MASS MEDIA
What We Know…
MEDIA
Short for the word medium.
A medium is anything that is
used to transfer a message
from one person to another.
COMMUNICATION
The process of sharing
information between two
bodies and the actions taken
because of that share.
What We Know…
THE ELEMENTS OF COMMUNICATION
1.The Source
2.Message
3.Medium
4.Receiver
5.Feedback
6.Noise
If we know what media is, what is
MASS MEDIA?
(a large number)
(a way to share messages)
MASS MEDIA
A way to communicate and share a message with a large number of people.
THE FOUR FORMS OF MEDIA
PRINT
RADIO
TELEVISION
INTERNET
PRINT
Oldest Printed Book 900 years old
Oldest medical records 4,000 years old
Oldest correspondence 14th century BC
Oldest laws 2050 BC
Print is the oldest form of Mass Media.
Written symbols were first created by the Sumerians and Chinese
over 5,000 years ago.
First put on a page by the ancient Egyptians who created paper
from the Papyrus plant. They created paper so they could carry
messages to far away locations.
PRINT
Mass written communication as we know it today was made possible
by a German metal worker named Johannes Gutenberg who created
the metal printing press.
In 1456 he printed his first book: the bible.
PRINT
Important because it allowed the share of ideas
with different people throughout time. It made
human ideas immortal.
RADIO
Italian inventor Guglielmo Marconi In1860 found a way to send sound across
distances using the earth’s magnetic waves. FM/AM waves.
Radio becomes a mass media in the 1920 and 30s.
Americans use radio to here the news about war events
and eventually entertain themselves with music and radio
shows.
RADIO
“Day of Infamy” Speech Franklin D. Roosevelt
Important because it allowed for the first real time share on
information across great distances. The audience could
hear events as they were happening.
TELEVISION
Started out with creation of camera technology by the
Greeks and Chinese.
“Photos” and “Graphine” meaning light drawing.
First camera was known as the “camera obscura”- dark
box shows an inverted image from a small pin hole.
TELEVISION
In 1877 photographer Eadweard Muybridge used a series of pictures to prove a bet.
TELEVISION
The first full length movie to show in a theater was called
“A Trip to the Moon” in 1902.
TELEVISION
In the early 1940s television was produced when Philo Taylor
Farnsworth realized motion pictures could be broadcast through
the earth’s magnetic waves just like radio.
Important because it allowed for the first visual real time share of
information even across oceans. It also changed the face of story
telling to showing what a director sees in his imagination.
INTERNET
Internet started in 1969 when the UCLA, Stanford, University of Santa Barbara, and the University of
Utah connected their computers to a main frame as part of a science project.
They could send and share information between the schools. This connection was first called ARPANET.
First Email sent in Dec. 1992
Most widely used form of media.
INTERNET
DIAL UP INTERNET SERVICE
THE SIX ROLES OF MASS MEDIA
1. Supply information about important
events.
2. Influence what we talk and think
about.
3. Expand our personal experience.
4. Set standards of appearance,
language, and behavior
5. Persuade us to buy products
6. Entertain us
MASS MEDIA