WOMEN MEA N BUSINESS Richardson GMP’s Partners join the discussion about what female advisors bring to the table F inancial services has traditionally been a maledominated industry, but the pendulum appears to be moving in favour of greater equilibrium between genders. This is largely due to overall changes in the role of the financial advisor. Once a mere stock picker, today’s advisors must build strong relationships of trust with their clients if they are to succeed. The key to doing this is intuition, empathy and compassion – traits that lend themselves to women’s natural strengths. At November’s Partners Conference in Toronto, Richardson GMP Chief Executive Officer Andrew Marsh boldly stated that women make better advisors, citing that while men tend to be more focused on performance, women excel at big picture planning. One of the reasons for this may be women’s high EQ (emotional quotient), the innate ability to identify and manage one’s own emotions and the emotions of others by listening, communicating and otherwise engaging. Two recently-published articles in Wealth Professional and in Investment Executive discussed women’s involvement and under representation in the financial services industry. PriceMetrix data estimates that female advisors make up only 12 per cent of all advisors in North America, while statistics from Advocis suggest that number is slightly higher. Richardson GMP remains ahead of the curve, with women representing 26 per cent of its advisors across Canada. JR News spoke with three of the firm’s trailblazing Partners about the recent headlines, their personal career experiences, and what is being done to make the industry more inclusive. 11 spring 2016 JR News dustry? To be ream in the h at length; particular glass ussing on the ts. Contrary to uccesses and d to gender. I h, if I’d been a opportunities.” Mary Rose McGuire Cielo Carin Alexandra D I RECTO R Horwood Wealth Management DI RECTO R, ct advantage siness is built women are e our nurturing hip and in heir objectives g beings. This decisions and nd retain women and gender barriers t doing anyone women are d, women who ed to roll up y. They must be rs, and to never or to succeed, advisor is meant or their clients. tive he end of the ors first, not as ed precisely as m has a higher the industry. 12 & Portfolio Manager Wealth Management Cielo Carin Wealth Alexandra Horwood Management Team & Partners TORONTO, ON MONTREAL, QC Did relate articles to the articles on women working Do you the recent about women in financial services inalign the with industry? As part of a younger generation your own experience in the industry?ofTo be advisors, the never glass ceiling is irrelevant. have never seen honest, I’ve felt myself swimmingIupstream in the itindustry. as an issue and believe we all have equal opportunities I think this issue has been dealt with at length; today. I relate more to ageway issues and strive to women have bashed their through this particular glass demonstrate maturity and wisdom to offset perception ceiling and it is now time to move on by focussing on the ofsolutions age risk.and I started inwe this industry at age 23 and some to services deliver to our clients. Contrary people assumed that I had limited experience. Building some of the points made in the articles, my successes and athe business from the experiences ground up hasn’t easy, I majority of my are notalways relatedbeen to gender. and it helps to have mentors with 50 years of investment cannot recall any time where I have said, “Oh, if I’d been a success, as I continue to break records at the firm and man, it but would’ve gone better for me.” serve as its youngest Director, I feel I have proven myself. Would you say that women have a distinct advantage To do you attribute success? Character, as what advisors? I think we do, your because this business is built care and competency. I have a strong work ethic; Iare on trust. Make no mistake, I don’t believe women come work everythan morning at 6:30am and stay moreto trustworthy men, but I do believe our well nurturing after the markets close – and I absolutely love I am natures deepens the client-advisor relationshipit.and in passionate about this business, I work hard building many ways, this leads to clientssoachieving theiratobjectives client relationships. relationships are key to This successfully. WomenThese are naturally nurturing beings. understanding and building trust withmake my clients so that plays in our favour as we help clients decisions and I arrive can achieve the results they need to be successful and at clarity. secure. My personal values also play a strong role in my relationships – I care deeply forto myrecruit clients,and I work hard, Should the industry do more retain I women? am honest, I have integrity and I focus on the bigger I think we have to stop patronizing women and picture. approach the subject assuming there are no gender barriers and that the battle has been won. We are not doing anyone a service if wefemale keep falling into this women are Do you think advisors are trap ablethat to seize more treated differently men.clients? That being opportunities withthan female Yes, said, only women becausewho wanttraditional to work inmale this industry bethem prepared to roll up some advisorsmust ignore at their peril. their sleeves and applywith themselves They When I start working a client,relentlessly. both spouses havemust be committed to investing their careers, to never a wholly voice and their input is equallyinessential. Theyand both compromising their integrity. For any advisor to succeed, take part in meetings and are copied on all messages. It is they musttofully graspwomen the essence what ansoadvisor is meant important engage in theofprocess that I can to do – which to devise the best their clients. understand theiris unique issues and solutions priorities.for I know what it is like to have a salesperson direct a conversation only Richardson GMP supportive toDoes my husband because theyprovide believeahe is the key decision environment for want women? Absolutely. theway. end of the maker, and I never my client to feelAt that day, Richardson GMP treats women as advisors first, not as Perhaps that makes female advisors more sensitive female advisors. In every respect we are treated precisely to this because we have developed empathy. We know as menitare treated. believe this is why oursofirm what feels like toI have it happen to us, we has turna higher percentage women compared to others in the industry. empathy intoofaction. How does Richardson GMP support your success? As owners and partners working in a highly-independent entrepreneurial culture, we support and benefit from each other’s success. If you look at Richardson-owned 12 JR News spring 2016 companies, there is a history of strong, entrepreneurial “There was a sense of the guys getting together for drinks after work or to golf, knowing that I was left out of the conversation and missing potential business Character, care and opportunities.” Mary Rose McGuire “competency. I have a strong work ethic; I come to Alexandra work every morningHorwood at 6:30am Do you think female advisors are able to seize more IRE CT OR, opportunities with femaleDclients? Yes, only because Wealth Management some traditional male advisors ignore them at their peril. Horwood & Partners When I start working with aAlexandra client, both spouses have TORO NTO, ON a voice and their input is equally essential. They both take part in meetings and are copied on all messages. It is Did you to relate to women the articles women working important engage in theon process so that I can in the industry? As part of a younger generation understand their unique issues and priorities. I knowof what ceiling is direct irrelevant. I have never seen itadvisors, is like to the haveglass a salesperson a conversation only as an issue and believe all have toitmy husband because theywebelieve heequal is the opportunities key decision today.and I relate more to my ageclient issuesto and maker, I never want feelstrive that to way. demonstrate maturity andadvisors wisdommore to offset perception Perhaps that makes female sensitive agebecause risk. I started this industry at ageWe 23 and some toofthis we haveindeveloped empathy. know ALEXANDRA HORWOOD people assumed limited Building what it feels like tothat haveI had it happen toexperience. us, so we turn a business the ground up hasn’t always been easy, empathy intofrom action. and it helps to have mentors with 50 years of investment but as I continue to break thefully firm and atsuccess, thedoes branch level, thereGMP were timesrecords I didn’t How Richardson support youratfeel success? serve as its youngest Iin feel I have proven myself. included. There was aDirector, sense of the getting together As owners and partners working aguys highly-independent for drinks after culture, work or we to golf, knowing that I was entrepreneurial support and benefit fromleft Toof what do you attribute your success? Character, out the conversation andlook missing potential business each other’s success. If you at Richardson-owned care and competency. I have a strong work ethic; I opportunities. companies, there is a history of strong, entrepreneurial come to work every morning at 6:30am and stay well women including Muriel Sprague Richardson, Carolyn after did the markets – and I absolutely love it. I am How you riseclose above that kind of challenge? Richardson Hursh, and even my mother, Rebecca passionate about this business, I work hard building I’m a believer in putting in the so hard work and doing Horwood, the first female investment advisor inat 1980 at clientneeds relationships. These relationships arethis to what to be done terms of building akey business. Richardson Securities oninBay Street. I think speaks and building trust with mygot clients Iunderstanding learned new skills, took of the courses and my sois that to the progressive culture the firm. Management I can achieve the results need to be successful and portfolio manager’s designation. I was excited the supportive, respectful and they understanding of whatabout it takes secure. My personal values also play a strong role in my opportunity workright in a male-dominated to achieve ourtogoals, down to creating environment, a beautiful, relationships – Icome care deeply for clients, I work hard, which may have fromfor growing up with eight contemporary office setting us.my When I am at work, Ifeel amcalm, honest, I have andand I focus I comfortable, knew thatintegrity if Icreative put my mind toon it, the I had the Ibrothers. confident inbigger my picture. ability tohandle succeed. I think thatbusiness. it was the challenge ability to theBut nature of our that motivated me the most. and stay well after the markets close – and I absolutely love it. Richardson GMP Limited, Member Canadian Investor Protection Fund. Why do you think women are still under represented in the industry? I think that whole “Wolf of Wall Street” image turns many women off from thinking that this is something they want to pursue. Mary Rose McGuire at the b included for drin out of th opportu How di I’m a be what ne I learne portfoli opportu which m brother ability t that mo Why do represe of Wall thinking Althoug 20 years and I th this care often sa being an women. managin this job Success can help think w that bec be more message
© Copyright 2026 Paperzz