CALIENTEFOODSBACKGROUNDER
SPICYFOODWITHABITOFHUMOR
BasedinDallas,Texas,CalienteFoodsisthemakeroftheall-natural,gluten-freeF.N.(ForgetfulNed)
HotSalsa.Createdin2016byTexasbusinessmanCappyMcGarr,thecompanycombinesaloveforspicy
foodandhumor–twohallmarksofthebrand’senigmatic,little-seennamesakeForgetfulNed.
MadeinsmallbatcheswithfreshRomatomatoesandfreshjalapeñopeppers,Calienteproductsare
labeledwithathermometer-intensityrating:F.N.Hot“Medium”Salsaisrated“Sohotyou’llforgetyour
anniversary”andF.N.Hot“Hot”Salsaisrated“Sohotyou’llforgetyourpants.”A16ouncejarofF.N.
HotSalsaretailsfor$4.99.
F.N.HotSalsaisavailableatCentralMarketlocationsincluding:DallasLovers,Plano,Southlake,Fort
Worth,Houston,SanAntonio,AustinNorthLamarandAustinWestgate.
ThesalsaandF.N.HotHabaneroJellyarealsoavailableonlineatF.N.HotFood.Calienteisbusy
developingfutureF.N.Hotproducts,includingahotsauce.
CAPPYMcGARR:“ELJEFEGRANDE”
CappyMcGarristheFounderandCEO“ElJefeGrande”ofCalienteFoods.AnativeTexanandproud
UniversityofTexasalum,McGarrisaninvestorintheLoneStarstateandaroundthecountry.Heisalso
anacclaimednationaladvocateforculture,musicandhumor.
HeisanEmmy-nominatedCo-ExecutiveProducerofTheKennedyCenterMarkTwainPrizeforAmerican
Humor,thenation’shighesthonorofhumor,andhasservedasanExecutiveProducerofsevenWhite
HousemusicalperformanceshonoringlegendssuchasStevieWonder,SirPaulMcCartney,andCarole
King.HeisacreatoroftheGershwinPrizeforPopularSong,Co-FounderandExecutiveProducerofthe
LincolnAwards,andfounderofTheUniversityofTexassportsjournalismprogramatTheMoodyCollege
ofCommunication.
FORGETFULNED:THEENIGMATICEPICURE
ForgetfulNedisthenamesakeofF.N.HotSalsaaswellasthecompany’sCTO(ChiefTastingOfficer).An
elusivecharacterrarelyseeninpublic,NedgrewuponapepperfarminWestTexas,wherehisfamily
developeduniquerecipessuchastheirfamousThanksgivingjalapenopepperpie.Alegendary
gourmandandoneoftheworld’stopexpertsonspicyfoods,Nedblameshislifelonghot-pepper
consumptiononhismemoryloss.Inhissparetime,ForgetfulNedisthecreatorofthedelightfullyspicy
F.N.Hotvideoclips.
GREATSALSAFORAGREATCAUSE
CalienteFoodsdonates5%ofprofitstotheSpecialOperationsWarriorFoundation,whichprovides
educationalsupportandfinancialaidtochildrenoffallenU.S.Militaryspecialopsmembers.
Foundedin1980,theTampa,Florida-basedSOWFserves1,000children,with140studentsenrolledfulltimeincollegesanduniversitiesacrossthecountry.TheFoundationhasbeenawardednineconsecutive
four-starratingsfromtheU.S.’sleadingcharitywatchdog,CharityNavigator,placingSOWFinthetop
onepercentofcharitiesintermsoffinancialefficiency.
FORIMMEDIATERELEASE
Contact:LaureyPeat
LaureyPeat+Associates
[email protected]
P.214-871-8787
TEXAS-BASEDF.N.HOTSALSASNOWBEINGSOLDATCENTRAL
MARKET
DALLAS-BASEDCALIENTEFOODSANDFORGETFULNEDINTRODUCEALL-NATURALSALSAS;
PORTIONOFPROFITSBENEFITSPECIALOPERATIONSWARRIOR
DALLAS–Dec1,2016–TheenigmaticTexascharacterknownonlyasForgetfulNedannouncedtoday
thathisbrandnewF.N.(ForgetfulNed)HotSalsaproductsarenowbeingsoldatCentralMarketstores
inDallas,FortWorth,Austin,SanAntonioandHouston.
TheDallas-basedCalienteFoodsrecentlyrolledoutitssignature,all-naturalF.N.HotSalsainbothhot
andmediumflavors.
“We’reexcitedtopartnerwithCentralMarketstohelpTexansspiceuptheirliveswiththesedelicious
salsas,”saidForgetfulNed,thecompany’sseldom-seennamesake.
“MadeinsmallbatcheswithfreshRomatomatoesandfreshjalapenopeppers,F.N.HotSalsaisallnatural,gluten-free,andaperfectfitforahigh-qualityfoodemporiumlikeCentralMarket,”saidCappy
McGarr,founderandElJefeGrandeofCalienteFoods.“Chipsarejustanotherexcusetoeatsalsa.”
F.N.HotSalsaandF.N.HotHabaneroJellyarealsoavailableonlineatF.N.HotFood.Tohelpconsumers
achievemaximumtaste-budprecision,allF.N.Hotproductsarelabeledwithathermometer-intensity
rating.
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•
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F.N.Hot“Medium”Salsa:“Sohotyou’llforgetyouranniversary.”
F.N.Hot“Hot”Salsa:“Sohotyou’llforgetyourpants.”
F.N.HotHabaneroJelly:“Sohotyou’llforgetyourname.”
-MORE-
CalienteiscurrentlydevelopingmoreF.N.Hotproducts,includingahotsauce.
AnativeTexasbusinessman,McGarrcreatedCalienteFoodsasawaytosharehisloveforspicyfoodand
humor.“Whattheworldneedsnowisatrulygreat-tastingsalsa,”McGarrsaid.“IwanttopourF.N.Hot
Salsaoverallsevencontinentssoeveryoneonearthknowswhat‘spicy’reallytasteslike.”
F.N.HotSalsawascreatedfromForgetfulNed’spersonalfamilyrecipes,handeddownfromgeneration
togeneration.
“Ned’sgoal,firstandforemost,istocreatesalsathatpeoplearegoingtolove.Butit’sreallyaboutthe
wholeexperience,”McGarrsaid.“Hejustsawawaytodosalsabetter.Makethemlaughinthegrocery
storeaislewhenreadingthelabelandsmileaftertheirfirstbite.”
Inadditiontobeingthesalsa’snamesake,ForgetfulNedisthecompany’sCTO(ChiefTastingOfficer).An
elusivecharacterrarelyseeninpublic,NedgrewuponpepperfarminWestTexas,wherehedeveloped
uniquerecipessuchashisinfamousThanksgivinghot-pepperpie.Oneoftheworld’stopexpertson
spicyfoods,heblameshislifelongpepperconsumptiononhismemoryloss.Inhissparetime,Forgetful
NedisthecreatorofthedelightfullyspicyF.N.Hotvideoclips.
“TheonethingForgetfulNedneverforgetsistheimportanceofgivingback,”saidMcGarr.“Caliente
Foodsisdonating5%ofprofitstotheSpecialOperationsWarriorFoundation,whichprovides
educationalsupportandfinancialaidtochildrenoffallenU.S.Militaryspecialopsmembers.”
F.N.HotSalsaisbeingsoldatallCentralMarketlocations:DallasLovers,DallasPrestonRoyal,Plano,
Southlake,FortWorth,Houston,SanAntonio,AustinNorthLamarandAustinWestgate.A16ouncejar
ofF.N.HotSalsaretailsfor$4.99.
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ABOUTCALIENTEFOODS
Dallas-basedCalienteFoodswaslaunchedin2016byTexasbusinessmanCappyMcGarr,anEmmynominatedExecutiveProducerofTheKennedyCenterMarkTwainPrizeforAmericanHumor.Calienteis
themakeroftheall-natural,gluten-freeF.N.Hotsalsaline.Formoreinformation,ortoorderF.N.Hot
products,visitwww.fnhotfood.com.
MEDIAADVISORY
MediaContacts:LaureyPeat
LaureyPeat+Associates
[email protected]
214.871.8787
CENTRALMARKETHOSTSTASTINGEVENTFORLAUNCHOFFORGETFULNED’S
F.N.HOTSALSAS
Thegrocerychainplansonhundredsofnewandexistingcustomersseekingoneofthefirst
tastingsofwhatmanyarecalling“thebestsalsa,handsdown!”
WHAT:
Central Market stores throughout Texas are hosting tasting events featuring the launch of a new
product,ForgetfulNed’sF.N.HotSalsas.ForgetfulNed’sF.N.HotSalsas
isaproductlaunchundertheumbrellaofnewlyformedCalienteFoods.
The demos, taking place on October 15th, will feature both salsas
producedbyForgetfulNed’sF.N.HotSalsas.The(HotandMild)flavors
willprovideakickunlikeanyotherforthosethatwanttotry“thebest
tasting salsa in the world.” Conceptualized by Forgetful Ned, the
product line started from scratch, but with more than just a taste
benefit in mind. Made in small batches, these carefully selected allnatural ingredients include fresh Roma tomatoes and jalapeños which
are of course, gluten free. These salsas won’t be staying on the shelf for long. Already amassing a
faithfulfollowing,thesalsasaresuretosurpriseandigniteyourtastebudswitheachbite.Besureto
watch,ForgetfulNed’sF.N.HotSalsa’svideoclip&specialannouncement!
WHEN:
October15,2016
WHERE:
FortWorthCentralMarket:4651WestFwy,FortWorth,TX76107
Thetastingisfreetothepublicandanyonethatlovessalsa!Parkingisfreeandeasilyaccessible.
*WILLTAYLORFOREACHMARKETANDLOCATION*
WHY:
The event is hosted by Central Market to welcome Forgetful Ned’s F.N. Hot Salsas who are a
proudsupporterofSpecialOperationsWarriorFoundation.
With every purchase of the product, 5% of the proceeds will be donated to the Special
Operations Warrior Foundation. The foundation ensures full financial assistance for a postsecondary degree from an accredited two or four-year college, university, technical, or trade
school; and offers family and educational counseling, including in-home tutoring, to the
survivingchildrenofArmy,Navy,AirForceandMarineCorpsspecialoperationspersonnelwho
losetheirlivesinthelineofduty.