Vocabulary
Media
Key Words
Anchorage
Antagonist
Audience
Binary Opposition
Comparison
equally
similarly
in comparison
likewise
to contrast
alternatively
despite this
Censorship
Code
Connotation
Convention
Convergence
Demographic
Denotation
Genre
Ideology
Institution
Intertextuality
Narrative
Ownership
Preferred Reading
Representation
Stereotype
USP
Conclusion
to conclude
in conclusion
finally
Connectives
Evaluate
however
nevertheless
alternatively
despite this
on the contrary
whereas
Connect your
key points with
their evidence.
Connect your
evidence with
your
explanation to
Adding more detail
pick up
and
maximum
also
marks!
in addition
further
furthermore
Time (use in method) as well as
initially
and then
then
next
Interpreting
afterwards
it would seem
finally
it appears
subsequently
indicates
eventually
shows
supports
previously
Persuasion
of course
clearly
evidently
Restriction
only if
unless
except (for)
Evidence
for example
for instance
in other words
to show that
such as
an instance
as revealed by
Summary
in brief
on the whole
summarising
overall
to sum
evidently
Openings
Punctuation
Media sentence starters
Full stop
.
These are used at the end of every sentence.
Useful words and sentence starters for
analysing media texts.
Comma
,
Commas are used 1) to separate the items in a list 2) to
Analysis
Discussion
Moreover…
Alternatively…
In addition
to…
What is
more…
Although..
A further
argument…
For instance…
This leads me
to conclude…
Speech Marks/Quotation Marks
“”
These surround words actually spoken or exact quotations
from a text.
For example…
Exclamation Mark
!
Used to emphasise something. Don’t use more than one.
Question Mark
?
One argument put
forward…
Used at the end of a sentence that is a question.
Others think..
Apostrophe
’
Apostrophes are used 1) to show possession (the cat’s tail)
However…
This can be
illustrated
by…
clauses.
As illustrated by…
Generally…
Another
point…
mark the boundaries between main and subordinate
Perhaps…
Some people
argue…
Moreover…In
addition to…
or 2) to mark omitted letters (can’t, don’t, won’t).
Brackets
()
These are used to indicate extra information within a
sentence.
Semi-colon
;
Semi-colons are used to join two related sentences
What is more…
together or to separate items in a longer, more wordy list.
Another point…
Colon
A further argument…
Taking everything
into account…
:
Used to introduce something, perhaps a list or quotation.
To improve your writing you must ensure:
Try these Spelling Strategies:
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Break it into sounds (d-i-a-r-y)
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What you are writing is appropriate for PALL (Purpose Audience Language Layout).
Sentences always start with a capital letter.
Sentences always end with a full stop or a question mark
Vocabulary is accurate.
Theorists, products and titles have capital letters e.g. Todorov, Happy Gilmore, Professor.
Use specific media terminology e.g. camera shots, narrative structures etc
Offer explanations of why elements of media language were used.
Writing is organised into paragraphs – start with a topic sentence and use the 3 ‘T’s rule.
You should start a new paragraph when there is a shift of topic, viewpoint or time.
Time – Finally, we recorded all our data in a table and calculated a mean.
Topic – Another factor to consider when evaluating this experiment is…
Talk – (Not used in Science)
Details are included by using the Point, Evidence, Explain or What? And Why? structure
Spelling is accurate – use textbooks.
Punctuation has been used accurately (.,:;?)
Proof read your work aloud to ensure it makes sense.
What do marking codes mean?
Sp – spelling
Pu – punctuation is incorrect and needs checking
Exp – expression of idea could be clearer/needs re-phrasing
Cp – capital letter needed
SS – sentence structure needs altering or variation
// -- new paragraph
pp – poor presentation
u – underline
Break it into syllables (co-no-ta-tion)
Break it into affixes (dis-satisfy)
Use a mnemonic (necessary – one collar, two sleeves)
Refer to a word in the same family (ideology –
ideological)
Say it as it sounds (Wed-nes-day)
Use analogy (bright, light, night)
Watch out for Common
Spelling Mistakes!
In Media
Connotes
Connotation
Diegetic
Psychographic
Linear
Mise-en-Scene
Parallel
Contrapuntal
Angle
Convergence
Analysis
Generic
Convention
Anchor
Ethnicity
Mix-ups
Know/no
Their/there/they’re
To/too/two
Of/off
Were/where/wear
Weather/whether
Ideology/Ideological
Its/it’s
Represeented
Lose/loose
Been/Being
General
Beginning
Excellent
Separate
Until
Achievement
Beautiful
Because
Definitely
Opinion
Environment
Government
Really
Necessary
Which