Target
Your Tweets
10 ways to find your target audience on Twitter
improve your presence online
Visit Our Blog
10 ways to find your target
audience on Twitter
by Keren Lerner
Whenever I train people on Twitter I encourage an open
mind – the first few days/weeks or months will be about
getting used to the different types of tweets and the lingo
– @replies and RTs and hashtags.
Ideally, if you are using Twitter for business you want to
start meeting the type of people who with support and
help you to grow your business in whatever way you are
hoping to.
It’s not necessarily about sales but really if you find and
get to know the right people you will meet the people who
will buy your product or service.
So, I have put together a list of ways you can be a “little”
bit strategic and targeted. I am not saying sales – oh no –
this is basically about being targeted with who you follow.
10 Ways to find your target audience
on Twitter
1
But Wait!
Follow the people who follow
the brands you think they
would like. For example I had
one client who’s main client
was men in their 30s to 40s
and who worked in media,
PR, property and law. A bit
broad but we went onto the
Shortlist Magazine twitter
followers and followed all
the people who seemed to
be using Twitter properly.
Before you start following people – ask:
1. Would they be the type of person who
would recommend my business?
2. Are they using Twitter actively? (For tips
on this – see the post (“Are they worth
the follow“)
2
Follow back people who
mention
or RT you. – If they
Basic
Hosting
are your followers and have
made a point to retweet one
of your tweets
If you have the “what to tweet” and “how to tweet” bit
sorted – then check out my 10 little tips on how to find
people to follow.
Studio 1, 12 Bourchier Street, London, W1D 4HZ | Tel 020 7036 0560
www.topleftdesign.com
follow us on Twitter - www.twitter.com/topleftdesign
improve your presence online
Visit Our Blog
33
4
5
Check
lists ofand
the do
Look
at out
Listorious
people
youspecific
find on search
Twitter–
an
industry
that
are
in
your
industry.
including the area – starting
Lists
areown
the industry.
way people
with
your
Then
organise
Twitter
people
look at the “Lists” results.
and
are exremely
useful.
For
example
you may
be
If
someone
has
made
a
a property lawyer and get
list which
is aother
collection
referrals
from
peopleof
people
you
too
would
in property. You may befind
useful,
the
based
in follow
London.
Sopeople
searchin
that
list.
If
you
are
on a list
for “Property London”and
thatclick
includes
people
then
on the
list – you
think
would
be
good
people
easiest thing to do then
is
to follow
follow those
click
“Viewthen
on Twitter”
after
people too!
that.
Manage Flitter (www.
manageflitter.com) is
an awesome Twitter
management tool. It lets
you filter twitter people and
unfollow those who aren’t
tweeting enough or haven’t
got a profile picture!
If you follow someone
on Twitter, and you know
Basic Hosting
them already, connect
with them on Facebook,
LinkedIn and Instagram too,
so you deepen your social
relationship.
6
Use a tool called “We Follow”
http://wefollow.com/
Basic
Hosting
73
83
Pay attention to who RTs
you a lot (always thank
them) and put them in a
secret “RT Love” list that
you can check more often
and make sure you are
extra nice to those people!
Look at Listorious and do
Notice when people who
an industry specific search –
you follow already talk to
including the area – starting
other people, and follow
with your own industry. Then
the people they talk to a
look at the “Lists” results.
lot – and @reply them both
For example you may be
– sometimes together – in
a property lawyer and get
this way you are jumping
referrals from other people
in on their conversation
in property. You may be
and talking to them both
based in London. So search
– it’s like you are joining a
for “Property London”and
conversation between two
then click on the list –
people at a party – and on
easiest thing to do then is
Twitter – it’s allowed! The
click “View on Twitter” after
point of Twitter is to talk to
that.
each other.
Studio 1, 12 Bourchier Street, London, W1D 4HZ | Tel 020 7036 0560
www.topleftdesign.com
follow us on Twitter - www.twitter.com/topleftdesign
improve your presence online
Visit Our Blog
39
310
Check Follow Friday or the
hashtag #FF on Fridays
– this is when people
recommend others to
follow – on a Friday – if
someone who you follow
and you like recommends
someone – follow them
and then send them both
an “@reply” say that you
are following them based
non their recommendation.
The new person who you
are following will be happy
with the person who #FF’d
them – because it worked!
And the original followee
will be happy – because you
took their recommendation.
Double happiness!
RT compliments (if you
agree) Retweet anyone
who has complimented
someone else and you also
know when you agree with
the compliment, this again
spreads the Twitter joy
and makes the people who
you have chosen to follow
appreciate you just a little
bit more!
Hopefully these tips will help you to build your own
little twitter community of folks you can get to know
better on Twitter!
Who Are Top Left Design?
Top Left Design provides top quality, easy to use, eyecatching websites and customised blogs at affordable
prices - all with a friendly and efficient service!
We are all about helping you have a wonderful
experience and learn along the way, so check in at
each stage to make sure you are loving your website
and it’s on track to do what it’s meant to for your
business. We also train you how to use your blog
and social media so you continue on your marketing
journey with more confidence, knowledge and skills.
And then if you need us we are here to help with
added services and further enhancements and
training. The idea is that we are partners with you in
your business - there when you need us!
Services
Website Design
HTML and CSS build
Accessible Websites
Small Business Websites
Logo Design
Stationary Design
E-Newsletters
E-commerce Websites
Site Usability Reports
Navigation Consultancy
Design for Print
Corporate Identity
Website Maintenance
Bespoke Wordpress Sites
Social Media Training
Follow me at @topleftdesign and
tweet #TwitterSecretPrize
for a chance to win a special prize!
Studio 1, 12 Bourchier Street, London, W1D 4HZ | Tel 020 7036 0560
www.topleftdesign.com
follow us on Twitter - www.twitter.com/topleftdesign