TA G U S PA R K B R A N D I D E N T I T Y D E S I G N / I D E N T I T Y M A N U A L
GENERAL USE
The purpose of the Corporate Identity Manual is to ensure
that the visual design elements of Taguspark are applied
correctly in all media in which the company is identified.
It is important that all the basic rules set out in the manual
are followed so that the design elements are applied
consistently. This manual should be provided whenever
necessary to all players who have to deal with the brand.
The manual contains two main sections describing the logo
and further applications. They describe one by one each
element of Taguspark visual identity, from indications about
colours and basic typography to rules of graphic applications.
The user of this manual will need to refer to section 01 and 02
for rules concerning each design element.
All the graphic elements presented in this manual are archived
in the attached CD. Logos used in-house, provided to office
printers or for digital use, must be reproduced from the folder
‘digital files’ (files in RGB colour mode) and logos used for
offset printing or other must be reproduced from the folder
‘print files’ (files in CMYK and PANTONE colour mode), all
collected in the attached CD.
INDEX
LOGOTYPE VERSIONS
04
Summary
LOGO
40 Vertical version and claim / Minimum size
41
Vertical version and claim / Grid
42
Vertical version and claim / Safe zone
43
Horizontal version
44
Horizontal version / Black / Positive and reverse
45 Horizontal version / Flat symbol / Colours
46 Horizontal version / Flat symbol / Black /
06
Overview
Positive and reverse
07
Black / Positive and reverse
47
Horizontal version / Colours
08
Colours / Positive and reverse
48
Horizontal version / Minimum size
09
Minimum size
49
Horizontal version / Grid
10
Safe zone
50
Horizontal version Safe zone
11
Claim / Overview
12
Claim / Layouts with logo
13
Logo and claim / Layout 1 / Colours
14
Logo and claim / Layout 1 / Grid
15
Logo and claim / Layout 1 / Safe zone /
Minimum size
52
Typefaces for titles
16
Logo and claim / Layout 2 / Colours
55
Typefaces for text
17
Logo and claim / Layout 2 / Grid
57
Colour palette
18
Logo and claim / Layout 2 / Safe zone /
Minimum size
LOGO & SYMBOL
GRAPHIC ELEMENTS
GRAPHIC APLICATION
59
Personal cards
60
Notepad
62
Letter - Overview
20 Symbol
63
Letter - Building the document
21
Building the symbol
64
Letter - Putting the elements
22 Symbol / Black / Positive and reverse
65
Invoice sheet - Overview
23 Flat symbol / Colours
66
Invoice sheet - Building the document
24 Flat symbol / Black / Positive and reverse
67
Invoice sheet - Putting the elements
25 Symbol / Colours
68
Continuation sheet - Overview
26 Symbol / Safe zone / Minimum size
69
Continuation sheet - Building the document
27 Vertical version
70
Continuation sheet - Putting the elements
28 Vertical version / Black / Positive and reverse
29 Vertical version / Flat symbol / Colours
71
Fax sheet - Overview
30 Vertical version / Flat symbol / Black /
72
Fax sheet - Building the document
Positive and reverse
73
Fax sheet - Putting the elements
31 Vertical version / Colours
74
C5 Envelope
32 Vertical version / Minimum size
76
C4 Envelope
33
Vertical version / Grid
78
DL Envelope with window
34
Vertical version / Safe zone
79
Executive Commission - Personal cards
35
Vertical version and claim
80
Executive Commission - Greeting cards - 100x75mm
36
Vertical version and claim / Black /
81
Executive Commission - Greeting cards - 150x100mm
Positive and reverse
83
Executive Commission - C6 Envelope
37 Vertical version and claim / Flat symbol / Colours
85
Executive Commission - DL Envelope
38 Vertical version and claim / Flat symbol / Black /
Positive and reverse
39
Vertical version and claim / Colours
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
2
LOGOTYPE VERSIONS
This section of the manual is an introduction to the manual itself.
In this section it is contained the versions of the logo and in which
page can them be found among with the rules that bind them.
LOGO versions
Summary
In this page is shown all the logotype versions
that exist. The versions contained in this page
are explained forward in each chapter.
For a correct use of each one see the chapter
associated.
Typographic versions - page 06 to 18
symbol versions - page 20 to 26
combine versions (vertical) - page 27 to 42
combine versions (horizontal) - page 43 to 50
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
4
1 LOGOTYPE
This section of the manual collects the information about
the design of Taguspark visual identity elements.
All the details about the logo design are described; indication
about scale, colours, combination with claims are listed.
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
5
LOGO
Overview
Taguspark logo is made out of a nine-letter
The original logotype design – conveys
design based in Futura typeface.
the idea of a solid brand with a reliable
corporative background, along with
a contemporary mood.
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
6
LOGO
Black / Positive and
reverse
Black and on all dark-coloured backgrounds,
When colours are not available for printing,
the logo is reproduced in monochrome white.
the monochrome black version must be
used as a replacement. It is not allowed
the use of a grayscale version of the
coloured logo.
white background: Taguspark black
black background: Taguspark white
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
7
LOGO
Colours / Positive
and reverse
The logo may be reproduced in
When using colour, great attention should
the company colour only if it is used
be taken to ensure correct reproduction.
against a white background. On other
Detailed instructions on colour palette
light-coloured backgrounds, the logo
can be find in section graphic elements
is reproduced in monochrome black.
(page 56).
white background: Taguspark black
black background: Taguspark white
blue background: Taguspark black
blue background: Taguspark white
green background: Taguspark black
green background: Taguspark white
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
8
LOGO
Minimum size
The size of the logotype may vary as long
as the exact proportions between the various
elements are maintained.
To ensure full readability of the logo, reductions
of less than 15 mm width should be avoided.
x = 15 mm
minimum size 15 mm width
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
9
LOGO
To avoid any form of visual interference
Safe zone
with other graphical elements shown
with the logo, a border should always
be kept. The border ensures that the
logotype is always clear and easy to read.
2x( a )
2x( a )
a
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
10
LOGO
Claim / Overview
The “Parque de Ciência & Tecnologia“ claim
is in Futura Bt Book typeface.
How to combine the claim with the company
logo depends on the type and reproduction
size of output.
claim · white background; claim on black; Futura BT Book typeface
claim · black background; claim on white; Futura BT Book typeface
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
11
LOGO
Claim / Layouts with
logo
Alternative layout for combining logo
and claim are available. As a general
rule layout can be used for large scale
reproductions, and for reproduction
on medium size communication material
like brochures and stationary.
layout 1
layout 2
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
12
LOGO
Claim / Layout 1 /
Colours
The logo and claim may be reproduced
When colours are not available for printing,
in the company colour only if it is used
the monochrome black version must be
against a white background. On other
used as a replacement. It is not allowed
light-coloured backgrounds, the logo
the use of a grayscale version of the
is reproduced in monochrome black.
coloured logo. When using colour, great
On all dark-coloured backgrounds,
attention should be taken to ensure correct
the logo is reproduced in monochrome
reproduction.
white.
white background: Taguspark black, claim black
black background: Taguspark white, claim white
blue background: Taguspark black, claim black
blue background: Taguspark white, claim white
green background: Taguspark black, claim black
green background: Taguspark white, claim white
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
13
LOGO
Logo and claim /
Layout 1 / Grid
As a general rule this layout can be used
for large and medium scale reproductions.
a
a
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
14
LOGO
Logo and claim /
Layout 1 / Safe zone /
Minimum size
To avoid any form of visual interference with
The claim can not be used when the total
other graphical elements shown with the logo
width is smaller then 35 mm. In this case
and claim, a border of the logotype should
it is recommended the use of the logo
always be kept.
without the claim.
The border ensures that the logotype is always
clear and easy to read.
2x( a )
2x( a )
a
a
x = 35 mm
minimum size 35 mm width
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
15
LOGO
Logo and claim /
Layout 2 / Colours
The logo and claim may be reproduced in
When colours are not available for printing,
the company colour only if it is used against
the monochrome black version must be used
a white background. On other light-coloured
as a replacement. It is not allowed the use of
backgrounds, the logo is reproduced in
a grayscale version of the coloured logo.
monochrome black. On all dark-coloured
When using colour, great attention should be
backgrounds, the logo is reproduced in
taken to ensure correct reproduction.
monochrome white.
Detailed instructions on colour palette can be
find in section graphic elements (page 56).
white background: Taguspark black, claim black
black background: Taguspark white, claim white
blue background: Taguspark black, claim black
blue background: Taguspark white, claim white
green background: Taguspark black, claim black
green background: Taguspark white, claim white
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
16
LOGO
Logo and claim /
Layout 2 / Grid
As a general rule this layout can be used
for large and medium scale reproductions.
a
a
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
17
LOGO
Logo and claim /
Layout 2 / Safe zone /
Minimum size
To avoid any form of visual interference with
The claim can not be used when the total
other graphical elements shown with the logo
width is smaller then 49 mm. In this case
and claim, a border of the logotype should
it is recommended the use of the logo
always be kept.
without the claim.
The border ensures that the logotype is always
clear and easy to read.
2x (a)
2x (a)
a
a
x = 49 mm
minimum size 49 mm width
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
18
LOGO & SYMBOL
This section of the manual describes in detail Taguspark
visual identity fixed elements, with all the detailed
clues about symbol, colours and typefaces.
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
19
LOGO & symbol
Symbol
The official symbol.
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
20
LOGO & symbol
Building the symbol
Taguspark symbol is constructed geometrically in
The logo is formed in its corners by circles,
a graphical grid providing alignments and spacing.
with a diameter of the unity (a).
The proportions given by the parameters in the
grid must be maintained at all times when
reproducing the symbol.
a
a
a
a
a
a
1/2x (a)
1/2x (a)
2,4 x (a)
120º
a
a
a
a
60º
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
21
LOGO & symbol
Symbol / Black / Positive
and reverse
The official symbol could be used as versions
represented below.
These should always be the main versions to
use by order, in first with colours, the second
in gray. It must be respected the uses of this
versions.
When them can not be applied, then the
versions in the next pages must be use,
but only in last resource.
white background: symbol gray
black background: symbol gray
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
22
LOGO & symbol
Flat symbol / Colours
When the symbol can not be use in the
This version of the symbol composed by
colours referred in the page before, it
only one colour, it’s only allowed in stamping,
can be used in the versions on this page.
bas-reliefs, and screen-printing.
The monochrome version should only be
In all the other cases it should be used the
used when the other versions are impossible
colour version or the monochromatic version.
to use.
white background: symbol blue
black background: symbol blue
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
23
LOGO & symbol
Flat symbol / Black /
Positive and reverse
When the symbol can not be use in the
This version of the symbol composed by only
colours referred in the page before, it can
one colour, it is only allowed in stamping,
be used in the versions on this page.
bas-reliefs, and screen-printing.
The monochrome version should only be
In all the other cases it should be used the
used when the other versions are impossible
colour version or the monochromatic version.
to use.
white background: symbol black
black background: symbol white
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
24
LOGO & symbol
Symbol / Colours
The symbol may be reproduced in the
When colours are not available for
company colour only if it is used against
printing, the monochrome black
a white background. On other light-coloured
version must be used as a replacement.
backgrounds, the symbol is reproduced in
monochrome black. On all dark-coloured
backgrounds, the logo is reproduced in
monochrome white.
white background: Symbol colour
black background: Symbol colour
blue background: Symbol black
blue background: Symbol white
green background: Symbol black
green background: Symbol white
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
25
LOGO & symbol
Symbol / Safe zone /
Minimum size
To avoid any form of visual interference
The symbol can not be used when
with other graphical elements shown with
the total width is smaller then 10 mm.
the symbol, a border of the symbol should
always be kept.
The border ensures that the symbol is always
clear and easy to read.
2x (a)
2x (a)
a
x = 10 mm
minimum size 10 mm width
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
26
LOGO & symbol
Vertical version
This is the vertical version of the logo
with the symbol..
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
27
LOGO & symbol
Vertical version / Black /
Positive and reverse
This is the vertical version of the logo
The monochrome white is reproduced on
with the symbol in gray.
black and on all dark-coloured backgrounds.
This version of the logo can be used
The symbol with the original colours must
when the original colours of the symbol
only be use in white backgrounds, in the
are impossible to use.
other options the gray version will be used.
white background: Taguspark black, symbol gray
black background: Taguspark white, symbol gray
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
28
LOGO & symbol
Vertical version /
Flat Symbol / Colours
This is the plain version of the logo with
the symbol.
This version must only be use in cases
of stamping, bas-reliefs and screen-printing.
This version must never be use as a main
version of the logo.
white background: Taguspark black, symbol blue
black background: Taguspark white, symbol blue
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
29
LOGO & symbol
Vertical version /
Flat Symbol / Black /
Positive and reverse
This is the plain version of the logo with
the symbol.
This version must only be use in cases
of stamping, bas-reliefs and screen-printing.
This version must never be use as a main
version of the logo.
white background: Taguspark black, symbol back
black background: Taguspark white, symbol white
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
30
LOGO & symbol
Vertical version / Colours
The vertical version may be reproduced in
When colours are not available for
the company colour only if it is used against
printing, the monochrome black
a white background. On other light-coloured
version must be used as a replacement.
backgrounds, the vertical version is
reproduced in monochrome black. On all
dark-coloured backgrounds, the logo is
reproduced in monochrome white.
white background: Taguspark black, symbol colour
black background: Taguspark white, symbol colour
blue background: Taguspark black, symbol black
blue background: Taguspark white, symbol white
green background: Taguspark black, symbol black
green background: Taguspark white, symbol white
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
31
LOGO & symbol
Vertical version /
Minimum size
The size of the vertical version may vary
as long as the exact proportions between
the various elements are maintained.
To ensure full readability of this version,
reductions of less than 27 mm width
should be avoided.
x = 27 mm
minimum size 27 mm width
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
32
LOGO & symbol
Vertical version / Grid
When this two elements are used together
- the symbol and the logo - the grid maintains
a direct relation with the logo’s grid.
5x (a) + 1/3x (a)
2x (a)
a
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
33
LOGO & symbol
Vertical version /
Safe zone
To avoid any form of visual interference
with other graphical elements shown with
the logo, a border shoul always be kept.The
border ensures that the logotype is always
clear and easy to read.
2x (a)
2x (a)
2x (a)
a
2x (a)
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
34
LOGO & symbol
Vertical version and claim
This is the vertical version of the logo with
the symbol and claim.
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
35
LOGO & symbol
Vertical version and claim /
Black /Positive and reverse
This version of the logo can be used in its
original colours on a background white.
In other light-coloured backgrounds, the
version must be the black version when
possible.
white background: Taguspark black, symbol gray
black background: Taguspark white, symbol gray
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
36
LOGO & symbol
Vertical version and claim /
Flat symbol / Colours
When the version can not be use in its
This version composed by only one colour, it
original colours, it should be used in the
is only allowed in stamping, bas-reliefs, and
versions on this page.
screen-printing.
In all the other cases it should be used the
colour version or the monochromatic version.
white background: Taguspark black, symbol blue
black background: Taguspark white, symbol blue
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
37
LOGO & symbol
Vertical version and claim /
Flat symbol / Black /
Positive and reverse
When the version can not be use in its
This version composed by only one colour,
original colours it should be used in the
is only allowed in stamping, bas-reliefs, and
versions on this page.
screen-printing.
In all the other cases it should be used the
colour version or the monochromatic version.
white background: Taguspark black, symbol black
black background: Taguspark white, symbol black
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
38
LOGO & symbol
Vertical version and claim /
Colours
The vertical version may be reproduced in
When colours are not available for
the company colour only if it is used against
printing, the monochrome black
a white background. On other light-coloured
version must be used as a replacement.
backgrounds, the vertical version is
reproduced in monochrome black. On all
dark-coloured backgrounds, the logo is
reproduced in monochrome white.
white background: Taguspark black, symbol colour
black background: Taguspark white, symbol colour
blue background: Taguspark black, symbol black
blue background: Taguspark white, symbol white
green background: Taguspark black, symbol black
green background: Taguspark white, symbol white
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
39
LOGO & symbol
Vertical version and claim /
Minimum size
The size of the vertical version may vary
as long as the exact proportions between
the various elements are maintained.
To ensure full readability of this version,
reductions of less than 35 mm width
should be avoided.
x = 35 mm
minimum size 35 mm width
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
40
LOGO & symbol
Vertical version and claim /
Grid
When this three elements are used
together - the symbol, the logo and
the claim - the grid main­tains a direct
relation with the logo’s grid.
5x (a) + 1/3x (a)
2x (a)
a
a
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
41
LOGO & symbol
Vertical version and claim /
Safe zone
To avoid any form of visual interference with
other graphical elements shown with the
logo, a border should always be kept.
The border ensures that the logotype
is always clear and easy to read.
2x (a)
2x (a)
2x (a)
a
2x (a)
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
42
LOGO & symbol
Horizontal version
The horizontal version of the logo with
the symbol.
In this version with the symbol it is not
allowed to use the claim. In order to use
the claim, the identity should be used
without the symbol so that the readability
of it can be maximize.
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
43
LOGO & symbol
Horizontal version / Black /
Positive and reverse
The horizontal version of the logo with
The monochrome white is reproduced in
the symbol.
black and on all dark-coloured backgrounds.
This version of the logo can be used in
The symbol with the original colours must
his original colours in background white.
only be use in white backgrounds, in the
In other light-coloured backgrounds, the
other options the gray version will be use.
version must be the black version when
possible.
white background: Taguspark black, symbol gray
black background: Taguspark white, symbol gray
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
44
LOGO & symbol
Horizontal version /
Flat symbol / Colours
When the version can not be use in
This version composed by only one colour,
it’s original colours, it should be used
it’s only allowed in stamping, bas-reliefs,
in the versions on this page.
and screen-printing.
In all the other cases it should be used the
colour version or the monochromatic version.
white background: Taguspark black, symbol blue
black background: Taguspark white, symbol blue
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
45
LOGO & symbol
Horizontal version /
Flat symbol / Black /
Positive and reverse
When the version can not be use in
This version composed by only one colour,
it’s original colours, it should be used
it’s only allowed in stamping, bas-reliefs,
in the versions on this page.
and screen-printing.
In all the other cases it should be used the
colour version or the monochromatic version.
white background: Taguspark black, symbol black
black background: Taguspark white, symbol white
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
46
LOGO & symbol
Horizontal version /
Colours
The vertical version may be reproduced in
When colours are not available for
the company colour only if it is used against
printing, the monochrome black
a white background. On other light-coloured
version must be used as a replacement.
backgrounds, the vertical version is
reproduced in monochrome black. On all
dark-coloured backgrounds, the logo is
reproduced in monochrome white.
white background: Taguspark black, symbol colour
black background: Taguspark white, symbol colour
blue background: Taguspark black, symbol black
blue background: Taguspark white, symbol white
green background: Taguspark black, symbol black
green background: Taguspark white, symbol white
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
47
LOGO & symbol
Horizontal version /
Minimum size
The size of the logotype may vary as long
as the exact proportions between the various
elements are maintained.
To ensure full readability of the logo, reductions
of less than 55 mm width should be avoided.
x = 55 mm
minimum size 55 mm width
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
48
LOGO & symbol
Horizontal version / Grid
When this two elements are used together
- the symbol and the logo - the grid maintains
a direct relation with the logo’s grid.
a + 2/5x (a)
3x (a) + 1/4x (a)
a
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
49
LOGO & symbol
Horizontal version / Safe
zone
To avoid any form of visual interference
with other graphical elements shown with
the logo, a border should always be kept.
The border ensures that the logotype is
always clear and easy to read.
2x (a)
2x (a)
2x (a)
a
2x (a)
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
50
GRAPHIC ELEMENTS
This section of the manual describes in detail Taguspark
visual identity fixed elements, with all the detailed
clues about colours and typefaces.
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
51
graphic elements
Typefaces for titles
Corporate typeface used in designing visual
identity and communication material is Futura
and Foundry Sterling.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()
Futura BT light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()
Futura BT light italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()
Futura BT book
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()
Futura BT book italic
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
52
graphic elements
Typefaces for titles
Corporate typeface used in designing visual
identity and communication material is Futura
and Foundry Sterling.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()
Futura BT medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()
Futura BT medium italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()
Futura BT bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()
Futura BT bold italic
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
53
graphic elements
Typefaces for titles
Corporate typeface used in designing visual
identity and communication material is Futura
and Foundry Sterling.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()
Futura BT extra black
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()
Futura BT extra black italic
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
54
graphic elements
Typefaces for text
Corporate typeface used in designing visual
identity and communication material is Futura
and Foundry Sterling.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()
Foundry Sterling light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()
Foundry Sterling book
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()
Foundry Sterling book italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()
Foundry Sterling medium
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
55
graphic elements
Typefaces for text
Corporate typeface used in designing visual
identity and communication material is Futura
and Foundry Sterling.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuv wxyz
1234567890!@#$%^&*()
Foundry Sterling demi
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuv wxyz
1234567890!@#$%^&*()
Foundry Sterling bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuv wxyz
1234567890!@#$%^&*()
Foundry Sterling extra bold
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
56
graphic elements
Colour palette
The prefered colour version of Taguspark
For others Colours System, like RAL or Vinyl,
logo can be reproduced in four colour printing
use the Pantone specified bellow as visual
Process - CMYK colours - referring to
reference to approximate the colours.
the indication listed below. Matching
with Pantone Colour System is also provided.
These recommended colours must be
consistent and accurate, no variation
is acceptable.
BL ACK
PANTONE PROCESS BL ACK
CMYK 0 0 0 100
RGB 0 0 0
BLUE
PANTONE PROCESS BLUE
CMYK 100 10 0 0
RGB 0 143 207
GREEN
PANTONE 376
CMYK 60 0 100 0
RGB 122 184 0
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
57
2 GRAPHIC APPLICATIONS
This section of the manual describes in detail Taguspark graphic applications.
The different supports like the letter, invoice and personal cards are here described
so that their construction is always equal.
There are two different languages in the applications in order to create segregation
from two parts of the company (general and executive commission).
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
58
graphic Applications
Personal cards
85x55mm
The general personal cards of the company
The back information is divided in two parts,
are in a Blue background on the back.
the first one about the individual keeper of
In front the logo is centered vertically
the card, and the other company information.
and horizontally.
For a correct use of the typographic
components the grid and the elements
showed bellow must always be respected.
Symbol Horizontal
and Vertical Centered
22,5mm
8,5mm
XXXXX XXXXX XXXXX
XXXXXXXX XXXXX
M +351 XXX XXX XXX · [email protected]
3,4mm
Núcleo Central, 100 · 2740-122 Oeiras. Portugal
t +351 2142 26900 f +351 2142 26901
www.taguspark.pt
7mm
10mm
65mm
10mm
TYPOGRAPHIC ELEMENTS
INDIVIDUAL INFORMATION
COMPANY INFORMATION
FIRST LINE/Name
FoundrySterling BookOSF
Type:7 pt
Leading: 8 pt
Colour: White
THIRD LINE/Mobile and Email
FoundrySterling BookOSF
Type:5,5 pt
Leading: 8 pt
Colour: White
ADDRESS
FoundrySterling LightOSF
Type: 6,5 pt
Leading: 9 pt
Colour: Black
CONTACT NUMBERS/Number
FoundrySterling BookExpert
Type: 6,5 pt
Leading: 9 pt
Colour: Black
SECOND LINE/Job
FoundrySterling BookExpert
Type: 5,5 pt
Leading: 8 pt
Colour: White
All Small Caps
MOBILE NUMBERS/Prefix
FoundrySterling BookOSF
Type: 5,5 pt
Leading: 8 pt
Colour: White
CONTACT NUMBERS/Prefix
FoundrySterling LightExpert
Type: 6,5 pt
Leading: 9 pt
Colour: Black
WEBSITE
FoundrySterling MediumOSF
Type: 6,5 pt
Leading: 9 pt
Colour: Black
CONTACT NUMBERS/Number
FoundrySterling MediumOSF
Type: 5,5 pt
Leading: 8 pt
Colour: White
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
59
graphic Applications
Notepad
This is the notepad created for the company.
Front
148x210mm
64mm
20mm
64mm
94,1mm
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
60
graphic applications
Notepad
This is the notepad created for the company.
The back of the notepad is printed with
Back
148x210mm
Pantone Process Blue.
14,9mm
15,1mm
53mm
TYPOGRAPHIC ELEMENTS
COMPANY INFORMATION
COMPANY NAME
FoundrySterling DemiExpert
Type: 7,5 pt
Leading: 11 pt
Colour: Black
COMPANY CLAIM
FoundrySterling LightExpert
Type: 7,5 pt
Leading: 11 pt
Colour: Black
All Small Caps
ADDRESS
FoundrySterling LightOSF
Type: 7,5 pt
Leading: 11 pt
Colour: Black
CONTACT NUMBERS/Prefix
FoundrySterling LightExpert
Type: 7 pt
Leading: 11 pt
Colour: Black
CONTACT NUMBERS/Number
FoundrySterling BookExpert
Type: 7 pt
Leading: 11 pt
Colour: Black
WEBSITE
FoundrySterling MediumOSF
Type: 7 pt
Leading: 11 pt
Colour: White
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
61
graphic applications
Letter sheet
Overview
210x297mm
The official letterhead.
The letterhead is printed in both
sides. The background is given by
Pantone Process Blue.
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
62
graphic Applications
Letter sheet
The graphic elements were study to make
a complete, and uniform look for all the parts
Building the document
210x297mm
of the applications of the logo.
The typography was study to work as an all,
and not in parts, this way, any applications of
the type in other form that the ones allowed
in the grid bellow aren’t permitted.
30mm
150mm
30mm
a
a
30mm
33,3mm
13,2mm
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
63
graphic applications
Letter sheet
The graphic elements were study to make
a complete, and uniform look for all the parts
Putting the elements
210x297mm
of the applications of the logo.
The typography was study to work as an all,
and not in parts, this way, any applications of
the type in other form that the ones allowed
in the grid bellow aren’t permitted.
105,8mm
30mm
11,3mm
RECIPIENT/Denomination
FoundrySterling LightOSF
Type: 10 pt
Leading: 16 pt
Colour: Black
28,2mm
REF ASSUNTO DATA
FoundrySterling LightExpert
Type: 9
Leading: 16
Colour: Pantone Process Blue
17,8mm
12,2mm
21,2mm
TEXT AREA
FoundrySterling LightOSF
Type:10pt
Leading: 16 pt
Colour: Black
6,7mm
13,4mm
13,2mm
15,2mm 8mm
TYPOGRAPHIC ELEMENTS
COMPANY INFORMATION
ADDRESS
FoundrySterling LightOSF
Type: 7 pt
Leading: 16 pt
Colour: Black
COMPANY DESCRIPTION
CONTACT NUMBERS/Prefix
FoundrySterling LightExpert
Type: 7 pt
Leading: 16 pt
Colour: Black
CONTACT NUMBERS/Number
FoundrySterling BookExpert
Type: 7 pt
Leading: 16 pt
Colour: Black
WEBSITE
FoundrySterling MediumOSF
Type: 7 pt
Leading: 16 pt
Colour: Pantone Process Blue
COMPANY NAME
FoundrySterling MediumExpert
Type: 5,5 pt
Leading: 16 pt
Colour: Black
Small Caps only
TEXT
FoundrySterling LightExpert
Type: 5,5 pt
Leading: 16 pt
Colour: Black
Small Caps only
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
64
graphic applications
Invoice sheet
Overview
210x297mm
The official invoice sheet is printed in the both
sides. The background is given by Pantone
Process Blue.
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
65
graphic applications
Invoice sheet
To create the base document for the invoice
sheet the following grid must be followed,
Building the document
210x297mm
so that the elements can be all in the same
place and the space for writing is always
the same in every document.
30mm
150mm
30mm
30mm
33,3mm
13,2mm
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
66
graphic Applications
Invoice sheet
Putting the elements
210x297mm
In order to reproduce the invoice paper, the
The graphic elements were study to make
following grid must be respected.
a complete, and uniform look for all the parts
The elements contained in the invoice paper
of the applications of the logo.
were structured in order to make it global
The typography was study to work as an all,
and let the readability to be enhanced.
and not in parts, this way, any applications of
the type in other form that the ones allowed
in the grid bellow aren’t permitted.
105,8mm
30mm
39,5mm
TEXT AREA
FoundrySterling LightOSF
Type:10pt
Leading: 16 pt
Colour: Black
6,7mm
13,4mm
13,2mm
15,2mm 8mm
TYPOGRAPHIC ELEMENTS
COMPANY INFORMATION
ADDRESS
FoundrySterling LightOSF
Type: 7 pt
Leading: 16 pt
Colour: Black
COMPANY DESCRIPTION
CONTACT NUMBERS/Prefix
FoundrySterling LightExpert
Type: 7 pt
Leading: 16 pt
Colour: Black
CONTACT NUMBERS/Number
FoundrySterling BookExpert
Type: 7 pt
Leading: 16 pt
Colour: Black
WEBSITE
FoundrySterling MediumOSF
Type: 7 pt
Leading: 16 pt
Colour: Pantone Process Blue
COMPANY NAME
FoundrySterling MediumExpert
Type: 5,5 pt
Leading: 16 pt
Colour: Black
Small Caps only
TEXT
FoundrySterling LightExpert
Type: 5,5 pt
Leading: 16 pt
Colour: Black
Small Caps onl
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
67
graphic applications
Continuation sheet
Overview
210x297mm
This is the continuation letterhead that is used
by the company. In order to reproduce it, the
following grid must be respected.
The background is given by Pantone Process
Blue.
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
68
graphic applications
Continuation sheet
In order to create the continuation letterhead
the following grid must be respected so that
Building the document
210x297mm
this element of the company, be structured
all in the same way.
30mm
150mm
30mm
30mm
33,3mm
13,2mm
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
69
graphic applications
The graphic elements were study to make
Continuation sheet
a complete, and uniform look for all the parts
Putting the elements
210x297mm
of the applications of the logo.
The typography was study to work as an all,
and not in parts, this way, any applications
of the type in other form that the ones
allowed in the grid bellow aren’t permitted.
30mm
30mm
TEXT
FoundrySterling LightOSF
Type:10pt
Leading: 16 pt
Colour: Black
6,7mm
13,4mm
13,2mm
15,2mm 8mm
TYPOGRAPHIC ELEMENTS
COMPANY INFORMATION
ADDRESS
FoundrySterling LightExpert
Type: 7 pt
Leading: 16 pt
Colour: Black
CONTACT NUMBERS/Prefix
FoundrySterling LightExpert
Type: 7 pt
Leading: 16 pt
Colour: Black
CONTACT NUMBERS/Number
FoundrySterling BookExpert
Type: 7 pt
Leading: 16 pt
Colour: Black
WEBSITE
FoundrySterling MediumOSF
Type: 7 pt
Leading: 16 pt
Colour: Pantone Process Blue
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
70
graphic elements
This is the official fax sheet.
Fax sheet
The fax sheet is constructed under a grid
Overview
210x297mm
that was study in order to create a document
witch the proportions are always correct
with the elements, this way the legibility is
maximized even in fax machines with lower
resolution.
fax
data / date
n. / our r ef.
de / from
v. / your ref.
n º pág.
par a / to
a ssunto / sub jec t
Taguspark • Núcleo Central, 100 · 2740-122 Oeiras. Portugal • t +351 214 226 900 f +351 214 226 901 • www.Taguspark.pt
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
71
graphic applications
For a correct creation of the fax sheet the
Fax sheet
grid bellow must be follow. In this grid it is
Building the document
210x297mm
showed how to create the document, with
the margins and all the elements, that are
necessary for the creation of this sheet.
30mm
150mm
30mm
a
a
30mm
fax
data / date
n. / our r ef.
de / from
v. / your ref.
n º pág.
par a / to
a ssunto / sub jec t
Taguspark • Núcleo Central, 100 · 2740-122 Oeiras. Portugal • t +351 214 226 900 f +351 214 226 901 • www.Taguspark.pt
26,6mm
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
72
graphic applications
To a correct application of the corporate
Fax sheet
elements, and information the following
Putting the elements
210x297mm
grid must be followed.
The elements and its positions are structured
with the margins and the elements.
This way for a correct reproduction of this
sheet, the booth grids (Building the document
and Putting the elements), must be rigorously
followed and respected.
30mm
30mm
30mm
9.6mm
6,9mm
fax
data / date
n. / our r ef.
de / from
v. / your ref.
n º pág.
HEADER FILLS
FoundrySterling LightExpert
Type: 7 pt
Leading: 24 pt
Colour: Black
All Small Caps
par a / to
20,4mm
a ssunto / sub jec t
Taguspark • Núcleo Central, 100 · 2740-122 Oeiras. Portugal • t +351 214 226 900 f +351 214 226 901 • www.Taguspark.pt
Leading: 5,6 = 16 pt
TEXT AREA
FoundrySterling LightOSF
Type:10pt
Leading: 16 pt
Colour: Black
26,6mm
TYPOGRAPHIC ELEMENTS
COMPANY INFORMATION
ADDRESS
FoundrySterling LightOSF
Type:8 pt
Leading: 11,5 pt
Colour: Black
CONTACT NUMBERS/Prefix
FoundrySterling LightExpert
Type: 8 pt
Leading: 11,5 pt
Colour: Black
CONTACT NUMBERS/
Number FoundrySterling
BookExpert
Type: 8 pt
Leading: 11,5 pt
Colour: Black
WEBSITE
FoundrySterling MediumOSF
Type: 8 pt
Leading: 11,5 pt
Colour: Black
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
73
graphic applications
C5 Envelope
Back
229x162mm
The C5 Envelope is printed in the flap, so that
The logo is centered in the flap of the
the comunication of Taguspark, passes by the
envelope both horizontally and vertically.
both sides of the envelope.
The sizes and proportions must be the ones
In the flap it’s used the logo, and in back the
in the grid bellow.
symbol so that this way the communication
For a correct use of the symbol with the
uses all the parts that forms the corporate
typography it’s fundamental that the grid
identity.
bellow to be respected.
The proportions were study having as
a background the formula found for the
symbol before.
64,7mm
Logotype Centered
Horizontal and Vertical
99,6mm
64,7mm
20,9mm
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
74
graphic applications
C5 Envelope
Front
229x162mm
The C5 Envelope is printed in the flap, so that
The logo is centered in the flap of the
the comunication of Taguspark, passes by the
envelope both horizontally and vertically.
both sides of the envelope.
The sizes and proportions must be the ones
In the flap it’s used the logo, and in back the
in the grid bellow.
symbol so that this way the communication
For a correct use of the symbol with the
uses all the parts that forms the corporate
typography it’s fundamental that the grid
identity.
bellow to be respected.
The proportions were study having as
a background the formula found for the
symbol before.
15mm
15mm
2a
15mm
a
TYPOGRAPHIC ELEMENTS
COMPANY INFORMATION
ADDRESS
FoundrySterling LightOSF
Type: 7 pt
Leading: 11 pt
Colour: Black
CONTACT NUMBERS/Prefix
FoundrySterling LightExpert
Type: 7 pt
Leading: 11 pt
Colour: Black
CONTACT NUMBERS/Number
FoundrySterling BookExpert
Type: 7 pt
Leading: 11 pt
Colour: Black
WEBSITE
FoundrySterling MediumOSF
Type: 7 pt
Leading: 11 pt
Colour: Pantone Process Blue
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
75
graphic applications
C4 Envelope
Back
324x229mm
The C4 Envelope is printed in the flap,
The logo is centered in the flap of the
so that the communication of Taguspark,
envelope both horizontally and vertically.
passes by the both sides of the envelope.
The sizes and proportions must be the
In the flap it’s used the logo, and in back the
ones in the grid bellow.
symbol so that this way the communication
For a correct use of the symbol with the
uses all the parts that forms the corporate
typography it’s fundamental that the grid
identity.
bellow to be respected.
This envelope is for general use, of all
The proportions were study having as
departments.
a background the formula found for the
symbol before.
38,8mm
Logotype Centered
Horizontal and Vertical
140mm
8,4mm
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
76
graphic applications
C4 Envelope
Front
324x229mm
The C4 Envelope is printed in the flap,
The logo is centered in the flap of the
so that the communication of Taguspark,
envelope both horizontally and vertically.
passes by the both sides of the envelope.
The sizes and proportions must be the
In the flap it’s used the logo, and in back the
ones in the grid bellow.
symbol so that this way the communication
For a correct use of the symbol with the
uses all the parts that forms the corporate
typography it’s fundamental that the grid
identity.
bellow to be respected.
This envelope is for general use, of all
The proportions were study having as
departments.
a background the formula found for the
symbol before.
15mm 15mm 2a
15mm
a
TYPOGRAPHIC ELEMENTS
COMPANY INFORMATION
ADDRESS
FoundrySterling LightOSF
Type: 7 pt
Leading: 11 pt
Colour: Black
CONTACT NUMBERS/Prefix
FoundrySterling LightExpert
Type: 7 pt
Leading: 11 pt
Colour: Black
CONTACT NUMBERS/Number
FoundrySterling BookExpert
Type: 7 pt
Leading: 11 pt
Colour: Black
WEBSITE
FoundrySterling MediumOSF
Type: 7 pt
Leading: 11 pt
Colour: Pantone Process Blue
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
77
graphic applications
DL Envelope with window
220x110mm
The DL Envelope is built under the grid
that is bellow.
All the elements were study for a correct
legibility.
Like the others exposed before the logo
is in the flap of the envelope and in the back
the symbol with the company information
(address, contacts, website).
Logotype Centered
Horizontal and Vertical
104,6mm
57,7mm
17,7mm
15mm
15mm
2a
15mm
a
TYPOGRAPHIC ELEMENTS
COMPANY INFORMATION
ADDRESS
FoundrySterling LightOSF
Type: 7 pt
Leading: 11 pt
Colour: Black
CONTACT NUMBERS/Prefix
FoundrySterling LightExpert
Type: 7 pt
Leading: 11 pt
Colour: Black
CONTACT NUMBERS/Number
FoundrySterling BookExpert
Type: 7 pt
Leading: 11 pt
Colour: Black
WEBSITE
FoundrySterling MediumOSF
Type: 7 pt
Leading: 11 pt
Colour: White
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
78
graphic applications
Personal cards
The personal cards of the executive commission
use the black as the background at the front.
Executive commission
85x55mm
The logo is centered vertically and horizontally.
In the back comes the information about the
individual keeper of the card, and in the front
the company information.
For a correct use of the typographic components
the grid and the elements showed bellow must
always be respected.
Symbol Horizontal
and Vertical Centered
22,5 mm
8,5mm
XXX XXXXX XXXXX
XXXXXXX XXXXX
[email protected]
3,4mm
Núcleo Central, 100 · 2740-122 Oeiras. Portugal
t +351 2142 269 23f +351 214226901
www.taguspark.pt
7mm
10mm
65mm
10mm
TYPOGRAPHIC ELEMENTS
INDIVIDUAL INFORMATION
FIRST LINE/Name
FoundrySterling BookOSF
Type:7 pt
Leading: 8 pt
Colour: Black
SECOND LINE/Job
FoundrySterling LightExpert
Type: 5,5 pt
Leading: 8 pt
Colour: Black
All Small Caps
COMPANY INFORMATION
THIRD LINE/Email
FoundrySterling LightOSF
Type:5,5 pt
Leading: 8 pt
Colour: Black
ADDRESS
FoundrySterling LightOSF
Type: 6,5 pt
Leading: 9 pt
Colour: Black
CONTACT NUMBERS/Number
FoundrySterling BookExpert
Type: 6,5 pt
Leading: 9 pt
Colour: Black
CONTACT NUMBERS/Prefix
FoundrySterling LightExpert
Type: 6,5 pt
Leading: 9 pt
Colour: Black
WEBSITE
FoundrySterling MediumOSF
Type: 6,5 pt
Leading: 9 pt
Colour: Pantone Process Blue
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
79
graphic applications
Greeting cards
Executive commission
100x75mm
The executive commission is a department
The black as a background is the colour
inside the company, and must be divided
used only by the executive commission.
in its graphic applications.
These greeting cards were built according
To create this division from the two parts
to the grid bellow.
of the company the colour was the element
The front uses only the symbol, and in the
used to make this distinction.
back the information about the company.
Symbol Horizontal
and Vertical Centered
25 mm
6,1mm
Núcleo Central, 100 · 2740-122 Oeiras. Portugal
t +351 2142 26930 f +351 214226901
www.taguspark.pt
8,5mm
6,5mm
17,5mm
65mm
TYPOGRAPHIC ELEMENTS
COMPANY INFORMATION
ADDRESS
FoundrySterling LightOSF
Type: 6,5 pt
Leading: 9 pt
Colour: Black
CONTACT NUMBERS/Prefix
FoundrySterling LightExpert
Type: 6,5 pt
Leading: 9 pt
Colour: Black
CONTACT NUMBERS/Number
FoundrySterling BookExpert
Type: 6,5 pt
Leading: 9 pt
Colour: Black
WEBSITE
FoundrySterling MediumOSF
Type: 6,5 pt
Leading: 9 pt
Colour: Pantone Process Blue
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
80
graphic applications
Greeting cards - Front
Executive commission
150x100mm
The executive commission is a department
The black as a background is the colour
inside the company, and must be divided
used only by the executive commission.
in its graphic applications.
These greeting cards were built according
To create this division from the two parts
to the grid bellow.
of the company the colour was the element
The front uses only the symbol, and in the
used to make this distinction.
back the information about the company.
Symbol Horizontal
and Vertical Centered
35 mm
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
81
graphic applications
Greeting cards - Back
Executive commission
150x100mm
The executive commission is a department
The black as a background is the colour
inside the company, and must be divided
used only by the executive commission.
in its graphic applications.
These greeting cards were built according
To create this division from the two parts
to the grid bellow.
of the company the colour was the element
The front uses only the symbol, and in the
used to make this distinction.
back the information about the company.
a
7mm
11,4mm
a
15,1mm
63,5mm
TYPOGRAPHIC ELEMENTS
COMPANY INFORMATION
FIRST LINE/Executive Commission
FoundrySterling MediumExpert
Type:7,5 pt
Leading: 10 pt
Colour: Black
All Small Caps
ADDRESS
FoundrySterling LightOSF
Type: 7,5 pt
Leading: 10 pt
Colour: Black
CONTACT NUMBERS/Prefix
FoundrySterling LightExpert
Type: 7,5 pt
Leading: 10 pt
Colour: Black
CONTACT NUMBERS/Number
FoundrySterling BookOSF
Type: 7,5 pt
Leading: 10 pt
Colour: Black
WEBSITE
FoundrySterling MediumOSF
Type: 7,5 pt
Leading: 10 pt
Colour: Pantone Process Blue
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
82
graphic applications
C6 Envelope - Back
Executive commission
162x114mm
The C6 Envelope is printed in the flap,
The logo is centered in the flap of the
as the general C5 envelope explained
envelope both horizontally and vertically.
before.
The sizes and proportions must be
The background of the logo is in black
the ones in the grid bellow.
to make the division of the executive
commission.
38,5mm
85mm
38,5mm
16mm
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
83
graphic applications
C6 Envelope - Front
Executive commission
162x114mm
The C6 Envelope is printed in the flap,
The logo is centered in the flap of the
as the general C5 envelope explained
envelope both horizontally and vertically.
before.
The sizes and proportions must be
The background of the logo is in black
the ones in the grid bellow.
to make the division of the executive
commission.
12,7mm
13,6mm
6,6mm
12mm
comiss ão executiv a
12mm
Núcleo Central, 100 · 2740-122 Oeiras. Portugal
t +351 214 2 26 930 f +351 214 2 26 901
www.taguspark.pt
TYPOGRAPHIC ELEMENTS
COMPANY INFORMATION
FIRST LINE/Executive Commission
FoundrySterling MediumExpert
Type:6,3 pt
Leading: 9,7 pt
Colour: Black
All Small Caps
ADDRESS
FoundrySterling LightOSF
Type: 6,3 pt
Leading: 9,7 pt
Colour: Black
CONTACT NUMBERS/Prefix
FoundrySterling LightExpert
Type: 6,3 pt
Leading: 9,7 pt
Colour: Black
CONTACT NUMBERS/Number
FoundrySterling BookOSF
Type: 6,3 pt
Leading: 9,7 pt
Colour: Black
WEBSITE
FoundrySterling MediumOSF
Type: 6,3 pt
Leading: 9,7 pt
Colour: Pantone Process Blue
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
84
graphic applications
DL Envelope
The DL Envelope is built under the grid that
is bellow. All the elements were studied for
Executive commission
220x110mm
a correct legibility.
Like the others exposed before the logo is
in the flap of the envelope and in the back
the symbol with the company information
(address, contacts, website).
Logotype Centered Horizontal
and Vertical Allignment
104,6mm
57,7mm
17,7mm
15mm
15mm
2a
15mm
comiss ão executiv a
a
Núcleo Central, 100 · 2740-122 Oeiras. Portugal
t +351 214 2 26 930 f +351 214 2 26 901
www.taguspark.pt
TYPOGRAPHIC ELEMENTS
COMPANY INFORMATION
FIRST LINE/Executive Commission
FoundrySterling MediumExpert
Type:6,3 pt
Leading: 9,7 pt
Colour: Black
All Small Caps
ADDRESS
FoundrySterling LightOSF
Type: 6,3 pt
Leading: 9,7 pt
Colour: Black
CONTACT NUMBERS/Prefix
FoundrySterling LightExpert
Type: 6,3 pt
Leading: 9,7 pt
Colour: Black
CONTACT NUMBERS/Number
FoundrySterling BookOSF
Type: 6,3 pt
Leading: 9,7 pt
Colour: Black
WEBSITE
FoundrySterling MediumOSF
Type: 6,3 pt
Leading: 9,7 pt
Colour: Pantone Process Blue
TAGUSPARK BRAND IDENTITY DESIGN / IDENTITY MANUAL
85