Market Close-Up: St. Louis, MO
The economy of St. Louis relies on service, manufacturing, trade, transportation of goods, and tourism. The city is home to several major
corporations, including Anheuser-Busch, Express Scripts, Peabody Energy, Ameren, Ralcorp, Monsanto, and Sigma-Aldrich, as well as a large
medical and research community. St. Louis has two professional sports teams: the St. Louis Cardinals and the St. Louis BlueS. The city is
commonly identified with the 630-foot tall Gateway Arch in Downtown St. Louis. St. Louis is a center of medicine and biotechnology. The
Washington University School of Medicine is affiliated with Barnes-Jewish Hospital, the fifth-largest hospital in the world. Both institutions
operate the Alvin J. Siteman Cancer Center. The School of Medicine also is affiliated with St. Louis Children's Hospital, one of the country's
top pediatric hospitals. Boeing employs
At-A-Glance
nearly 15,000 people in its north St. Louis
campus, headquarters to its defense unit.
DMA Rank
TV Households
Population 2+
Other notable corporations headquartered
in the region include Arch Coal, Scottrade,
21
1,217,370
3,762,690
Wells Fargo Advisors, Energizer Holdings,
& Patriot Coal.
African
American
HH Rank
19
Median Income
St. Louis, MO - $34,384
SMSA Total Retail Sales
St. Louis, MO - $50,777,271
Hispanic
HH Rank
Asian
HH Rank
73
32
Cable
ADS
Penetration Penetration
50.7
35
TVB Member Stations
TV stations serving the area of St. Louis, MO include
KSDK (NBC), KTVI (FOX), KPLR (CW), & KMOV (CBS).
Reliance on Media to Stay Informed
% Agree
Social Media platform Reach
65%
52%
46%
25%
TV
Newspaper
Radio
Magazines
St. Louis, MO
Demographic Overview
St. Louis, MO
Interesting Facts
•
•
•
•
Many of the cities main attractions are free. The Art
Museum, The History Museum, and the Zoo are all
free.
The 1904 Worlds Fair celebrated the Louisiana
Purchase with the invention of the ice-cream cone
and introduction of Dr. Pepper.
The first successful parachute jump to be made from
a moving airplane was made by Captain Berry at St.
Louis, in 1912.
The Cathedral Basilica of St. Louis features the
largest collection of mosaics in the world- with 41
million pieces of tile!
65+
Age
Hispanic
<18
14% 24%
55-64 12%
9% 18-24
2%
77%
41% Media platform Reach
Social
49
25-54
% loyal to
vehicle brand