CLIENT SOLUTION
ANCESTRY.COM
Research Company
ANATOMY OF
THE PROJECT
Summary of things created
· Business Cards
· Customized One-Off Books
· Online Ordering Portal
· Database Driven Web-to-Print
RESULTS
CLIENT DESCRIPTION
CREATIVE SOLUTION
Ancestry.com is the largest online resource
The solution was an integrated,
for family history. With close to 1.7 million
database-driven, Web-to-print platform
subscribers, it has been the leader in family
that streamlined Ancestry.com’s user
history for more than 20 years.
interface, automated its ordering process,
personalized its products and optimized its
A host of new personalized
products, including calendars,
family tree posters, photo books
and collage posters.
Complete automation of ordering
and fulfillment activities.
pricing structure.
90% order fulfillment rate within
3 days.
was a non-personalized history book
Within weeks of implementing the system,
99% order fulfillment rate within
5 days.
based loosely on a customer’s last name.
Ancestry.com was on a more organized,
Turnaround times were taking too long due
personalized and lucrative trajectory that
to a production process riddled with delays
fueled the company’s growth in becoming
and mistakes.
the revered industry leader it is today.
Before Ancestry.com first engaged
Alexander’s in 2006, its only product
Ancestry.com turned to Alexander’s to help
expand its product portfolio and personalize
its offerings while eliminating production
errors and reducing delivery time.
245 South 1060 West | Lindon, Utah 84042-1606 | 801.224.8666 | Alexanders.com
“Ancestry.com has worked with Alexander’s
for many years. They have always been an
excellent service provider by meeting and
often exceeding our expectations in the areas
of cost, quality and delivery. The account
management and business development
teams have been wonderful to work with as
we have established new products and business models. Working with Alexander’s has
been far more valuable than a simple
supplier relationship.”
–Ray Greer
Ancestry.com