond to smart meter-related market trends and customer expectations. But for established retailers any upgrade strategy will include extracting the most from current and legacy systems to preserve return on investment. New entrants to the sector however are not weighed down with the same challenges. They are, in fact, set up to be more fleet of foot in bringing products to market. According to Quindi, as smart metering is ushering in novel offerings from new entrants to the UK energy market, it is also attracting new vendors of billing and customer information services possibly to add to the energy market newcomers’ arsenals: “As new types of service proposition and service provider emerge to challenge the classic utility model, there will be an increasing demand for modern, flexible billing and customer care solutions that can accommodate widely varying combinations of products and services,” the researcher says. It adds: “We believe this will allow the emerging challengers to the traditional utility solutions vendors to gain a foothold in this sector and reshape the vendor landscape,” says Quindi. Being prepaid With smart metering in operation, prepayment has the potential to become a more attractive option for suppliers and for consumers outside its conventional market among low-income households. In realising that potential, energy retailers will encounter unresolved data issues. Smart metering should reduce the cost difference between credit and prepayment in a number of ways. With all consumers using a common meter type the difference in capital cost between prepayment and credit meters will go. Also being able to switch smart meters between credit and prepayment will eliminate further costs. These cost reductions could spark competition between suppliers for prepayment meter customers through price and tariff offers and mobile phone-type incentives. Should numbers of customers on prepay increase, extra fixed costs of prepayment administration would be spread. About 13 per cent of customers in Great Britain currently pay for their energy by prepayment. Smart metering is widely expected to increase that substantially with forecasts running at about 30 per cent. According to the chair of the National Right to Fuel Campaign’s Smart Metering and Prepayment Working Group, Tim Smith: “For the energy suppliers the smart prepay opens the door to simple low-cost payment methods including pay by phone. In short, it should be the moment to revolutionise the market and create a vibrant segment which is attractive and becomes price competitive.” While expanding prepayment promises much, it too will up the data burden and the need for assurance that the systems will deliver. Industry processes for managing prepayment top-ups for smart meters have yet to be settled, as have standards for messages for encrypting prepayment top-ups. “We are going to see more prepayment with the advent of smart metering, this will mean additional prepayment interface devices and tariffs to test and an increased amount of end-to-end integration testing for prepay channels,” predicts SQS’ Jack Coxeter. That will mean still more testing of top-up payment and emergency top up with the DCC. © SQS Group 2014 Page 4 Whitepaper | Big Billing – the meter is running Down the line as approaches that span both to get the end business result,” he says. Clearly, customer information and billing upgrades will be among the highest of risks to the ambitions of energy businesses. The companies will need assurances that their billing and customer correspondence are sound enough to withstand, not just the immediate challenges that come with smart metering, but they will need also to be able to assess the capacity as well as the resilience and adaptability of their systems to future challenges. Energy companies can benefit significantly from having a partner focused on testing who can provide assurances that vendors do not provide and guidance to help them articulate to their vendors what they want. Communication within the company too is essential: “Utility IT is siloed more than ever, so better communications across groups is needed,” says Abbott. Critical assessments might include: “It is important that, in testing, utilities work with someone who shares their agenda and who is not following their own. This is difficult to find. The utility needs someone who doesn’t have a vested interest in whether a test is passed or failed because the important thing is that the utility knows what has, or hasn’t passed and can make a decision on that basis.” • the capacity of data management and billing systems to support smart metering; • integration of web services with mobile technology; • the degree to which the multi-utility and multi-service billing platform supports billing; and • the usability of the web-browser interface. It is important that, in testing, utilities work with someone who shares their agenda and has no other – this is difficult to find. In seeking assurances of future-proofing Abbott counsels a business focus: “Let business process lead the testing. Be system-agnostic and consider legacy and new options as well Multi-Platform Customer interaction for electricity, gas and water utilities Alerts & Notification ! Functions Integrations Displays Information or Action Packages Information Database Bill View and Bill Pay Accesses Information CRM Entities Track Usage & Manage Rates £ i Customer Profile i Edit/Update Information Usage Billing & Rating Goal Alerts & Notifications ! £ View Pay & Click Previously set goal Usage till date £ CRM Payment Processor Data Entities Usage ! Integrate to OUTAGE NOTIFICATION Account details SMS Correlate to CUSTOMER POSTCODE Plans EMAIL Notification Engine EMAIL/SMS Usage ... and Relationships Customer © SQS Group 2014 Manage Account Payments £ Goals Page 5 Whitepaper | Big Billing – the meter is running Coxeter highlights just how demanding an undertaking smart meter performance testing is. There are often many vendors involved – he cites instances of close to ten – creating a complex web of interactions. The data is huge in volume and great in associated risk to the business. “Performance is difficult to test in an integrated setting but the risk is high when you test as individual components. Suppliers should recognise the risk – then they will realise the need to invest deeper in test facilities. Meanwhile today’s major players need to upgrade their systems to ones that are designed and built to handle real-time, highvolume transactions. Once in place, they could offer energy retailers, and their customers, benefits in new products such as demand response tariffs and sophisticated prepayment deals and a sound customer experience across energy and possibly non-energy products delivered through conventional and digital platforms. “Where a full, end-to-end test environment is not available, systems invariably go into production without sufficient testing or, potentially worse, the testing is conducted in a live environment.” But inadequate systems leading to errors in billing and other flaws could sink suppliers’ ambitions for the digital market. Early shortfalls in performance at the customer interface would have all of the opposite effects on trust, reputation, and marketing opportunities anticipated from closer connections with customers. Regression testing – scrutiny of the impact of each additional element in a system – is, says Coxeter, a large area of testing where vendors are not best equipped to contribute. A bespoke test strategy is vital says Coxeter. This, he adds, should bring together physical testing in replica domestic metering environments with large-scale, end-to-end testing using simulation as well as test harnesses and automated set ups. Establishing a smart metering test strategy is essential and, given its scope and the need to involve a crowd of stakeholders, it is clearly urgent. The final demand Alignment with smart metering, multiple tariff offerings and possibly new, non-commodity lines of business will demand a transformation in energy retail billing and customer relationship management to something much bigger, broader and yet more flexible. Once universal smart metering is in place, the pace and direction of change could be unprecedented and driven by new entrants, unfettered by legacy systems and tarnished reputations. © SQS Group 2014 And to up the ante further, energy retail competition will increasingly be in service and reliability. Stiffer regulation and market interventions by policymakers are leaving little room for differentiation on price. Given the degree to which billing and customer relationship management will underpin energy retailers’ business ventures, upgrading systems for big billing clearly carries risk. That risk must be communicated so there is a shared understanding with organisation’s management as well as its IT professionals. Finally, the risk can only be mitigated through rigorous scrutiny of options and testing based on independent insight and knowledge. So the choice of a partner in testing could prove to be one of the more important decisions an energy supplier has to make as it heads into new markets, driven by data. Page 6 Whitepaper | Big Billing – the meter is running About the Author Angus Panton heads the Power & Communications business unit within SQS UK, focused on the Utilities, Energy Trading, and Communications sectors. With ten years’ specialising in software testing at SQS, he has seen how important systems quality to underpinning change in these areas. He is also the co-inventor of an award winning recycling product, and with young children and elderly parents has a particular interest in how connected devices can facilitate senior care, and keep track of wayward kids. Contributors from SQS Chris Abbot – Managing Consultant, ERP Practice Nathan Jones – Delivery Director Jack Coxeter – Principal Consultant About SQS Software Quality Systems SQS is the world’s leading specialist in software quality. This position stems from over 30 years of successful consultancy operations. SQS consultants provide solutions for all aspects of quality throughout the whole software product lifecycle driven by a standardised methodology, high offshore automation processes and deep domain knowledge in various industries. Headquartered in Cologne, Germany, the company employs approximately 4,000 staff. SQS has offices in Germany, the UK, Australia, Austria, Belgium, Egypt, Finland, France, India, Ireland, Malaysia, the Netherlands, Norway, Singapore, South Africa, Sweden, Switzerland, the US and the United Arab Emirates. In addition, SQS maintains a minority stake in a company in Portugal. In 2013, SQS generated revenues of 225.8 million Euros. SQS is the first German company to have a primary listing on the AIM (Alternative Investment Market) in London. In addition, SQS shares are also traded on the German Stock Exchange in Frankfurt am Main. With over 7,000 completed projects under its belt, SQS has a strong client base, including half of the DAX 30, nearly a third of the STOXX 50 and 20 per cent of the FTSE 100 companies. These include, among others, Allianz, Beazley, BP, Centrica, Commerzbank, Daimler, Deutsche Post, Generali, JP Morgan, Meteor, Reuters, UBS and Volkswagen as well as other companies from the six key industries of SQS. © SQS Group 2014 Page 7 Whitepaper | Big Billing – the meter is running © SQS Software Quality Systems AG, Cologne 2014. All rights, in particular the rights to distribution, duplication, translation, reprint and reproduction by photomechanical or similar means, by photocopy, microfilm or other electronic processes, as well as the storage in data processing systems, even in the form of extracts, are reserved to SQS Software Quality Systems AG. Irrespective of the care taken in preparing the text, graphics and programming sequences, no responsibility is taken for the correctness of the information in this publication. © SQS Group 2014 All liability of the contributors, the editors, the editorial office or the publisher for any possible inaccuracies and their consequences is expressly excluded. The common names, trade names, goods descriptions etc. mentioned in this publication may be registered brands or trademarks, even if this is not specifically stated, and as such may be subject to statutory provisions. SQS Software Quality Systems AG Phone: +49 2203 9154-0 | Fax: +49 2203 9154-55 [email protected] | www.sqs.com Page 8
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