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UNIVERSITI TI]N HUSSEIN ONN
MALAYSIA
FINAL EXAMINATION
SEMESTER I
SESSION 20l0t20tr
SUBJECT
NAME
:
INTERNATIONAL BUSINESS
STIBJECT
CODE
:
BPF 3t43
COURSE
:
4BPB/4BPA
DATE
DURATION
:
NOVEMBER/DISEMBER
:
2 HOURS
EXAMINATION
INSTRUCTION
2O1O
30 MINUTES
ANSWER FOUR (4) QUESTIONS
ouT oF srx (6) QUESTTONS
THIS QUESTION PAPER CONSISTS OF 5 PAGES
BPF 3I43
Ql
PETRONAS has been recognised as one of Malaysian firrrr that has been
succeeding in international business. The success of PETRONAS generally relies
on good business strategies.
(a)
Discuss TI{REE (3) types mode of entry that l-rave been adopted by
PETRONAS to enter the international business.
( l5 marks)
(b)
Ql, discuss any'fWO (2) strategy orientations and their
possible irnpact on PETRONAS business.
(10 rnarks)
Based on Figure
High
Cost
reductiorr
Low
Figure Q1: Organizational strategies for international firms
BPF 3 I43
Q2
Assume that you are the Chief Executive Officer (CEO) of ABC firm. Your firn1
has decided to set up a new subsidiary in Qatar rnainly to enter the Middle East
rnarket. One of your main tasks is to develop a marketing plan for your finl. In
order for you to so, you have to retrieve the following inforrnation.
(a)
Describe TWO (2) irnpacts
your firm.
of globalization on marketing activities of
(5 marl<s)
(b)
Discuss TWO (2) areas that you n'lust consider when marketing your
products.
(10 rnarks)
(c)
Discuss
firm.
Two
(2) important factors of having global branding for your
(10 marks)
Q3
As a production manager of an international firm your main duty is to halclle
production activities.
(a)
Explain TWO (2) important components in rnanaging global supply chain
(5 rnarks)
(b)
Discuss TWO (2) factors your firm must consider whether to centralize or
decentral ize production location.
(I0 marks)
(c)
Discuss TWO (2) factors that can contribute to the success of global
manufacturing strategy of your company.
(10 rnarks)
BPF 3I43
Q4 (a)
Ethnocentric, polycentric and geocentric are the three types of
international staffing policy which international firms may adopt.
Explain any TWO (2) of the above staffing policies and their advantages
to the international firm.
(10 marks)
(b)
Explain FOUR (4) typically roles of expatriates in an international firm
( 10
(c)
rnarks)
Discuss ONE (1) aspect on how labour actions influence international
firms
(5 marks)
Q5 (a) Define VERTICAL AND I-IORIZONTAL Foreign
Direct
Investment (FDI)
(5 marks)
(b)
Three are four sources of financing for international business which are
intercompany financing, equity financing, debt financing and local
currency financing.
Explain any TI{REE (3)
of
sources of financing.
(15 marks)
(c)
Explain the term NETTING and how does it effect
intemational
business.
(5 marks)
BPF 3I43
Q6 (a)
Since international business today operate cross cultures and boundaries,
a lnanaser of international firm needs to be sensitive to social issues.
Discuss any
IIIREB (3)
social issues that intemational firms need to
consider.
(15 marks)
(b)
Malaysia has participated actively in ASEAN since 8 August 1967.
ASEAN consist of Malaysia, Indonesia, Thailand, Singapore, Vietnam,
Myanmar, Brunei, Philippines, Laos and Cambodia
Explain FOUR (4) advantages that Malaysian government can gain by
joinirig ASEAN.
(10 marks)
END OF QUESTION PAPER