INTrODUCing...
Cereal meets snacking! Offer students a creative way
to meet their snacking needs throughout the day
Bring snacking variety to your
dining hall and across campus!
Students are craving customizable snacking options, and General Mills’
Crunch Lab™ makes it so easy! Just convert your dining hall salad bar
into a snacking station loaded with favorites like cereal, dried fruit and
pretzels. It’s easy to build retail sales too! Just create and package
mixes for your coffee shops and C-stores.
Why is Crunch Lab™
right for your campus?
MIllennials in college
Cereal consumption habits are changing.
Cereal is no longer viewed as a breakfast only item
and students are incorporating into their snackcentric lifestyle.
C&U populations are currently an even blend of
87% of cereal consumers say cereal
can be consumed any time of day
(Mintel, Hot & Cold Cereal, US, 2015)
82% of millennials say cereal makes
a great snack—that’s 5%-10% higher
than older generations
these two groups: GenZ (18-20) & Millennials (21-
(Mintel, Hot & Cold Cereal, US, 2015)
22). It’s important to recognize that GenZ is unique
from Millennials, their mindset a
round food is very
65% of millennials want to be able
to customize the food they buy
different andhighly developed.
(GMI snacking Forum, 2015)
GenZ Food Trends
Key Understandings
GenZ’s need for creativity, customization, adventure and balance
reinforces that cereal outside of a bowl is the most relevant path to use
Food Adventure
Balancing Act
You Do You
Food is an adventure
and they seek out new
experiences and variety
with food.
Reject hard & fast rules
around food, embrace
a positive “balance” in
which all things are OK
in moderation.
Embrace individuality,
customization, and
doing food their
own way. Food must
be portable and
convenient.
Where can you feature
Crunch Lab™ on campus?
Crunch Lab™ can go wherever your students are!
From converting your dining hall salad bar to a Crunch
Lab™ snacking station, to creating pop-up locations around
campus—it’s ideal anywhere, anytime!
Po p - u p S n a c k
Di n i n G H a l l s
StaTions
Salad Bar
Conversion
2x per month —
See events
table below
CrunchTime!
2x per month —
See events table
below
ReTail
C-store,
Coffee shops
And Bookstores
Stock Mon — Fri
for students
on-the-go
Seasonal Event Ideas
Jul - Sep
• Back on Campus
•Freshman
Orientation
• Football Season
(non-conference)
• Greek Rush
• Parents Weekend
• Midterm Exams
Oct - dec
• Fall (pumpkin
spice/apple)
•Homecoming
•Football
(conference)
•Halloween
•Basketball/
Hockey
•Thanksgiving
•Holidays
• Midterm Exams
• Final Exams
jan - mar
• Back on Campus
•Basketball/
Hockey
•Superbowl
• Valentine’s Day
•Oscars
• March Madness
• St. Patrick’s Day
• Midterm Exams
apr - jun
• Spring Break
• Cinco De Mayo
• Midterm Exams
• Final Exams
•Graduation
•Prospective
Student Visits
Ready to get crunching?
Getting started with Crunch Lab™ is as easy as contacting your General
Mills Sales Representative. You’ll get access to recipes, implementation
tips and marketing materials. We’ll even send you a kit which includes
everything you need to get started!
The Crunch Lab™ kit includes:
•
•
•
•
•
•
CrunchLab™ Logo Sneeze Guard Cling
Recipe Cards
Product Stickers
Recipe Guide
Implementation Tips
Cereal Bin Cling
Recipe Guide
s of sweet and
Crunch Lab™ offers limitless combination
tried and true combinations
savory flavors. Here are a few
alike. They can be easily
to inspire chefs and students
grab-and-go stations or
pre-mixed and packaged for
the location.
self-serve areas, depending on
Here are some best practices
to keep ingredients fresh
and maximize
shelf life when implemen
ting Crunch Lab™ into your
Volume
food operations.
Volume
(¼ Recipe)*
Volume
Implementation Tips
Ingredient
Weight
(½ Recipe)*
For Optimal7 ½Use:
cups
15 cups
Lucky Charms™
2 lbs 3 oz
30 cups
Golden Grahams™
2 lbs 12 oz
33 ⅓ cups
Chocolate Chips
2 lbs 3 oz
6 cups
Ingredient
Weight
Volume
Reese's® Puffs®
2 lbs 3 oz
24 ½ cups
Chocolate Chex™
3 lbs 1 oz
28 cups•
Butterfinger® Pieces
1 lbs 4 oz
Peanut Butter Chips
1 lbs 2 oz
Mini Marshmallows
14 oz
• Measure each of the
8 ⅓ cupsingredients and keep them separate
16 ⅔ cups
until ready to serve
(prevents
moisture migration between
the ingredients and keeps
the product fresher, longer)
1 ½ cups
• If unable
3 cups to keep
separate, we found these
blends held for one (1) day
in a plastic sealed bag
Volume
Volume
Salad
Bar Applica
(¼ Recipe)* tion:
(½ Recipe)*
DininG Halls
• Each of the blends, including
6 ⅛ cups
the seasonal ones, will hold
12 ¼ cups
for
approximately 5 hours (or
one shift) in open air conditions
7 cups
14 cups
Culinary
strongly recommends that
refrigeration be turned
off
and/or no ice be used
1 cup in the salad bar
2 cups
4 cups
• If refrigeration is on,
or
ice
is present, this will enhance
¾ cup
1 ½ cups
the
3 cups staling
process and shorten the
overall shelf life
Weight
Reese's® Puffs®
2 lbs 3 oz
Peanuts
1 lbs 4 oz
Bacon Bits
15 oz
Banana Chips
14 oz
Ingredient
C-sTores
Coffee shops bookstores
Volume
Volume
•
Granola Crunch,
(¼ Recipe)*
Volume Honey
Cinnamon Cranberry, Chocolate
(½ Recipe)*
Apricot
Walnut and Irish
S’mores mixes held at least
5 days when made
immediately into closed
containers
• Strong2humidity
1 cup
cups
and/or
fluctuating temperatures
can lead to
shorter shelf life (3-5 days)
6 ⅛ cups
¼ cups
24 ½ cupsfresh 12
and
packaged
4 cups
2 ½ cups
StaTions
2 cups
4 cups
8 cups
Grab-And-Go Applica
tion:
Ingredient
Pop-up Snack
⅝ cup
1 ¼ cups
• Elvis’ Last Bite, Island
Jam,
The Kitchen Sink and
1 ¼ cups
Nuttin’ mixes are not recommen
ded for
grab-and-go option due
to rapid staling
2 ½ cups
Fluffer
5 cupsChocolate
Volume
Volume
Weight
Volume
(½ Recipe)*
Trix®
2 lb
30 ½ cups
15 ¼ cups
Dried Pineapple
1 lbs 5 oz
4 cups
2 cups
Macadamia Nut
1 lbs 4 oz
4 cups
2 cups
1 cup
Shredded Coconut
12 oz
4 cups
2 cups
1 cup
(¼ Recipe)*
Please contact 1-800-767
-5404 if you have any other
questions
7 ⅝ cups
regarding
how to optimize Crunch
Lab™ in your food programs.
1 cup
generalmil lscf.com
1-800-767- 5404
© General Mills
0916 POD-AXXXXX
Recipe Guide & Implementation Tips
CrunchLab™ Logo Sneeze Guard Cling
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To learn more about Crunch Lab™, please contact 1-800-767-5404
or visit generalmillscf.com/promotions/crunch-lab.
generalmillscf.com
© General Mills
1-800-767-5404
1016 POD-A37265