SMART PRACTICES IN REFRAMING !
MIGRATION NARRATIVES!
AN OVERVIEW OF KEY INSIGHTS FOR OHCHR EXPERT MEETING!
!"#$%&'($)*%+,'),-../%0#,/12',%!"#$%&'()*#+()",-.#),)"/#0&12%%
23%450%,6#%,+275%40528#029#+()"2:-.#),)"2
;;;/()*#+()",-.#),)"/#0&2222
<5==(#%2>2?2@A,42-#2;52B%#;2,C#$42A#;24#2
0580,D524A52D(&0,6#%2%,00,6.5222
:*0(+2E>F2EG>H2?2IJ7JKF2L5%5.,2
International Centre for Policy Advocacy!
!"##"$%:2
bringing more voices, expertise and evidence into policy
decision-making and promoting an enabling environment
where policy decisions are grounded in the public interest!
• International Berlin-based NGO!
• Since 2012, but working in field since 2002 (Open Society
Foundations)!
• Expertise in policy, process and pedagogy!
• Working wide & deep with researchers, NGOs, & government sectors!
• Minority inclusion - Roma Initiatives and At Home in Europe (OSF) !
Contact/Follow ICPA!
32-4%#$%2'(156%
@5C=(452
()*#+()",-.#),)"/#0&2
M,)5C##B2
8,)5C##B/)#DN()*#+()",-.#),)"2
O;(P502
'379:-.#),)"2
What I'll cover!
1. Lessons from liberal - whatʼs not really working !
2. Frames as identity stories & agenda setters!
3. Reframing to open the debate!
4. Resistance to reframing approaches!
5. ICPA Reframing Migration Narratives project!
Lessons - More a lecture than a conversation!
Q0(6=A2M$4$052!EG>R1F2
&$'()$()*+,(*-$.)(
/00"12*3$%((
Frames as identity stories & agenda setters!
• Populists link legitimate concerns to anti-immigant rhetoric !
• Stories we tell ourselves to explain the complicated world,
but also socialised stories !
• People are frame-driven - Strong attempts to change can
even ʻbackfireʼ!
• Dominant media frames/narratives are the space to make
good policy !
Why frames matter? – Strong Negative Frame!
• 23%.,=(#%F2=5)$0(4"F25.5%2(-5%64"2
4A05,4=2
• 2S,4$0,+2-(=,=4502D54,*A#0=2?2
;,.5=F24=$%,D(=F2=;,0D=F2
,.,+,%)A5=2
• 270(=(=N)A,#=2*()4$05=22222
Why frames matter? – A more positive frame!
• 2@5+B#DD5=B$+4$0NK58$&55=2
@5+)#D52222
• 2A$D,%(4,0(,%(=DF2)#D*,==(#%F2
-$4"F2(%)+$=(#%F2;#0B8#0)528#024A52
8$4$0522
Frames as identity stories & agenda setters!
• Populists link legitimate concerns to anti-immigant rhetoric !
• Stories we tell ourselves to explain the complicated world,
but also socialised stories !
• People are frame-driven - Strong attempts to change can
even ʻbackfireʼ!
• Dominant media frames/narratives are the space to make
good policy !
Acknowleging legitimate concerns!
Ways in / Reframing!
• 2M(%-2#.50+,**(%&2)#%)50%=22
• 2O,0&56%&24A52,%T(#$=ND$=A"2
D(--+52
• 29$42,%#4A502=4#0"2#%24A524,C+52
4#2#*5%2#$424A52-5C,4522222
3%=64$452#829$C+()29#+()"2
K5=5,0)A2!EG>R1F24(5*"2(
67*+($%(0"12*3$%(5$2(
)87(9:(
Ways in / Reframing!
• 2M(%-2#.50+,**(%&2)#%)50%=22
• 2O,0&56%&24A52,%T(#$=2D(--+52
• 29$42,%#4A502=4#0"2#%24A524,C+52
4#2#*5%2#$424A52-5C,4522222
:,-./7',;<%=$<>2(2/%
J$D,%(4,0(,%(=D2
90,&D,6=D2X22;A,42;#0B=28#02$=2
90#=*50(4"2
7/81'.#$)%9./,#1-%
?,#><5%:(2(,/%%
U#.(%&2(=2%#0D,+2
YS5;2$=ZF2%#42Y4A5D2,%-2$=Z2
OA52-(&%(4"2#82@#0B2
S#42[$=42\#)4#02W2%$0=52
7(6V5%=A(*2W29,40(#6=D2
\#)4#0F2%$0=52W2*,65%42
Resistance to reframing!
• Itʼs a weak response and we have a moral obligation!
– But this is sequencing, not selling out!
• This is fancy PR, wordsmithing!
– No, its a chance to structure the debate!
• If only they understood…!
– Be smart about the emotional realities!
ICPA Toolkit !
@/A,-.#$)%B#),->'$%C-,,->D/<%E''8%F#2%
>2
S,00,6.52U,*2#824A52U(&0,6#%2W23%)+$=(#%2\5C,452(%24A52]^2
W2L50D,%"2C,=5-2#%2<#)(,+2U5-(,2:%,+"=(=2
E2
7,=5=2#820580,D(%&2),D*,(&%=280#D2]^2,%-2L50D,%"2
_2
<A#042`(-5#=2#%2;A"280,D5=2D,P502(%24A52-5C,452
R2
L$(-5+(%5=2#%20580,D(%&22
+8-$<%
>2
@#0B=A#*28#02<*#B5=*5#*+52W27,D*,(&%50=2
E2
7#%.5%52*0,)66#%50=24#2,--2D#052-5*4A2W2),=5=2
_2
aT*,%-24A524##+B(424#2#4A502)#$%40(5=2
Well established & applied!
:#/8G<%
9#+(6),+2
7#DD$%(),6#%2
Q5A,.(#0,+2a)#%#D()=2
7#&%(6.52b(%&$(=6)=2
S5&#6,6#%2,%-2
7#%c()42
O0,%=8#0D,6#%2
9#+()"2,%,+"=(=22
+,'H/12<%
7A,%&(%&2D(%-=N
U(&0,6#%2aT)A,%&52
!]^12
Q0(6=A2M$4$052!]^12
:D50(),d=2`#()52!]<:12
OA52M0,D5@#0B=2
3%=64$452!]<:12
@5+)#D(%&2:D50(),2
!]<:12