Article Thematizing speed: Between critical theory and cultural analysis European Journal of Social Theory 1–20 ª The Author(s) 2013 Reprints and permission: sagepub.co.uk/journalsPermissions.nav DOI: 10.1177/1368431013505014 est.sagepub.com Filip Vostal University of Bristol, UK Abstract This article makes the case that speed has become significant, indeed central, as a social scientific category and focus of attention today. In particular, it engages with two contemporary theoretical currents that conceptualize the causes, consequences and manifestations of social speed as a fundamental feature of modernity. One key contribution is Hartmut Rosa’s interpretation of ‘social acceleration’, which is offered by him as part of a reinvigorated version of Critical Theory. Another is John Tomlinson’s (complementary but different) orientation, focusing on variant cultural settings and implications of speed. By juxtaposing and assessing these two thematizations of speed/acceleration, with other recent treatments brought in at various points, the article underlines the need to clarify and debate these modal notions as a distinctive issue for social analysis. In addition, I bring out more explicitly the ambiguous nature of speed as a descriptive and normative concern. In this respect, while there can be no denying its negative-oppressive force – both structurally and experientially – it is also necessary to attend to the more positive-enabling aspects of ‘fast’ subjectivity. Keywords Critical Theory, cultural analysis, modernity, social acceleration, speed The issue of social speed is a familiar one for canonical social theorists. However, as Tomlinson (2007a: 5–7) notes, in the classical sociological accounts of Marx, Weber and Simmel, it comes across as a more or less random subsidiary to other debates. Late modernity theorists and globalization analysts treat speed similarly to their classical Corresponding author: Filip Vostal, SPAIS, University of Bristol, 11 Priory Road, Bristol, BS8 1TU, UK. Email: [email protected] Downloaded from est.sagepub.com at PENNSYLVANIA STATE UNIV on September 18, 2016 2 European Journal of Social Theory predecessors: it is an adjunct to other important reflections on information technologies, connectivity, mobilities and the transformation of time and space. It remains taken-for-granted in Bauman’s (2000: 9, 14, 73, 120) metaphorical reflections on ‘liquid modernity’; Castells’ (2010) notion of ‘timeless time’ takes the speed of systems and ‘global flows’ as an implied context without too much explication. However, Castells (2010: 6, 32, 41) also explores a tendency for ‘planetary action in real-time’ which speaks directly to the speeding-up of action across many social arenas. Urry’s thesis of ‘global complexity’ builds on the premise that in late modernity ‘people, machines, images, information, power, money, ideas and dangers are all . . . travelling at bewildering speed in unexpected directions’ (2003: 2, also 60, 85, 103, 113). There are also important references to speed and acceleration in the work of Nowotny (1994: 10–12, 26, 84, 150) and above all Adam’s (1995: 23, 45, 51, 100–2, 112–14) pivotal contribution to the sociology of time. Popular science literature is a rich and detailed resource in diagnosing speed as a selfstanding phenomenon. Even though it treats the issue often descriptively and nonanalytically, it has often served as a valuable backdrop to more sociologically developed accounts and arguments. Not only has it animated further the substantial analyses the present article discusses, it has also significantly helped to establish a discourse of speed and the value-base that is commonly attached to it. This kind of literature comprises a genre that expresses negative, if not catastrophic, features of our epoch in which ‘just about everything is accelerating’ (Gleick, 1999); where anxiety-ridden restlessness is the defining experience accompanying the ‘cult of speed’ (Honoré, 2004); which, in turn, results in the frustrations and stressfulness of having ‘no time’ (Menzies, 2005). One of the problems with this genre is that it covers far too many dimensions of social life far too quickly, skimming over complex societal terrains ranging from technology, the transformation of work, consumption, celebrity cultures, the Internet, mass media and many more. Ironically, popular science writings can be seen as symptomatic of speed – they are hasty, without dwelling on explanation and detailed analysis. However, on the other hand, these attributes are not primarily expected from this genre of speed(y) literature; the authors often make rather valuable and provocative observations. Only recently have some social theorists started to develop systematic theories and analyses that address speed as a self-standing social phenomenon. Two types of treatment stand out in this field: Hartmut Rosa’s critical theory of acceleration and John Tomlinson’s investigation of modern cultures of speed. Exploring these two major contributions, this article proceeds as follows. First, it argues that Rosa’s theory of social acceleration and his re-energized version of Critical Theory can be considered a climax of the discursive tendency, which generally sets out to develop a social criticism of speed. I survey several important contributions on speed to illustrate this trend and subsequently extensively discuss Rosa’s propositions. This type of understanding, however, neglects gains, conveniences and opportunities integral to the modern historical record of speed, and more generally, falls short in recognizing its ambiguous nature. Second, in order to get a perspective on speed as a multilateral and ambivalent social phenomenon, the cultural analysis of speed developed by John Tomlinson is considered. Overall, the aim of the article is to expose two important contemporary authors who robustly thematize speed as an important social scientific problem. Downloaded from est.sagepub.com at PENNSYLVANIA STATE UNIV on September 18, 2016 Vostal 3 Critique of the ever-faster lifeworld There are several seminal book-length accounts (Agger, 1989, 2004; Hassan, 2003, 2009, 2012) that develop a critique of speed. This body of literature distils, and in a sense systematizes, speed as a modern and above all capitalist imperative with a plethora of negative consequences for the environment, health, self-determination, individual autonomy, democracy, intellectual pursuits and social reproduction. This line of argumentation develops sustained criticism that is usually built on a combination of distinctive statements organized around a claim that the speed of life under (late/global) capitalist modernity and the time-pressures it generates accounts for an unprecedented moment in history due to its negative, regressive and inhuman effects. Essentially, the authors follow here the Frankfurt School tradition by identifying speed as the central feature in the capitalist production process, which obstructs ‘mechanisms of reaching understanding’ and thereby ‘colonizes the lifeworld’ and by highlighting the capitalist reification of time as the pivotal cause behind ‘the eclipse of reason’. Agger’s ‘fast capitalism’ thesis purports that capitalism ‘is compressed as the pace of everyday life quickens in order to meet certain economic imperatives and to achieve social control; idle hands are the devil’s workshop’ (2004: 4). Agger assesses the impact of ever-accelerating capitalism on book writing and reading, on work, family, childhood, and the body. Hassan’s concepts – the ‘Chronoscopic Society’ and ‘Empires of Speed’ – develop a rich tapestry of claims maintaining that the ‘networked informational ecology’ with its digitally compressed and accelerated time dramatically affects the individual, culture and society. Similarly as Agger, Hassan begins one of his treatments by saying: ‘we have never experienced such a world were ‘‘rapidity’’ - speed - is at the very core of our collective and individual experience (Hassan 2009: 7-8, emphases original). Both authors conclude with several recommendations that promote a slowing down as a necessary precondition for social betterment. Agger states: [C]apitalism has quickened since WWII, especially with the advent of the Internet. People work harder and more, their private space has been eroded; kids are doing adult-like amounts of homework and activities; people eat badly, on the run, and then embark on crash diets and exercise programs. The world is ever-present and omnipresent, saturating us with stimuli, discourses, directives. It is difficult to gain distance from the everyday in order to appraise it. Our very identities as stable selves are at risk. We need to slow it all down (2004: 131). One of the problems with those otherwise illuminating and important analyses is that they dwell on a deterministic logic saying that ICTs, globalization, capitalism or neoliberalism, or a combination of thereof, are the hegemonic forces that satisfactorily explain and explicate causes of acceleration. The effects and social impact of ICT-driven acceleration are considerable and unprecedented, according to these authors: an environmental catastrophe is looming; identities are fragmented; adaptation is impossible; democracy must be re-temporalized; a cult of speed has taken over; our thinking is ‘abbreviated’; we all live in a profound ‘age of distraction’. In these analyses, individuals are portrayed as mere subjects to fast temporality, subsumed to acceleration imperatives of the ‘neoliberalization-globalization nexus’ and ‘logics of Downloaded from est.sagepub.com at PENNSYLVANIA STATE UNIV on September 18, 2016 4 European Journal of Social Theory computing’. The question of agency and the ways in which individuals craft and negotiate their subjective time rules and resources remains unexamined (on a similar point and on the problem of temporal determinism and agency see the seminal work of Flaherty, 2011, chapters 1 and 8). Not to mention the distinct possibility that there are individuals who might embrace the liberating powers of speed-loaded experience and dynamism beyond the strict logic of capitalism and the reification of time. Speed in modernity denotes not only conquering time – complying with the regime of clocktime, meeting deadlines, going faster – but also sensual experiences often associated with the movement that enables traversing space more quickly (Duffy, 2009: 18, see also Rosa, 2010b). This inherently modernist feature also holds in a figurative sense: individuals may potentially embrace nimble decision-making and energetic conduct while pursing their aspirations and projects. Agger and Hassan ground their arguments about time and speed in the logic and mode of capitalist production and in particular in the role of time in the labour process. They surely have a fundamental point here: capitalism and reified labour processes are central explanatory devices for understanding acceleration (see also Glezos, 2012; Jessop, 2012; Marx, 1973; Neary and Rikowski, 2002; Postone, 1993). Yet, at the same time, although capitalism and modernity are inseparable, they are not simply reducible to one another (see Wagner, 1994, 2012). Albeit very nuanced, it is a significant distinction that allows us to conceive speed as an ambiguous cultural and experiential modality that is an attendant – arguably the major – yet not an essentialist aspect of capitalism. As some authors note, the speed dynamic has also been associated with important historical ruptures and revolutions (Koselleck, 2004; Rosa and Scheuerman, 2009; Wolin, 2005), the logic of war (Glezos, 2012) and the emergence of the modern state system, interstate competition, large-scale bureaucracy/administration and formal law (Scheuerman, 2003). A number of subsequent questions arise from this subtle differentiation: are these developments even (geographically, sectorally)? Are different people differently positioned in society affected equally? Why is it that non-capitalist regimes of the twentieth century were also committed to acceleration (in production, for progress)?1 Is the social experience of speed qualitatively and quantitatively new? Why is it that there is very little reference to speed as an energizing, or at least ambivalent, experience? Is speed only a predicament squarely interpellating individuals? We can start to develop answers to these questions by discussing the work of Hartmut Rosa. While associating speed with capitalist modernity and in many ways continuing the reflections developed by Agger in his classical account of fast capitalism (1989), Rosa nevertheless moves beyond the positions positing the force of capitalism as the sole resource explicating the ramifications of the changing rates of social speed. Hartmut Rosa: acceleration and modernity2 The starting point of Rosa’s analysis is this: ‘the history of modernity seems to be characterized by a wide-ranging speed-up of all kinds of technological, economic, social, and cultural processes and by a picking up of the general pace of life’ (Rosa, 2003: 3). Highlighting various forms and features of acceleration, their causes, connections and mutual dependencies, Rosa prompts us to understand acceleration and its consequential Downloaded from est.sagepub.com at PENNSYLVANIA STATE UNIV on September 18, 2016 Vostal 5 contradictions (i.e. deceleration) not only as aspects of modernity, but as its defining features. Moreover, acceleration and its ‘discontents’ run through other characteristics of the modern era: differentiation (structural transformation), rationalization (cultural transformation), individualization (transformation of the modern subject) and domestication (transformation of nature). Making use of the corpus of work attributed to the classical sociologists, Rosa elaborates on the contradictory dynamics of these core modern aspects. Pointing to: (1) Durkheim, who explained how differentiation leads to disintegration and fragmentation (anomie); (2) Weber, who explored how the rationalization of bureaucratic and institutional processes ends up in the emergence of an undesired and unintended ‘iron-cage’; (3) Simmel, who noticed that increasing individualization results in the emergence of mass culture; and (4) Marx, who alerted us to how the domestication and domination of nature may lead to an unexpected backlash of the environment, Rosa highlights the temporal texture of modernity (Rosa, 2003: 4–5). However, he does not simply add acceleration and temporality to other features of modernity in a complementary fashion; rather, he states that it helps to structure the contradictory dynamics of these distinct modernization processes (Rosa, 2009: 108–9). The unitary logic of acceleration is intricately connected to all four modernization processes: ‘Individualization can be a cause as well as an effect of acceleration, since individuals are more mobile and adaptive to change and faster in making decisions than collectives.’ Rosa continues: ‘Similarly, one of the main reasons for, as well as consequences of, organizational differentiation is the speeding up of systemic processes, and the same holds true for rationalization as the improvement of means–ends relationships and domestication as an improvement of instrumental control’ (2009: 110–11). Quantitative change in the realm of speed amounts to a tacit yet far-reaching qualitative social revolution. However, let’s ‘slow down’ now and elucidate on how Rosa arrived at this strong claim. Spheres of acceleration Before Rosa proceeds with constructing his conceptual apparatus, he asks this question: what is it that is actually accelerating in modern society (2010a: 14)? This seemingly ordinary question is of great importance, as the answer determines any subsequent analytical framework. He straightforwardly refuses the assertions of some commentators, who claim that ‘everything’ nowadays is accelerating, or that time itself is accelerating: ‘an hour is an hour and a day is a day – regardless of whether or not we have the impression it passed by quickly’, he writes (pp. 14–15). He also poses questions such as: is acceleration a singular process, or should we think about a multitude of unrelated phenomena that unevenly accelerate? And, are we dealing with isolated accidents or systematic patterns of acceleration (p. 15)? Rosa develops answers to these questions by emphasizing that there are many social phenomena and processes that do evidently accelerate. He proposes three analytically distinct yet mutually dependent categories or spheres for an understanding of acceleration: (1) technological acceleration; (2) acceleration of social change; and (3) acceleration of the pace of life, each propelled by a distinct ‘motor’. Downloaded from est.sagepub.com at PENNSYLVANIA STATE UNIV on September 18, 2016 6 European Journal of Social Theory Technological acceleration appears to be both an obvious and an easily measurable form of acceleration. Drawing on Virilio’s remark that, historically, technological acceleration proceeds from the revolution in transport to that of transmission of information and finally to the ‘transplantation revolution’ that opens up new possibilities and threats in biotechnology (Rosa, 2009: 82), technological acceleration can be defined as ‘the intentional speeding-up of goal-directed processes of transport, communication, and production’ (Rosa, 2010a: 16). Importantly, technological acceleration also includes new accelerative forms of organization and administration. The speeding-up of processes of transport, communication and economic production, organization and administration is proved empirically. Conceiving modernity diachronically Rosa notes that ‘the speed of communication is said to have increased by 107, the speed of personal transport by 102, and the speed of data processing by 106 (Geißler, cited in Rosa, 2003: 6). Similar to Agger and Hassan, Rosa says that these processes are driven, above all, by ‘the economic logic of capitalism’ (2005: 448). The capitalist economy impels technological acceleration in several ways. First, labour time is the crucial factor of production and ‘saving time is equivalent to making (relative) profit’ (p. 449). Therefore the better the production technology (including purpose-trained and efficient man-power) that a producer (capitalist) uses, the more time s/he saves. Second, a capitalist who first introduces a novel product or technology has a temporal advantage/lead over his/her competitors. This in turn brings to the leading producer extra profits before the competitors catch up. Third, ‘the accelerated reproduction of invested capital is crucial with respect to what Marx called the ‘‘moral consumption’’ of technology and to the credit system. As a consequence, the circle of production, distribution and consumption constantly accelerates’ (p. 449). In short, the whole of capitalism depends upon the accelerating circulation of goods and capital (see also Glezos, 2012: 85–9). Acceleration of social change is not so much concerned with technological advancements but rather with processes of social change that are intimately related to technological change, and that ‘rendered social constellations and structures as well as patterns of actions and orientation unstable and ephemeral’ (Rosa, 2010a: 17). Modernity, Rosa maintains, has changed the rates of change itself; as a matter of fact modernity’s crucial trait is the ever-increasing pace of social change. The main motor Rosa identifies here is that of functional differentiation. Drawing on Luhmann’s theory of temporalization, Rosa notes: In a society . . . structured along the lines of functional ‘‘systems’’, like politics, science, art, the economy, law, etc., complexity increases immensely. As a result, the future opens up to almost unlimited contingency, and society experiences time in the form of perpetual change and acceleration (2003: 14). The problem here is identifying the relevant indicators and constituents of social change (cf. Sztompka, 1994). Rosa, taking the initiative, attempts to develop a supportive argumentative infrastructure by identifying empirical and philosophical evidence. First, by demonstrating an ever-increasing rate of change in family and occupational systems (productive and reproductive domains of any society), and, second, by employing Lübbe’s notion of ‘the contraction of the present’ (Lübbe, 2009: 159ff), Rosa notes that ‘the past Downloaded from est.sagepub.com at PENNSYLVANIA STATE UNIV on September 18, 2016 Vostal 7 is defined as that which no longer holds/is no longer valid while the future denotes that which does not yet hold/is not yet valid. The present then is the time-span for which the horizons of experience and expectations coincide’ (2010a: 18). Rosa claims that only within this present time-span of ‘islands’ of relative stability can we reflect on past experiences and orient our action with regard to the future. On these islands there is ‘some certainty of orientation, evaluation, and expectation’ (p. 18). The acceleration thus manifests itself through the contraction of the present moment and ‘is defined by an increase in the decay-rates of the reliability of experiences and expectations’ (p. 18). Kavanagh et al., however, marshal a range of empirical evidence that exhibits a counter-tendency to the one that Rosa identifies here; namely a relative stasis of modern capitalist societies: ‘We live, undoubtedly, in an age of increasing acceleration but, paradoxically . . . this acceleration is itself an occlusion of the lack of substantive movement in the organization of our world’ (2007: 97). They look closely at statistical evidence (mostly from the US) capturing variables such as the annual change in population, the prevalence of notable mass diseases, the death rate and life expectancy, the annual suicide rate and maintain that, from a very particular perspective, we can say that the social dynamics of change is in itself a rather stable modern feature. Deploying this evidence, their main conclusion is that ‘the change that we are experiencing is, relatively speaking, no more – and on balance less – than that experienced by those who lived during the midnineteenth to mid-twentieth century’ (Kavanagh et al., 2007: 101). The acceleration of change is mere hyperbole, and the impression that we are moving faster and faster evacuates ‘our cultural politics of need, desire, and instruments for substantive change’ (Kavanagh et al., 2007: 117). In fact, Rosa makes a similar point when he says that behind the hyper-dynamic surface of late modern societies there might lie solid forms of inertia and freeze (Rosa, 2010a: 73). Acceleration of the pace of life in general is the third pillar of Rosa’s analysis, and in some ways the most symptomatic and endemic, indicating a spectacular ‘time-starved’ lifeworld in modern industrial societies. This western experience appears uncanny, given the promises invested in technologization, industrialization and digitalization of diverse socio-economic processes and instances. It is striking that while modernity promised that by increasing the number of episodes of action or experience per unit of time we could do more things in less time (p. 21), virtually all the available evidence exploring the speed of life suggests the exact opposite. Rosa notes that in secular modernity the quest for the ‘good life’ is closely related to acceleration: ‘whether or not people still hold religious beliefs, their aspirations, desires and yearnings generally are directed towards the offers, options and riches of this world’ (p. 29). To live a good life therefore means to live a life that is ‘rich in experience and developed capacities’ (p. 29). Moreover, a good or fulfilled life appears to be measured by the sum, breadth and depth of these experiences and capacities; hence ‘if we live ‘‘twice as fast’’, if we take only half the time to realize an action, goal, or experience, we can double ‘‘the sum’’ of experience, and hence ‘‘of life’’, within our lifetime’ (p. 30). Secularization, broadly speaking, is therefore the motor here. This category is based on the premise that individuals and organizations are running out of time and that they have to accelerate the speed of life in order to keep up with the ‘crowding of events’. These subjective experiences of time, however, never left a modern individual (Kern, 2004; Vieira, 2011). Rosa elaborates further in a polemical tone: Downloaded from est.sagepub.com at PENNSYLVANIA STATE UNIV on September 18, 2016 8 European Journal of Social Theory [I]t seems that the speed of life, defined as the number of an individual’s episodes of action and/or experience per unit of time (e.g. per day, year of life), has increased continuously over the centuries. This speed-up is effected via the acceleration of actions themselves, as exemplified by fast-food or speed-dating, via the eradication of breaks or waiting periods, and via multi-tasking (2005: 448). Indeed, there is evidence that people do feel under heavy time pressure and do complain about a lack of time (see e.g. Robinson and Godbey, 1997) and Rosa points out that these moods seem to be increasing in recent decades. He notes an interesting paradox that comprises the ‘acceleration-cycle’ connecting all three spheres into a selfpropelling system: though technological acceleration can be defined as the social answer to the time scarcity, as a force that potentially frees up disposable time, the very opposite is the case. Even though, when taken individually, technical inventions do potentially craft disposable time, they also result in the dynamization of social practices, communication modalities and corresponding forms of life. Subsequently, ‘[P]eople feel pressed to keep up with the speed of change [resulting from technological change] they experience in their social and technological world in order to avoid the loss of potentially valuable options and connections’ (Rosa, 2010a: 32). This, in turn, leads to the need for acceleration in individual lives and generates time-pressures, which call for new timesaving technological solutions. Critical theory of acceleration Rosa’s ambitious project culminates in his attempt to lay the foundations for a critical theory of acceleration. It is based both on his theoretical apparatus and on the assumption that acceleration is exceeding temporal patterns on the entire modern social fabric: ‘[S]ocial acceleration is the core-process of modernization, and therefore, a critique of modern society is well advised to take it as its starting point’ (2010a: 67). In comparison to Agger, also building on the Frankfurt School tradition, Rosa attempts not only to reinterpret modernity as a process of social acceleration, but also to re-invent a new Critical Theory through foregrounding time and speed as its prime objects of analysis. Against this background, Rosa introduces a threefold categorization to identify the variants of this critique: functionalist, normative and ethical. The first critical angle points to how diverse forms of acceleration end up in tensions and frictions on the borderline between differently paced (fast or slow) institutions, processes, systems, practices and constituencies: ‘Whenever two processes interlock, i.e., whenever they are synchronized, the speeding up of one of them puts the other under time-pressure – unless it speeds up too, it is perceived as an annoying break or hindrance’ (Rosa, 2010a: 69). This becomes sociologically significant once we move to more specific societal levels. Temporal incompatibility and tensions (i.e. different degrees of accelerations) between differently paced systems (Luhmann) and fields (Bourdieu) are, Rosa says, particularly problematic once couched as a binary conflict between the temporality of (techno/financial) capitalism and the temporal prerequisites of democracy, namely the time-demanding processes of opinion formation, deliberation, negotiation and decision-making (see also Hope, 2009, 2011; Jessop, Downloaded from est.sagepub.com at PENNSYLVANIA STATE UNIV on September 18, 2016 Vostal 9 2012; Laux, 2011). Rosa’s main claim is that ‘today, [democratic] politics is no longer perceived to be the pace-maker of social change and evolution’ (Rosa, 2010a: 72). The ramifications of this temporal tension are under increasing scrutiny by some influential contemporary US political theorists (Connolly, 2002; Glezos, 2012; McIvor, 2011; Scheuerman, 2004; Wolin, 2005). The second angle aims to revisit the normative critique of ideology. Drawing on Marx, Rosa identifies the ways in which the reproductive set of beliefs and ways of reasoning sustain and – simultaneously – disguise the crude logic of the capitalist mode of production. On the one hand, modern capitalist societies are characterized by temporally binding modalities such as coordination, interdependency, regulation, calculation and synchronization between and among their different sub-systems, segments and institutions. On the other hand, From the perspective of the modern liberal ideology as well as from individuals’ selfperception, there virtually appear to be no binding social, religious or cultural norms; there is an enormous plurality of conceptions of the good life and a most far-reaching freedom of choice among myriads of options in all spheres of life (Rosa, 2010a: 74-5). This liberal ideology of freedom conceals an excessive catalogue of social and economic expectations, demands and pressures of a temporal nature that stabilize and promote the mode of the capitalist production that the majority of individuals can barely control and influence. Substantiating this point, Rosa notes that the copious rhetoric of ‘must’ mushrooming in western societies carries with it a strong temporal imperative. It is a natural consequence of a ‘competitively driven acceleration-game that keeps us in a relentless hamster-wheel which speeds-up incessantly’ (p. 75). The need for coordination, calculation and synchronization is sustained by the implementation of pressing yet largely invisible temporal norms – the strict rule of schedules, deadlines, the power of short notice, the immediate logic of instant gratification and the omnipresent fetish with urgency and emergency. Moreover, these ‘hidden social norms of temporality’ (p. 77) have the overwhelming effect of producing subjects of guilt – despite being socially constructed, they come in an ethical guise, as undisputable facts that are ‘out there’ (p. 77). The hidden temporal norms substantially impact on our will-formation and action; they are inescapable, meaning that all individuals are subjected to them; their spread is not limited to one or the other area of social life but to social life in its entirety; it is hard, almost impossible, to resist them without facing (severe) consequences. The third position highlights two variants of the ethical critique. Following Habermas, Arnason and C. Taylor, modernity is conceived as a ‘political project’ in Rosa’s reinterpretation. At the centre of this project lies the possibility of autonomy and selfdetermination. An individual and collective autonomy rests on the capacity to ‘define the goals, values, paradigms and practices of a good life as much as possible independently from external pressures and limitations’ (p. 80). This type of politically promoted emancipation is integral and in a sense a dialectical component of a modernization process. It only makes sense once ‘the world moved beyond a supposed ontologically fixed social order in which social classes and estates (the political and religious authorities) are Downloaded from est.sagepub.com at PENNSYLVANIA STATE UNIV on September 18, 2016 10 European Journal of Social Theory defined once and for all and simply reproduced from one generation to the next’ (p. 79). Self-determination/autonomy becomes plausible and relevant only when it is positioned vis-à-vis the competitive social acceleration that defines modernity: ‘The project of modernity [i.e. the political project of autonomy] gains its plausibility and attractiveness with the rise of society’s ‘‘kinetic energy’’, so to speak, with the advent of an accelerated social change’ (p. 79). The continuous process of acceleration-cum-modernization has historically been accompanied, if not sustained by, the promise, or perhaps, the possibility of self-determination, emancipation and autonomy. Interestingly, Rosa notes that ‘acceleration and competition . . . could be understood as means towards the end of self-determination’ (p. 80, emphasis added; see also Rosa, 2010b). In early modernity, social acceleration was intrinsically connected to the liberating modernist promise of autonomy – the possibility of ‘accelerating’ could liberate individuals and collectives from pre-modern bonds and pressures. We will return to this point later. However, in the same breath, Rosa adds that the ‘conditions of possibility’ for self-determination are no longer credible in a society where acceleration logics have turned against the promise of modernity. Why? Acceleration, according to Rosa, no longer ‘secures the resources for the pursual of individual dreams, goals and life-plans, and for a political shaping of society according to ideas of justice, progress, sustainability, etc.; rather, it is the other way round: individual dreams, goals, desires and life-plans are utilized to feed the acceleration-machine’ (2010a: 81). It has become crucial to lead and shape individual lives by ‘staying in the race’ to keep up competitiveness. Nearly all registers of our lives are determined by competitive logics, including those of family, life-partner, hobbies and health. Autonomy, in terms of holding personal aspirations and convictions, has become ‘anachronistic’ and turned into an endless striving to stay in the rat-race: ‘[C]reativity, subjectivity and passion no longer serve the end of autonomy in the old ‘‘modern’’ sense, but are now utilized to improve our competitiveness’ (p. 81). The logics of acceleration and competition mobilize immense social and individual capacities and energies – yet, at the same time, they ‘suck up every bit of it’ (p. 82). Not only has acceleration become imperative, it has lost, due to its ‘marriage’ with the hegemonic logic of competitiveness, a modern promise of autonomy. To further illustrate this claim, Rosa proposes that the condition of ‘acceleration totality’ necessarily leads to the state of alienation I will now look at. Another component of the ethical critique thus aims to develop a critical phenomenology of acceleration. Adding a temporal perspective to Marx’s concept of alienation, Rosa develops an argument maintaining that social acceleration ‘is about to pass certain thresholds beyond which human beings necessarily become alienated not just from their actions, the objects they work and live with nature, the social world and their self, but also from time and space themselves’ (p. 83). The self–world relationship and our spatial ‘localization’ are disrupted due to the annihilation of time by space. Time–space compression and the widening gap between social and physical proximity mean a loss of intimacy and acquaintance. Social acceleration enables greater (and faster) mobility and disengagement from spatial determination; however, it simultaneously furthers alienation from our immediate material, geographical and physical surroundings. The speed of exchange rates alters our relationship to ‘things’ – both those we produce and those we consume. Rosa says that the longer one possesses an object, the more likely it is that Downloaded from est.sagepub.com at PENNSYLVANIA STATE UNIV on September 18, 2016 Vostal 11 it will become appropriated, individualized and internalized. Thus, it is ‘constitutive of our identity’, part of lived experience. In an acceleration society, according to Rosa, things are no longer repaired but disposed of. While production might be speeded up, it is not that easy with maintenance and service (pp. 84–7). At the same time, as commodities (especially electronics) grow increasingly complicated, we lose the ability to look after them ourselves. Due to the fast exchange, the distance between objects and the self grows. Ever smarter and faster gadgets divest many people of cultural and practical knowledge and what we are seeing is the ‘incessant devaluation of experience through innovation’ (p. 87). Relatedly, a modern individual subjected to forces of social acceleration is alienated from his/her actions too. First, the abundance of tasks, decisions and actions accomplished via various sorts of technologies means that we hardly ever have time to really be informed about the procedures that enable them. Second, since Rosa defines alienation as a feeling of ‘not really wanting what you do’ (even though it stems from ‘free’ decision and will), many distractive activities associated with a technologically-savvy and connected workplace, for instance, prevent us from ‘doing what we really want to do’ (pp. 89–91). We buy things that we do not need, and due to imperatives of speed, cannot even digest and become familiar with. These ‘false needs’ sustaining modern capitalism actually prevent us from developing and ‘leading a good, autonomous life’; in Marx’s words, they forestall ‘actualization’ and ‘self-activity’ (p. 92). In a socially accelerated world the inner experience of time and duration are transformed too. We are unable to ‘appropriate time’. We engage, according to Rosa, in short-term activities and experiences that are rigorously isolated from each other. Drawing on Benjamin, Rosa says that ‘episodes of experience’ are replacing ‘experiences which leave a mark, which connect to, or are relevant for, our identity and history; experiences which touch or change who we are’ (Rosa, 2010a: 94–5). All this leads to a severe forms of self-alienation where acceleration ends up in disintegration and erosion of commitment: We fail to integrate our episodes of action and experience (and the commodities we acquire) to the whole of life, and consequently, we are increasingly detached, or disengaged, from the times and spaces of our life, from our actions and experiences, and from the things we live and work with (p. 96). This is all happening due to the mega-force of social acceleration and ‘the late-modern dictates of speed’ (p. 99). Rosa’s revamped Critical Theory is complemented by a number of disclaimers. First, it goes beyond essentialist disputes about human nature/essence because ‘what we are alienated from through the dictates of speed . . . is not our unchangeable or unalienable inner being, but our capacity for the appropriation of the world’ (p. 98). Second, a critique of ‘temporally caused alienation’ does not advance an ideal of subjectivity that would be free from any tensions, conflicts and divisions: ‘[A]ny attempt for a political and cultural elimination of alienation leads to totalitarian forms of philosophy, culture and politics, and to authoritarian forms of personality’ (p. 99). However, speed imperatives – particularly competition and deadlines, according to Rosa – justify the grounds for a reinvigorated concept of alienation, which Downloaded from est.sagepub.com at PENNSYLVANIA STATE UNIV on September 18, 2016 12 European Journal of Social Theory subsequently yields to new forms of social criticism. These imperatives result in behavioural patterns and lived experiences, which are not determined by one or another set of desires and values, but remain profoundly alien to subjects. At the same time, in contrast to other early modern or pre-modern socio-cultural regimes (such as the period of early modernity or even the reign of the Catholic Church), the late modern context does not provide for or allow ideas or institutions of potential ‘reconciliation’ – all unaccomplished expectations and ‘sins’ fall back directly to the individual: ‘[I]t is exclusively our own fault if we are unhappy or fail to stay in the race’ (p. 99). All things considered, critique of acceleration – and its alienating ramifications – ‘is the most promising candidate for the possible futures of Critical Theory’ (p. 99). Limits of social acceleration For Rosa, acceleration is not simply a discursive construction but an over-determined social phenomenon with political and ethical implications. However, he builds on and extends the ascendant discursive trajectory characteristic of independent commentaries and critical literature. In his attempt to develop a critical theory of acceleration, he outlines a promising re-energized version of the Frankfurt School-inspired critique of late modern/capitalist temporality. This grounding, however, precludes him from seeing acceleration as anything other than a pathology and symptom of capitalist modernity. Despite the originality and rigour of the concept of social acceleration, which is in many respects ground-breaking, there are problematic aspects. Rosa and Scheuerman (2009) rightly claim that we have to understand acceleration in its unevenness, saying that not all social processes, populations, territories, segments and spheres are affected equally; in fact, some of them may not be affected at all. However, elsewhere Rosa seems to suggest the square presence of acceleration in modern societies when he talks about ‘acceleration as a new form of totalitarianism’ (2010a: 61–3). This contradiction conveys the main merit as well as the main problem of his account. On the one hand, acceleration is not levelled nor a constant social occurrence; on the other, following the discursive tendency established by popular science writings and other critical literature, and following the intellectual commitments of the Frankfurt School, Rosa argues for acceleration as an inescapable, unavoidable and omnipresent condition negatively affecting almost all spheres and layers of society, including our collective and personal realities and capacities. Building on this premise, Rosa’s critical theory of acceleration, albeit minimally, loses its forcibility and potential in the light of unchecked dilemmas – similar to the critics of speed, the issue of individual perception, processing and negotiation of acceleration remains unexplored and somewhat neglected. In other words, Rosa couches acceleration as new form of social domination – an evil force – associated with the dynamics of late modernity. This tendency is apparent in the way in which he treats deceleration. Slowdown in Rosa’s conception always succumbs to acceleration dynamics: it can be explained as a consequence of speed-up, a functional necessity of speed-up or a reactionary drive against it (2010a: 33–41). Even acceleration’s antipode is thus a fully subordinate offshoot of it. Another problematic aspect of Rosa’s account is that he somewhat does not distinguish between corporeal and intended experience of speed and the oppressive need for Downloaded from est.sagepub.com at PENNSYLVANIA STATE UNIV on September 18, 2016 Vostal 13 speed associated with time-pressure; something Tomlinson calls, ‘sedentary speed’ (2007a: 3; see also Hassan, 2003: 2). The former is connected with physiognomic properties of speed experience, including thrill and excitement (Balint, 1959; Duffy, 2009; Wollen, 2002). In terms of the latter, it is a type of speed experience typically associated with the rat-race metaphor that appears to define the late modern experience – especially when it is further tied to the transformation of the workplace and/or to increasing embeddedness of communication technologies, such as smartphones (see Agger, 2011), in our daily lives. Although sedentary speed does not principally exclude the corporeal dimension, it has more to do with the very embodied experience and a specific contemporaneous mood or presentist mindset dramatically apparent with time-famine, hurry sickness and even related time-management/counselling industries. In other words, we can experience sedentary speed ‘without even stirring from our office desk’ (Tomlinson, 2007a: 3) yet the conveniences and opportunities resulting from conscious and carefully calculated speeding-up, either in a spatial or figurative sense, are rendered as relics of an early-modern mindset. Rosa has certainly developed a benchmark study that accounts for one of the most systematic attempts to bring the analysis of speed and acceleration into debates within critical social theory. Arguably, however, when acceleration is couched as an irreducibly negative object of analysis, a degree of causality and essentialism potentially overshadows the question of agency as well as speed’s complicated historical and cultural dimensions – including positive appreciations (see Kern, 2004: 109ff). As Wagner (1994: xii, 8) notes, the history of modernity is characterized by the double nature of liberty and discipline. This ambiguity arguably holds also for the social experience of speed as modernity’s particular manifestation. John Tomlinson’s account that I will now turn to can be considered not only as a useful corrective of some problematic features of the critical social theory of speed, but also as an account that pays specific attention to the ambiguity and ambivalence of speed in modernity. John Tomlinson: cultural modalities of speed John Tomlinson’s perspective on speed is different. It largely draws on his penetrating cultural-anthropological analyses of globalization (1991, 1999, 2007b) in which he pays particular attention to the cultural texture of late modern societal transformation. In contrast to the ‘cultural studies’ and ‘cultural turn’ that are at the kernel of contemporary preoccupations with the cultural dimension in social theory – this tectonic movement in human and social sciences includes recent and current engagements with the questions of representation, identity, subjectivity, ‘post’ discourses, sexuality, diversity and the various politics attached to it (Tomlinson, 2012: 183); and the challenges they pose to social scientific disciplines and their constituents and parameters (see McLennan, 2006) – Tomlinson’s aim is to advance ‘an analytical grip’ that would help us to grasp the shifting cultural contexts and entanglements of capitalist modernity. In his book The Culture of Speed: The Coming of Immediacy, he develops such a grip. Focusing on the transformations of the cultural significance of speed, Tomlinson eloquently captures speed as a distinctively modern and western phenomenon. In contrast to Downloaded from est.sagepub.com at PENNSYLVANIA STATE UNIV on September 18, 2016 14 European Journal of Social Theory Rosa, Tomlinson’s approach considers cultural contradictions of speed in the record of modernity that are thoroughly documented through an anthropological and phenomenological analysis and by deploying a range of historical evidence. He proceeds by exposing three modern cultural narratives of speed, distinguishing between ‘machine speed’, ‘unruly speed’ and ‘the condition of immediacy’. He provides a discursive and historical trajectory of speed and its functions, ideological underpinnings and cultural implications. In Tomlinson’s conception, social change associated with shifting speeds is not susceptible to strict historical periodization and the three categories amount for distinctive socio-cultural narratives and associated shifts in the qualitative social experience of speed (cf. Berman, 1982). ‘Apollonian’, or rational-progressive speed The first narrative and experience he elaborates on is machine speed. In contrast to Rosa’s technological acceleration, Tomlinson’s conception is tightly linked to the rational-progressive climate of industrialization and the ways in which speed was looked upon in early modern era: [S]peed is made to appear against the background of the most dominant institutionalized understanding of the meaning of modernity: as the conquest of nature by mechanism, the unproblematized belief in open-ended progress, the unstoppable advance and spread of the capitalist market economy and the fundamental shift in culture from an agrarian-rural to an industrial-urban context of experience (Tomlinson, 2007a: 9). Machine speed is a disciplining and rational regulation of social processes and progress; it is directly related to the capacities of the machines, which have become emblems of modernity (the train, the telegraph, the technologies related to industrial production). In this narrative, velocity is perceived as a modern cultural value resulting from the ideological commitment of reason, progress and order: ‘This sort of speed is the energetic dutiful offspring of a good marriage between liberal capitalism and progressive engineering’ (p. 39). Yet machine speed is much more than the simple application of machine technologies to socio-economic practices and processes, and even more so, the overall attitude underpinning this application – for instance, in the realm of capitalist production. Echoing Simmel’s social phenomenology of the modern city, Tomlinson says: [S]peed is no less than the experience interface between the human lifeworld governed by the biological constitution and temporal frame of our existence, and the complex, ungovernable dynamics of the modern institutions into which we are inserted and which sweep us along even as we struggle to construct and enact our life projects (p. 39). One of the cardinal contributions here is that machine speed has considerably shaped the cultural meaning of speed that, moreover, continues to have an enduring influence on understanding speed as a prime marker of social and indeed economic progress. Downloaded from est.sagepub.com at PENNSYLVANIA STATE UNIV on September 18, 2016 Vostal 15 ‘Dionysian’, or thrilling-risky speed Whereas machine speed is interwoven with rational processes of control, planning, coordination, order, management, planning and so on, the second analytical category that Tomlinson develops, unruly ‘Dionysian’ speed, escapes discipline and regulation yet, at the same time, is a sensual celebration of machine speed. It is associated both with excitement and thrills as well as with ‘risks, dangers and implicit violence and the – quintessentially modern – sensual-aesthetic experiences and pleasures it can afford’ (Tomlinson, 2007a: 9). Here speed is unruly in both orientation and expression. The coming of unruly speed is emblematically identified with the controversial Futurist movement, especially with the writings of Marinetti. However, in Tomlinson’s careful analysis of the prophetic and the observational features in Marinetti about the modern experience of speed, we learn that Marinetti was, despite his Fascist leanings, an incredibly attentive commentator on the psychic aspects of speed and its consequences for human selfunderstanding (pp. 8, 33, 45). Here Tomlinson tries to tackle the important question: ‘[W]hy [do] modern people find machine speed pleasurable in itself, not simply as a means to an end[?]’ (p. 47). Tomlinson develops several original answers to this question by covering significant aspects of the culture of speed: the psychological, physiognomic, and sensual in terms of the human–machine relationship; the ergonomic and aesthetic pleasure of speed that encompass the merger of the ‘system of pleasure with system of necessity’ (p. 52). Under this condition speed-heroism where ‘pleasure-seeking and being careless of conventional law and morality . . . [and] . . . being intent on packing into life as much experience as possible’ (p. 53) becomes transgressive (the ethic of ‘live fast, die young’ strongly resembles, and is nearly identical with Rosa’s conception of the ‘secular motor’ of acceleration). Another affinitive connection Tomlinson discusses is that of war, speed and violence. Here, drawing on the Futurists again and especially on Virilio, he points out the relationship between some of the cultural values associated with machine speed and warfare: ‘The deployment of fast machines is obviously rational in so far as they enable the rapid, efficient and cost-effective prosecution of war’ (p. 57). So, on the one hand, there is a notion of transgression and liberation associated with the comforts, energies and pleasures of speed. On the other, there is a dark connection with the modern technological development of weaponry and war tactics and their deployment. The state of immediacy Essentially, in the two categories described above Tomlinson sees speed as an offspring of the modern era: first, as a rational-progressive promise, then as a sensual-aesthetic thrill and risk. However, for him, none of these contradictory tendencies became a prominent cultural condition. Although they overlap, an emergent ‘condition of immediacy’ – which is a new augmentation in the historical trajectory of speed – is not smoothly continuous with discourses of regulated and unruly speed. Immediacy changes ‘the cultural terms of speed’s impact, undermining some earlier presumptions and installing new commonplace realities’ (Tomlinson, 2007a: 10). Historically, new cultures of speed cannot be disentangled from the ubiquity of the ‘telemediation of everyday experience’ Downloaded from est.sagepub.com at PENNSYLVANIA STATE UNIV on September 18, 2016 16 European Journal of Social Theory enabled by ICTs and the commodification of culture. Tomlinson notes that the contemporary embeddedness of ‘teletechnologies’ and ‘telepresence’ – working neatly in the service of the changing patterns of late capitalism – conditions the ‘(apparent) closure of the gap between people that has been the historical telos of communication’ (p. 120). More specifically the process of telemediatization, which is defined as a ‘specific phenomenological mode’ (2007b: 156), includes emailing, typing, scrolling, internet surfing, Google-based research, watching television, texting, photo sharing, web-based social networking, tweeting, online shopping, downloading, and so on (Gandelsonas, 2008: 14). The increasing integration of this ‘telecommunication infrastructure’ into our lifeworld is unquestionable. Routine and taken-for-granted telemediatized practices account for a shift in ‘wider cultural sensibilities evident in developed, global-modern societies’ (Tomlinson, 2007b: 157). However, Tomlinson is not simply revisiting yet another, more ‘cultured’, version of Rosa’s technological acceleration; his aim is to highlight the relationship between the telecommunication infrastructure and wider shifts of cultural sensibilities: the increasing tacit assumption – structured into both the work process and wider social etiquette – that we have a social obligation both to be skilled users of technology and, more importantly, to be almost constantly available to and for communication – that it is a mark of neglect, of irresponsibility, to be off-line, off-message, incommunicado (2007b: 158, emphasis original). For Tomlinson, immediacy is intimately linked with a shift in late capitalism’s consumer demand. Contemporary capitalist culture promotes a speed of appropriation, instead of cumulative appropriation amassing possessions, and a speed injunction, which urges ‘closing the temporal gap’ between material desire and its fulfilment. This new condition is substantially reconfiguring the modern culture and social ecology we live in: [I]t ‘grows out of the general acceleration of practices, processes and the experience associated with institutional and technological bases of modernity’ (Tomlinson, 2007a: 10). The main strengths of Tomlinson’s study are that, in comparison to critics of speed, he envisages cultural dangers and attractions connected with speed. The cultural assumptions and expectations resulting from the ubiquity of fast telemedia elicit new moral and existential dilemmas. They ‘have capacity to form trust relations and senses of moral obligations beyond the confines of physical locale’ (2007b: 158) because for many people mediated experiences of intimacy with distant others (via Skype-like applications, for instance) have become commonplace mode of communication. Moreover, despite offering ‘prompts, cues and incitements’, the state of immediacy ‘needs to be disturbed because it provides no existential resources with which to respond to the contingency of modern existence and to meet the surprise that await us’ (2007a: 158). It is difficult to deny, however, that – notwithstanding reservations and criticism of the accelerating pace of life – individuals willingly and deliberately opt for the modern attractions of speed, often embodied in technological artefacts and their communication modalities. Indeed, though any cultural experience needs to be understood within the broader confines of the relationship between fast-pace technologies and capitalist reproduction (see Foster and Downloaded from est.sagepub.com at PENNSYLVANIA STATE UNIV on September 18, 2016 Vostal 17 McChesney, 2011), the fact that attractions and the usefulness of fast, real-time communication remain significant, largely omitted modality and social practice, bears an important explanatory purchase for understanding contemporary cultures of speed. Conclusion Tomlinson posits speed as a significant and inherently ambiguous cultural and experiential feature of modernity. Rosa’s brilliant account, complementing the dominant canon of speed-criticism, mostly that of Agger and Hassan, advances that acceleration – the change in the rate of speed – and its multiple negative implications and consequences are defining features of modernity. Despite the rigour of Rosa’s revamped version of Critical Theory, it overlooks, somewhat understandably, however, the ways in which individuals process and handle acceleration and the reasons why they often opt for speed. Critical social theory, and in particular the Frankfurt School tradition, do plausibly identify speed as an inhuman structural feature of capitalist modernity. Yet, as Wagner notes, critics of the capitalist modernity often tend to emphasize shortcomings and condemn the loss of moral orientations that accompany modernization (1994: xii). This one-sidedness and explanatory/analytical framing, nevertheless, seem to ignore the subtle difference between the potentially congenial, corporeal experience of speed associated with physical movement and the potentially oppressive, sedentary experience of speed that relates to involuntary time-pressure. This is not to promote some sort of awestruck celebration or apology of speed, nor to deny the intimate relationship between capitalism and acceleration. Rather it is to highlight potential limits of Rosa’s and other critical accounts. Although, the two explanatory and interpretative modalities – a critical theory of acceleration and a cultural analysis of speed – are probably epistemologically incommensurable, taken together, they point out that socio-cultural motors, speed effects and experiences are deeply ambivalent and heterogeneous. On the one hand, normatively driven critical social theory hardly accommodates the positive connotations of speed identified by Tomlinson; on the other, cultural analyses of speed do not yield much scope for normative critical evaluations of structurally inscribed speed-pathologies and does not account for possible forms of speed-domination. Yet, in order to understand, and perhaps empirically investigate, contemporary and acute speed modalities with potentially farreaching social and cultural consequences such as high-frequency trading and rapid prototyping (3D printing), social researchers might benefit from both Rosa’s and Tomlinson’s accounts of speed. Of course we can interpret these new developments and associated experiences as yet another wave of technological acceleration that - if experienced other than predicaments and pathologies - are reducible to false consciousness. But, this angle will not help us to understand the the social complexities and origins of these sociologically relevant problems. Synthesizing Rosa and Tomlinson would potentially assist in illuminating and mapping implications and causalities as well as ways of reasoning and tensions underpinning the modern will-to-accelerate. Acknowledgements I would like to thank the two anonymous reviewers for their suggestions and Gregor McLennan for his comments on earlier drafts of this article. Downloaded from est.sagepub.com at PENNSYLVANIA STATE UNIV on September 18, 2016 18 European Journal of Social Theory Note 1. Lenin’s New Economic Policy was famously inspired by F.W. Taylor’s propositions targeted at the speeding-up of production (Gramsci, 1971); Soviet economies in Stalinist and post-Stalinist eras were heavily driven by a commitment to a continuous increase of productivity and efficiency (personified in the notorious ‘Hero of Socialist Labour’, Stakhanov, the superproductive figure of the ‘udarnik’ [strike labourer] and the ideology to-be-surmounted ‘five-year plans’). Not to mention the Soviet economies’ commitment to the idea of progress and to ‘over-competing’ the ‘imperialist’ capitalist economies by implementing presumably faster production and agrarian technologies (see also Tomlinson, 2007a: 9). 2. 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